presentation at the_crossroads_of_social_networking
DESCRIPTION
This presentation was given at the National College Learning Center Association's annual conference in Indianapolis, IN on September 30, 2011.TRANSCRIPT
![Page 1: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/1.jpg)
At the Crossroads of Social Networking: If You Lead, Will They Follow?
Warm Up
While waiting for the session to begin, please introduce yourself to the people sitting on either side of you by sharing the following:
Describe your learning center in three sentences or less.
Give a summary of your job in one sentence.
![Page 2: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/2.jpg)
At the Crossroads of Social Networking: If You Lead, Will They Follow?
Tacy L. Holliday, PhD Certified Learning Center Leadership Professional—Level 3
![Page 3: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/3.jpg)
What is social networking?
In small groups, please take a minute to generate a list of words or phrases that come to mind when you think of social networking. Be ready to share in the larger group.
![Page 4: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/4.jpg)
What social networking means to you:
![Page 5: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/5.jpg)
Social Networking is NOT New
![Page 6: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/6.jpg)
![Page 7: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/7.jpg)
The Tools Have Changed DramaticallyDramatically
![Page 8: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/8.jpg)
![Page 9: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/9.jpg)
Geography is no longer the defining factor in a social network.
![Page 10: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/10.jpg)
The New Network
• The strongest networks are created around shared interests, values, and purposes.
![Page 11: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/11.jpg)
![Page 12: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/12.jpg)
Social Networking Recap
• Social networking is not new.• The tools are new, enabling people to
network around common interests and purposes.
• The tools are not the point, they are merely tools.
• Social networking is about building relationships.
![Page 13: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/13.jpg)
At the Crossroads
![Page 14: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/14.jpg)
Option 1: A Giant Cocktail Party
![Page 15: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/15.jpg)
Study
![Page 16: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/16.jpg)
Study
![Page 17: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/17.jpg)
![Page 18: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/18.jpg)
Option 1: A Giant Cocktail Party
• Superficial level. Driven by the wrong numbers. Wasted effort.
![Page 19: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/19.jpg)
Option 2: Connect to Add Value
• Create real relationships where the potentials for mutually beneficial exchanges, trust, and success are cultivated.
![Page 20: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/20.jpg)
Applied to Learning Centers
• Social networking can help you get permission to help students so
the impactimpact is bigger.
![Page 21: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/21.jpg)
Music Lessons
![Page 22: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/22.jpg)
• Sounds of Hope & Healing for Children: sent to National Childrens Hospital, Kansas City Hospice, St. Jude's.
• Music Heals: for wounded soldiers and their families sent to bases around the US, Kuwait, Afghanistan, Germany.
• The Holiday Project: Music for nursing home residents, many whose family and friends were unable to visit for the holidays.
![Page 23: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/23.jpg)
Current Projects:• Weekly live music performances for NIH patients.• Hearts Sing & Melodies of Flights: CDs for children.• The Reading Express: Story and Activity Hour for young children, with DVDs sent to pediatric departments in local hospitals.
![Page 24: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/24.jpg)
So what does this have to do with Learning Centers?
This is an invitation to rethink what learning centers are and what our jobs are from the social networking framework.
![Page 25: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/25.jpg)
What if…
We stopped thinking of a learning center as a location in a building or collection of programs and services and started thinking of it as a social network…as community?
![Page 26: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/26.jpg)
What if…
We empowered our employees, coworkers, and students to figure out what they wanted/needed and helped them figure out how to create that?
![Page 27: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/27.jpg)
What if…
Those relationships and mutual benefits/goals became the guiding force for program development and service design?
“There go my people, I must find out where they are going so I can lead them.”
--French Revolutionary Alexandre Auguste Ledru-Rollin
![Page 28: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/28.jpg)
From this perspective we can consider a significantly different approach to our roles, responsibilities, and values.
![Page 29: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/29.jpg)
• Our job becomes developing that portfolio.
A Learning Center is a Portfolio of People and Resources
![Page 30: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/30.jpg)
Rethinking What Leadership Is
• The leader is the person who does the job of a leader:– Translates shared interests into
passionate purpose.
– Tightens the existing connections.
– Reduces the friction in making new connections.
![Page 31: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/31.jpg)
How to Communicate Purpose
• Be selective about sharing.– Who shares the same vision?
– Who might be a win-win addition to the network?
• Look for the stickiness factor.
• Point out heroes, stories & demos.
![Page 32: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/32.jpg)
How to Tighten Connections
• Make the effort. • Wander around onsite and online.• Show you care.• Customer service.• Pay attention to Fans and Connectors.
![Page 33: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/33.jpg)
Reduce Friction
• Multiple channels of communication.
• Introduce
• Include
• Set the tone
• Encourage feedback
• Go the extra mile
![Page 34: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/34.jpg)
Program & Service Design
• Collaborative.• Responsive.• Empowering.• Address ways to tighten connections and reduce
friction.• Let Fans and Connectors help you spread the word.
![Page 35: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/35.jpg)
Consider Subgroups
• How might we create value for small groups, motivating individuals to involve their friends?
![Page 36: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/36.jpg)
High Tech or Low Tech?
To be successful in social networking, you need to use “old-fashioned skills” as well as leverage the technological tools that fit you, your audience, and what you’re trying to do.
![Page 37: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/37.jpg)
What matters is that they are communicating about a shared interest in a mutually beneficial
way.
![Page 38: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/38.jpg)
![Page 39: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/39.jpg)
Learning Center Tech Wiki
![Page 40: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/40.jpg)
Low Tech/High Tech Examples
• Communicating Purpose
• Tightening Existing Connections
• Reducing Friction
![Page 41: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/41.jpg)
“When the Leader governs, the people are hardly aware that he exists…When his work is done, the people say,
‘Amazing: we did it, all by ourselves!’”
![Page 42: Presentation at the_crossroads_of_social_networking](https://reader033.vdocument.in/reader033/viewer/2022060121/55946ede1a28aba00e8b4576/html5/thumbnails/42.jpg)
More Tips
For more tips about specific high tech tools for center management, staff development, and student success, check out the Learning Center Tech Wiki (www.learningcentertech.pbworks.com).
You’re also welcome to e-mail me:[email protected]