pride, prejudice and prevention – campaigning in the bush
DESCRIPTION
Presentation by Ian MacDonald, Education and Community Development, ACON Northern Rivers, at the 2010 AFAO HIV Educators Conference.TRANSCRIPT
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Pride, Prejudice and Prevention – Campaigning in the Bush
Ian MacdonaldEducation and Community Development
ACON Northern Rivers
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Geography lesson!
• ACON Northern Rivers is situated ~110 km from the nearest SOPV on the Gold Coast and ~200 km from Brisbane
• Sydney is ~750 km south• Lismore our biggest centre has a
population ~50K• NR ~ 150K• Byron Bay is ~45 km from Lismore
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Key Facts
• Once upon a time there was the Winsome…• GLBT social events (non private affairs) are
held quarterly• The only SOPVs in the area cater for
heterosexuals – the local brothels
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Summary of Key Issues
• An absence of bars and clubs• Social events - very well organised but
there are only 4 each year• There is a reluctance in many organisations
to display campaign materials• Problem – lack of opportunities to sustain
the message over a reasonable time
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Solution!
• Do it differently while supporting the campaign by creating “local” opportunity
• Deliver the message in a memorable way• Activate/motivate people to participate in
the message giving• Provide a format to which they will
enthusiastically return• This is the digital age – embrace it!
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History! 3 Campaigns in 6 Months
• Each was different and each addressed a specific area that an educator would meet
• WOULD YOU BELIEVE THEY FORMED 3 CATEGORIES OVER 6 MONTHS?
3.Pride – This is Oz4.Prejudice – Let’s Sink Homophobia5.Prevention – Slip it On
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Pride
• This is Oz - web based • this campaign provided the initial idea to
embrace digital technology • we soon understood that the participants
spread the message of their involvement in this campaign to other people
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Pride
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Prejudice
• Let’s Sink Homophobia• Lismore Agricultural Show – over 2 days• Ducking chair• Use of notable people including the press,
LGA councillors, NSW Police (GLLOs) and public figures
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Prejudice
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Prejudice
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Prejudice
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Prevention• Current campaign - Slip it On• Campaign Support - a photo booth at Tropical
Fruits NYE Party in Lismore – 3,800 attended• Subjects asked to pose with real bananas and
condom packs• Permission to publish completed and addresses
for postage required• Pictures taken were emailed with attachments
www.acondom.org
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Prevention
www.acondom.org
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Prevention
www.acondom.org
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Prevention
www.acondom.org
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Evaluating our initiatives
• number of This is Oz website hits (220,000*) – great empirical evidence
• participation – people actually queued for a photo opportunity
• count subjects who had to call in at the office to collect their photo
• subjective comments • permission to publish form provided
another count
*ACON AVP to 21 May 2010
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Conclusion
OURTHINKING
IN THE BOX