prezent_dekor_objekt (2010-2)_eng

8/9/2019 PREZENT_DEKOR_OBJEKT (2010-2)_ENG

http://slidepdf.com/reader/full/prezentdekorobjekt-2010-2eng 1/10

Media Kit



OBJECT and Decor are two mutually

complementary magazines, and though

they differ in technical parameters, style

and contents, both magazines tell and show

everything an end consumer needs and

wants to know, and do it in a vivid, exciting,

professional, competent, and versatile way.



MISSION

OBJECT provides a full range of design,

architecture and art news.

Decor offers information, develops and

promotes the art of d cor.

TARGET AUDIENCE

Impressive, educated and well-to-do people.

• People interested in interior designs, who

plan the interior of their homes and invite an

architect for the project.

• Architects

• Designers

• Decorators

LEVEL OF INCOME

High and very high (72%),

higher than medium and medium (20%),

lower than medium (8%).



DISTRIBUTION

1. Through major trade networks

2. Subscription through subscription agencies Ukrpochta, Summit and KSS

3. Free distribution:

24% - Addressed delivery to authoritative designers, decorators, architects and

their customers

37% - At big salons of million cities

4% - Magazines are available in premium hotel rooms and SPAs in Kiev, Donetsk,

Crimea, Odessa, Dnepropetrovsk, Lvov and Kharkov, and at monobrand

boutiques in Kiev

18% - Personal stands in business lounges in Terminals A, B and C at the officialdelegation hall of Borispol airport.

3% - In diplomatic missions of foreign countries and at culture centers

1% - Delivery to museums, galleries and exhibition halls in Kyiv

13% - Exhibitions, forums, workshops, media partnerships, media sponsorships

SALE+

SUBSCRIPTION

DELIVERY

65%

35%



ADVERTISEMENT RATES FOR 2010

ADVERTISEMENT PLACEMENT OPTIONS

2/1 1/1 1/2 1/2 1/4

Placement Bleed size Price,

Internal block

1/1 275 x 370 3 500

2/1 550 x 370 6 500

1/2 275 x 185 1 9001/4 137 x 185 950

Covers

Flap, front side 144 x 370 5000

Flap, back side 144 x 370 6500

First double-page spread 550 x 370 9 500

2 double-page 550 x 370 8 000

3 cover page 275 x 370 4 500

4 cover page 275 x 370 6 500

Placement Bleed size Price,

Internal Block1/1 225 x 297 3 500

2/1 450 x 297 6 500

1/2 225 x 148 1 900

1/4 112 x 148 950

Area near contents 225 x 297 4 000

Covers

Gatefold 225 x 297 8 800

First double-page spread 450 x 297 9 500

2 double page 450 x 297 8 000

3 cover page 225 x 297 4 500

4 cover page 225 x 297 6 500



DISCOUNTS

Number ofadvertisements

3-4 5-6 7-8 over 9

Volume discount, % 15% 20% 25% 30%

Agent discount, % 15% 15% 15% 15%

Number ofissues

2 3 4 5 6 7 89 andmore

Discount, % 5% 9% 10% 12% 15% 20% 23% 25%

Bullet payment of advertisement placement in several issues:

Placement of several advertisements in one issue

• Rates do not include VAT and advertisement tax.

• Payment is due in UAH at the NBU rate as of the due date.• 10% charge is applicable for fixed advertisement spot• Prices are specified for ready designs provided on electronic data carriers• Discounts are provided only after signing an agreement containing payment terms• Digital coloring test: EUR 30• The resulting discount is calculated by consecutive subtraction of volume and

agent discounts (compounding)• Advertising agencies that buy 25 and more pages during one year may obtain

additional discount if they make a contract with the Publishing House for one year.• Layout making: USD 400-600 depending on layout difficulty



TECHNICAL REQUIREMENTS FOR MATERIALS PROVIDED FOR

PUBLISHING IN «OBJECT» AND «DECOR» MAGAZINES

Advertising materials are accepted in electronic format only. A ready adver-tisement layout is a file that does not require any improvements and meets

the following demands:

SIZES OF ADVERTISING LAYOUTS (MM):

For advertisement placement on spread in Decor magazine, please note

that part of the image (approximately 6 mm) is covered by the splice, and

hence the layout must be made as two pages.

Text, logos and key parts of the image should be at least 5 mm from thetrimmed edge and 12 mm from the back side.

OBJECT 1/1 2/1 HOR. 1/2 1/4

CLEAN SIZE 275 X 370 550 X 370 275 X 185 137 X 185

BLEED SIZE 285 X 380 560 X 380 285 X 195 147 X 195

DECOR 1/1 2/1 1/2HOR. 1/ 2VER. 1/4

CLEAN SIZE 225 X 297 450 X 297 225 X 148 112 X 297 112 X 148

BLEED SIZE 235 X 307 460 X 307 235 X 158 122 X 307 122 X 158



PREFERRED FILE FORMATS:

Adobe Illustrator (EPS), Adobe Photoshop (EPS, TIF), Adobe InDesign build. The

layout must be supplemented with a printed layout copy (coloring test preferred)

in trimmed size and signed by the customer.

Layouts in CorelDraw and Word are not accepted.

All bit-map images must be provided in 1:1 scale at 300 dpi.

Do not leave unused alpha channels and lines in files.

All used colors must comply with CMYK model.

For deep black in big areas (e.g. background) Super black (C—50%, M—50%, Y —

30%, K — 100%) is preferred.

Total quantity of colors must not exceed 320%.

Grey objects (solid areas) should contain percentage of black (e.g. C=0 M=0 Y=0

K=50), rather than composite color. This will prevent mismatch of colors.

For custom (spot) colors, a color sample must be provided with a pantone num-

ber in PANTONE album.

Minimum line thickness is 0.25 points, please do not use Hairlines.

Layout maker is responsible for overprint in vector part. Do not allow overprint ofwhite color.

All fonts must be provided separately or be transformed into curves.

If the material will have a fold, please specify the fold place and its size in mm.

ADVERTISEMENT MATERIALS ARE SUPPLIED IN UKRAINIAN.

Acceptable file carriers:

CD/DVD, memory sticks, ftp-servers, Internet file share facilities.



OBJECT Decor

Periodicity5 issues annually, 1 issue

every 2 monthsissues annually, 1 issue

every 2 months

Format 275 х 370 мм 225 х 297 мм

Number of copies 10 000 copies 10 000 copies

Number of pages in one issue 82 176

ГРАФИК ВЫХОДА ЖУРНАЛОВ, 2010, ВТОРОЕ ПОЛУГОДИЕ

GENERAL SPECIFICATIONS

PARTICIPATION IN SHOWS

Macef, Milan, January 15-18, 2010Maison & Objet, Paris, January 22-26, September 3-7 2010Messe Frankfurt-Ambiente, Frankfurt-am-Main, February 12-16, 2010iSaloni, Milan, April 14-19, Crocus, Moscow, October 6-9, 2010IMM Colonge, Cologne, April 19-24, 2010Abitare il Tempo, Verona, September, 16-19, 2010Cersaie, Bologna, September 29 — October 3, 2010

Magazine Month №Layout

delivery

Layoutapproval(with ad)

Deliveryto

printingoffice

Release

Decor May-June 6 09.04 12.04 26.04 03.05

OBJECT June-July 8 13.05 18.05 24.05 31.05Decor July-August 7 11.06 17.06 24.06 01.07

OBJECT September-October 9 12.08 18.08 25.08 01.09

Decor October-November 8 10.09 16.09 23.09 30.09

OBJECT November-December 10 13.10 18.10 25.10 01.11

Decor December-January 9 12.11 18.11 24.11 01.12



CONTACT DETAILS

AT Media Publishing House

01001 Kyiv, Ukraine

9 Kostelnaya Str., office 33

phone/fax: +38 044 279 12 12

phone: +38 044 240 86 02

e-mail: [email protected]

ADVERTISEMENT DIRECTOR

Ksenia Kulikova

phone/fax: +38 044 279 12 12

mobile: +38 067 449 17 53


ADVERTISEMENT MANAGER

Natalia Teslenko

Phone/fax: +38 044 279 12 12

mobile: +38 067 100 40 63


ADVERTISEMENT MANAGER

Alla Safronova

Phone/fax: +38 044 279 12 12

mobile: +38 096 432 48 56


prezent_dekor_objekt (2010-2)_eng

Documents