presented by: greg clement making money and the “lost art” of driving revenue in a business
TRANSCRIPT
![Page 1: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/1.jpg)
PRESENTED BY: GREG CLEMENT
Making Money and the “LOST Art” of
Driving Revenue in a Business
![Page 2: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/2.jpg)
• It’s the master result of the “why” “how” and “what” in a business
• All Activities are either “driving revenue” or “supporting revenue”
• It’s focusing on different ways to make money or make more money
What is “Driving Revenue”
![Page 3: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/3.jpg)
•If you get ONE of these wrong then you won’t make much money or drive much revenue...
There is a 3 Step Formula that ALWAYS
works
![Page 4: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/4.jpg)
• Why do I make money?
• How do I make money?
• What am I spending my time on?
3 Step Formula
![Page 5: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/5.jpg)
Why Do I Make Money?
![Page 6: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/6.jpg)
Clement’s Hierarchy of Needs
![Page 7: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/7.jpg)
•For me my faith is like an anchor that keeps me grounded and focused on what’s really important
I need it to feel complete
It is my base and my rock from which everything I do stems from.
FAITH
![Page 8: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/8.jpg)
Hugely Important
•My goal as a husband and father is really 3 things
• Love unconditionally
• Build confidence in Kelly and my boys
• Make them Happy
•That making them happy part is often overlooked but I think the key to it all…
Family
![Page 9: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/9.jpg)
![Page 10: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/10.jpg)
![Page 11: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/11.jpg)
![Page 12: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/12.jpg)
• With friends like this who needs enemies
• Make friends wherever you can
• Give first mentality, “How can I serve others?”
Friends and Fun
![Page 13: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/13.jpg)
![Page 14: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/14.jpg)
![Page 15: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/15.jpg)
![Page 16: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/16.jpg)
![Page 17: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/17.jpg)
![Page 18: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/18.jpg)
![Page 19: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/19.jpg)
![Page 20: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/20.jpg)
![Page 21: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/21.jpg)
![Page 22: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/22.jpg)
![Page 23: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/23.jpg)
![Page 24: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/24.jpg)
Ok a REAL one of Josh Tobias...
![Page 25: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/25.jpg)
How big’s your PATEOTR?
![Page 26: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/26.jpg)
What’s your Magic Number? When you are totally and completely financially FREE
• FORMULA @ 6% ROI (Annual # x 25 = PATEOTR)
•100k net means 150k gross is the MN (taxes)
•6% of 2,500,000 = 150k a yr gross (never ending pile)
Financial Freedom in a Politically FREE Environment is a rare thing indeed
PATEOTR
![Page 27: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/27.jpg)
• Lifestyle Design – Build your business around your life instead of your life around your business
• Build yourself out of your business. If you don't do it then nobody else will.
• You'd be surprised at how easy it is
• Then that frees up your time to work on other things like your handicap or your tan...
LIFESTYLE DESIGN
![Page 28: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/28.jpg)
How Do I Make Money?
![Page 29: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/29.jpg)
Just simply ask yourself THAT question... (I do it alot)
HOW does my business MAKE money?
![Page 30: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/30.jpg)
The Answer is by engaging in
“Revenue Producing Activities”
![Page 31: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/31.jpg)
So what EXACTLY are “Revenue Producing Activities?”
(HINT only about 10-20% of the business - Pareto’s Law)
![Page 32: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/32.jpg)
1.Marketing to Sellers
2.Talking to Sellers
3.Negotiating with Sellers
Revenue Producing Activities
![Page 33: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/33.jpg)
1.Marketing to Buyers
2.Talking to Buyers
3.Negotiating with Buyers
Revenue Producing Activities
![Page 34: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/34.jpg)
Doing BPO’s ($32,000 per hour work)
Negotiating with the Bank
![Page 35: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/35.jpg)
There’s even ONE more level UP
![Page 36: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/36.jpg)
Engage in
“Hyper-Revenue Producing Activities”
![Page 37: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/37.jpg)
1. Putting Seller/Buyer Marketing Systems in Place
2. Putting Referral Systems in Place
3. Put List Building Systems in Place
4. Putting Selling Systems in Place
5. Developing a “Closing Protocol”
“Hyper-Revenue Producing Activities”
![Page 38: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/38.jpg)
YOUR 4 STAGES OF GROWTH...
• Spending Business Time in “Revenue and Hyper Revenue Producing Activities”
• Building a “TEAM” to make sure YOU can spend MOST of your time in RPA’s and HRPA’s (which means your team takes care of the “details”)
• Building a “TEAM” to spend time in RPA’s and HRPA’s
• Finally, BY letting your “TEAM” RUN the Business = FREEDOM
![Page 39: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/39.jpg)
People – “There’s no way we could do what we do without awesome people”
•How can I drive home the importance of this???
•Bill Gates says that if you took away Microsoft’s 20 best people then they become a very average company…
• Topgrading Principle
• Unique Ability Team - Sullivan
• Hire A Players – how do you attract them
- YOU - must Have a BIG Vision
- THEY - Actions speak louder than words – what have they done in their lives NOT what do they say they will do
Building Your Business
![Page 40: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/40.jpg)
My people...
![Page 41: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/41.jpg)
• Systems run the business and People run the systems
• Create the system and test it
• Track results over time (make sure it’s long enough)
• Assume some problems not considered
• To change a result work on the system not the symptom
• Search for bottlenecks and constraints
TEAM BUILDING
![Page 42: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/42.jpg)
10x Mind Expander (Exercise we’ll go thru
later in detail)
![Page 43: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/43.jpg)
What Am I Spending My Time On?
(probably not the right things...)
![Page 44: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/44.jpg)
Dan Sullivan’s Personal Economic System
Time is an entrepreneur’s currency
FREE/FOCUS/BUFFER Days
FREE – any day that is 100% dedicated to R/R NO WORK involved
FOCUS – 80% of the day is focused on RPA’s
BUFFER – dedicated to ensuring great free/focus days. All the other stuff
How to become “Addicted To
Productivity”
![Page 45: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/45.jpg)
That state when your just on…
• As simple as focusing on ONE thing for 45-90 minutes at a time
• Things that prevent us from getting in the zone or the flow...
- Multi Tasking - it's a disease
- Being Interrupted
- Electronic OCD Loop - e-mail, vm, web, etc...
• Think of it this way - Friction is anything in your life that gets in the way, that snags... and makes things not work smoothly - FRICTION IS THE ARCH ENEMY TO PRODUCTIVITY AND RESULTS (MONEY AND FREEDOM)
Get in the “Flow” or the “Zone”
![Page 46: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/46.jpg)
Spend a little time making your office inspiring
• Something as little and inconsequential as this could make a big impact on your clarity of thought and motivation
• Inspiring pictures
• Clean semi-organized work area
• Personal pictures
• Anything that you look forward to… for me it’s a nautical clock from the virgin islands
Specific Ideas
![Page 47: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/47.jpg)
1. What are the 3 crucial goals for this week?
2. What are the 3 most important accomplishments this past week?
3. Set up each day as a node and then input 2-3 things you want to achieve that day
4. Brain Dump Exercise once a qtr. personal, business
Mindmap Your Week
![Page 48: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/48.jpg)
“TRAF” it...• Toss
• Refer
• Act
• File
• All Email and Paper - Tuesday Follow Up Folder
![Page 49: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/49.jpg)
YOU or YOUR Business will NEVER be Perfect so deal with
it
Dan Kennedy says...
“Oftentimes good is good enough”
![Page 50: PRESENTED BY: GREG CLEMENT Making Money and the “LOST Art” of Driving Revenue in a Business](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e7b5503460f94b7bb3c/html5/thumbnails/50.jpg)
Always be working on Something Big
• Gets your juices Flowing
• Your Business FIRST then
- A book
- A charity
- Project
- Commercial investing
- An IDEA
Extra Credit