The SPB College Of Business Administration

Year : 2012-2013

Navjivan Automobiles

SUBMITTED BY :

Sr. No. Name Roll. No.

1 Govind Singh 126

2 Chintan Tank 132

3 Sheetal Tamkoria 136

4 Sudhir Yadav 147

Topic :

INDEXSr. No. Topic Slide No.

1 Introduction 1

2 Mission & Vision 2

3 Human Resource Management 3

4 Finance Management 4

5 Production Management 5

6 Marketing Management 6

7 Findings 10

8 Conclusion 12

9 Suggestions 13

10 Bibliography 14

INTRODUCTION NAVJIVAN is the small scale unit.

The Navjivan motors pvt. Ltd (hero) is well established in Surat, it was set up in 2007, under companies’ act 1956.

NAVJIVAN AUTOMOBILES (HERO HONDA) began operations in 2007 under the leadership of Mr. Hitesh Gajjar.

They are providing service department, accident department, advantage department with a diversified product range and a reputed market presence.

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MISSION & VISION Mission

We at Navjivan motors pvt. Ltd. has identified the following

objectives in pursuit of our quality policy: - To increase the number of customers

at least by 40 percent from our existing every year. - To execute all the servicing

within agreed time-frame. - To update the skills of employees by providing 20

hours training regularly on yearly basis.

Vision

To be a leading automobile dealer in Gujarat in the forthcoming years and

maintaining the level of quality service and implementing the concept of KAIZEN.

2

HUMAN RESOURCE MANAGEMENT

Recruitment:

Basically for the recruitment of the new staff, there is no such procedure. In Navjivan recruitment is done on the basis of reference. Firstly the employee is recruited as a temporary staff, and then after 5-7 month he became permanent.The total no of worker in the Navjivan group is around (500) and the no. of worker in this branch is (75).

Internal mobility:

In Navjivan employees can be moved from one branch to another branch, but except this there is no such internal mobility.

3

FINANCE MANAGEMENT

Particulars 2010-11 2011-12

Gross-Profit Ratio 17.48% 19.19%

Net-Profit Ratio 1.43% 2.26%

Operating Profit Ratio 14.38% 16.08%

Operating Ratio 85.62% 83.92%

Current Ratio 6.28 : 1 9.73 : 1

Quick Ratio 10.35 : 1 9.37 : 1

Return on Assets 0.0143 0.022

Proprietary Ratio 0.021 0.022

Stock Turnover Ratio 26 days(approx) 24 days(approx)

Fixed Assets Turnover Ratio 29.64 34.96

Ratios of two years:

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PRODUCTION MANAGEMENTMaterial handling: In Navjivan more emphasis is given to material handling, so that customer get more satisfaction.

As there is no movement of raw material in Navjivan auto mobile they pay more attention to the quality of finish product.

Warehousing: They are usually large plain building use to load and unload goods from trucks. Navjivan has warehouse capacity of 1200-1300 no of bikes.

Purchase function: As they deal with the finished product directly, they wouldn’t purchase raw material. They place order directly with the manufacturing unit using online software (S.S.G.C) specially designed for Navjivan group. Order should be place before a month age and it should be of minimum 70 lakh.

5

MARKETING MANAGEMENTProduct Mix:

Two

wheeler

•Passion xpro•Ignitor•Maestro•Impules•HF Dawn•HF Deluxe•Pleasure•Splendor plus•Splendor NXG•Passion pro•Super splendor•Glamour•Splendor pro•Glamour PGM Fi•Achiever•Xtreme•Hunk•Karizma•Karizma ZMR

Product length and width

6

Product depth:

•Xpro•ProPassion

•Plus•NXG•Super•Pro

Splendor

•Glamour •PGM FiGlamour

•Karizma•ZMRKarizma

Where,

No of items (length):19

No of lines (width):01

No of items (depth): 09

7

Methods of Pricing:Navjivan Hero is follows Cost oriented method or cost based methods of pricing:Navjivan are following these factors:

Ex. Showroom prices+RTO charges+Insurance charges+Road Tex=On Road Price+Optional cost (GL+ACC)=Total price

8

Place

Level:HERO MOTOCORP

NAVJIVN HERO

CUSTOMER

Warehouse:Navjivan Automobile has very large warehouse which can store 1200-1500 bikes or scooters.

PromotionConsumer promotion tools:•Coupons•Premiums (gifts)•Free trails•Product warranties•Cash refund offers•Exchange fair

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FINDINGSFollowing are the other important findings of the study:

•Age:Majority of the customers falling under the age group of 20-30

•Mileage:Majority of the customer prefer mileage as an important influencing factor.

•Price:Most of the customers were influenced by the price of the bike.

•Product features:Most of the customers were influenced by the product features of Hero’s bike.

•Technology:66% customers were influenced by the technology of the Hero’s bike.

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•Parts and service availability:Most of the customers (58%) were influenced by the parts and service availability of the Hero’s bike. •Experienced users:It is important note that experienced customer become an important influencing factor behind a number of purchases.

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After studying the whole organizational processes and procedures we have rated the firm 6.5/10.

The below given suggestions will improve the organization’s development.

We have learned from this training that how to influence the customers, various marketing techniques, etc.

CONCLUSION

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SUGGESTIONSSuggestions which would be beneficial for the organization:

•Selection Procedure:The firm has to plan an effective selection procedure, so that the firm gets the appropriate employee.

•Temporary Employees:The firm has to decrease the number of temporary employees because every time firm has to recruit a new employee, when any employee left the job.

For this the firm has to increase the job satisfaction of the employees.

•Means of advertisement:The firm has to increase the means of advertisements i.e. through radio channels, local TV channels and local newspapers.

This will increase the sales of the firm.

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BIBLIOGRAPHY•Books

Financial Management –by I M Pandey

Marketing Management –by Philip Kotler

Human Resource Management –by P. Subba Rao

Production Management –by K. Ashwathappa

•Internet:

www.wikipedia.com

www.businessdictionary.com

www.navjivanmotors.com

www.heromotocorp.com

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