preparedu project: 2015 highed web presentation
TRANSCRIPT
@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
@ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
@ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag
Identity Message Place
People Stories
@ValerieFox | @AMA Hashtag
Media mentions
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
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@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
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@ValerieFox | @AMA Hashtag
Our Evolution from Pitching to Publishing
@ValerieFox | @AMA Hashtag
Debating Grad School? Here's Why You
Should Go for It
If you’re a millennial who’s graduated from college
recently, chances are you’re wondering whether you
should attend graduate school, if not now then at
some point down the road. Read More
Risking Failure Is Key to Your Creative
Success
In today's workplace, developing the creative process
is as crucial for businesspeople as it is for
artists. Read More
Millennials: Fall in Love with a Problem
Today
Bentley alum and Googler Tomer Sharon shares the
wisdom he received early in his career, and offers his
best advice to millennials just starting out. Read
More
@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag @ValerieFox | @AMA Hashtag @ValerieFox, Bentley University | #AMAHigherEd
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@ValerieFox | @AMA Hashtag
Lessons Learned (Mistakes We Made For You) Photo Source: The Minimalists
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Photo source: scribewise.com
@ValerieFox | @AMA Hashtag
Interest has grown 5x in past 5 years
@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag
@ValerieFox | @AMA Hashtag
Outbound
• Radio
• TV
• Direct mail
• Banner ads
Inbound
• Blog posts
• Infographics
@ValerieFox | @AMA Hashtag
Outbound
• Radio
• TV
• Direct mail
• Banner ads
Inbound
• Content offers: eBooks
• Events
@ValerieFox | @AMA Hashtag
Outbound
• One-size-fits-all emails
Inbound
• Email nurturing
• Progressive profiling
@ValerieFox | @AMA Hashtag
Tree falling in forest
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Amplification kicks in
Content Syndication: Outbrain, Taboola, Nativo Paid Social: LinkedIn SEO: On-site optimization Email: Bi-weekly newsletters
29x Growth in Traffic
@ValerieFox | @AMA Hashtag
LinkedIn Taboola
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Hacks, Tips & Ideas
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@ValerieFox | @AMA Hashtag
Photo source: Novy.be
Email Capture
Gated Content
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Trending topics on Millennials
Source: BuzzSumo
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Photo source: Novy.be
@ValerieFox | @AMA Hashtag
#5 – Hire People for Mindset Match
Source: Salesforce.com
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Hire People Who Love to Learn
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Source: Why Content Marketing Fails, Rand Fishkin
@ValerieFox | @AMA Hashtag
Thank You!!!