web 3.0 and the future of social media - buzznumbers presentation

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Web 3.0 & The future of Social Media



The future of consumer insights



About Me


About Me

Nick Holmes a CourtExecutive Director, BuzzNumbers

Serial Online Entrepreneur


About Me

Corporate ExperienceEnterprise Technology

Online Marketing

Digital Media

Business Intelligence

Financial Reporting



About BuzzNumbers


About BuzzNumbers

Social Media MonitoringWeb Technology Company

Track & Monitoring Online

Social Media, News, Blogs, Forums

Video, Websites, Search Engines

Analytics & Reporting

Online Influence, Location Analysis,

Sentiment Analysis, Issue Analysis


Social Media Monitoring & Analytics

Why business cares?Media Monitoring

Market Research

Marketing effectiveness

Product & Service feedback

Brand & Issue Benchmarking

Consumer Insights & Research


Our Customers & Experience

Our CustomersMarketing Departments

Corporate Communications

Government Agencies

Advertising & Marketing Agencies

PR Agencies

HR, Customer Service, Sales, IT



Australian Social Media & Online Usage


Australians are sharing experiences online

2.3 Million Australians have created a blog

1.6 Million Australians ongoinglyupdate their blog since creating it

7.1 Million Australians read one or more blogs regularly

Source: January 2009 Nielsen Media National Readership Survey


Australians talk and listen online…

84% of Australian internet users using Web for sharing content such as photos, links and video

83% consume Consumer Generated Media content

39% of Australians create online content in the form of uploading video and music

Source: January 2009 Nielsen Media National Readership Survey


ACCC regulates online, a tipping point?

“ACCC found that use of newspapers alone to advertise product recall notices is in many cases no longer sufficient, and that communication channels allowing direct contact between the supplier and consumers, such as social media, are the most effective methods of communicating product recalls” 31st May 2010


Consumers trust online information



What Web 3.0 means at BuzzNumbers


The evolution of Web

Web 3.0 : 2010 onwardsCreating meaning & value from all this activity

Web 2.0 : 2004-2010Collaboration User generated

contentSocial Media & Social

Networks Data Compatibility

Web 1.0 : 1994 - 2003Communications Publishing Platforms eCommerce



The impact of Web 2.0 on Corporations


The impact of Web 2.0 on Corporations

What percentage of your customer decisions are influenced by online?

How much has that changed in the last 3 years?

How much will this change in the next 3 years?


Before Web 2.0


How Web 2.0 changed the relationship



Understanding Business Decision Making


Making internal business decisions

Internal indicators Sales MarketingCustomer ServiceSupply ChainERPFinancials


Making external decisions

To understand the marketSuppliersServicesPricingProductsCompetitors


Can the external world help us internally?

The Web is a great sourceBusiness intelligenceMarket trendsProduct feedbackMarket demand Consumer opinionsIssue & event discovery



Online Business Intelligence


Business intelligence isn’t new

We use BI every Day…

“The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal”

Hans Peter Luhn, IBM - 1958


Pillars of Online Business Intelligence

ReportingBusiness

Performance Management

Forecasting Predictive Analysis


Traditional BI has been expensive

Business Modeling

OLAP & Cubes

Data Warehouse

Extract, Transform & Load


Traditional BI Sources

BIERP

Financials

Sales

Marketing

CustomerService


Making informed decisions

“Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.”

2009 Gartner Group, Future of Business Intelligence Survey


Making better decisions from the web

Tracking, measuring, analysing and extracting market intelligence from the web is the future of Business IntelligenceAugmenting internal business data with online insights brings significant new commercial opportunities



Case Studies


Unilever

Product developmentMarket feedbackSocial Networks

Open NetworksClosed Networks

Marketing analysis


Taronga Zoo

Consumer EngagementOnline images

FlickrBlogsSocial Media

Geographic TargetingMedia planning


Major Insurance Company

Issues Analysis

Topic Categories by Entity

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10.0%

20.0%

30.0%

40.0%

50.0%

Gener

al New

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Produ

ct Qua

lity

Produ

ct Ran

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Servic

e Qua

lityPric

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Compe

titors

Brand

/Repu

tation

Client Comp A Comp B


Ford Motors

Demand AnalysisInventory PlanningMarket AnalysisGeographic AnalysisProduct discussions'


Big 4 Accounting Firm

Graduate RecruitmentCustomer InsightsMarket AnalysisCommunications ManagementProgram design


Geographic Analytics

Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement



Applying Online Insights to you


Applying Online Insights to you

Start listeningAsk questions Collect & explore your data If your not ready, don’t worry about strategy & engagementIgnore “Social media experts”Focus on solving core business problemsListen, Learn, Engage (Repeat)


Thanks for your time…


Thanks for your time

Stay in touch!Twitter: @BuzzNumbers

Twitter Personal: @NickHaC

LinkedIn: [email protected]

Phone: 1300 886 192

Happy meet for a coffee to share our

experience in your industry sector.

mailto:[email protected]�