Masaru Ibuka co-founder of Sony (1908- 1997)

Presented byRAHUL MEHROTRA (Sec-B)

Sony history Founded May 1946 Name created by combining “sonus” and “sony” The company entered into consumer electronics

market in 1950 with its Tape recoder. 1960 , American branch sonam (sony corporation

of America) Leading manufacturer of audio , vedio , communications , and information on technology

products.

Management

Sir Howard Stringer – Chairman, Group CEO &Representative Corporate Executive Offocer.

Dr. Ryoji Chubachi- President of Sony Corporation, Representative Corporate Executive Officer & CEO of Sony Electronics.

Katsumi lhara- Executive Deputy President, CFO, Representative Executive Officer.

SONY• The Stock of the 21st Century• Annual sales it consolidated:$56.6 billion. Why Buy Sony?• Brand Name• Solid Leadership• Known for quality & innovativeness• No. Of Product Lines: 14• Product Length: 64

Consumer Products

• Television & Projector• Home Vedio• Home Audio• Home TheatreSystem• Digital Photography• Vedio Camera• IT & Computing

• Portable Audio• Game• Mobile Phone• In- Car Entertainment• Storage & Recording Media• Battery & Charger• Accessories

XPERIA X2

Television & Projector

LCD: BRAVIA

Projector : 2012 Model

IT & Computing

• Laptops & Computers: 37 products in different categories.• Memory Stick.• Flash / Data Media

Conclusion

What makes Sony successful as a business?From my results I can suggest that it will the quality of the products and the satisfaction of the products buyers bought. Sony is a well established high quality electrical goods company and 8 out of 10 people who answered the questionnaire said that with the products they bought were up to there standard and they were at least 7/10 happy with the products. 7 out of 10 buyers said that Sony would be there first choice for electrical goods, this again shows Sony's popularity and the success Sony has achieved.

THANK YOU