presentation strategic
TRANSCRIPT
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PREPARED BY: NOR ASMAHANI KUTIPFATANAH IBRAHIMELENA SABRINA
STRATEGIC MANAGEMENT (HTH 668)
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INTRODUCTION
Founded by Herbert and Mona Hyman in 1963
Asia-Pacific Region in 1996 70 successful stores in Singapore,
Malaysia and Taiwan. Company background: the mission, vision,
core values, history, products and the CEO background.
Strategic management analysis Internal analysis and external analysis.
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COMPANY BACKGROUND
The Coffee Bean, is a Los Angeles, California-based coffee chain, owned and operated by International Coffee & Tea, LLC.
First store opened in the Los Angeles neighborhood of Brentwood in September 1963.
Celebrated its 45th anniversary during the month of September 2008.
Wi-Fi access offered at the most locations
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LOGO
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MISSION
Friendly Respect Ownership Teamwork Honesty
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VISION
To every discerning customer
To every valued team members
To every unique community
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OUR PRODUCTS
Cakes Coffee Teas Party packs
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CEO OF COFFEE BEAN
Sunny Sassoon the Chief Executive Officer at International Coffee & Tea LLC on December 19, 1998.
About 30 stores in 1998 to over 600 stores in 2007.
Beginning in 2008, he continues to participate in the development of the company’s strategic plan and serve as Executive Chairman.
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SWOT ANALYSIS
Strength Recruitment, training and recognition
program Company’s marketing program Company’s franchise practice Intelligence of the leader Company’s business strategy Outstanding quality of input and output Experience and innovation Community involvement
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• Weakness – Target market characteristic– Franchisee’s policy
• Opportunity–Market potential–Changing of lifestyle
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• Threat–Competition–Host country risk management–Culture environmental aspect–Enthusiasm of health consciousness
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PORTER’S FIVE FORCES
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BCG MATRIX
List of Coffee Beans’ competitorsStarbucksOld Town White CoffeeSan Francisco CoffeeGloria Jean CaféDomeBangi KopitiamSteven’s Kopitiam
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STARS QUESTION MARKS
CASH COWS DOGS
STARBUCKS
THE COFFEE BEAN &
TEA LEAF
OLD TOWN WHITE COFFEE
GLORIA JEAN CAFE
DOMESTEVEN
BANGI KOPITIAM
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P.E.S.T.E.L ANALYSIS
Politic Health and Safety Guidelines
Relationships between coffee producing nations and U.S
Domestic Programs
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Economic Franchising facilitates set ups.
Support from major supplier.
Marketing grow Perceive value for money
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Social Change of culture Demographic High expectation
Technology World Wide Web (www) Wi-Fi
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Environment Sites and location Cost implications Entry of other competitor Public opinion
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Legislation Halal and Kosher Law International franchise legislation