Presented by Zola Szerencses CIPS, e-PRO, TRC, AHWD, ITI

6/27/2013

6/27/2013

6/27/2013

• 20% of Americans speak non-English at home• 40% of U.S. population growth has been by foreign-born Americans since 1990.

• 5% of the U.S. workforce is employed by foreign companies• 575,000 non-U.S. visitors currently search U.S. properties on Realtor.com each month!

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

6/27/2013

2013 Profile of International

Home Buying Activity

6/27/2013

Part of Your Business Plan is to Create a “Life” Plan

Establish Goals in all 7 equities of your life• Family• Physical• Spiritual• Mental• Career• Financial• Social

These should be balanced to create success

6/27/2013

• Make a decision who would like to serve?• What country will you pick to specialize in?

(your background, heritage, your interest) • What kind of specialty will you offer to them

(property management, short and long term rentals, 2nd homes, investments … etc)

• Who is buying in your area? You might want to change your plan if there is a lack of opportunity in your chosen country

6/27/2013

6/27/2013

Do You Have a Business Plan?

Purpose of a Business Plan

6/27/2013

What’s Your Biggest Challenge in Real Estate?

TIME IS THE MOST VALUABLE ASSET YOU DON’T OWN!

• How much effort are you putting into your business?• Run your business rather than having your business run you• Research: you reach your first sale faster

6/27/2013

Writing a Business Plan

6/27/2013

Writing a Business Plan

6/27/2013

Personal Information

Company Profile & All Variables• Employees• Administrative, Transaction Coordinator• Who is responsible for what?• People involved – Team of Pros.

Writing a Business Plan

6/27/2013

The Business• Mission Statement • Services you intended to provide (niche, why are you different?)• Short term goals• Long term goals• Action plans, Strategies & Marketing to reach goals

Writing a Business Plan

6/27/2013

SWOT• Strengths • Weaknesses• Opportunities• Threats

FINANCIAL• Income vs. expense

6/27/2013

Your Resources

• Research• Alliances

• Networking• Education

• Technology

6/27/2013

Your Resources

• Elorida.com• State and Local EDC Sites

• Local Chambers• RE Assoc. Local, State, Nat• Networking Opportunities

• Sister City programs

6/27/2013

Marketing a Property Internationally

• Market Profile• Property profile• Marketing plan

Writing a Business Plan

6/27/2013

Workbook

Workbook Discussions

6/27/2013

6/27/2013

Basic business goalsLet’s write these down

• Promote your firm and its services• Add or expand services to international clients • Establish International contacts abroad• Establish International contacts in your local market• ____________________• ____________________

6/27/2013

A: Each group may select a goalfrom your list, or create a

different goal. Plus, select acountry you would like to dobusiness with. And explain,

why?

B: Create strategies for your chosen goal

C: And finally create action steps to supportstrategies

EXERCISE:

6/27/2013

The time is NOW!

The opportunities are there, the question is what are you going to do about it?

Remember to do a 30 min update session

BUILDING INTERNATIONAL PRACTICE TAKES PATIENCE!

Always remember:

6/27/2013