presentation english porto.petro colecciones ( alta)
TRANSCRIPT
the first to create fashion accessories 2.0 with value added:all the pieces have a unique number
this is the story of a brand, “the brand of smiles”
unisex collections all year
collections around the world
step by step we have become the brand of smiles
We are the first brand of fashion accessories 2.0; in addition each piece has a unique code making the piece exclusive. There are no two alike.
The unique code allows you to participate in lotteries centered around the world of fashion through social networks such as facebook, twitter, instagram y pinteres. To participate you must enter your unique code in our web page:
www.portopetrocolecciones.com
The prizes are accessible because it is ONLY a question of style.
We began on the magical day of 11.11.11 with the design of the Happy Buddha bracelet that travelled around the world and that till this day is still our signature piece.
A brand with a revolutionary spirit and a creative team across all its departments. Our objective is to create fun pieces with quality materials, accessible prices, with rapid rotation and an almost non existent investment risk.
Special pieces with personality that once they have completed their cycle they become discontinued retaining a value that will be discovered in the summer of 2014.
All the collections have a history and an essence full of positive messages which means they convert into amulets.
Porto Petro is a small turist town in the region of Santanyí in the south of Mallorca (the locals pronounce it port-petra). It is an old port, curiously it was never a port of many fisherman or sailors. The whole area is very picturesque: a port without fishermen and a beautiful natural bay of many coves two of which have sand. Porto Petro is still a wild place, hidden on the edge of the Mediterranean. A place where Chus Fajardo, the founder of the brand came 12 years ago for her first job. She never thought that her first working experience would be the inspiration for the name of this project that was born years later through chance.
The career of the founder has been linked to the fashion world as a journalist, writing articles in prestigious national and international publications, and as director of communications for a Spanish designer known worldwide.
She participated in many areas of the world of fashion, from top to bottom, but never contemplated the idea of designing.
Until one day she made for herself a simple bracelet with the head of a Buddha and her circle of friends also wanted one. The demand soon grew past her close acquaintances and she began to send it to her professional colleagues (press and celebrities) to see the reaction.
Only a year and a half later, she has continued to bet on this crazy project that brings good energy to people from all over the world.
important thing porto.petro commits to producing entirely in Spain and collaborating with local artisans.
All personnel form the porto.petro either reside in or are from Spain.
We are happy to provide jobs for over 20 people who make up the family porto.petro.
We are expecting an increase with the impending expansion project.
We have the pleasure to have national and international clients that are a reference in their sector.
Our collections are sold in the most exclusive stores such as:
Excelsior in Milano
The boutique hotel Quisisana in Capri (Italy)
Ushuaïa Ibiza Beach Hotel
The newly opened hotel Ushuaïa Tower (Ibiza)
And the boutiques of the hotel chain Palladium (Caribbean).
...Just a few because every one of our customers are equally special to us, for the trust placed in us from the beginning.
Over 300 outlets in a year and a half
The adventure began in shops in Barcelona, following the rest of Spain including the Balearic Islands (Ibiza, Formentera, Menorca and Majorca) & the Canary Islands; Portugal, Italy, Mexico, Miami, New York, Costa Rica, the Netherlands, Belgium and Norway.
EXPANSION PLAN
Beginning in September of 2013, 150 stores between Europe, Latin America and Middle East.
customers
pieces handmade in 100% Spain
another very important thing
For us it is important to know the sales points of our network because our porto.petro universe is a lifestyle and everything must be in harmony.
So…
spring summer 2013 campaign
e v o l u t i ON