This project is by:

Kay Chung

Slavica Cvijanovic

Hugo Duran

Sung Taek Hong

Erik Larson

2005 Holiday season: LCD SALES UP 390%, PLASMA SALES UP 382% compared to 20042006 January-September: HDTV sales up 52%XBOX 360: $400 released November 22, 2005Playstation 3: $600 released November 17, 2006

Number of players in US by end of 2007: HD-DVD 750,000 Blu-ray 2.7 million

Market Share for HD-DVD:January 7, 2008: 7%End of January 2008: 34%

April 2008 worldwide sales:HD-DVD 1 millionBlu-ray 10.5 million

PS3

XBOX 360 & HD-DVD DRIVE

Market Penetration $3 Billion investment to install Blu-ray players in Playstation 3

Relative Advantage-Playstation 3 All-in-one console with free Playstation network-Blu-ray capacity and potential twice that of HD-DVD-More movie titles available

• People interested in cutting edge technologies or innovators and early adopters

• Every current DVD or game console owner.

Blu Ray Disc -Uses Java Based platform

HD DVD-Uses Microsoft’s HDI

Blu ray Disc HD DVD

Storage Capacity

25/50 GB 15/30 GB

Resolution 1920x 1080 1920x 1080

Game Console

PlayStation 3 None

PricingBlue Ray vs. HD DVD Player on Amazon.com

•Available at convenient locations:

•Local retailers: Bestbuy, Wal-mart, Cosco

•Internet:Amazon, Ebay- available at customers convenience

1. YouTube Videos2. Commercials3. Movies4. The HD DVD Promotion Group was

a group of manufacturers and media studios formed to exchange thoughts and ideas to help promote the format worldwide.

5. In 2008 Best Buy and Wal-mart removed HD DVD players as part of its ongoing "HDTV advantage" promotion.

1. Toshiba is an internationally recognized and respected brand

2. Toshiba is a multi-billion dollar company

3. Backing of powerful film studios and major manufacturers

4. High-definition player: Cutting edge but not complex

5. HD DVD is cheaper than Blu-ray

1. Xbox 360 can play HD DVD films, but requires separate drive

2. No video games available on HD DVD

3. $2 billion spent on R&D, promotion, incentives

1. New and growing market for high-definition players

2. Sole competing format (Blu-ray) is expensive and buggy

3. Alliances with other manufacturers and studios

1. 2007: Playstation 3 was vastly outselling HD DVD players.

2. 2007 to 2008: HD DVD lost the support of many film studios and retailers

3. Consumer/industry perception of Blu-ray as winner: in 2008, Best Buy and Walmart decided to discontinue stocking HD DVDs

4. “Wal-Mart is the biggest player in the DVD market. If it says HD DVD is done, you can take that as a fact.”

5. Rob Enderle, tech industry analyst

1. HD DVD would have succeeded if there was no competing format

2. Video game compatibility might have changed outcome

3. Industry alliances and decisions could have changed outcome

Kageyama, Yuri. 2008. “Toshiba Quits HD DVD Business.” HuffPost Business. Retrieved June 8, 2011 (http://www.huffingtonpost.com/2008/02/19/toshiba-quits-hd-dvd-busi_n_87319.html). Lewis, Leo. 2008. “Toshiba risks defeat in film disc battle with Sony's Blu-ray.” The Times. Retrieved June 12, 2011 (http://business.timesonline.co.uk/tol/business/industry_sectors/media/article3386308.ece). Miller, Paul. 2007. “Sony claims Blu-ray "winner" in format war.” Engadget. Retrieved June 13, 2011 (http://www.engadget.com/2007/02/13/sony-claims-blu-ray-winner-in-format-war/). Ogg, Erica. 2007. “Blu-ray vs. HD DVD: War without end.” CNET News. Retrieved June 8, 2011 (http://news.cnet.com/Blu-ray-vs.-HD-DVD-War-without-end/2100-1041_3-6212782.html). Osbourne, Doug. 2007. “Blu-ray player sales dominate HD DVD, 3 to 1.” Geek.com Retrieved June 12, 2011(http://www.geek.com/articles/gadgets/blu-ray-player-sales-dominate-hd-dvd-3-to-1-2007124/). 

Richtel, Matt and Eric A. Taub. 2008. "Taps for HD DVD as Wal-Mart Backs Blu-ray.” New York Times. Retrieved June 13, 2011 (https://www.nytimes.com/2008/02/16/technology/16toshiba.html?ref=technology). Shankland, Stephen. 2005. “Forrester: Blu-ray winning drawn-out format war.” CNET News. Retrieved June 13, 2011 (http://news.cnet.com/Forrester-Blu-ray-winning-drawn-out-format-war/2100-1041_3-5902753.html). Sabbagh, Dan. 2008. “Blu-ray delivers fatal sting to rival in battle of high-definition DVDs.” The Times. Retrieved June 12, 2011 (http://technology.timesonline.co.uk/tol/news/tech_and_web/article3393244.ece). Sabbagh, Dan. 2008. “How the Blu-ray war was won - Sony outspent, outsold Toshiba.” The Times. Retrieved June 12, 2011 (http://business.timesonline.co.uk/tol/business/industry_sectors/media/article3405959.ece).  Yam, Marcus. 2007. “Netflix Statistics Show HD DVD More Popular Than Blu-ray Disc.” Daily Tech. Retrieved June 13, 2011 (http://www.dailytech.com/Netflix+Statistics+Show+HD+DVD+More+Popular+Than+Bluray+Disc/article9202.htm).

Applause please