Prepared by Sheryl Ozinsky

GREEN GOAL 2010

THE GREENING OF THE 2010 FIFA WORLD CUP™

HOW CAN PETCO MEMBERS CONTRIBUTE? Cape Town 09 October 2009

Today

10h00: Arrival and Welcome 10h15: Update PETCO and PET Recycling10h25: Q&A10h30: Green Goal 2010 12h00: Q&A and Group Brainstorm12h30: Lunch and networking

This Presentation

• Is South Africa taking greening seriously in hosting the 2010 FIFA World Cup™?• What is Green Goal 2010? What are the principles and targets that the OC and Host Cities have set? • What are the greening projects that the Host Cities are implementing? • Two groups discuss how the packaging industry can be involved.

Green Olympics Setting Standards

“The International Olympic Committee is resolved to ensure that the environment becomes the third dimension of Olympicism, the first and second being sport and culture.“ Juan Antonio Samaranch,

Ex-IOC-President

2006 FIFA World Cup™

• Organisers of the FIFA 2006 World Cup™ in Germany initiated the Green Goal programme to give effect to HCA requirements of environmental protection

• FIFA / LOC adopted Green Goal Programme for FIFA 2010 World Cup™

Event Greening

• Event greening now an integral part of the hosting of major international events

• No international framework as yet – event specific

• UNEP: Sport and Environment Programme playing coordinating role; event greening manuals available

FIFA 2010 World Cup™ Host City Agreement

• Clause 6.7: Environmental Protection

The Host City must carry out obligations in terms of HCA in a manner which :

• embraces the concept of sustainable development• complies with applicable environmental legislation• promotes the protection of the environment

What is Green Goal?• Green Goal is the environmental protection project

of the FIFA World Cup™.

• The 2006 FIFA World Cup™ in Germany was the first time that FIFA aimed to meet measurable environmental protection targets, established for waste, transportation, energy and water that significantly reduced the environmental impact of the event

Greening Principles for 2010

The overarching principle for the event will be sustainability:

“By ensuring sustainable management of all resources used we will meet the needs of the present without compromising the ability of the future generations to meet their own needs.”

Greening Principles for 2010• Principle 1: Sustainable Procurement• Principle 2: Sustainable Construction• Principle 3: Waste Management (Avoidance,

Reduction, Re-use/ Recycling)• Principle 4: Water Management• Principle 5: Energy Efficiency• Principle 6: Sustainable Transport• Principle 7: Air Quality Management• Principle 8: Biodiversity Conservation• Principle 9: Social Development• Principle 10: Sustainable Tourism• Principle 11: Participation, Communication,

Education/Public Awareness• Principle 12: Monitoring and Evaluation• Principle 13: Leaving a Positive ‘Greening’

Legacy

Event Footprint Host City Cape Town

• Green Point Stadium• Official Fan Fest: Grand Parade• Fan Walk• 4 Public Viewing Areas

Athlone, Bellville, Swartklip, Khayelitsha• 2 Venue Specific Training Sites• 2 Team Hotels • 1 FIFA Hotel• Base camps• Final Draw – 4 December 2009

Environmental Legacy: Green Goal

• Mitigate negative environmental impacts• Mainstream sustainability considerations in

preparations for 2010• Position South Africa as responsible hosts of the 2010

FIFA World Cup™• Leave a positive environmental legacy• Investment in infrastructure for long term resource

efficiency• Greater awareness of environmental issues • Behavior change

Host City Cape Town

• Environmental Business Plan completed in 2006

• Partnership with Konrad Adenauer Stiftung to host the Green Goal Workshop Series

• 8 workshops, 2 discussion forums resulted in HC CT Green Goal Action Plan launched October 2009

Green Goal 2010: Host City Cape Town

41 projects across 9 themes in the following areas:

• Energy and climate change• Water• Integrated waste management• Transport , mobility and access• Landscaping and biodiversity• Green buildings and sustainable lifestyles• Responsible tourism• Communication and awareness• Monitoring and evaluation

Energy and Climate Change• Green Point Stadium

– Installation of energy efficient technologies Green Point Stadium

– Passive lighting / heating design– Low energy light fittings– Building Management System

• Philippi Stadium – Energy efficient flood lighting– Energy sub-metering

• Cape Town Station– Energy efficient light fittings– Energy efficient AC– BMS

The Climate Impact of the 2006 FIFA World Cup™

100,000 tons of carbon dioxide, aimed to be carbon neutral

Energy and Climate Change

• Carbon offset or mitigation?• Host City Cape Town footprint estimated at 180 000

tonnes of CO2 equivalents • Very expensive to offset (between $6 and $12 per

tonne)• Hosting “low carbon games” with focus on mitigation• Host City Durban “carbon neutral games”, offsetting all

carbon emitted• Monitoring and reporting using integrated event

monitoring tool• Communication of footprint and measures to reduce it

2010 FIFA World CupTM

Energy Efficiency

Renewable Energy

Compensation

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Low Carbon or Carbon Neutral

Carbon Footprint Host City Cape Town

Carbon mitigation legacy projects Host City Cape Town

• R7million grant from DANIDA received

• Projects have been selected and business plans approved

• Installation of energy efficient technologies

• Communication and awareness

Changing the future of eventing and leaving a climate change legacy

• 12 Projects• Dedicated Programme Co-ordinator• Total Budget: R25.6 million

– R 16.1 million eThekwini Municipality– R 9.5 million DANIDA

• Other contributions from:– Comrades Marathon Assoc & Bonitas Medical

Fund– Scouts South Africa & UNEP

• Durban – target set to host a climate neutral 2010 FIFA World Cup™

• Includes event & Moses Mabhida Stadium• Carbon Footprint - 307,000t CO2• Carbon Emissions Reduction Projects

Development

• Five projects selected, 3 can be implemented in short term – approx R170 million :

• Carbon Sequestration• Buffelsdraai Landfill Site Community Reforestation Project

- 82,000 trees being planted in Phase 1- Conservatively estimated to sink > 12,000 tonnes CO2 over 20 years- Funded by DANIDA, Comrades/Bonitas, Scouts SA- Maintenance funded by eThekwini Muncipality- More than 300 Community Treepreneurs created- 9 Permanent Jobs created

• Rollout to remaining 500 Ha of landfill buffer approved in principle (R30 mill investment)• Next project at Inanda Mountain being initiated

Project 5

Green Review directed the expenditure of R4,230,000 on additional

energy & water Efficiency measures at 3 Training Stadia

• Green Guidelines Series – LEGACY PROJECT- Water Use Efficiency Guideline- Energy Efficiency Guideline- Sustainable Waste Management Guideline- Green Landscaping Guideline

• All in final draft stage, due for launch in November 09.

• Sustainable Waste Management Strategy

- Event Venues

- Inputs to greater Durban Waste

Management Plan for 2010 event period

• Due for completion October 2009

Nelson Mandela Bay

• Renewable Energy

- Solar Water Heating - 1000 units installed in low income houses - Provision of creches in Motherwell - Expected large scale roll-out of the sale

of systems to private homes to start this year (100 000 over 5 years => 60 MW)

Project run by CEF Sustainability

Nelson Mandela Bay

Solid waste to energy (landfill gas) (Koedoeskloof and Arlington Waste Disposal Sites) EIA in progress

WaterMinimise the use of potable water and promote the

conservation of water resources

• Green Point Stadium water efficient technologies– Rainwater harvesting off the roof

– Water saving taps

– Dual flush toilets in VIP areas

– Flush urinals

• Spring water for irrigation of Green Point Common– Replacing 580 000 k/l p.a. potable water for irrigation

– Detail design underway

Integrated Waste Management

• Operational waste minimisation- Waste avoidance

• No hand-outs at gates• Avoid unnecessary packaging• Reusable packaging and materials (e.g. plastic crates vs cardboard)• Large condiment dispensers vs single servings

- Waste minimisation• Minimise packaging e.g. wrapping of vuvu’s and T-

shirts• Cup concept – commemorative cup

Integrated Waste Management

Waste recycling• 20% waste diversion target (LOC policy)• 2 or 4 bin system at Stadium, Fan Fest and PVA’s• 2 new mini-multi-use recycling facilities under construction in HC CT• Labeling and signage• Monitoring using integrated event monitoring tool• Integrated communication

Confederations Cup ObservationsWaste separation at source at 3 of the 4 stadia

Coca Coca has recognised need to recycle PET bottles

Bins were allocated outside and inside the stadium and were clearly marked for dry waste and wet waste separation

Volunteers were responsible for checking the binsProviding oversight on separation of wasteWatching bins to emptied at intervals

The spectator area was clean with only little waste lying aroundMost bins had plastic bin-liners

Confederations Cup Observations

• Bins for five different waste streams created confusion amongst spectators• At the gates clearly marked bins were placed for waste separation. However, officials did not seem to be separating waste

• Beer was served in corn starch plastic cups which were carelessly thrown on the floor when they were empty.

• Mass generation of waste from PET and glass beer bottles

• Bins did not have plastic liners. The waste collectors had to remove waste from bins into plastic bags and thereafter load on to truck 

Confederations Cup Observations

• LOC cleansing contractor did not adhere to waste separation arrangements in all cases• Some bins had no stickers and in some stadia stickers were photocopies stuck on the bins with sticky tape• Some bins were not in the right position => no map for the stadium?• Condiment containers were too small, they used normal tomato ketchup containers and not the big ones• Cardboards were thrown everywhere=>solution: bigger containers for cardboards and boxes• Many Park-and Ride areas had no waste bins at all

Observations Confederations Cup

Observations Confederations Cup

Observations Confederations Cup

Observations Confederations Cup

Observations Confederations Cup

Cup Concept

• Cup Concept refers to a reusable / recyclable commemorative beverage cup that can be sold on a deposit system

• Germany 2006– Polypropylene cups were sold on deposit system at 1€ – Returned cups were washed and reused– FIFA appointed a service provider – Cup Concept– More than 80% of Coke branded cups were taken home

• South Africa 2010– No service provider appointed by FIFA– Host cities can develop own cup concept for Fan Fest– Prelim research shows that cup concept can work with recyclable PP

cup – i.e. returned cups are recycled – no waste to landfill.– Cup graphics very important to improve commemorative value (in-

mode labeling or screen printing)

Integrated Waste Management

Newlands Stadium baseline

Nelson Mandela Bay

•Green Goal branding of recycling bins and waste minimization signage• Purchase of recycling bins• Establishment of Recycling/Drop off Centres Kwamagxaki Recycling Centre and Motherwell Buy Back Centre• Blue Horizon Bay Community Recycling Project

Transport, mobility and access

• Promote public transport

- 50% fans to the stadium by public transport

- New infrastructure – IRT and Rail, Gautrain• Promotion through park and ride, additional services,

additional safety and security• Promote NMT

- New infrastructure

- Park and walk

- Fan Walk

Transport, mobility and access

Host City Cape Town• CBD bicycle services

- Scoping as part of IRT underway• Eco-taxis

- Engagement with CoCT and PGWC roleplayers

- SAPIA offer to sponsor eco-driving training module for professional driving permit training

- CoCT / PGWC promote eco-driving

Landscaping and biodiversity

• City beautification– Tree planting

– Landscaping

– Focused maintenance programme • Roads• Verges and medians• Street lights• Traffic lights• Signage• Etc.

Landscaping and Biodiversity

•Green Point Common is being transformed

into an urban park for the benefit of all

residents

• Investment in tree planting and

landscaping, regeneration of open space

Landscaping and Biodiversity

• Biodiversity showcase garden

- Included in Green Point Park design

- Specialist consultant appointment

• Indigenous gardening training programme

• Mouille Point student landscape design competition

Green building and sustainable lifestyles

• Green Point Park and ECO-Centre

• Green building

• Education and demonstration focus

Responsible tourism

• Responsible tourism training

- CTT industry excellence training programme

-Responsible Tourism Charter

- Event greening training for event industry• GreenStaySA: Cleaner production in hospitality sector

- Pilot for national responsible tourism standards

CommunicationUsing the popularity of a large sporting event for the sensitization of broader sections of the population

GG has the potential to reach a broad cross section of the public and make an important contribution to the promotion of environmental awareness.

Experience in Germany confirmed that this great opportunity had not been fully exploited.

Plastics Europe promoted the idea of a climate-compatible World Cup at a reception in Brussels at the end of May 2006, attended by 250 staff of the European Parliament and the European Commission. The guests had the opportunity to test their penalty-taking skills against professional players: Jean-Marie Pfaff, former goalkeeper with Bayern Munich and Davino Verhulst, goalkeeper with KSK Beveren. Each successful penalty kick counted for a symbolic tonne of CO, which was offset by climate protection projects.

Projects

• Greening Soweto, planting 200 000 trees• Rehabilitation of Klipspruit River and catchment• Green stadiums, recycling, water and energy saving

programmes• Green 50 soccer fields across the City (R500 00 to R1m per

field)• Waste collection, recycling• Rea Vaya, environmentally friendly bus rapid transit system• GreenStaySA

Nelson Mandela Bay

• Communication

- Educational Bus - Mobile Exhibition Unit - Bus fitted to function as a mobile classroom- Green Goal short films - Anti littering and waste recycling campaign

and waste exchange website

The Social Legacy• Boost national pride and confidence and challenge and

dispel Afro-pessimism.

• Infrastructure as a catalyst - new facilities provide new opportunities for social interaction that could result in a social legacy e.g. Stadia and Public Transport

• Investment in poorer areas. Upgrade, city beautification and focused maintenance as legacy

• Improved service delivery – investment in services and equipment for disaster management, law enforcement and metro police

The Social Legacy

• Football for Hope centres as a model of how infrastructure can catalyse social programs

• Arts and culture programme – showcase talent, culture and history, create an African World Cup

• Volunteers – Opportunity to participate, receive training, service to the community

• Health and food safety

- 2010 master plan developed• Protection of vulnerable groups

- Children, commercial sex workers, street people

Q: What can the packaging industry do to

support Green Goal

2010?

Ball is at your feet