www.echampions.co.uk

This evening, “the conversation”

This isn’t about re-designing the sites, it’s about tweaking things and introducing new elements!

• Close encounters

• Hall-fast

• Torse (if we have time)

• 5 Action points

• Food and social

www.echampions.co.uk

Close encounters Travel

www.southern-africa.co.uk/

:: Tailor made Africa travel

:: SEO in hand

:: Not really converting enough

Let’s look at the competition..

www.echampions.co.uk

What characterises a travel Home page?

www.echampions.co.uk

Close encounters home page

MessageIs it clear that you can book a holiday on this site?

Linear pathWhat do you notice, where do you go?

Is it clear what the site is trying to achieve?

Close encounters home page – tweaked...

Menu page

www.echampions.co.uk

Close encounter - Menu page

www.echampions.co.uk

Messaging? Linear path?

Menu page / landing pages

Product page

Close encounter product page

Tweaked product page... Cater for a good landing experience

Put some people in the picture...

New Linear path

Home – Options – Details

But also good landing pages individually

www.echampions.co.uk

Hall-fast

www.hall-fast.com/

:: Industrial supplies

:: Very large data driven site

First challenge….

www.echampions.co.uk

Catalogue vs. shopping site

Merge into one

www.echampions.co.uk

Finding things…

:: Very long paths (sometimes 8 clicks and you still can’t buy anything!)

:: Categories with 1 item in them

Shorter and stronger linear path

www.echampions.co.uk

Product pages

:: Challenge to find

:: Only buy qty of 1

:: After “Add to cart” the shopping cart is no where to be seen.

www.echampions.co.uk

Tweaked product pages

www.echampions.co.uk

Torse

www.torse.co.uk

:: Electricity broker

:: Looking to increase traffic levels

:: Site is not currently converting

Tweaked home

Product/landing page

5 action points for the eBusiness Champions

www.echampions.co.uk

1. Complete and return the “Company enrolment form”

2. Book onto a getting started session. Dates are 14th Jan, 21st Jan, 11th Feb

3. Ensure you have Google Analytics in place

4. Complete your online profile (we import the details into the new website)

5. Have a lovely relaxing holiday!!!

Next event

www.echampions.co.uk

28th January - NottinghamCape bar, Hockley

26th January – LeicesterDe Montfort University. Queens Building, Room 1.14 (upstairs)