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Registered at the Court of Treviso, No. 1029 of 14 April 1997 Publisher: Arcari Editori S.r.l. - via G. Verdi, 10 - 31021 Mogliano V.to (TV) Director: Elisabetta Arcari Graphics and layout: www.immagineadv.eu Printed by: Arcari Industrie Grafiche S.r.l. - Via G. Verdi, 10 - 31021 Mogliano V.to (TV) - www.arcarionline.com

Magazine only sent by subscription. In accordance with the law on privacy, the Publisher ensures maximum confidentiality of subscribers’ data.

Focu

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Training, to grow and compete

Emozioni decorative Central Advertising page to remove and hang

San Marco in the world Color that

becomes art

The FSC® trademark certifies that this House Organ was printed on recycled paper with the utmost respect for the environment.

Going beyond, focusing on details, fascinating. Decorations to excite

“The economy of experiences. Beyond the service “is the title of a book published in 2000. The original work, an international best seller, is subtitled “The world of business is a theater and every business is a stage.” Several years ago Theodore Levitt, a famous Harvard professor, had invented the concept of “increased product “ and “potential product.” The idea is this: to attract and mantain customers it is not enough to have a good tangible product accompanied by a good service, and is not even sufficient to have a product differentiated from competitors. We must go beyond that, and offer customers a product that they can barely imagine: an’”experience”. Only the experiences are memorable because they produce emotions. And the emotions generate loyalty.

Steve Jobs is one of the entrepreneurs who knew how to better interpret the idea to go beyond and offer customers excellent products, and especially emotions. Environment of sales, packaging, product, accessories, communication: everything must be devised to generate those emotional sparks that capture not the brain of the customer, but his heart. Then the purchase and use of the product will become an experience not too far from an artistic experience, enjoyed with all five senses.

The color is our product, we are called therefore Colorificio San Marco, but we sell emotions, moods. Here then explained the choice of “Emozioni decorative”, a new collection to create spaces that reflect the personal style and fascinate the attention to detail. Each result is always unique. Just an emotion.

Pietro Geremia

Edito

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Cont

ents 02 Training, to grow and compete

NEW SEASON OF TRAINING COURSES 2012/2013

02 Quality continuously updated NEW CERTIFICATION FOR THE MARCOTHERM SYSTEM

02 The arising of Emozioni Decorative EVOLVING OF THE DECORATIVE LINE OF COLORIFICIO SAN MARCO

03 Inauguration of Collina Degli Elfi PROJECT THE WINNER TAKES LIFE AWARD 2011 SAN MARCO

03 San Marco Award 2012 SECOND EDITION OF THE AWARD FOR ARCHITECTURE THAT INTERPRETE THE COLOR

03 Foundation San Marco Russia SOLIDARITY DOESN’T KNOW BOUNDARIES

06 Color to energy A BIG PROJECT OF INDUSTRIAL RECOVERY IN FRANCE

06 Ca ‘ Dei Ricchi COLORIFICIO SAN MARCO COLLABORATES IN THE RESTORATION OF THE HISTORIC PALACE OF TREVISO

07 San Marco In The World A NEW BOOK DEDICATED TO THE PARTNERS OF SAN MARCO GROUP

08 Course on Color for designers VISIT TO VENICE TO STUDY THE COLOR IN ARCHITECTURE

08 Color becomes art AN ARTIST FROM MANTOVA

08 The new Born Colornews KEEP IN TOUCH WITH THE COLORIFICIO SAN MARCO WORLD OVER 50,000 COPIES

Over 50,000 copies

Record Distribution for the new

issue of Prima Mano

NOVEMBER 2012

02 n. 02 - October 2012

Training, to growand competeNEW SEASON OF TRAINING COURSES 2012/2013

Quality ContinuouslyupdatedNEW CERTIFICATION FOR THE MARCOTHERMS SYSTEM

The Colorificio the San Marco strongly believes in education as a cornerstone of its internal

corporate policy and believes that a constant update on products and application cycles is one of the tools for the success and the competitiveness of its customers in the market.

Knowing techniques, materials, site problems, regulations is necessary to be the leaders of the market.

The focus of Colorificio San Marco, in respect of the enterprises, is realized with the program LAB FOR PRO: a training program consisting

of professional training workshops that provide through applications and practical demonstrations, seminars and videos, the most effective resolution of various problems daily faced by professionals.

Also for this year Colorificio San Marco traces the steps on the route of professional growth, offering a complete training and leading edge for all those involved in the world of color. News of the year are the advanced level courses “Thermal insulation in buildings ADVANCED” and “Decoratives ADVANCED”, which have been developed to provide new skills to those who have already attended the basic course or have acquired through their work, a great experience.Among the new proposals stands the course “Technology for Recovery”, dedicated to the Eurobeton products.

Colorificio San Marco renews its commitment to help applicators who want to stand out for their professionalism through the personal certification ICMQ for the installation of thermal insulation systems.

Continue alongside the training at the sales point. The technicians of Colorificio San Marco organize, in collaboration with retailers, a series of evenings of training in the territory to meet the applicators and discuss the latest news.The details of the programs and course dates are available in the Training area in the website www.sanmarcogroup.it.

Umberto Darsiè

The thermal insulation system Marcotherm renews his certification in line with the latest

regulations.Marcotherm is defined System because consists of a kit of components which operate in perfect synergy, each with a precise role, the operation of which has been fine-tuned to achieve maximum efficiency, controlled in accordance with the European procedure ETAG 004 and verified by severe tests in

From the Emozioni Veneziane, the arising of the new born Emozioni Decorative.

The family of the decorative products of Colorificio San Marco has been extended to get the imagination free for the decoration in a perfect made in Italy style.Three product lines, the result of the most proven experience in Decoration: Details of art, the line for the decoration of interiors and exteriors, and Tuttorestauro, the line of lime-based mineral decoratives, alongside the new line Street Life that interprets the new trends of futuristic design. Easy to apply, or that require care and craftsmanship, each result is always unique. A new collection to create spaces that reflect the personal style and that fascinate for the attention to the details. New technologies have been used, photographic and printing, to offer product images in high-definition capable of enhancing the effects and extent of the available colors.We developed a wide range of color tones applicating on tinting system and perfect mix of decorative effects that can adapt to every design need.It is possible to download all the folders and the book from the section Emozioni decorative from the download area of the website www.sanmarcogroup.it and from the pages www.emozionidecorative.it.

Umberto Darsiè

laboratory and on-site.Colorificio San Marco is constantly engaged in offering the best performance and the best guarantees for its products. The Marcotherm system, which boasts the CE mark since 2008, renews its certification according to the ETA 07/0015.An additional effort in terms of European certification has also been made for thermal insulation systems Marcotherm Rock and San Marco Coating system. The Marcotherm Rock system now possesses the European technical approval with the certification ETA 12/0219.The San Marco thermal insulation coating system, now enjoys the certification of European Technical Approval ETA 12/0210.The certificates can be downloaded from the website www.san-marco.it and shown in the new folder SOLUTIONS FOR THE THERMAL INSULATION.Within this tool are summarized the characteristics and properties of the solutions for the thermal insulation coating system of Colorificio San Marco.

Umberto Darsiè

The arisingof Emozioni DecorativeEVOLVING OF THE DECORATIVE LINEOF COLORIFICIO SAN MARCO

Emozioni decorative

www.emozioniveneziane.it

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03House Organ Gruppo San Marco S.p.A.

Inauguration of Collina Degli ElfiTHE WINNER PROJECT OF SAN MARCO AWARD 2011 TAKES LIFE

Foundation San Marco RussiaSOLIDARITY DOESN’T KNOW BOUNDARIES

The architect Marco Poncellini with the Project Collina degli Elfi has been awarded on the

last San Marco Award edition, which Colorificio San Marco with the Politecnico di Milano and the IUAV - Venice devoted to color in architecture.“The project of Collina Degli Elfi - which included the renovation and redevelopment of the former convent of Craviano in Piemonte in a center for children with cancer - used color not only for aesthetic purposes, but also sensory, introducing a phenomenology sensitive not only to buildings, but also its inhabitants. The support and the award to such a project initiative show the architecture to the role of ethics and social. The award, consisting of a supply of Colorificio San Marco and Novacolor material, has made possible the realization of the project. The work has been accomplished thanks to the sensitivity and commitment of a volunteer network.

The Collina degli Elfi is a voluntary association that organizes and runs and assistance service center for children with cancer or chronic illnesses, and their families. Often these young patients undergo invasive and long-term therapies, forced to spend much time in the hospital where the condition of the disease leads to face the fear, the fatigue, and all the effects related to treatment. Aspects that are inevitably to tie their socialization with peers. The project of this association wants to revive the desire for fun and lightheartedness in the context of full safety and professionalism.

At the beginning of October 2012 the villa has been welcoming the first families.To learn more about the association’s activities please visit www.lacollinadeglielfi.it

Umberto Darsiè

The Foundation San Marco Russia is a Russian ONG created to provide assistance and support to children in need. The

association was founded by the consorts and Grigori and Svetlana Vrukalo that with the company Vernici are distributors of Colorificio San Marco for the Russian market.The San Marco Russia Foundation seeks to help children who find themselves in difficult situations in foster homes, orphanages and hospitals, both with direct aid and as a collector of the efforts of

many Moscow volunteers seeking to bring aid and comfort to these children. Currently, the association is supporting two hosting Moscow orphanages. Colorificio San Marco has chosen to reward the commitment, the passion and seriousness of these volunteers supporting the Foundation San Marco Russia.To learn more about the reality and the work carried out by the foundation you can consult the website www.fondsmarco.ru

Umberto Darsiè

San Marco Award 2012SECOND EDITION OF THE AWARD FOR ARCHITECTURE THAT INTERPRETES THE COLOR

IThe Colorificio the San Marco SpA, in collaboration with the National Council

of Architects, Planners, Landscapers and Conservationists, next 15th of November 2012 will present the new edition of the SAN MARCO AWARD. This award, like the previous one, aims to promote, search and improve the theme of COLOR in relation to architecture and the environment. The international competition is open to architects, who can participate in projects carried out or not. The competition is also open to the world of the university. Graduates can participate with their graduation or master thesis and academics that have outcomes of courses, workshops and masters.There are two themes of the competition:THE COLOR AND THE CONTEMPORARY CITY, dedicated to projects where the use of color has been used to regenerate and revitalize parts of the city, blighted buildings, factories and disused plants, squares and public areas, recovering the sense of sociability. These projects should demonstrate how chromatic

interventions can solve architectural problems without radical changes and always respecting the environmental sustainability.COLOR AND HISTORY, will select the restoration of individual buildings, public or private, in which the color has returned to the facades an adequate historical and artistic value. That may be restoration or rehabilitation of buildings, also not bound by the Superintendent, but of obvious monumental, historical, cultural or environmental value, in which the chromatic project is an integral part of a methodology of architectural quality, designed to restore dignity composition and underscore the cultural values of architecture.With SAN MARCO AWARD the Colorificio San Marco has renewed its interest in the design of an architecture that translates the themes of innovation and of the recovery through the color.The award website of reference, complete with the notice and information, is www.sanmarcoaward.com

Umberto Darsiè

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06 n. 02 - October 2012

Color to energyA BIG PROJECT OF INDUSTRIAL RECOVERY IN FRANCE

Ca’ Dei RicchiCOLORIFICIO SAN MARCO COLLABORATES IN THERESTORATION OF THE HISTORIC PALACE OF TREVISO

The Colorificio San Marco together with the customer Gilbert Ferrieres began in 2009 a

collaboration that has allowed over the last few years the development of some interesting and prestigious projects in the south west of France, one of them was the hydroelectric plant in Brézou of Brommat in the Aveyron area.This realization is part of a broader project that involves the restoration of a complex of hydroelectric sites along the water axis of the French Pyrenees.The station inaugurated in 1933 by President Albert Lebrun has a production capacity of 613 MW thanks to its 3 generators. Its restoration,

which boasts an extension of 12,000 square meters of realizations, has taken into account the requirements of Batiment de France (the organization that protects all buildings of historical and strategic interest in the country).The client, Energie de France, in collaboration with an architectural office in Toulouse has decided to entrust Colorificio San Marco the specifications of the work, including even for future realizations its products as an essential condition for restoration activities.The work has provided a careful phase of removal, stabilization and recovery of old plasters through the application of a combined cycle of BETOXAN

with different particle sizes, followed by a total fissativazione with ISOMARC and where necessary by the application of COMBAT 222 and COMBAT 333 to prevent the proliferation of molds and lichens.The main feature of this construction site, despite the inaccessible place and the climatic conditions to which it is exposed the work, has been the choice of the finishing products, whereas for legislation requirements has been imposed with a silicate-based mineral cycle.For this reason, once fully restored the integrity of the support it has been applied a full cycle of the product range MARCOSIL consisting

of MARCOSIL GRIP and followed according to the requirements of the architects with a finish MARCOSIL FILLER or MARCOSIL INTONACHINO. Over the same period, with the collaboration of Gilbert Ferrières another hydroelectric power plant has been realized in Golignac of smaller size with a cycle of the system ELASTOMARC. It is planned for the end of the year a new important restoration activity of a third hydroelectric plant in Oloron Ste Marie (in the Western Pyrenees area) situated in a river island where most likely will be applied a complete restoration of the plasters to obtain a mineral finish with the application of the cycle BIOMARC.

Gianmarco Pagotto

Colorificio the San Marco has contributed to the recovery of Cà dei Ricchi thanks to the

commitment of the enterprise Pietro Sartorelli srl which performed the restoration and will handle its management. The delicate and careful

restoration has returned to the chief town of San Marco, one of its most valuable buildings of the Venetian Gothic. Cà dei Ricchi is a historic high-class building located in the heart of Treviso. Built in the second half of the fifteenth century

by Azzoni Avogadro, the palace became the home of the Collegio dei Nobili, for a time was the Town Hall. The building is in Gothic style. The facade that looks onto Via San Gregorio is richly decorated with beautiful floral motifs. Similar, but to a lesser degree, is the other facade overlooking Via Barberia. Colorificio San Marco has collaborated in its restruction with natural lime-based plasters BIOMARC DEUMIDIFICANTE, which are products made for the restoration of

damp masonries, specific for the interventions in the green building and the restoration of historic buildings. Applicable on wall surfaces of any kind (gravel, limestone, stone, brick) outwards and inwards. For the redevelopment of interiors has been chosen as finishing product TEODORICO of the brand NOVACOLOR, a lime plaster for interiors enhanced by the presence of tiny metal scales. www.cadeiricchi.it

Umberto Darsiè

07House Organ Gruppo San Marco S.p.A.

San Marco in the WorldA NEW SECTION DEDICATED TO THE SAN MARCO GROUP’S PARTNERS

The NorwayNorway is a country with a population of just five million and a long coastline which includes the northernmost

point in Europe, North Cape, which is a popular destination for tourists with deep pockets. The distance from Norway’s capital city, Oslo, to Rome is equal to the distance from Oslo to Kirkenes, Norway’s most northerly and easternmost city on the Russian border.In 1970 the discovery of oil in the waters between Norway and Scotland lay the foundation for the affluence that Norway enjoys today. Up and down the coast, huge oil installations secure enormous revenues for the Norwegian treasury. Currently the National Oil Fund is said to be worth some 100 000 Euros per citizen. There is common consensus among political parties that the State will not spend more than 4 per cent of the interest on this fund annually, and this rule has prevented the Norwegian economy from overheating.Many contractors make a living as suppliers to the oil industry, fabricating advanced steel structures and providing engineering services. Their workshops occupy a large proportion of the Norwegian workforce.Salmon farming is the other major export industry in Norway. All along the coast extensive salmon farming goes on and many people are involved in the production of high-quality foods for the export market.Norway enjoys a unique economic situation in Europe. Unemployment is a mere 3 per cent, and economic activity is bustling. There is great demand for qualified labour. Norway now depends on labour from abroad and 13 per cent of the population are immigrants. Having not joined the European Union, Norway retains its own currency, the Norwegian Krone.The average wage for workers in Norway is Euro 62 000.One example that illustrates how completely

economy is good, and we are NS-EN ISO 9001:2008 certified, with a unique quality assurance system that safeguards all our processesThe prime focus has always been on the unique qualities of the Tjæralin external coatings. In 1987 we became the only paint manufacturer in Scandinavia to receive a patent for our exterior stains and coatings. Renewal of the patent in 2004 means we continue to enjoy protection for the Tjæralin range.Distribution to our Scandinavian dealerships is direct from our warehouse. Ever since 2003, all tubs and cans have carried a special bar code which is linked to the dealer. Amazingly, every shipment is documented with a photo of the pallet and the person who packed the order. This ensures straight-forward batch tracking and we can easily check which products were shipped to a given dealer. As a result we have an excellent handle on sales.In December 2004, the company was bought by Colorificio San Marco Spa, bringing a professional owner into the mix and adding a range of excellent interior products. This long-term approach has inspired dealer confidence,

and increasingly paint outlets are looking on Tjæralin as a quality vendor who is here to stay.Tjæralin’s experienced sales force regularly visit dealers nationwide. The most important role that our sales representatives perform is to educate the customer advisors who help home-owners in the store. We call it the Tjæralin Paint Product College, and courses are tailored to the specific needs and product mix of interest.Tjæralin’s oil-based, semi-transparent stains and opaque paints are manufactured in Norway. Our wood-finishing oils come from San Marco DT BH d.o.o in Bosnia, and our water-based exterior coatings and indoor emulsions are made by Colorificio San Marco Spa.

Ole Petter Hoen

Norway is “apart from Europe” is that, when workers in other countries went on strike to protest severe cuts in salaries and social benefits, in summer 2012 Norwegian public servants struck to secure a salary increase better than the 4 per cent on offer.Norway has a fragile economy should the oil price collapse. That would curtail investments in the oil industry and bring about a drastic reduction in the demand for labour. Norway is already feeling a slow-down in demand for Norwegian export goods and may yet suffer the effects of the crisis that is hurting so much of Europe just now.Your typical Norwegian is an enthusiastic nature lover who enjoys trekking in the summer and skiing in the winter. Many families spend holiday weeks to warmer climes in the Mediterranean. Norway’s climate is wet and cold. In the summer the Midnight Sun bathes the northern counties of Norway round the clock, but in December and January the sun is absent. More recently, tourists have discovered the incredible Northern Lights which light up the skies in deep midwinter.

Ole Petter Hoen

Tjæralin Tjæralin AS is a long-standing paints, stains and emulsions supplier in Norway, dedicated to supplying first-class products

for weather protection and interior design. Our products are sold by more than 240 leading decorator firms and home improvement stores throughout Norway and parts of Sweden. We use only the best raw materials and focus strongly on new technology and cutting-edge products. Currently Tjæralin offers high-quality products for preservation of exposed timber, masonry and steel. We also supply interior products, featuring the Linea range of low-odour, high-cover, easy-to-use finishes.Since the business was founded in 1984, Tjæralin has grown strongly year-on-year. The company’s

Headquarter Tjæralin

Logistica scandinava

Laboratori Res

North Cape Team Tjæralin Midnight sun

Tjæralin ASDynamitveien 22Postboks 425, 1401 SKITel: +4795041100 - Fax +4764876626www.tjaralin.no

08 n. 02 - October 2012

The Colorificio San Marco is located in the industrial area of Marcon (Venice), which is a strategic position for the entire northeast of Italy and is close to the most important motorway hubs. The company operates in the domestic market, but also exports to many foreign countries.The plant has a surface area of over 42,000 square meters, and guarantees the constant pursuit of quality and high productivity ensured by the most advanced equipment and a large storage capacity for raw materials and finished products.

Attention!!!If you no longer want to receive the Primamano magazine, fill in this coupon with your personal data and send by fax to +39 041 5950153. We will immediately see to removing your name from our database. Alternatively, you can send an email to privacy@sanmarcogroup.it, putting in the subject line “Cancellation of Primamano subscription” and specifying your first name, last name and address in the body of the message.

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In accordance with art. 7, paragraph 4, lett. b), of Legislative Decree No. 196/2003, the applicant may at any time oppose, in whole or in part, to the processing of their personal data for the purposes of sending illustrative material by Colorificio San Marco S.p.A., owner of the data, requesting rectification or cancellation from our electronic or paper archives by writing to: Colorificio San Marco S.p.A., Via Alta, 10 - Marcon (VE) ITALY, also by fax at +39 041 5950153 or by sending an email to the address privacy@sanmarcogroup.it

Colorificio San Marco Spa - Via Alta, 10 - Marcon (VE) - ITALIA - Tel. +39 041 4569322

Folder “MARCOTHERM”

Folder “SOLUTIONS FOR THE HUMIDITY ON WALLS AND RISING DAMP”

Folder “SOLUTIONS FOR RESTRUCTURING”

Last Name: _______________________________________________________________________________

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Business: Applicator/Installer Designer/Architect Other

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Cod.

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Other production units:

ABC Strada Statale Adriatica, km 282 - Marina di Montemarciano (AN) - Italia

Eurobeton S.r.l. Via Antonio Mozzon, 14 - 33053 Latisana (UD) - Italia - Tel. +39 0431 55788 - Fax +39 0431 558663 - info@eurobeton.net

San Marco DT BH doo Put.za Gradnice, bb - Citluk - Bosnia Erzegovina - Tel e Fax: +387 36 640356

San Marco Adriatica dooBUZINIJA,ST. VINJERI 27H - 52466 NOVIGRAD - CITTANOVA - Croazia - Tel. +385 52 758569 - Fax +385 52 726034 - sanmarcoadriatica@hi.t-com.hr

Novacolor S.r.l. Via Spallicci 16 - 47100 Forli’ - Italia - Tel.: +39 0543 401840 - Fax: +39 0543 414585 - info@novacolor.it

Course on Colorfor designersVISIT TO VENICE TO STUDYTHE COLOR IN ARCHITECTURE

The New born ColornewsKEEP IN TOUCH WITH THE

COLORIFICIO SAN MARCO WORLD

Color becomes artAN ARTIST FROM MANTOVA

The last May at the Trainig Centre of Colorificio San Marco was organized the first course

dedicated entirely to Interior Designers and Architects open to foreign designers.A large group of designers coming from Romania was the first hosted group who had the possibility, through a three-day program, to develop the theme of color in architecture.

The newborn COLORNEWS is a periodic newsletter that summarizes all the events and latest news of Colorificio San Marco. Stay up to date on events and products. Subscribers will also receive their own copy of Prima Mano in digital format. To receive COLORNEWS just subscribe to the mailinglist in the website www.sanmarcogroup.it

Umberto Darsiè

The lectures have touched the color theory, the evolution and changes of color throughout the history. Crucial point of the discussions was the delicate issue of the choice of colors during a on-site work both in new construction and in redevelopment works. The lessons have been guided by the technicians of the Research & Development Laboratory of Colorificio San Marco, enriched by the collaboration with the architect Cristiano Bonesso who, after many years of collaboration with the Group of Marcon, has treated and developed the theme of color.To make more complete the overall experience, along with the didactic lessons and confrontations in classroom, the group visited some significant sites in the area of Venice where has been conducted a study on the color and materials in collaboration with Colorificio San Marco.

Umberto Darsiè

Dania Fazion, applicator of the CAP Pavimantova, was born as self-taught, but

passion drives her to explore the techniques coming to the application of the trompe l’oeil decoration in both indoor and outdoor places.With passion and technique she can combine in her works the elegance and refinement of decorative products.Every single project is unique and previously

studied, designed and realized to enhance and customize the identity of the environment or building. For his latest works she used a combination of traditional water-based paints and MARCOPOLO which iridescent effect create scenic influences of great impact. The opaque contrast of decoration expresses, through the imprint color, a sense of elegance and refinement.

Umberto Darsiè

PAVIMANTOVA SNCVia Allende 10/B - 46100 Mantova (MN)

pavimantova@tin.it

Decorazioni di Dania FazionCastel d’Ario - Mantovaarteespazio@libero.it - www.arteespazio.com