pr on steroids, by sandra fathi, pdf version

PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies


Presented At: PRSA International Conference, Detroit, MIOctober 22, 2008

PR on Steroids: Using Technology to Pump up your PR PowerSandra Fathi, president and founder, Affect Strategies


» Intelligence

» Efficiency

» Productivity

» Communication

» Measurement

Introduction


“Human innovation in action that involves the generation

of knowledge and processes to develop systems that

solve problems and extend human capabilities.”

Technology: Definition

PROPRIETARY & CONFIDENTIAL

Definition: Meme

“A meme consists of any unit of cultural information, such

as a practice or idea, that gets transmitted verbally or by

repeated action from one mind to another. Examples

include thoughts, ideas, theories, practices, habits, songs,

dances and moods and terms such as race, culture, and

ethnicity. ...”

-Wikipedia

10/27/2008Affect Strategies


Trend Identification:Techmeme



» Techmeme River: reverse chronological Techmeme

» Mini-Techmeme: Techmeme for mobiles

» Techmeme Leaderboard: Techmeme's top sources

» WeSmirch: celeb gossip — "Automatic Dirt Digger"

» Memeorandum: politics — "Political Web, Page A1"

» Ballbug: baseball news — "MLB Buzz Bot"

More Memes

http://www.techmeme.com/river

http://www.techmeme.com/mini

http://www.techmeme.com/lb

http://www.wesmirch.com/

http://www.memeorandum.com/

http://www.ballbug.com/


Linking In to LinkedIn


Networking with Ning


Twitter


Microblogging: Twitter


Image Source: Caroline-Middlebrook.com


Twitter


Plurk


Jaiku


Pownce


10 Reasons to Tweet

1. Generate Awareness2. Seek & Create Media Opportunities3. Foster Customer Loyalty4. Launch Viral Marketing Campaigns5. Manage Reputations6. Promote Products and Services7. Network with Customers8. Extend Event Participation9. Monitor Trends & Breaking News10. Recruiting


Compete.com


Twitterverse


Yammer


Twitter Guides

Brian Solis: PR 2.0http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

Pistacio Consulting: Twitter for Businesshttp://www.pistacioconsulting.com

Affect Strategies: 10 Reasons Why You Need to Tweethttp://www.affectstrategies.com/main.php?page=pr_twitter

Caroline Middlebrook: The Big Juicy Twitter Guidehttp://www.caroline-middlebrook.com/blog/twitter-guide/

http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

http://www.pistacioconsulting.com/

http://www.affectstrategies.com/main.php?page=pr_twitter

http://www.caroline-middlebrook.com/blog/twitter-guide/


Feeding Frenzy


FriendFeed


Blog Search: Technorati


Googleverse


Google Alerts


Google News


Google Docs


You Tubed


“RSS is a family of Web feed formats used to publish

frequently updated works – such as blog entries, news

headlines, audio, and video – in a standardized format.

An RSS document (which is called a "feed", "web feed“, or

"channel") includes full or summarized text, plus metadata

such as publishing dates and authorship.”

-Wikipedia

RSS: Really Simple Syndication


“They benefit readers who want to subscribe to

timely updates from favored websites or to

aggregate feeds from many sites into one place.”

RSS feeds can be read using software called an "RSS

reader", "feed reader", or "aggregator", which can be

web-based or desktop-based.”

-Wikipedia

RSS Readers


Bloglines


Google Reader


Blog On



WordPress.com

» Free Service: Only requires email address» 3 GB of hosting (about 2500 pictures)» Customizable template designs» Spam filter» Integrated analytics (stats)



WordPress.com



Image Bank: Flickr



Flickr



Flickr: William Stern



Creative Commons:John Mayer



Productivity: Media Relations



Vocus



Vocus at Affect



Time Management: Get Harvest



Harvest at Affect



Project Management:BaseCamp HQ

»Free Service & Hosting (for Single Project)»Dashboard»To Do Lists»Review Process»File Sharing»Message Boards»Milestones»Time Tracking»Comments



BaseCamp: Threadless



BaseCamp: MSDS



Filing System: Delicious



Trends & Intelligence:Delicious



Personal Assistant:Common Craft



Contact Information & Resources:

Sandra [email protected] 398 9680

web: www.affectstrategies.comblog: www.techaffect.comtwitter: @sandrafathilinkedIn, facebook: Sandra Fathi