Defining the Social Web How to Use It and Promote Your Business

Amit Chowdhury (Partner)

4Biz Group, LLC

www.4BizGroup.com/SocialWeb.pdf

Presentation Topics:

Defining Social Networking

Types of Social Networking

Social Networking Statistics

Three Major Social Networking Sites

Benefits/Importance of Social Networking Sites

Five Myths about Social Networking

How To Setup Social Networking

How To Start Using it

How To Use LinkedIn

How To Use Facebook

How To Use Twitter

Promote Your Business Through Social Netwroking

Art of Communication & Conclusion

Defining Social Networking:

Web-Based Cocktail Party

Cocktail Party Etiquette:

Dress appropriately depending on the party - business or casual

Determine what your goals are for attending

Do some research on the guests attending

Do extend your hand and introduce yourself to unfamiliar guests

Keep conversations away from sex, politics and religion.

Involve in Small Talks

Be Friendly & Relax

Defining Social Networking:

Connecting

Networking

Socializing

Interacting

Broadcasting

Sharing Information

Types of Social Networking:

People Focus

Hobby Focus

Business Focus

Status Focus

Social Media Landscape:

Social Media Architecture:

Growth of Social Networking:

Growth of Social Networking:

Commonly Used Social Networking Site:

Three Major Social Networking Sites:

LinkedIn• Mostly Business Interactions• Colleagues & Clients• New Clients• New Products/Services• Recommendations/Messages

Facebook• Mostly Social Interactions• Friends & Family• New Friends

Twitter• Micro Blogging (140 Characters)• Send Updates to friends or followers• Text Based Post• Never Ending Cocktail Party Conversation• Mobile Message and Web Posting

Benefits/Importance of Social Networking Sites I:

• Develop Connections & Contacts

• Make Proper Connections

• Stay In Touch with your Contacts

• Find New Jobs

• Find New Employees

• Find New Clients

• Check Out The Competition

• Use it as Online Resume

• Obtain Greater Visibility on Google

Benefits/Importance of Social Networking Sites II:

• Find People at Companies that you want to do business with

• Find People with similar interests that you want to be friends with

• You can Build a “Network of Trust”

• You can Build your Reputations

• Free Publicity

• Announcements

• Conduct Market Research

• Facilitate Introductions

• Event Updates

• Drive Traffic to your website

• Show Personal side of yourself

Five Myths about Social Networking:

Myth 1: Social media need computer suaveness

Myth 2: Social media is Only for Youth

Myth 3: Social media is Only for Fun

Myth 4: Social media is about conversations

Myth 5: Social media is the Future

How To Setup Social Networking:

• Register, It’s FREE

• Create a Perfect Profile (write in first person)

• Personal Branding – Be Original & Useful

• Think of it like personalizing your desk

• Build Your Network

• Invite Everybody from your contact List

• Put your Favorite RECENT picture

How To Start Using it (General):

• Engage, Don't Sell

• Don’t Be Self Centered

• Be Active & Update Frequently

• Join Groups

• Make a Conscious Effort to Grow The Network

• Ask and Answer Questions

• Be a person – not a robot

• Always Update

• Check Frequently

• Be Consistent

• The goal with connections is quality, not quantity

• Be a hub that your connections use to find each other

• Set aside 1 to 2 hours a week

• Don’t become a Zombie

How To Use LinkedIn:

• Use Your Name for The Profile (URL)

• Recommend your connections

• Ask your connections to recommend you

• Post your needs

• Reply to others needs

• Invite new contacts

How To Use LinkedIn:

• Let your connections browse through the list of all other connections

• Search the right person by job title, company, location

• Build your network out as you meet people

• Build your network before you need it

• Find on your contacts who may benefit by your services

How To Use Facebook:

• Join Groups

• Add friends selectively

• Edit your news feed preferences

• Google to find old/new friends

• Limit time on access your Facebook

• Facebook Wall (For All)

• Wall-To-Wall (Between Two)

• Look for events

How To Use Twitter:

• Give Something Away – Advice, Info, Coupon Codes

• Change the Default Background

• Tweet to All

• Person-to-Person Twitting

• Setup Meetings

• Acquire Votes

• Turning Off Twitter

Promote Your Business I:

• Customize Your URL

• Add LinkedIn on your Email Signature

• Optimize Labels –

• Add your website

• Your Blog

• Your Company Info

• Add Company Logo

• Give Recommendations whenever possible

• Draw Traffic to your website

• Build a community through "Groups"

Promote Your Business II:

• Strategically join groups that fit your target Strategy

• Promote Your Events

• Introduce yourself to right person of a company you want to do business with

• Send Invitations to your clients and prospects

• Send Product Specials to your clients and prospects

• Create a Questions for others to answers

• Announce your new services, awards and new projects.

The Art of Communication:

• Observe & Learn

• Discover what you can do for someone

• Make it easy to get in touch with you

• Ask good questions

• Unveil your passions

• Follow up

• Give Favors

• Ask for return of favors

Conclusions:

• Start with one appropriate Social Network

• Get Out There

• It’s Like Cocktail Hour

• Engage, Don’t Sell

• Be Active

• Be Original – Be YOU

Thank Youwww.4BizGroup.com/SocialWeb.pdf

Amit Chowdhury (Partner)

4Biz Group, LLC