presentation recruitment agency expo feb 13
TRANSCRIPT
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BUILDING REPUTATION AND SHARING THE LOVE!
@BlueSkyPR
Recruitment Agency Expo – February 2013
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Expo 2012 – A quick recap
Why do recruiters need a brand?
How PR can help build a brand
PR is not just about the press
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Press Coverage is everything?
If you are purely process driven – yes
If you are interested in real results – no
CONTENT IS KING
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Shaping the message - Populist
From company blog post to Sky News
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Shaping the message – interesting research
• Antal Global Snapshot • APSCo Monthly Trends• The Venn Index
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Shaping the message – making the dull interesting
HR Zone X Factor Blog
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Disseminating the message
Getting read ….and getting shared:
• Press• Online media• Website• Blog• Social Media
Channels
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Disseminating the message
Online is where it's at
It can be there forever It’s easily shared It allows engagement
But …you need to be creative
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The Principle in Action
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The Principle in Action
Keep your eyes on the news and have an opinion:
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Websites/Blog
Interesting news stories can make blog posts
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Social Media Channels
Twitter Facebook LinkedIn Company PagesLinkedIn StatusYouTube
….and more
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Tips of The Trade
Make bold statementsBe unexpected – contrarian – but
follow throughKeep your eyes and ears on the
newsDon’t sellThink SEO but don’t go
overboard
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The questions to ask yourself
Would I want to read this?
Would I believe it?
Would I recommend it, tweet it , blog it?
It must pass the so what test……
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Press Coverage – The Journey
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Online Coverage – The Journey
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Questions?
Interact with us: @BlueSkyPR facebook.com/blueskypr linkedin.com/blueskypr bluesky-pr.net/blog youtube.com/BlueSkyPRvideo http://pinterest.com/prbluesky/
www.bluesky-pr.net [email protected]