Defining the Social Web How to Use It and Promote Your Business

Amit Chowdhury (Partner)4Biz Group, LLC

www.4BizGroup.com/SocialWeb.pdf

Presentation Topics:• Defining Social Networking

• Types of Social Networking• Social Networking Statistics

• Three Major Social Networking Sites• Benefits/Importance of Social Networking Sites

• Five Myths about Social Networking

• How To Setup Social Networking • How To Start Using it

• How To Use LinkedIn• How To Use Facebook

• How To Use Twitter

• Promote Your Business Through Social Netwroking• Art of Communication & Conclusion

Defining Social Networking:• Web-Based Cocktail Party

Cocktail Party Etiquette:• Dress appropriately depending on the party - business or casual

• Determine what your goals are for attending• Do some research on the guests attending

• Do extend your hand and introduce yourself to unfamiliar guests• Keep conversations away from sex, politics and religion. • Involve in Small Talks

• Be Friendly & Relax

Defining Social Networking:

• Connecting

• Networking

• Socializing

• Interacting

• Broadcasting

• Sharing Information

Types of Social Networking:

• People Focus• Hobby Focus• Business Focus• Status Focus

Social Media Landscape:

Social Media Architecture:

Growth of Social Networking:

Growth of Social Networking:

Commonly Used Social Networking Site:

Three Major Social Networking Sites:LinkedIn

• Mostly Business Interactions• Colleagues & Clients• New Clients• New Products/Services• Recommendations/Messages

Facebook• Mostly Social Interactions• Friends & Family• New Friends

Twitter• Micro Blogging (140 Characters)• Send Updates to friends or followers• Text Based Post• Never Ending Cocktail Party Conversation• Mobile Message and Web Posting

Benefits/Importance of Social Networking Sites I:

• Develop Connections & Contacts• Make Proper Connections• Stay In Touch with your Contacts• Find New Jobs• Find New Employees• Find New Clients• Check Out The Competition • Use it as Online Resume• Obtain Greater Visibility on Google

Benefits/Importance of Social Networking Sites II:

• Find People at Companies that you want to do business with

• Find People with similar interests that you want to be friends with• You can Build a “Network of Trust”

• You can Build your Reputations• Free Publicity

• Announcements

• Conduct Market Research• Facilitate Introductions

• Event Updates• Drive Traffic to your website

• Show Personal side of yourself

Five Myths about Social Networking:

Myth 1: Social media need computer suaveness

Myth 2: Social media is Only for Youth

Myth 3: Social media is Only for Fun

Myth 4: Social media is about conversations

Myth 5: Social media is the Future

How To Setup Social Networking:

• Register, It’s FREE

• Create a Perfect Profile (write in first person)

• Personal Branding – Be Original & Useful

• Think of it like personalizing your desk

• Build Your Network

• Invite Everybody from your contact List

• Put your Favorite RECENT picture

How To Start Using it (General):• Engage, Don't Sell• Don’t Be Self Centered• Be Active & Update Frequently• Join Groups• Make a Conscious Effort to Grow The Network• Ask and Answer Questions• Be a person – not a robot• Always Update• Check Frequently• Be Consistent• The goal with connections is quality, not quantity• Be a hub that your connections use to find each other• Set aside 1 to 2 hours a week• Don’t become a Zombie

How To Use LinkedIn:• Use Your Name for The Profile (URL)

• Recommend your connections

• Ask your connections to recommend you

• Post your needs

• Reply to others needs

• Invite new contacts

How To Use LinkedIn:

• Let your connections browse through the list of all other connections

• Search the right person by job title, company, location

• Build your network out as you meet people

• Build your network before you need it

• Find on your contacts who may benefit by your services

How To Use Facebook:• Join Groups

• Add friends selectively

• Edit your news feed preferences

• Google to find old/new friends

• Limit time on access your Facebook

• Facebook Wall (For All)

• Wall-To-Wall (Between Two)

• Look for events

How To Use Twitter:• Give Something Away – Advice, Info, Coupon Codes

• Change the Default Background

• Tweet to All

• Person-to-Person Twitting

• Setup Meetings

• Acquire Votes

• Turning Off Twitter

Promote Your Business:• Customize Your URL

• Add LinkedIn on your Email Signature

• Optimize Labels –

• Add your website

• Your Blog

• Your Company Info

• Add Company Logo

• Give Recommendations whenever possible

• Draw Traffic to your website

• Build a community through "Groups"

Promote Your Business:• Strategically join groups that fit your target Strategy

• Promote Your Events

• Introduce yourself to right person of a company you want to do business with

• Send Invitations to your clients and prospects

• Send Product Specials to your clients and prospects

• Create a Questions for others to answers

• Announce your new services, awards and new projects.

The Art of Communication:• Observe & Learn

• Discover what you can do for someone

• Make it easy to get in touch with you

• Ask good questions

• Unveil your passions

• Follow up

• Give Favors

• Ask for return of favors

Conclusions:

• Start with one appropriate Social Network

• Get Out There

• It’s Like Cocktail Hour

• Engage, Don’t Sell

• Be Active

• Be Original – Be YOU

Thank Youwww.4BizGroup.com/SocialWeb.pdf

Amit Chowdhury (Partner)4Biz Group, LLC