Suppose you want to create a new business

But you have no idea about that …

Now, you decide to have an AD AGENCY… However ….

What does it take to be an entrepreneurin advertising?

Entrepreneurship:Set of different strategies necessary to create, promote and develop a Business.

Entrepreneur:The one who carries the responsibility and risk of managing a firm, in order to increase their probabilities of gaining high profits.

25 common characteristics of successful entrepreneurs (entrepreneur.com)- Be passionate about it- Be responsible- Budget planning- Selling skills development- Focus on the customer

IDEA CENTER(entrepreneur.com)

Previous knowledge in advertising and marketing in order to acquire skills for such a business. Experienceand creativity are also needed.

ADVERTISING

- Advertising is a service- Offered to firms, groups or individuals- Lack of communication strategies- Using the art of persuasion- Through the influence of media and mass- Connecting a target to a product, idea or

service

MARKETING

- Marketing is a process- The process of contact from a firm to all public - Creation of a product, service or idea- Communication (Advertising)- Distribution- Way to exchange

GUERRILLA MARKETING- Strongly recommended withsimple marketing suggestions- Written by Jay Conrad Levinson for- Small Businesses oriented- TO “FOLLOW UP” A CUSTOMER

SUCCESSFUL AD AGENCIES

- James Walter Thompson- BBDO- Leo Burnett- Entrepreneurship- Well managed Business- Leadership in Advertising and Marketing

- INNOVATION

INNOVATION

- New ideas for better processes, results; Looking for a better efficacy, better efficiency

Innovations and Entrepreneurship(by Petter F. Druker)

- Improve something already created- Starting small, attaining small goals- Be simple- Research

Trends of innovation used in advertising and marketing(Forbes article)

- Social Media- Mobility- Big data and analytics- Cloud / Hosting capacity

QUESTIONS?

Thanks for your attention

ReferencesPrinciples of Economics Eleventh Edition, written with the collaboration of Karl E. Case, Ray C. Fair and Sharon M. Oster (2014).The Entrepreneur magazine, “25 Common Characteristics of Successful Entrepreneurs” by James Stephenson, (June, 2014).http://www.entrepreneur.com/article/200730The Entrepreneur magazine, ideas center “Small Business Advertising Agency” written by The Entrepreneur Magazine’s staff (Unknown date)http://www.entrepreneur.com/businessideas/small-business-advertising-agency“Advertising & IMC Principles and Practice”, written by the collaboration of Sandra Moriarty, Nancy Mitchell and William Wells, (2012)“Guerrilla Marketing”, written by Jay Conrad Levinson, (2007)“Innovation and Entrepreneurship”, written by Peter F. Druker, (1985)Forbes, “What Are 10 Great Ad Agencies Of 2013, According To CMOs?” by Avi Dan, (12 April, 2013). http://www.forbes.com/sites/avidan/2013/12/04/ten-great-agencies-of-2013/Forbes, “4 Technology Trends Disrupting How We Communicate” by Daniel Newman, (13 May, 2014)http://www.forbes.com/sites/danielnewman/2014/05/13/4-technology-trends-disrupting-how-we-communicate/