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Page 1: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

C O M P A N Y P R O F I L E

Page 2: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

VERI SARTI

❖OUR HISTORY

❖MISSION

❖BUSINESS

❖STRENGHTS

❖PRODUCTS

Page 3: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

OUR HISTORY

2007-2008

Veri Sarti is the brainchild ofWilliam Parmesani, as a door todoor service to individualsinterested in buying tailor-madeclothing.

The clothes are initially madeby Lubiam (semi-intelati) andlater by Sartena, whichproduces completely intelatedgarments.

2009

Continue the door to door workand the proposal is expandedby inserting new tailor-madeitems that complete the offer:jeans, polo shirts, shirts, ties.Made-to-measure jeansimmediately receive goodfeedback.

Page 4: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Made in Italy

2010-2011Veri Sarti launches a new model of business called “Light Shop”, a

project that is one of its kind and consists in affiliating new

entrepreneurs, enabling them to open a store/workshop where they

offer to their customers only tailor-made clothes (suits, shirts, jeans,

shoes, polo shirts, leather garments), with the advantage of having

zero stock costs.

The production is entrusted to Italian workshops that believe in the

project and a manual on the tailor-made service is provided, in

addition to a constant training.

Overall, by the end of 2011, Veri Sarti has acquired 12 partners, all

with private labels.

Page 5: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Worldwide presence

2012

Veri Sarti opens its own point

of sale in Crema (CR), reducing

the sale door-to-door and

increasing the service to the

public.

2012 is also the worldwideexpansion year.

Begins a collaboration with a

major American sock designer

that sells in the US products

made in Italy and is looking for a

small company that can follow

on its behalf the creation of the

collections. He finds in Veri Sarti

the perfect partner.

Page 6: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

The international turnaround

2013This is the decisive year for our

international breakthrough on

the Russian market, with trips to

Russia every second month to

sell made-to-measure garments

and start the first small

productions for our American

client.

The point of sale in Crema growsand increases its younger

customers who begin to buy

tailor-made clothes.

The production for the

American client is a winner,

with a +300% turnover. Hence,

the decision to move the

activity to a new space bettersuited for international

productions and customer

support.

Veri Sarti takes part in two

editions of Pitti Immagine Uomo

in Florence as an exhibitor.

2014

Page 7: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Styled in Italy, made in Russia

2015

At the end of 2014, we start a new collaboration with a Russian

company that makes sneakers, hiking shoes and military boots for his

domestic market, which results in the first collection of Gorky Boots,

designed by Veri Sarti.

The American client continues its collaboration with Veri Sarti.

Opening of a concept store in Santa Margherita Ligure that sells Veri

Sarti ready-to-wear clothing and Marinette Saint Tropez house

accessories.

Page 8: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Stylistic consultancy

2016

Veri Sarti continues its

collaboration with the shoe

manufacturer, providing

advice, looking for materials,

and designing Italian style shoe

collections for the medium-high

segment of the market to be

sold in Russia and Europe.

Opening of a temporary

flagship store for the brand

Gorky Boots in Corso Matteotti,

Milan: it is a success.

Veri Sarti starts a collaboration

with Scabal for the design of

made-to-measure, semi-formal

outwear to be distributed by

their points of sale.

Page 9: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Uno Socks project born

2017

The American market picks up.

Veri Sarti confirms its collaboration with the Russian customers for the

making of new shoe models.

Veri Sarti starts a consultancy with an important brand agency in

Bergamo for the study and production of socks and stockings withthe brand Uno Socks.

First production for the Belgian client Scabal.

Page 10: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

MISSION

We have the ability to reinterpret

the classic tailoring in a modern

and technologically advanced

way.

We want to satisfy the request of

a demanding clientele, who loves

to dress in an elegant and

tailored way, but with a less

formal and more "streetstyle" style.

Our philosophy is based on

customer care and satisfaction,

quality of materials, modernity

and innovation of the production

process.

Page 11: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

BUSINESS SYSTEM

Creation of sample garments for display, which direct the customer in thechoice of tailored garment.

Timing of custom-made garments: from 10 to 45 days depending on thegarment to be made.

Inventory stocks reduced to the minimum and low risk of unsold.

Reassortment of items in the Uno Socks & Co. line in real time whilestocks last.

Distribution of the Uno Socks & Co. brand through a sales networkthroughout Italy.

Constant updating of the online shop.

Page 12: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

STRENGHTS

Italian product and design

Internal design of garments

Made in Italy production

Constant research on the most performing fabrics

Attention to detail and precision

Customer care

Page 13: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

PRODUCTS

Made to measure menswear

Ceremony and formal wear

Man accessories

Woman accessories (Uno Socks brand)

Page 14: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

WORLDWIDERELATIONS

Page 15: Presentazione standard di PowerPointCreation of sample garments for display, which direct the customer in the choice of tailored garment. Timing of custom-made garments: from 10 to

Is property of

AD PERSONAM DI WILLIAM PARMESANI & C. SAS

VERI SARTI

Headquarter

VIA QUARTIERE 4

26012 CASTELLEONE (CR)

Operational headquarter

VIA ALEMANIO FINO 20

26013 CREMA (CR)

Tel. (+39) 0373 85575

[email protected]

www.verisarti.com