Inesis - Press release

Creating golfers of the future

Soon, the kids are back in school and just like every year it is time to encourage them to be active. Football, tennis, basketball,.... well, how about golf?

The aim of Inesi is to introduce golf to children of any age and supporting them as they progress to all levels.

Since its creation in 2002, Inesis has been designing golf products with the aim of making golf more accessible.

Through products that are innovative, educational and progressive, the brand enables everyone, both adults and children, to discover the joys of golf and the products evolve with them as they progress.

Inesis wishes to offer its customers high quality products at an affordable price, ma-king golf more accessible. To enable this, Inesis’ enthusiastic team work hard to create new high-performance components and products that will meet the needs of the golfer.

Inesis’ ambition: TO MAKE GOLF ACCESSIBLE TO ALL

Golf, a sport «PAR» excellenceBack to school time is a great opportunity to get children involved in sport - why not male it golf. Golf is

becoming accessible to all and has the ability to become part of a child’s weekly sporting activity. Golf includes three elements, the course, the golfer and the opponents. Playing golf involves self control, strategic ability, respect as well as being physically demanding. Teaching golf to children has a number of benefits :- on a physical level, it helps them to develop control, balance and coordination skills, - on a social level it helps to instil a sense of respect for the rules (even when refereeing themselves), each other, the equipment and the courses.

- on an emotional level, it teaches them to control their emotions during the game,- on a cognitive level, it helps them to develop skills in analysis and strategy.

Not only does golf improve children’s sporting abilities but it can be educational and help them to develop skills that will come in handy in their every day lives.

Get ready for «back to school»To ensure your children are ready for their new hobby there are some ‘kids essentials’ that have been redesigned to offer fun golfing accessories.

Intac’tee Junior Polo ShirtThe classic Intac’tee polo shirt is an essential item for the little golfer’s wardrobe, and is ideal for wearing on any occasion.

Inesis product managers are aware that the brand is associated with high quality fabrics. So they have adapted the Intac’tee men’s polo shirt for children using the same soft, hard wearing fabric. The garment is light and airy, with its mixture of piqué knit and mixed cotton.

The Intac’tee polo shirt can be worn all year round and for all types of games. Children will love the little details which make all the difference, such as the tee-holder on the right sleeve.

Colours: Black, navy blue, fuchsia pink, white, light pink, royal blueComposition: 65% combed cotton, 35% polyester Sizes: from 6 to 14 years

RRP: €7.95

Junior PulloverWe’re also celebrating «back to school» with a new product : the new Inesis Junior pullover,. Which, like the Intac’tee polo shirt, has been adapted from the Inesis men’s version especially for children. The Inesis pullover can be worn all year round when the weather is cool. Little golfers can dress in a polo shirt and pullover combination when they play golf, just like their dads. Colours: sky blue, beige, brown, navy blueProduct composition: 100% cotton Sizes: from 6 to 14 yearsRRP: €14.95

Multicoloured accessoriesBack to school is also the time to stock up on accessories. Coloured tees and balls are just the thing to make golfing fun for kids.Multi-coloured tees, sold in bags of 25, retail price: €1.99

LONG balls, sold in reusable mesh bags of 12: €5.95

The Inesis learning spiral The product managers at Inesis have designed a learning spiral for golf equipment. This spiral is based on giving every golfer equipment that matches their skill level and what they to need to progress. From learning the golf swing, to playing regularly and intensively, the brand has all that golfers and future golfers will need with kits designed on observing and analysing their needs.

Junior Kits: The Junior kit provides young golfers with all they need to play their first rounds. It includes 7, 9 and SW irons, a 3 wood and a putter. The Junior Kit is available in a 8-11 yrs version and a 12-14 yrs version.

RRP: 99,95€

I’m learning golf

The Ygolf kit: Ygolf is an alternative golf concept created by Inesis to make golf more fun and accessible. Ygolf is a game without restrictions, where you can invent your own rules and can be played anywhere, on any kind of terrain.

There is a family kit with an adult club and a junior club, and a Friends kit with 2 adult clubs. Both have 4 foam balls and a flying target.

RRP: €24.90

I’m discovering the joys of golf in a fun way

Canaveral Compact Kit: The Canaveral Compact Kit is designed for golfing beginners. It contains all you need for playing on the practice green and pitch and putt courses. It consists of 7, 9, and SW irons, a putter, 3 balls and 3 tees. It is available for both boys and girls

RRP: 79.95 €

Canaveral 1/2 set: The Canaveral 1/2 set is designed to accompany the golfer on all types of course. It is aimed at golfers who don’t wish to invest in a complete set of clubs, but might be looking to add to their kit in the future. The set consists of 5, 7, 9 and SW irons, a 3 wood and a putter, and comes in a men’s (left and right handed) and a women’s version (right handed).

RRP: 149,90€

Canaveral Full kit: The Canaveral full kit is designed for golfers who wish to progress with their golfing and have all the clubs they need directly to hand. It consists of 5 to SW irons, a driver, a 3 wood, a hybrid, a putter and 2 wood headcovers. There is a men’s version (graphite or steel, right handed), and a women’s version (right handed and left handed).

RRP: 299,90€

I’m playing on the course

Inesis -

PRESS CONTACT INESIS : Emilie Mouchet ,

Inesis Golf Park, 202 Chemin Poivré, 59700 Marcq-en-Barœul

presse@inesis.com // +33.(0)3.28.34.24.65

Inesis is one of the 18 in-house passion brands in the Oxylane group, distributed mainly in Decathlon stores. The Inesis brand was founded in 2002 and develops products to free up the practice of golf. In 2009 Inesis opened Inesis Golf Park to encourage an ongoing and friendly dialogue between the Inesis designers, golfers and customers of the shop, providing an ideal location for constant innovation and making the practice of golf accessible to the widest possible audience.This site incorporates the brand’s design centre, a driving range, a 6-hole course and a shop. Inesis’s raison d’être is to assist every golfer with their game on a daily basis.

Photographs on: http://media.withdecathlon.com/pindownload/login.do?pin=FRBH3DShopping on demand