PR CONSULTANCIES IN PAKISTANOVERVIEW

WHAT IS PUBLIC RELATIONS

According to The Chartered Institute of Public Relations:

• Public relations is about reputation - the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.

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IMAGE CONSULTANTS: PR INDUSTRY IN PAKISTAN

• From one-man bands handling public relations for small trade associations, to affiliates of international image-building firms serving multinational concerns, PR agencies come in all shapes and sizes in Pakistan.

• According to one estimate, there are up to 15 large and medium-sized PR agencies in the country

• Here I will explain few of the PR consultancies in detail.

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1-CMC (Corporate & Marketing Communications)• CMC was founded in 1980 as a full-fledged

communications company entitled “ThirdworldCommunications Private Limited”.

• Name changed to “Corporate & Marketing Communications (CMC) (Pvt.) Ltd.” in 1990.

• Operating as a communications management agency.• It is internationally affiliated with United Nations Global

Compact, World Economic Forum, International Public Relations Association, Institute for Public Relations, International Communications Consultancy Organization, Global Alliance for Public Relations and Communications Management.

• Offices in Karachi & Islamabad, catering to national and international clients. 4

TEAM MEMBERS

Syed Jawaid Iqbal- President & CEO

Javed Ansari - Senior Vice President - Creative & Content

Faisal Siddiqi - Account Management & Business Development

Farah Asim - Group Account Manager

Farah Iqbal - Group Account Manager

Syed Ovais Akhtar- Associate Account Manager

Haroon Rasheed - Creative Manager 5

Services offered by CMC

SERVICES

Media Relations

Strategic Counseling

Event Management

Feature Articles

Media Materials

Community Work

Speaking Engagements

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1-MEDIA RELATIONS

MEDIA RELATIO

NS

Broadcast Placement

Product Reviews

Product Launches

Promotions

Competitions

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2- Strategic Counseling

Strategic Counseli

ng

Media Strategy

Employee Relations

Crisis & Issue Management

Communications Strategy

and Messages

Monitoring Industry Issues

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3-Event Management

Event Management

Brand-related Events

Press Conferences

and Tours

Seminars

Get-togethers

Exhibitions

Round Tables

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4- Feature Articles

Feature Articles

Background / Overview

Articles

Case Study Articles

Technical Articles

Case Study Articles

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5-Media Materials

Media Materia

ls

Press Releases

Press Kit Designing

Photo Captions

Internet Publicity

Interviews

Digital Video Newsreels

Newsletter Creation

Event Portfolios

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6-Community Work

Community Work

Foundations

Health Care

Donations

Education

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7-Speaking Engagements

Speaking Engagements

Speaker Training

Speech Writing

Speaker Placement 13

KEY CLIENTS

• Bank Alfalah Limited• Barclays Plc*• Microsoft*• Sui Southern Gas

Company Ltd • K-Electric (formerly

KESC) • Deutsche Bank*• Descon Engineering Ltd.* • Javedan Corporation

(Naya Nazimabad)*• Teradata

• Procter & Gamble• Philips Electrical Industry

Pakistan Ltd.*• Nestlé• Indus Motor Company

(Toyota-Daihatsu) • Pakistan Dairy Associates

(PDA)* • Sun Academy, UK• Stallion Textiles (Pvt) Ltd. • Wackenhut Pakistan

Private Limited*

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2- APR (Asiatic Public Relations )

• Asiatic Public Relations Network (Private) Limited grew out of being a small department mainly dealing with the media within Asiatic Advertising (now JWT Pakistan) founded in 1963, into an independent PR company in 1992.

• Affiliated internationally with Hill & Knowlton, APR is becoming one of the leading communications and public relations agencies in Pakistan.

• Offices in Karachi, Lahore and Islamabad offering a countrywide coverage to clients.

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TEAM MEMBERS

Zohare Ali Shariff

Chief Executive Officer

Mustafa HussainDirector Client Services

Sarfraz AhmedSenior Manager Client Services

Khurram Zia KhanSr. Media Manager

Hareem DeebaSr. Manager, Sustainability

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Services offered by APR

SER

VIC

ES

Public Relations Counseling

Media Outreach

Strategic Writing

Government Relations

Employee Relations

Creative Design

Community Relations

CSR & Sustainability

Event Management

Issue & Crisis Management

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RETAINER CLIENTS

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PROJECT-BASED CLIENTS• Allianz EFU

• ABN AMRO

• Acer Computers

• Aga Khan Development Network.

• AKD Securities

• Ar-Raheem Jewellers

• Atlas Asset Management

• Atlas Bank*

• Bayer

• BBC World

• Bosicor Pakistan Limited

• Cisco Systems

• Continental Biscuits

• Deutsche Bank

• E-Tech Group

• English Biscuit Manufacturers (EBM)*

• Elli-Lilly Pakistan Limited

• Engro Chemical*

• Engro Foods Pvt. Ltd*

• Fauji Fertilizer Company Limited

• Faysal Bank Limited• Habib Bank Limited• International Power Global Development• Khushhali Bank Limited• Kodak Pakistan• Lawrencepur Weaving and Textile Mills

Limited• Mercedes Benz• Microsoft Pakistan• Mobilink GSM• National Bank of Pakistan• National Foods Limited*• New Jubilee Insurance• OMV Pakistan• ORIX Leasing Pakistan Limited• Overseas Investors Chamber of Commerce

& Industry• Pakistan State Oil• Pakistan Microfinance Network• Shell Pakistan• School of Leadership• SZABIST• The PRIDE Project• UCH Power Limited• UNDP

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3- SHAMROCK Communications(Pvt.) Ltd

• Shamrock positions itself as an independent communications leader, service-driven, both in corporate and brand public relations with a promise of protecting clients in a rapidly changing and increasingly connected world.

• With corporate office in Karachi and branch offices in Lahore and Islamabad, it is the only PR Company in Pakistan with senior-level representations in all three corporate cities of the country.

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TEAM MEMBERSMohammed Abid

Chief Financial Officer

Mr. Menin Rodrigues

President & CEO

Rizwan Haider Shah

Director Operations

M. Ashar NomanHead of Media Relations

Mehtab A. Siddiqui

Manager Logistics & Support

Mr. Adnan Ali Mughal

Manager Client Services -Islamabad

W. John RichardManager Operation

Sheraz MohiuddinMedia Manager – Karachi

Huzefa Muhammad

Assistant Manager - Social Media

Ms. Sehrish AlfredAssistant Manager - Media

Relation

Uzair Yousuf

Assistant Manager - Client Services

Abdul Hayee

Assistant Manager - Client Services Support

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Services offered by Shamrock

Development of Corporate Media Policy

Strategic Communications Content Development

Media Relations & Press Events

Print & Television Media News Monitoring & Analysis

Media Training Programs

Community Relations & Cause Related Marketing

Crisis Management 22

ESTEEMED CLIENTS

Microsoft Pakistan Mobilink Pakistan Movenpick Hotel

Pak-Qatar Family Takaful

School of Leadership Syngenta Pakistan BMA Capital Management 23

4- MEDIATORS

• Mediators was established in 1988 at Karachi, as the first Public Relations & Communications Consultancy in Pakistan by Babar Ayaz, a professional journalist.

• Mediators is the pioneer and also the largest in Public Relations Consultancy in Pakistan.

• Mediators is affiliated with Burson-Marsteller (BM), the world’s leading communications and public relations consultancy.

• Mediators is also associated with The Economist Group of the UK, and looks after its conferences business in Pakistan. In a short span of time Mediators has earned the respect and recognition of prestigious clients.

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TEAM MEMBERSBabar Ayaz- Managing Director

Zal Noshirwani- Director Client Services

Dr. Samia Khan Babar- Director CSR Projects & Healthcare Projects

Adarsh Ayaz - Assistant Director

Khawar Ayaz - Regional Director – Islamabad

Mir Wajahat Ali - Manager Information Technology

Aurangzeb Raja- Manager Operations (Lahore)

Syed Abid Ali - General Manager Account Services & Special Projects

Rauf - Manager Client Services & PRO (Client & Media Relations – Islamabad)

Zulfiqar Saeed- Co-ordinator

Abdul Rasheed Khan - Manager Administration & Incharge Media Monitoring & Scanning

Ali Mehdi - Manager Creative Services

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Services offered by Mediators

Preparing & placing articles,

advertorials, features etc

Publication

Print Media Coverage Of

The Client And Its Projects

And Relevant Articles And

Analysis

Crisis Management

Media Relations

Government And Corporate

PR

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LEADING CLIENTS

• Hewlett Packard (HP)

• General Electric (GE)

• Monsanto Pakistan PvtLtd

• Oxford University Press (OUP)

• United Nations Children’s Fund (UNICEF)

• GlaxoSmithKline (GSK)

• United Energy Pakistan Limited (formerly BP Pakistan Limited)

• Unilever Pakistan Limited

• Helexpo, Thessaloniki, Greece

• Messe MuenchenInternational, Germany

• Usetec, Cologne

• Dawood Public School

• Messe MunchenCompany

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PROJECT BASED CLIENTS• Philip Morris International (PMI)• ABACUS• Al-Noor Sugar Mills • Anti Counterfeit & Infringement Forum

(ACIF)• Allied Dunbar• Sanofi-Aventis • Arfeen International• Bximco• CISCO Systems• Computer Associates (CA)• C.S. First Boston Bank• DHL Pakistan • English Speaking Union of Pakistan• Export Promotion Bureau• ICI Pakistan• Wyeth Pakistan Limited

• Johnson & Johnson• Kot Addu Power Company (KAPCO)• Karachi Port Trust• Microsoft • Network Television Marketing• Noon Group of Companies• Orix Leasing Pakistan• Pakistan Petroleum Exploration &

Production Companies Association (PPEPCA)

• Pakcom (Instaphone) • Shell Pakistan Limited• Small Business Finance Corporation• Sui Southern Gas Company (SSGC)• Telstra OTC Australia• UBS Securities (Pakistan) • VDMA German Textile Machinery

Association• Islamabad Stock Exchange

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5- SHAZIA ABBASI CONUSLTING

• Shazia Abbasi Consulting (SA Consulting) is a full-service Public Affairs firm.

• The firm has over 10 years of experience in the growing Public relations field.

• SA Consulting specializes in Public Affairs Advocacy & Strategic Communications with a view to building stakeholder relations, identifying business development opportunities and enhancing the socio-political understanding of National and Multinational Corporations, Institutes and Organizations investing and operating in Pakistan.

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TEAM MEMBERS

SHAZIA ABBASI - CEO

AYYAZ MALIK - Director Operations

ALI HASAN RASHEED - Creative Manager

MUHAMMAD RAMZAN KAYANI - Manager Administration 30

Services offered by SA Consultancy

SERVICES

STRATEGIC COMMUNICATIO

NS

GOVERNMENT & REGULATORY

AFFAIRS

STAKEHOLDER MANAGEMENT

Community Relations & Land

Acquisition

Civil Society / NGO’s

Law enforcement

BUSINESS INTELLIGENCE & DEVELOPMENT

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KEY CLIENTS

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Wajeeha AzamBS Final Year

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