predictive workbench

8/6/2019 Predictive Workbench

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PRODUCTS

BUSINESSOBJECTSPREDICTIVE WORKBENCH XI 3.0 Transform Your Future with Insight Today

DRIVE SUCCESS WITH PREDICTIVE OUTCOMESKey FeaturesAs part of theBusinessObjects XIplatform,BusinessObjectsPredictiveWorkbench:

Provides robustpredictive analyticcapabilities

Supports the entireprocess for buildingpredictive models

Includes a drag-and-drop visual interfaceto reduce designtime

Offers a scalabledata mining enginefor any datadiscovery needs

Is based on CRISP-DM industrysupportedmethodology

Integrates intoBusinessObjects

Supports manylanguages for globalenterprise needs

Is flexible enough towork within your BIenvironment

Like most organizations, yours is probably faced with the challenges of trying to gain new

customers, retain profitable ones, provide better services at the right prices, and reduce

operational risk all while trying to maintain a healthy profit margin. How do most companies

achieve this even with the best information stored in their systems and data warehouses? How

can help your organization gain that competitive edge and reach company goals? You can

start by looking at the power of predictive analytics and learn how to systematically drive

change and help your organization meets its objectives.

Even with the best business intelligence (BI) infrastructure in place, it may not be enough to

provide the insight your users need to make effective decisions. Based on SPSS Clementine

data mining software, BusinessObjects Predictive Workbench from Business Objects, an

SAP company, is designed to help your organization drive success using the power of

predictive analytics. Integrated with the BusinessObjects Enterprise BI platform and can

leverage any data source, BusinessObjects Predictive Workbench brings the power of

prediction into your trusted BI environment today.

Uncover Trends and Patterns to Reach Your Organizations Goals

With BusinessObjects Predictive Workbench, you can start by uncovering trends and patterns

in all the data thats already kept in any of your data warehouses or legacy systems. If you

already use BusinessObjects Enterprise as your source for accessing and sharing information,

you can use this universe of information to mine data and uncover new and old facts that will

help you make better decisions everyday. For example, you can identify which customers are

poised to leave because you arent providing exactly what they need. You can then assess

how profitable these customers are, the impact on your organization if they choose to leave,

and how you might retain them by finding new ways to cross-sell and up-sell your product

offerings.

Figure 1: Build Model Work Streams Using Drag- and- Drop Visual Interface


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Anticipate Business Changes and Needs

Because BusinessObjects Predictive Workbench is a powerful solution that can help serve as

your crystal ball, your organization remains more agile and stays one step ahead of the

competition. Knowing which customer is likely to leave offers you the opportunity to be

proactive, so you deliver the right offers and services to your customers before they make the

switch such is the power of using predictive analysis to achieve your organizations goals.

But the power of predictive analysis spans beyond solving customer acquisition, retention, or

cross-sell opportunities. Predictive Workbench is instrumental in helping solve other business

problems specific to your industry, such as:

Forecasting warranty claims for products

Creating pricing based on risk factors associated with customers, products, and

services

Forecasting costs

Logistics planning

Whatever your challenges are, Predictive Workbench offers the right combination of modeling

techniques, statistical methods, and user-friendly workflow to help you combat problems and

transform your business today.

Use a Powerful and Industry-Favored Predictive Analytics Solution

BusinessObjects Predictive Workbench is the premier predictive analytics solution that allows

experts in business processes, data, and modeling to collaborate, explore, and build prediction

models. It also supports the proven industry-standard CRISP-DM methodology, which is the

favored approached to providing predictive insight consistently and repeatedly.

Figure 2: CRISP-DM Model for Data Mining Provides an Overview of the Lifecycle of a DataMining Project

Because BusinessObjects Predictive Workbench is based on SPSS Clementine, your

organization can trust that it is using a proven solution favored by the data analyst community.

Designed with a visual interface and workflow, analysts can build robust models without

compromising functionality all while saving time to focus on more strategic initiatives at hand.

Predictive Workbench includes a broad range of modeling techniques, including classification

(decision trees), segmentation or clustering, association, and statistical methods.


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Figure 3: Robust Data Analysis Visualization to Further Understanding

Packed with interactive displays of data, the data analyst is able to easily visualize results andmake adjustments to refine models.

Figure 4: Visual Display of the Characteristics of the Cluster Analysis Model

So whether your business challenges include retaining customers, preempting fraudulent

behavior, reducing portfolio risk, reducing development times in product lifecycles while

maintaining product quality, or supporting scientific research, BusinessObjects Predictive

Workbench is the tool of choice for your organization.


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JOIN PREDICTIVE ANALYTICS WITH BUSINESS INTELLIGENCE

For years, organizations have had to choose between powerful predictive analytics capabilities

and compromise on their business intelligence options. That ends today with the introduction

of Predictive Workbench as part of the BusinessObjects XI business intelligence platform.

Companies can bridge the analysis divide and incorporate predictive analytics into their BI

environment using the markets leading BI platform for reporting, ad hoc query, dashboarding,and more.

Powerful Combination to View Yesterday, Today, and Tomorrow

By bringing BI together with predictive analytics on one platform, all users seeking more

intelligence out of their BI can find it today. BusinessObjects Predictive Workbench redefines

the word intelligence in business intelligence by enabling all users to access information about

what happened yesterday, monitor what is happening today, and see tomorrows potential

outcomes.

Use Prediction with Industrys Leading BI Capabilities

Results of Predictive Workbench are easily accessible from Business Objects reports or

dashboards so users can see the list of profitable customers within BusinessObjects Web

Intelligence reports, or monitor customer profitability key performance indicators (KPIs) in

Xcelsius or in your Microsoft Office environment. Use the only predictive analytic solution that

is integrated with award-winning and customer-proven business intell igence.

Figure 5: Sample Xcelsius Dashboard Displaying Campaign Results With and Without Use ofPredictive Workbench

ONE BI PLATFORM FOR TURNING INSIGHT INTO ACTION

Better insight relies on a clear understanding of the business drivers behind any report,dashboard, or number. As an integral capability of the BusinessObjects XI solutions, Predictive

Workbench provides extreme intelligence behind the numbers. Use one platform for all your BI

and predictive needs.

Bring Predictive Analytics into Your BI Environment

By bringing predictive analytics into your BI environment, whether a dashboard, report,

spreadsheet, or Microsoft PowerPoint presentation, you can discover additional insight in your

numbers. With a solid investment in your BI infrastructure, you can take this one step further

by providing advanced analysis with the information infrastructure youve already put into

place. Using the universe as a source for mining data, you can bring together a better

understanding of your business tracking the success of your customers, products, services,

and whatever else drives your business.


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Deliver Predictive Intelligence to All Users

Because Predictive Workbench is integrated with the BusinessObjects Enterprise platform, you

can easily share predictive outcomes with any user. Deploy the intelligence to those users who

need it most, whether a call-center representative or a marketing manager. Predictive

Workbench is for all users data analysts who can design the prediction models, and business

users who need to use the predictive analytics in their everyday decision-making process.Scale to Meet Any Data Discovery Needs

Predictive Workbench is designed to scale for the enterprise. In addition to using the universe

as a data source for mining, it can draw data from a variety of data sources. It is also

architected to leverage database resources for much of the processing, ensuring more efficient

completion of prediction models.

BUSINESS INTELLIGENCE PLATFORM

Integrated with BusinessObjects Enterprise, BusinessObjects Predictive Workbench XI is a

key offering of the business intelligence platform. Organizations can now use one set of

solutions based on an integrated BI framework to plan their business, measure and visualize

performance, and now determine predictive outcomes taking the guesswork out of makingdecisions. Users can feel confident about the actions they take and transforming the future

with insight today. To find out more about BusinessObjects Predictive Workbench and other

Business Objects solutions, visit www.businessobjects.com.

2008 Business Objects. All rights reserved. Business Objects owns the following U.S. patents, which may cover products that are offered and licensed byBusiness Objects: 5,555,403; 5,857,205; 6,289,352; 6,247,008; 6,490,593; 6,578,027; 6,831,668; 6,768,986; 6,772,409; 6,882,998; 7,139,766; 7,299,419;7,194,465; 7,222,130; 7,181,440 and 7,181,435. Business Objects and the Business Objects logo, BusinessObjects, Business Objects Crystal Vision, BusinessProcess On Demand, BusinessQuery, Crystal Analysis, Crystal Applications, Crystal Decisions, Crystal Enterprise, Crystal Insider, Crystal Reports, DesktopIntelligence, Inxight, the Inxight Logo, LinguistX, Star Tree, Table Lens, ThingFinder, Timewall, Let there be light, Metify, NSite, Rapid Marts, RapidMarts, theSpectrum Design, Web Intelligence, Workmail and Xcelsius are trademarks or registered trademarks in the United States and/or other countries of BusinessObjects and/or affiliated companies. All other names mentioned herein may be trademarks of their respective owners. Part # WS537-A

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