Major Label Case Study

O The artist that I am looking is Newton Faulkner. The genre of music he produces is Folk Rock and Pop Rock.

O He is assigned to the record label Aware Records which is part of Sony BMG.

O The label “Aware Records” is a Subsidiary. The Conglomerate “Sony BMG”.

O The company is integrated vertically as they produce and distribute music. It is also horizontally integrated as Sony BMG which is part of Song which also distributes games consoles, phones and music.

O His last released album was called “studio zoo” and was recorded in his home studio and released in 26 August 2013.

O The album came 10th position in the UK Albums chart. And 51 in the Irish Albums Chart.

O The album also was written and there were interviews with Newton Faulkner about his album in the: daily telegraph, the independent and the guardian.

O To promote the album “losing ground” was released in September. And then a music video was released for the song and was released onto YouTube.

O Newton Faulkner uses social media sites such as twitter where he has a large fan base to promote his music and information about his albums.

O Newton Faulkner's music is available on online sites such as ITunes, Spotify and YouTube and more, to both download and stream.