This Information Prepared Exclusively For:

by

Ryan Allie

Associate Broker 206.366.5303

rallie@kw.com

Todd Lucas 4114 S Thompson Ave

Tacoma, WA 98418

Let Me Help You Sell Your Home

I am truly looking forward to the opportunity to earn your business. You will soon discover that I am committed to working closely with you to understand the unique selling points of your home and neighborhood. From listing to closing, I will navigate the entire sale process for you, from targeting buyers to helping you make decisions that will maximize your asking price, all while advertising your home 24 hours a day, 7 days a week.

Following is information you will find helpful as you begin thinking about selling your home.

We will be in contact soon to prepare an in-depth analysis of your unique home and develop a personalized marketing program and pricing strategy.

Let’s get started . . .

What others are saying about me . . . “I had a very good experience. My loan processor pulled out of my loan three days before closing. Ryan made a few phone calls and Wells Fargo called me back with an approval within hours” William Hossom “Ryan was great! We were a challenge too.” Michael and Lori Hopkins. “The circumstances surrounding the close of the property were a disaster. The Seller’s wanted to pull out because of another offer. Through it all Ryan was there to explain everything and help in any way possible during that difficult time.” Scott Wilkerson “Ryan knew the area around our house like the back of his hand. By the end of the week we had offers on the table. He sat with us for hours reviewing and pointing out the positives and negatives for each one. Thank you for all of your hard work.” Bob Stewart. “Ryan is courteous, friendly, and very easy to talk to. He was willing to answer all the questions I repeatedly asked and was always able to make time for my unusual work schedule. He was able to negotiate the house that I wanted to thousands below the asking price. I would have to say 2 thumbs up, I am a very satisfied customer! Tyson Knaevelsrud

Contents

$ WHAT ARE YOUR CONCERNS?

$ DID YOU KNOW ? (LET’S DO SOME MYTH BUSTING)

$ LAYING THE GROUNDWORK

$ A MARKETING PLAN FOR YOUR HOME

$ IS YOUR HOME READY TO SELL?

$ WHAT IS YOUR HOME WORTH?

$ WHAT I BRING TO THE TABLE

$ THE “EASY EXIT” LISTING AGREEMENT

for sellers, page 1 of 22

Please tell me how you would rate your concerns about . . .

Buyer Qualifications 1 2 3 4 5 Multiple Listing 1 2 3 4 5

Broker Commission 1 2 3 4 5 Showing Procedure 1 2 3 4 5

Advertising 1 2 3 4 5 Open Houses 1 2 3 4 5

Inconveniences 1 2 3 4 5 Possession 1 2 3 4 5

Pricing 1 2 3 4 5 Closing Costs 1 2 3 4 5

Security 1 2 3 4 5 Salability 1 2 3 4 5 Financing 1 2 3 4 5

Negotiations 1 2 3 4 5 What other concerns do you have?

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What Are Your Concerns?

No Concern Very Concerned

for sellers, page 2 of 22

Myth #1: You should always price your home high and negotiate down. Truth: Pricing too high can be as bad as pricing too low. If you list too high, you’ll miss out on buyers that are looking in the price range where your home should be. Offers may not even come in, because buyers who are interested in your home are scared off by the price and won’t even take the time to look at it. By the time you correct the price and list your home at it’s fair market value, your will have lost that window of opportunity when your home draws the most attention from the public and from real estate agents; i.e. the first 15-30 days that it is on the market. A well-trained real estate agent who looks out for your best interests will consult with you on your home’s fair market value and different pricing strategies for the current market. Myth #2: Minor repairs can wait until later. There are more important things to be done. Truth: Minor repairs make your house more marketable, allowing you to maximize your return (or minimize your loss) on the sale. Most buyers are looking for homes that are ready for them to move into. If your home happens to attract a buyer who is willing to make repairs, they will begin asking for repair allowances that come out of your asking price. The amount of an allowance that you have to offer a buyer is usually much more than what it would cost for you to make the repair (or hire someone to make the repair). Remember, buyers are comparing your home to other homes that are currently on the market. Your home should be inviting so that everyone who looks at it can see themselves living there. Myth #3: Once a potential buyer sees thee inside of your home, curb appeal won’t matter. Truth: Buyers probably won’t make it to the inside of the home if the outside of your home does not appeal to them. Buyers and their agents often do drive-bys before deciding whether a home is worth their time to look inside. Your home’s exterior must make a good first impression so that buyers are compelled to stop and come inside. All it takes is keeping the lawn mowed, shrubs trimmed, gardens weeded and edged, and clutter put away. A nice plant at the entrance is also a warm greeting. Myth #4: Your home must be every home buyer’s dream home. Truth: If you get carried away with repairs and replacements to your home, you may end up over-improving the house. There is a point where improving your home doesn’t pay off. The key is to consider what competing properties feature and look like. A highly-motivated real estate agent will consult with you on what competing properties have to offer….he/she can even show you competing properties so that you can make sound home improvement Myth #5: You are better off selling you home on your own and saving money on the commission you would have paid to a real estate agent. Truth: Statistically, many sellers who attempt to sell their homes on their own cannot consummate the sale without the service of a real estate agent. While it can be done, homeowners who succeed in selling their homes by themselves usually net less than if they had a real estate agent working on their behalf. The National Association of Realtors surveys consumers every year, including homeowners who succeeded in selling their home without a real estate agent. Over 70% of these homeowners say that they would never do it again. Myth #6: When you receive an offer, you should make the buyer wait. This gives you a better negotiating position. Truth: You should reply immediately to an offer! When a buyer makes an offer, that buyer is, at that moment in time, ready to purchase your hoe. Moods can change, and you don’t want to lose the sale because you have stalled in replying.

Did You Know? (Let’s Do Some Myth Busting)

for sellers, page 3 of 22

I begin working to sell your home even BEFORE we execute a Listing Agreement by . . .

Preparing pricing recommendations by analyzing recently sold properties, homes that did not sell, and pending contacts, and review current homes on the market.

Preparing a report of current market conditions that will affect the sale of your property.

Researching tax information for your property.

Obtaining special assessment information, loan information, utility costs, etc.

Preparing several financing plans to attract prospects.

Recommending possible improvements to yield the highest price.

Providing you with instructions for showing appointments.

Assisting you in the presentation of your home to yield the highest price.

Preparing and explain an estimate of closing settlement costs and net proceeds.

Discussing possible inclusions/exclusions and personal property.

Assisting you with information about your destination city (if you are moving from the area.)

Providing information regarding home inspection and appraisal procedures.

Laying The Groundwork

for sellers, page 4 of 22

My primary focus is on actively looking for buyers for your home. In fact, I may already have several buyers in my database who are looking for a home just like yours. Within 24 hours of receiving your listing, I will match your home with many potential buyers. I suggest they drive by your property. If they are interested, we make an appointment to show your home.

1. Educated Market Analysis: An Educated Market Analysis (EMA) – one of the MOST

IMPORTANT steps in the process - helps set your home's sale price by looking at the prices of similar, nearby "sold" properties. Homes recently sold in your immediate area are the greatest source for finding what a buyer was willing to pay for a house comparable to yours! In fact, many buyers will use EMAs, provided by their buyer’s agent, when making their offer.

2. Home Selling Tips and Advice: To help you position your home in the best light possible, we offer you our years of hands-on experience plus various tips and advice. Here are just a few - • Decorated homes generally sell faster than vacant homes. Staging, rearranging or

changing your home's furnishings to accentuate its best features will help your home sell quickly and at a better price.

• Make necessary repairs around your home, inside and out. Completing these prior to showings will help your home sell rapidly and more likely at full list price.

• Be flexible about showings. It's often disruptive to have a house ready to show on the spur of the moment, but the more often someone can see your home, the sooner you'll find a seller.

• Be ready for the offers. Decide in advance what price and terms you'll find acceptable. • Most importantly…Be realistic about what your home will sell for. If your home

has not received an offer in the first 30-days that it’s been on the market, be prepared to lower your asking price.

3. Additional Web Presence: Your home will be included in every major home-search web

site in the nation, with an upgraded featured listing on the number one home search site - www.kw.com. Other sites include: www.realtor.com,www.realestatehopinc.com.

4. Northwest Multiple Listing Service: Your home will be listed with the NWMLS, the database REALTORS® use to search for homes for their clients. More than 1,300 companies with approximately 44,000 licensed sales professionals currently belong to this independent association. This service enables buyers to have a vast selection of homes to consider, while sellers benefit from having their property exposed to a large network of real estate professionals and their clients.

A Marketing Plan For Your Home

for sellers, page 5 of 22

A Marketing Plan For Your Home (continued) 5. Open Houses: We will schedule separate open houses: one for broker’s only and one or

more for the public. One week before the broker open house, we’ll make personal phone calls to the top 10 to 15 producers in our market, inviting them to attend. If any of this top group is unable to come on the designated day, we’ll offer to arrange a special showing just for them.

6. Yard Sign, Flyers, and Key Box: You want to catch the attention of each potential buyer, whether they are randomly passing through your neighborhood or they are on a recon mission to find and view your home. With your permission, we will place a personalized yard sign, with covered flyer-box, in a strategic location on your property. We’ll design a full-color, property information sheet highlighting key information about your home-the address, age of property, square footage of the house and lot, number of bedrooms and baths, property taxes (and assessments as applicable), and terms of sale. A key box will be attached to your front door so other real estate agents can also show your home.

7. Postcards: To promote activity, we’ll mail 'Just Listed' postcards to homeowners near your home. The recipients themselves may be moving up and your house may fit their needs, or they may have friends or family that is looking to move into the area.

8. Email Sphere: To impress techno-savvy buyers we’ll send a digital postcard, customized with a headline, message, and picture of your home. We’ll include our website address with an invitation to view the virtual tour of your home.

9. Email Agents: Upon listing your home, we will email a digital flyer highlighting your home to each agent we’ve done business with in the past and the top producing agents in your area. This is a unique marketing service not generally offered by other agents.

10. Agent Availability: A Keller Williams agent will be available to show or sell your home to potential buyers’ everyday, including weekends and evenings. Living and working in this area gives us the benefit of saying to an interested buyer, “We’ll be there in 30 minutes to show you the home.” Please call us anytime with questions you have. We’re available for you.

11. Referrals to Professionals: As REALTORS®, we have the knowledge and skills to guide you through all aspects of your transaction from escrow to inspections to title insurance and contractors. If its real estate related we have a real person to help you.

12. We work for you unconditionally: If you enjoy your experience working with Keller Williams, please tell someone. The biggest thank you we can receive is your referral of a friend or family member.

for sellers, page 6 of 22

A Marketing Plan For Your Home (continued) 13. If appropriate for your property, Virtual and Panoramic Tours: Virtual tours are

electronic presentations developed to allow potential buyers to experience the features of your home from the comfort of their homes via the Internet. Virtual tours use several digital photographs that are "stitched" together to create a 360-degree panoramic image giving the visitor the illusion that they are standing in your home.

14. If appropriate for your property, Auctions: Would you like to sell home by having people

bid on it? We can list your home on an auction site for extra exposure to buyers, even if the property doesn't sell online. We will set the full list price as the reserve price on the site so your home won't sell below market.

If you are not satisfied with the service you receive from Keller Williams and our professional partners, please tell us. Your complete satisfaction is essential.

for sellers, page 7 of 22

Is Your Home Ready To Sell?

From Clutter to Clarity By Jane Sheldon, ASP

“Freeing your home of clutter” Once upon a time, it seemed like good stuff. It may have been fun to buy or receive as a gift. But now it’s all just too much and it’s weighing you down! Clutter is like guests who overstay, taking up room in your life while contributing nothing but complications. But you can transform your life by the simple act of reducing clutter. You will enjoy your things more if you constantly edit them, getting rid of what you don’t use. De-cluttering also allows you to generate new energy, creating space in your life for the things that are most important to your heart and soul. Here are some suggestions to help you rid yourself of clutter: Set up four big boxes labeled “Throw Out,” “Give Away,” “Pack Away,” and “Repair,” Now, go through your closets and drawers and start pruning. Ask yourself:

1. Do I use this regularly? 2. Does it make my life better?

The things that don’t score a “Yes” on either question will be easy to toss out or donate to charity. Making Difficult Choices The more difficult choices surround the things you no longer use but are reluctant to part with. Here is where discipline comes in: You must choose one of the four boxes! The first two boxes are easy: Throw Out or Give Away. Put all the tools and appliances that need just one little repair in a box and date it. If you haven’t dealt with the “Repair” box in three months, drop the contents off at a local charity that accepts donations. The “Pack Away” box is for everything you are keeping for sentimental reasons: that special item of clothing, two sizes too small and 15 years out of date, the trophies that no longer matter. Photograph everything, and then pack the box away or give it to your children. Look at the photographs when you want to reminisce. The Feng Shui View of Clutter If you are keeping an object because it may come in handy one day you are saying to yourself (and the Universe) that when and if you do need that object, you won’t have the means to obtain it. By hanging on to something, you are promoting a consciousness of poverty. Hanging on to the objects can also stifle hope, thereby making deep peace more elusive in your life. (Feng Shui is part of ancient Chinese Taoism that is concerned with how objects affect energy and how energy affects your life. This energy is called “Chi.”) Sources: Meditations on Design (John Wheatman); Conquering Chaos at Work (Schechter); California Closets info (Rita Hostetter); Feng Shui Demystified (Englebert)

for sellers, page 8 of 22

Is Your Home Ready To Sell? (continued)

1. Trim bushes so they don’t block windows and cut down on light.

2. Buy a new doormat.

3. Put a pot of bright flowers (or a small evergreen in winter) on your porch.

4. Put new doorknobs on your front door.

5. Put a fresh coating on your driveway.

6. Edge the grass around walks and trees.

7. Keep your garden tools out of site.

8. Be sure kids put away their toys.

9. Buy a new mailbox.

10. Upgrade your outside lighting.

11. Use warm, incandescent light bulbs for a homey feel.

12. Polish or replace your house numbers.

13. Clean your gutters.

14. Put out potpourri or burn scented candles.

15. Buy new pillows for the sofa

16. Buy a flowering plant and put in a window you pass by frequently.

17. Make a centerpiece for your table with fruit or artificial flowers.

18. Replace heavy curtains with sheer ones that let in more light.

19. Buy new towels.

20. Put a seasonal wreath on your door.

for sellers, page 9 of 22

Is Your Home Ready To Sell? (continued)

Upgrading your home may sound appealing, but my experience tells me how improvements are valued most in our region. Although specific return on

investment depends on a number of factors, I will provide you with statistically-sound recommendations.

EXAMPLES OF RETURN ON INVESTMENT Remodel Magazine, 2008

Pacific Region / Midrange

PROJECT RECOUPED

AT SALE AVERAGE

COST

Bathroom Remodel 86.7 % $18,452

Major Kitchen Remodel 87.3 % $62,997

Master Suite Addition 74.2 % $122,692

Family Room Addition 74.7 % $98,630

Deck Addition (wood) 97.1 % $13,125

Roofing Replacement 79.0 % $23,442

Basement Remodel 86.9 % $73,399

Window Replacement (vinyl) 93.1 % $12,509

for sellers, page 10 of 22

Is Your Home Ready To Sell? (continued) If You Decide to Hire a Remodeling Contractor . . . .

Get at least three written estimates

Get references and call to check on the work. If possible, go by and visit earlier jobs.

Check with the local Chamber of Commerce or Better Business Bureau for complaints.

Be sure that the contract states exactly what is to be done and how change orders will be handled.

Make as small a down payment as possible so you won’t lose a lot if the contractor fails to complete the job.

Be sure that the contractor has the necessary permits, licenses, and insurance.

Be sure that the contract states when the work will be completed and what recourse you have if it isn’t. Also, remember that in many instances you can cancel a contract within three business days of signing it.

Ask if the contractor’s workers will do the entire job or whether subcontractors will do parts.

Get the contractor to indemnify you if work does not meet any local building codes or regulations.

Be sure that the contract specifies that the contractor will clean up after the job and be responsible for any damage.

Guarantee that materials used meet your specifications.

Don’t make the final payment until you’re satisfied with the work.

for sellers, page 11 of 22

Things That DO NOT

Affect the Value of Your Property

The ONLY Thing That

DOES Affect the Value of Your Property

What Is Your Home Worth?

What a BUYER is willing to pay in today’s market, based on a comparison of your property to others SOLD in your area.

for sellers, page 12 of 22

What Is Your Home Worth? (continued)

Timing is everything in the real estate market. Because your property will attract the most activity from the real estate community and potential buyers when it is first listed, it’s important to have it at its best, ready to sell when it’s new on the market.

Activity Versus Time

for sellers, page 13 of 22

What Is Your Home Worth? (continued)

The High Cost of . . . . OVERPRICING The most critical step in preparing to market a home is determining the listing price. All sellers want to realize the highest possible return from their property. It is obvious that pricing a property too low cannot provide the highest return; it is less obvious, but true, that pricing a property too high will also produce less than the best return. The right price produces the best return. Too high a price is costly because it causes a property to miss its market. When a price is too high, those buyers for whom the home would be right won’t see the house because its out of their price range. Buyers who are in the price range suggested by the asking price will not see the property as a good value and will buy something else. Further, agents will be reluctant to show the property, except perhaps to make a competing property look like a good buy. Good agents are not those who can sell overpriced home to gullible buyers; good agents are those who present to buyers home which represent the fair market value. Sellers often feel that they want to test the market at a high price. While there may seem to be no harm in starting high and lowering the price if necessary, testing the market can be risky. A property receives its fullest exposure in the first three to five weeks on the market. The best buyers for any property are those choice prospects who will see a property during those first weeks. If it does not appear to be a good value, they will decide not to buy, and it is rare that such buyers return to a property later even if the price is reduced. Thus, the person who tests the market may turn away the best of his/her potential market. Another danger of testing the market is that the seller will come to believe in what started out as an exploratory price. Even when the market provides evidence that the price is too high, the seller will be unwilling to reduce the price. Or, what is worse, a seller may turn down an offer that is low relative to the asking price but which in fact is the best offer that will be received. In an extreme example, a seller whose house was listed at $600,000 turned down an early offer of $450,000; a year and a half later the house sold only after the asking price was reduced to $395,000. The overpriced house stays on the market, and statistics from the Multiple Listing Service indicate that the longer a house is on the market, the lower the selling price in relation to the asking price. The owner of an overpriced home risks receiving less than value not simply because the price ultimately received is lower than might have been obtained with a more realistic initial price. The high price includes other costs. Some of those costs are financial; a home on the market is a non-productive asset. An unsold house represents financial resources committed to continuing ownership costs: interest, taxes, maintenance and the loss of the potential alternative uses of the funds tied up in the property. There are also non-monetary costs. An unsold house prevents the owner from proceeding with whatever plans led to the decision to sell: purchase of a different home, moving from the area, consolidating households, liquidating an estate, concluding a divorce. The costs of deferred personal plans cannot be quantified, but they should still be kept in mind when pricing a home. Pricing a home is part art, part science. Like science, the pricing process should be based on evidence: the prices paid for comparable properties in recent sales. Since no two homes are exactly alike, however, the evidence must be evaluated and a judgment reached. Because each of us has a great deal of emotional attachment to our own home, the judgment of professional agents who can make objective decisions are vital. The right price produces the best return. The price of overpricing can be very high.

for sellers, page 14 of 22

Ryan Allie Associate Broker

206.366.5303 rallie@kw.com

GOOD TO KNOW . . .

95% of home sales are done with the assistance of a real estate professional

Only about 3% of homes are sold by their owner.

The median sale price of a home sold with the assistance of a real estate professional is 27% higher than that of a home sold by its owner.

What I Bring To The Table

Why Work With a Broker

To become a real estate Broker, not only does a candidate require an additional 120 clock hours of specialized real estate training in such matters as real estate law and

business practices over and above his or her normally required continuing education, but an extremely stringent national test must be passed with an 80% or better. In short,

every real estate Broker commits themselves to a minimum of 240 clock hours, or an equivalent of 8 hours a day for 6 weeks of classroom training and continuing education.

When hiring a real estate professional to assist you in the purchase or sale of your most valuable asset, know that roughly only 20% of the estimated 20,000 members of the Northwest Multiple Listing Service have the proclivity to become a licensed real estate

Brokers. That, along with the commitment all Brokers have to taking real estate to the highest level makes hiring a Broker a sound and sensible financial decision.

Experience, knowledge and commitment are the cornerstones of what you can expect from

me as your real estate Broker.

for sellers, page 15 of 22

What I Bring to the Table (continued)

- - - just a bit about me - - -

A Washington State native currently living in Tacoma, I am a hard working, forward thinking, problem solving real estate professional.

After college, I worked in the home center industry and honed my time management and organizational skills through Project Management. I moved on to the contracting side of the business, becoming an account manager while developing a personal style focusing on management and people skills. I now use these skills in the day-to-day world of real estate.

I handle all of my clients with the utmost care and efficiency. My goal is to make sure I am the best I can be, every day! I do that by making relationships my priority. One of the truest commodities in this world is relationships.

"No Road is too long with good company." ~ Turkish Proverb

Education is the key to unlocking personal potential and some of the best education comes from experience. I have both the education and the experience required.

I love what I do, have the skills to deal with the sales, the capability to handle the most delicate situations and can crunch the numbers. I have extensive market knowledge and can price a property to sell, while keeping the process stress free for my clients. Being very computer savvy and keeping up with the best new trends for marketing and getting homes sold for a fair market price is my forte.

I take pride in creating an atmosphere that will lead my clients to the next " big step" of their lives.

for sellers, page 16 of 22

AN “EASY EXIT” LISTING AGREEMENT KEEPS YOU WORRY-FREE

When you list your home through my EASY EXIT Listing Agreement, you can cancel your listing at any time . . .

No Questions Asked - No Hassles - It's Easy!

I have strong opinions about real estate service. I believe that if you are unhappy with the service you receive, you should have the power to fire me - your Agent. It takes a strong belief in the quality of one's service to make this kind of guarantee, but I never settle for less than the highest professional standards and I’m confident you will be happy with the results

ENJOY THE CALIBER OF SERVICE CONFIDENT ENOUGH TO MAKE THIS OFFER

The “EASY EXIT” Listing Agreement

Do you worry that you might get locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market?

Cancellation Policy Owner or Listing Agent may cancel the listing at anytime by simply providing instructions to do so to the other party in writing. The cancellation becomes effective from the time the notification is received. Note: A minimum of two business days is required for signage to be removed and

withdrawal from the Multiple Listing Service.