pr tips for startups
Post on 17-Oct-2014
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10 PR tips for startups. More here: http://www.techinasia.com/understanding-startup-targeted-audience-important-public-relation/TRANSCRIPT
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10 pr tips for startups
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1. Make sure that your product is ready
2. Keep the pitch short and sweet
3. A clone? Admit it, and focus on strengths
4. Reply to press inquiries promptly
5. Building relationships with bloggers
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6. Understanding your purpose and target audience
7. Love big blogs AND the small blogs
8. Keep bloggers updated with your startup
9. Build a solid FAQ, or Media page (fb.com/press)
10. Press releases: make them linkable
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Building relationships with bloggers•Read their articles, understand them•Find the right reporter to work with•Make sure they are interested in the space
you’re in
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Keep the pitch short and sweet
•Hey, Hi, or Dear? Which one?•Put the most important stuff at the top•Don’t oversell•Put in useful quotes•Do it in less than 300 words.
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Understanding your purpose and target audience•What is your goal?•Who are the target audience?•Where are they from?
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•200 retweets•10,000 views•2,265 visits•200+ new users•Story here
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•US-based investors found EZTABLE through Tech in Asia
•Received $1.5 million in investment•Story here
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Connect with us
•For news, send to [email protected]•Fb.com/techinasia•@techinasia•KakaoTalk/WeChat: Techinasia