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Enviromental datasheet Interview to Dr. Giovanni Marsili, Scientific Director of Colorificio San Marco

San Marco new production site in Slovakia

New products 2013 Central advertising page to remove and hang

The colors of Venice Protagonists at Biennale

The FSC® trademark certifies that this House Organ was printed on recycled paper with the utmost respect for the environment.

The mature and aware idea of a green economy was founded in 2006, when in England was published a research report entitled “The Economics of Climate Change”. It was an investigation into the impact of climate change on the economy and on society in general, which stated that, as the enterprises were grown without worrying about the environmental impact of their activities, they were themselves responsible for the damage and had to act immediately to remedy it. If they had not initiated a corrective action immediately, the damage on the national economy would be enormous, equivalent to a reduction of 5% of the Gross National Product (GNP) for each future year. It was necessary therefore to invest resources, energy, efforts to repair the damage. Despite the negative tone, the research concluded with a glimmer of light: the negative consequences for the environment could be controlled with targeted actions and aware. A statement that gave hope and at the same time launched a major challenge in the business world. What could be targeted actions to protect the environment? How much effort require? How much to invest? Customers penalize companies that do not care about the environment and give priority to “green” companies?

This event caused a great debate in the scientific, political, economic, stimulating governments and companies to take a serious interest in the green economy, a new development model that, in contrast to the “black” economy, based on fossil fuels, worked to understand the relationship between the behavior of economic agents and the environment they live in, nature. The tone of some alarming and almost catastrophic interventions have further broadened the boundaries of the debate, involving the media, and then the families and citizens of all ages, more and more sensitive to green-bio-eco-sustainable. The territory, the economic sectors, companies, brands, products and even the jobs they did own instances of environmental sustainability that was used for many innovative projects that have opened up new horizons for growth. Green regions and cities were born, eco-friendly tourism, bio companies and factories, eco-labels, eco-friendly products and even green jobs, in a race to combine their development objectives with respect for the good of all.

Although there are those who misappropriate environmental virtues to build a green image (so-called “green washing”), environmental sensitivity is not a cosmetic operation, but it is a source of real progress and real innovation.

As it has done in its history, Colorificio San Marco SpA believes in the green challenge and play in the foreground. In 1982 he was one of the first Italian manufacturers to propose solutions for water-based enamels and primers with the Unimarc Range. In 2005 was created the Supernatural Range, range of zero VOC products, solvent-free and hypo-allergenic. In 2009, Colorificio San Marco SpA launched the brand Greenspirit, the visible expression of a great and serious investment in research to develop eco-friendly ranges of products capable of achieving a balanced symbiosis between man and nature, between the company and the environment. From this commitment was born in 2011 the Life Cycle Assessment (LCA), an indicator that evaluates the environmental impact of a product from raw material extraction to end of life of the packaging, a big step forward in efforts to do well in the interest of all.

Pietro Geremia

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nts 02 Enviromental datasheet

INTERVIEW TO DR. GIOVANNI MARSILI, SCIENTIFIC DIRECTOR OF COLORIFICIO SAN MARCO

02 San Marco Group continues growing in 2013 SAN MARCO NEW PRODUCTION SITE IN SLOVAKIA

02 San Marco in chair at the SDA Bocconi in Milan COLORIFICIO SAN MARCO AS CASE STUDY AT THE UNIVERSITY

03 Disegno is born MADE IN ITALY RESINS FOR FLOORS

03 No bacterial growth on walls and ceilings THE NEW PRODUCT MARCOSILVER LIFE

03 “4-wheel drive” water-based wall paints 4 X 4

06 San Marco Award 2012/2013 144 PARTICIPANTS FROM 7 DIFFERENT COUNTRIES. ANNOUNCED THE WINNERS OF THE AWARD TO THE COLOR IN

ARCHITECTURE

06 The colors of Venice protagonists at Biennale COLORIFICIO SAN MARCO PRESENTS ITS COLOR COLLECTION DEDICATED TO THE “SOFT ART”

06 Dr. Tamburini’s birthday and a new gift to Venice DR. ALESSANDRINA TAMBURINI, HONORARY PRESIDENT OF COLORIFICIO SAN MARCO SPA, CELEBRATES ITS NINETYSECOND

BIRTHDAY BY PROMOTING THE RESTORATION OF THE ORGAN IN THE BASILICA OF SANTA MARIA DELLA SALUTE

07 The tradition of lime and a growing passion for the decoration in France INTERVIEW WITH DECORS ET MATIÈRE

07 Focus on Kuwait NEW OPPORTUNITIES IN A COUNTRY RICH IN RESOURCES AND WITH A GREAT POTENTIAL

SAN MARCO PLACE ITS COMPASS ON THE MIDDLE EAST: THE CASE OF KUWAIT

07 Treviso protagonist of color FRIDAY 12TH APRIL 2013: THE HISTORIC PALACE OF TREVISO CA’ DEI RICCHI HOSTED THE CONFERENCE

”THE ARCHITECTURE OF COLOR: PIGMENT AND SUPPORT, BETWEEN HISTORIC AND CONTEMPORARY CITY”

08 San Marco expands its presence abroad: confirmed the attendance to 16

exhibitions throughout 2013 THE PARTICIPATION AT TRADE FAIRS AS STRATEGIC FORM OF INTERNATIONALIZATION

08 Colorificio San Marco launches an innovative program of corporate welfare SIGNED ON 12TH MARCH 2013 AN IMPORTANT AGREEMENT WITH THE WORKERS’ REPRESENTATIVES

08 Colorificio San Marco become CAD affiliate - “Customs Assistance Center” FROM NOW SAN MARCO PRODUCTS DELIVERED TO CUSTOMERS OUTSIDE THE EEC WILL BE CUSTOMS CLEARED

DIRECTLY IN MARCON, ALLOWING TO REDUCE THE SHIPMENT TRANSIT TIME

Over 60.000 copies

The Brand New PRIMAMANO from today in 5 different

languages: ITALIAN, ENGLISH,FRENCH,

RUSSIAN, RUMANIAN

01JULY 2013

02 n. 01 - July 2013

The environmental datasheets will be soon avai-lable online alongside the technical datasheets.

Pietro Geremia Marketing Department

Inauguration of the new production site of San Marco Kolor

Training center of the new production site

New production site in Slovakia

Dr. Marsili, Colorificio San Marco has de-veloped over the past, many activities on

products with low environmental impact and their certifications. It is, however, still difficult to summarize what each product offers for the protection of the person and the environment.

We have developed a new tool to communica-te the environmental characteristics of products: the environmental datasheet. It is a document developed by Colorificio San Marco researchers summarizing the environmental characteristics of each product. They provide all the information,

Last 14th of March 2013 the San Marco Group has opened the new factory and Training

Center of San Marco Kolor, a company belon-ging to the Group based in Boloraz (Slovakia), founded in 2006 and specialized in the produc-tion of color charts.We give great significance to this ceremony, not only to the importance of this new productive and training activity but also for the continuity of our family in carrying out our business plan dedicated to color. Our Group in recent years is growing much abroad. In this context, are ta-king a lot of importance marketing and training to strengthen the sales network. Color cards, in particular, are an essential marketing tool for the promotion and sale of our products. They allow to see the effects of decorative finishes, to touch them, to live them.The special attention to training is one of the cornerstones of the company policy: a con-

stant update on products and application cycles is one of the hallmarks of most success of the Group. Slovakia has always had a strong bond with the company and, to date, represents an op-portunity to export the culture of decoration and restoration not only with a wide range of quality products but also with training courses. Hence the decision to open, along with the renovated factory of San Marco Kolor, even a specific Trai-ning Centre which will meet the needs of the market and update of the operators.Several significant moments of the inauguration: from the celebration of the Italian and Slovak Hymn in which he felt strongly the connection between the two countries, to the greetings of the representative of the Italian Embassy in Slova-kia, to cut the ribbon for the inauguration of the new production site.

Pietro Geremia Marketing Department

On March the 14th, 2013 dr. Fabio Scapolan, Sales Director of Colorificio San Marco, and

Silvano Muttigliengo, founding member of the San Marco Center for Professional Assistance (called CAP) “Color Technicians” in Pinerolo, gave a lecture at the prestigious SDA Bocconi School of Management. In front of them 53 middle managers attended the high-level Executive Master of Business Admi-nistration (EMBA). The EMBA is a master that has lasted over a year and is structured in a number of courses: one of these courses is “Sales, Chan-

nel and Customer Management.” In a session of this course have entered the scene and Scapolan Muttigliengo.This idea was of prof. Chiara Mauri, marketing lecturer at the Bocconi. Chiara Mauri knows Co-lorificio San Marco since a long time, and when San Marco has emerged as one of the more ex-cellent Italian companies from a research carried out at the national level prof. Mauri has chosen to explore the critical factors for success of our company. «One of the pillars of the success of Colorificio San Marco are the CAP», comments Mauri. «Very few companies have a distribution strategy so solid and serious, and so few really consider customers as partners and devote a lot of their resources and energies. CAP are for San

Marco not simply a company that buys and sells a can of paint, but they are an indispensable ele-ment of value creation. When an applicator pays the price of a small can of San Marco, part of it is the value created by the CAP. So I wanted to have in the classroom the Sales Director, of which I had already appreciated the ability, whether a custo-mer. I wanted to convey the message that the distributors are an essential step that adds value, not that subtracts margin».The lecture was supposed to last one hour and a half, from 12 to 13:30, but at 14 everybody were still in the classroom. The participants - managers of 40-45 years, experts, many engineers - have overwhelmed with requests dr. Scapolan and Sil-vano Muttigliengo, who gave together a lesson in

business, strategy, responsibility. Continues prof. Mauri: “the lunch with the participants was in fact an extension of the lecture, and the next day, when I came back in the classroom, the masters said to me:” Yesterday was very interesting! A life lesson. “And one said: “I have been Sales Director for over 10 years, but I never, ever in my life heard a customer say ‘I am part of San Marco’. But how did they create such a relationship? It is amazing. “Even if most coating systems are not very diffe-rent between the competitors, relationships are unique and inimitable, and it is on these that we must aim: expertizes, professionalism and te-amwork.

Pietro Geremia Marketing Department

certifications, testing, scientific literature of each product.

Are they a new kind of technical datasheet?

They are official documents of Colorificio San Mar-co, realized on a voluntary basis, being alongsi-de the technical datasheets and integrating them for everything that concerns the connec-tion between the products and the environment.

The datasheet can change significantly from product to product?

To realize the datasheet we started with the study of the LCA of products that allow to control the entire life cycle of the product, to this we have added all the applicable standards, lab tests and certifications that may be of interest in a different way for the products, depending on their use and content.

Which is the datasheet target audience ?

The datasheets have been developed not only for designers so they can prepare specifications or calculate credits for the environmental certifica-tion of buildings (Leed and Itaca), but also to the

private who cares, who wants to read up on the product that are used in his own home.

The datasheets will see any update?

Our aim is not only to show the environ-mental performance of our products, but also their improvement over time. Each time there will be a significant change in the product or its technology mix datasheets will be also updated.

Would it be possible to see major chan-ges?

Unfortunately and luckily Colorificio San Marco has already done for some time a careful selection of raw materials and uses the best environmentally friendly technologies available today. For this re-ason, improvements will be less striking and require great care in every phase of product design.

Enviromental datasheet INTERVIEW TO DR. GIOVANNI MARSILI, SCIENTIFIC DIRECTOR OF COLORIFICIO SAN MARCO

San Marco Group continues growing in 2013 SAN MARCO NEW PRODUCTION SITE IN SLOVAKIA

San Marco in chair at the SDA Bocconi in Milan COLORIFICIO SAN MARCO AS CASE STUDY AT THE UNIVERSITY

Dr. Giovanni Marsili

EDS 406 Antartica mar 2013

03House Organ Gruppo San Marco S.p.A.

Disegno is the new brand of San Marco Group dedicated to resins for floors, born from the

experience of the application of the professional world and the passion for the highest decora-tion of San Marco Group. Design, glamor, move-ment, space are the key words with which DISE-GNO intends to revolutionize the way we live the floor. With DISEGNO architecture can revolutio-nize surprise and every style. The classic becomes modern, functional, original beyond fashions. DISEGNO is the taste of made in Italy to reinter-pret in a modern and innovative way every en-vironment. The technicians of San Marco Group have developed the DI-CLASS system, which is a group of products that provides a multi-layer re-sin based that allows the creation of continuous decorative floorings spatula effect.The technological features of DI-CLASS are the re-sult of the synergy between the resins of different nature that compose it: the epoxy component imparts excellent chemical and mechanical pro-perties, while the polyurethane instead ensures high elasticity and rapid hardening.Four attractive decorative effects are offered (BASIC, BASIC_ART, ELEGANCE, CREATIVE). It has been realized a selection of 21 color shades, di-vided according to a proposal of four color col-lections. (CONTEMPORARY, CLASSIC, MODERN,

MARCOSILVER LIFE is a highly washable finish with high technolo-gical content able to meet hygienic standards particularly re-

strictive typical of laboratories, hospitals, special accommodations, environments in which foods are handled. The surfaces of these environments can accommodate a considerable microbiological community that includes molds, fungi, bacteria, viruses. The probability that these species pose a risk to human health is low, but it is such as to justify the adoption of rational measures that can reduce the risk due to the sanitation of surfaces. However, ceilings (and some types of walls) are often difficult to reach and clean thoroughly. MARCOSILVER LIFE was developed to facilitate hygienic practices on

Painting the interior of your house became now very easy thanks to the wide articles ran-

ge of Colorificio San Marco which now offers four products that meet any need of painting.

ceilings and walls because it allows surfaces to be naturally bacteriostatic, thanks to the action exer-ted by patented compounds containing silver.The product is the result of a project of interna-tional scope which ended after a year of studies. The research led to the creation of a product which complies with the traditional regulations for paints (UNI 2813, UNI 10795, UNI 13300, UNI 15457) in addition to ISO 22196:2011. This last is a microbiological test surfaces derived from the “Japanese test” that indicates the bacteriostatic

3. Fine and silky to the touch, gives an elegant look to the walls of the house

4. High value for money, high performance and affordable price

“LAGUNA”

The breathable paint for excellence … x 4

1. Water repellent and breathable, protects the substrate from water and soiling, Allows the support to breathe.

2. Good touch-up, can be seen less imperfections due to the overlapping of coats for successive applications

effectiveness of a painted surface. The test me-thod involves the incubation at 30 ° C for 24 hours in a bacterial suspension in intimate contact with the tested product. The efficacy of MARCOSIL-VER LIFE to inhibit bacterial growth on trea-ted surfaces has been certified by the rese-arch institute IMSL (Industrial Microbiological Services LTD) in London with the test report 2012/07/008.2B.1.

Fiorello Toneatto R&D Department

3. Versatility of use on various types of support, is suitable to be applied in all domestic environ-ments.

4. Easy to apply by brush or roller, dilates standar-dizing the appearance of the wall.

“ACRYLGES”

Washable acrylic water based wall paint specific for plasterboards…. x 4

DI-CLASS System of brand DISEGNO

DISEGNO resins for floors

ETHNICAL). The great advantage of this system is that it can be applied both on new floor slabs, which of the existing finished surfaces: concrete, stone or tiled. The very low thickness (less than 3 mm), the low weight per square meter (about 5 kg) and the opportunity to avoid complex demo-litions also make it ideal for remedial measures, providing a new life to the floor.www.disegnoitalianfloor.com

Pietro Geremia Marketing Department

Disegno is born MADE IN ITALY RESINS FOR FLOORS

No bacterial growth on walls and ceilings THE NEW PRODUCT MARCOSILVER LIFE

“4-wheel drive” water-based wall paints 4 X 4

MstrenvThemicThebutred

“ITALA” The new highly washable water-based wall paint for interiors… x 41. High whiteness and coverage, has a very high

spreading rate per square meter2. Highly washable, easy to clean and long lasting

2. Matt, to mask the imperfections3. Washable and durable4. Absence of environmental pollutants and

odors, for the housing comfort

These “4x4” water-based wall paints have been designed to meet various needs in the painting of interiors. Above all the ease of application by brush or roller, characteristic sought in both the do-it-yourself in the professional,, supported by the fast drying (Antartica dries after 30’ to touch and is recoatable after 2 hours) followed by the high coverage of the support which enhance the results of application. All these four products faetures properties of resistance to washing, su-itable for the use in domestic environments (An-tartica class 3 ISO 11998, Laguna class 3 ISO11998, Acrylges class 2 ISO11998, Itala class 2 ISO11998).At last the 4 water-based wall paints features a low emission of volatile organic compoun-ds (cat. A Dir. 2004/42/EC, EU) and Antartica is odorless and classified A+ by the new regulation referring to the indoor air quality (EN ISO 16000-9:2006).

Giovanni Marsili R&D Department

1. Fast on the professional interventions because it does not require fixative

2. Opaque with excellent filling power to mask grouts and joints of the plasterboard

3. High whiteness and coverage, is convenient due to the high spreading rate per square me-ter.

4. Washable with low dirt retention properties

“ANTARTICA”

Is a washable water-based wall paint of new con-ception… x 41. Fast drying (to touch in 30’, recoatable after 2

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The second edition of the contest “San Marco Award (SMA) 2012/2013” has now ended, a

competition sponsored by the Colorificio SanMarco SpA in collaboration with the National Council of Architects, Planners, Landscapers and Conservationists (CNAPPC) and with Eu-ropaconcorsi, aiming to promote, search and enhance the theme of color in relation to ar-chitecture and the environment.Architects and recent graduates, for a total of 144 participants, presented projects, realized or not, outcomes of courses and master works that highlight how chromatic interventions can solve architectural problems respecting the environ-ment and revitalizing cities, buildings or public sites.In addition to confirming the success of the pre-vious year, this second edition has seen a grow-

th of subscriptions and in particular welcomed numerous participants from foreign countries thereby enlarging its borders. In fact, designers and students have joined the competition main-ly from European countries such as Spain and Germany, but also from areas as far away as the United States and Russia, confirming the strong interest in this issue and for this initiative.On March the 14th , 2013 was held in Rome, in the amazing setting of Piazza Navona seat of CNAPPC, the awards ceremony of the San Marco Award (SMA). In addition to big names of the Italian Architecture as Freyrie (CNAP-PC President and Chairman of the competition), Fumo (University of Naples Federico II), Galdini (University of Rome La Sapienza), Ghini and Mara-ta, in the jury of the San Marco Award 2012 / 2013 has also played a leading role, Dr. Alessandrina

Tamburini, Founder and ho-norary President of Colorifi-cio San Marco SpA.Many special mentions dedi-cated to worthy projects from Italy and foreign countries but was Enrico Ferrari, Order of Architects of the Province of Trento, to receive the first prize and the most important award for the section “The co-lor and the contemporary city“ with the project “Chromatic requalification of Rigotti’s junk-yard warehouse”.www.sanmarcoaward.com

Pietro Geremia Marketing Department

In the prestigious showcase open to the world since the early 30s of the last century and dedicated to the

arts and crafts that have made Venice glorious, Co-lorificio San Marco will be the protagonist of the Venice Pavilion of the 55th Biennale International Art Exhibition, to be held from the 1st June to the 24th November 2013, with a collection of colors re-searched and presented in an innovative way to en-hance the theme of this edition: the Soft Art.The excellence of the Venetian decorative arts will be enhanced in the designated spaces in which six inter-national artists active between Italy and the East, will pay homage to the Silk Road and soft art of weaving. Coordinated by Artistic Director Ewald Statsny, the six artists AES + F, Marya Kazoun, Mimmo Roselli, Shil-pa Gupta, Marialuisa Tadei, Yiqing Yin engage with this tradition and reinventing materials to create six exclusive works for the Pavilion and the city.Colorificio San Marco has decided to participate in this important event to celebrate its historic ties to the area and his passion for art and color. One more chance to show, in Italy and in the world, the historic ability of the Venetians know how to interpret, with creativity and professionalism, precious materials like silk that come from faraway places, that by the lagoon flair have be-come over the centuries a universal symbol of elegan-ce and Made in Italy.The San Marco color collection dedicated to the Silk

Road is the perfect setting to present the most impor-tant contemporary entrepreneurial dedicated to the Soft Art as Bevilacqua, Fortuny and Rubelli, carried on with success and mastery the old handcraft tradition

of the Venatian weaving.Marcopolo, Cadoro and My_Art are products of the company located in Marcon to be proposed next to the finest fabrics. The San Marco decorative finishes inspired by the hi-story of the city will tell, with a transition of colors and effects, the story of an ancient art related to the color and creativity and will make a unique frame in which they are exhibited the works of the six international artists.

Pietro Geremia Marketing Department

Winning project of San Marco Award contest

Awards ceremony of the winners of San Marco Award - Piazza Navona, Roma

San Marco Award 2012/2013 144 PARTICIPANTS FROM 7 DIFFERENT COUNTRIES ANNOUNCED THE WINNERS OF THE AWARD TO THE COLOR IN ARCHITECTURE

Honorary President of Colorificio San Marco Dr. Alessandrina Tamburini

Dr. Alessandrina Tamburini, Honorary President of

Colorificio San Marco Spa, celebrates its ninety-second birthday

by promoting the restoration of the organ in the Basilica

of Santa Maria della Salute

More than two hundred years without feeling it. All this thanks to an artistic restoration

which will be submitted to the impressive organ, built by Francesco Dacci (1782 - 83), located in the Basilica of Santa Maria della Salute church symbol of a city that has always been an impor-tant crossroads of cultures, histories and art. A project desired and supported by the interven-tion Alessandrina Tamburini, Honorary Presi-dent of Colorificio San Marco, who is celebra-ting its ninety-second birthday so alongside the

Venetian citizens. Co-founder in 1962, with her father Pietro, of Colorificio San Marco S.p.A, Alessandrina Tam-burini has always alternated the passion for the company, then for their work, to the love for art, culture and territory. This is demonstrated not only from the company image, as evidenced by the logo and the name itself, but especially by the numerous interventions made during the recent years in favor of works of art symbol of the Sere-nissima.

“Colorificio San Marco has always paid great atten-tion to Venice, committing resources and energy to promote the restoration and enhancement of im-portant historic buildings and monuments in the city. - Confirms Alessandrina Tamburini - In the past, we have been promoting various interventions, including the restoration of the Napoleonic co-lumns, of the Pennoni and the Procuratie Vecchie of Piazza San Marco. Not to mention the participation in the Italian Pavilion at the Biennale or the recent restructuring of the Scala Massari in the Artigianelli

Dr. Tamburini’s birthday and a new gift to Venice

The colors of Venice protagonists at Biennale COLORIFICIO SAN MARCO PRESENTS ITS COLOR COLLECTION DEDICATED TO THE “SOFT ART”

complex and that of the Cappella Zen inside the Ba-silica of San Marco. “All well-managed interventions with a great im-pact for the city. Profitable not only for the Ve-netians, but also for the millions of tourists who constantly come to discover the Queen of the Adriatic. Just as in the case of the upcoming re-storation of the organ in the Basilica of Santa Ma-ria della Salute, the goal is to attract the largest number of visitors and, why not, even a participa-ting audience in the musical events planned from Monday to Friday at 15.30 and Saturdays at 16.00, before the start of the Mass.Promoting the culture of building restoration and the value of the Made in Italy in the world has always been our mission - said the Honora-ry President of Colorificio Paint San Marco - We’ve always been inspired by this wonderful city: the company name and logo, product names and co-lors are intimately linked to the Venetian territory.“

Pietro Geremia Marketing Department

07House Organ Gruppo San Marco S.p.A.

Decors et Matière Headquarters

New showroom of San Marco Gen Trdg – distributor for the Kuwaitian market

Another outlook of the new showroom

The tradition of lime and a growing passionfor the decoration in France

INTERVIEW WITH DECORS ET MATIÈRE

Focus on Kuwait NEW OPPORTUNITIES IN A COUNTRY RICH IN RESOURCES AND WITH A GREAT POTENTIAL SAN MARCO PLACE ITS COMPASS ON THE MIDDLE EAST: THE CASE OF KUWAIT

Decors et Matières is one of the most iconic distribu-tors of San Marco in France, how began your rela-

tionship with San Marco?A: Thierry Letort, the owner, who is involved in the pain-ting industry since the 90’s met a salesman of the Colori-ficio who stimulated his curiosity and led him to explore the theme of the decoration.

What are the products in your region that are the most appreciated and demanded by the market?A: The products most demanded by the market are the lime-based, essential products for the market are Marmo-rino Classico, Grassello di Calce. Also, the product of the Norwegian range for wood Tjaeralin are affecting more and more of our customers due to their high added value.

What is the level of knowledge of your applicators about San Marco products and how much is important to do training in your daily work?A: The training of our applicators is an essential aspect of our job and is the key to our success. We need to train craftsmen. It is our daily commitment and is the only way that will

In March 2012, Colorificio San Marco, also thanks to the support of its distributor for the Kuwaiti market San

Marco General Trading & Cont, starts a promotional ac-tivity aiming to widen its reach inside the country and to locate a diversified demand, especially contractors. The result of this activity led to raise awareness of San Marco in the strategic area of al-Ahmadi, oil and administrative center of southern Kuwait. Founded in 1946 quite near the oilfield which carried the same name, is home to a refinery (capacity 12 million tonnes per year) connected via pipelines to the oilfields of the interior and the near port of Mena al-Ahmadi, in the Arabian Gulf. In Al-Ahmadi live workers dealing with the extraction and includes all necessary services, schools, hospitals, malls, restaurants, gyms. After having performed the decoration of the lobby of a gym with the product Cadoro and a center of communi-cation with Grassello di Calce, followed the execution of a first important work inside the squash center of one of the largest companies of oil extraction in the Middle East,

simply ensure and safeguard the reputation of San Marco.

The decoration in France is mainly linked to the idea of Italy, in your opinion what are the topics that would motivate private clients to approach the world of deco-ration?A: The French media, television, newspapers, speak about decoration more and more and even the interest of the French in the decoration of their homes is continuously increasing.

Some months ago Decors et Matières opened a new shop in Orléans, what are the expectations and the rea-sons that have led to this opening in Orléans?R: Orléans is in a strategic location for the development of Decors et Matières. Within a few years the population will double, its proximity to Paris and the future connec-tion with the TGV (high speed trains) will give it an edge over any other city. In addition, the unemployment here is quite low, the potential of development of products for decoration is therefore extremely important.

Gianmarco Pagotto Export Department

using Marmorino Classico, Decorfilm, Canalgrande. The work was carried out by local staff with the super-vision of the company Architectural Consulant, which oversaw the whole project. San Marco has therefore ex-pected, thanks to the manifold activities carried out in re-cent years and by other projects to be completed during 2013, to set foot in the richest and most prestigious are of the country. In January 2013, has been announced the opening of the first showroom in of San Marco General Trading in the Sin City, specific area of Kuwait City dedi-cated to construction and interior design professionals. A strategic decision that put the bases for the competitive growth and awareness of San Marco brand in the market. We would like to thank all the staff of San Marco General Trading & Cont for the marketing activities carried out in this period: Eng Abdullah Al-Mazaini - General Manager, Mr. Muhammad Al-Mazaini - Paint Manager, Mr. Wael Di-souql - Sales Manager.

Alessandro Zadra Export Department

and material: a purely physical aspect manifested in architecture where the pigment is closely connec-ted to the substrate. This connection is structured in a different way in relation to historical periods because the technique is due to the knowledge of materials and the culture of the time that expresses. In the dialogue between material and color, the technique is the mean that expresses the project action in the recovery of in new construction, both in the contemporary and the historic city. The con-ference opened with the presentation of the recent restoration project of Ca’ dei Ricchi, by the project responsible Mr Giuseppe Cangialosi from MZC+. Ca’ dei Ricchi is an historic palace located in the heart of Treviso. Built in the second half of the fifteenth cen-tury by Azzoni Avogadro, the palace became home to the College of Nobles, for a certain period of time was the Town Hall. The palace is Gothic style. The facade that looks out on Via San Gregorio is richly decorated with beautiful floral motifs. Similar, but in a minor key, it is the other side facing Via Barberia.Speakers, designers and superintendent have shown the studies and the ways in which it was de-alt with the challenging theme to give the city again one of its oldest buildings: exterior and interior walls, polychrome characters typical of the “città picta”.

The event was organized by the Order of Archi-tects, Planners, Landscapers and Conser-

vationists of the province of Treviso with the technical contribution of Colorificio San Marco. The color is the result of the interaction between light

The San Marco Group, in particular, has contributed to the restructuring of Cà dei Ricchi with BIOMARC DEUMIDIFICANTE, natural lime-based plaster of San Marco brand for the green-building and resto-ration of historic buildings suffering the humidity outdoor and indoor. For the redevelopment of interiors, however, has been chosen as a finish TEODORICO, a decorative lime plaster for interior, embellished by the presence of tiny metal flakes of the brand Novacolor.During the conference Renzo Nicoletti, researcher at Colorificio San Marco, has addressed the issue

concerning the relationship between color and ma-terial in history, passing from the origin and nature of the pigmentation in relation to the processes of production in the various epochs and characteristics of application on the walls. The theme was further extended with the speech of Thomas Sowade from Heubach GmbH who presen-ted the new techniques of pigmentation and mate-rials of the near future which enable to expand the expression in the contemporary project.

Pietro Geremia Marketing Department

Conference THE ARCHITECTURE OF COLOR

Treviso protagonist of color FRIDAY 12TH APRIL 2013: THE HISTORIC PALACE OF TREVISO CA’ DEI RICCHI HOSTED THE CONFERENCE

“THE ARCHITECTURE OF COLOR: PIGMENT AND SUPPORT, BETWEEN HISTORIC AND CONTEMPORARY CITY”

The historic palace of Ca’ dei Ricchi in Treviso

08 n. 01 - July 2013

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Other productive units:

ABC Strada Statale Adriatica, km 282 - Marina di Montemarciano (AN) - Italy

Eurobeton S.r.l. Via Antonio Mozzon, 14 - 33053 Latisana (UD) - Italy - Tel. +39 0431 55788 - Fax +39 0431 558663 - info@eurobeton.net

San Marco DT BH doo Put.za Gradnice, bb - Citluk - Bosnia Erzegovina - Tel e Fax: +387 36 640356

San Marco Adriatica doo BUZINIJA,ST. VINJERI 27H - 52466 NOVIGRAD - CITTANOVA - Croazia - Tel. +385 52 758569 - Fax +385 52 726034 - sanmarcoadriatica@hi.t-com.hr

Novacolor S.r.l. Via Spallicci 16 - 47100 Forli’ - Italy - Tel.: +39 0543 401840 - Fax: +39 0543 414585 - info@novacolor.it

San Marco Kolor S.R.O. Klcovany c. 325, 919 08 Boleraz (Trnava), Slovacchia

TJAERALIN S.A. Dynamitveien 22, Postboks 425, 1401 SKI, Norvegia - Tel: +47 950 41100 tjaralin@tjaralin.no

Colorificio San Marco Spa - Via Alta, 10 - Marcon (VE) - ITALY - Tel. +39 041 4569322 www.san-marco.com info@san-marco.it export@san-marco.it

Colorificio San Marco is located in the industrial area of

Marcon (Venice), which is a strategic position for the entire

north-east of Italy and is close to the most important

motorway hubs. The company operates in the domestic

market, but also exports to many foreign countries.

The plant has a surface area of over 52,500 square meters,

and guarantees the constant pursuit of quality and high

productivity ensured by the most advanced equipment

and a large storage capacity for raw materials and finished

products.

Colorificio San Marco become CAD affiliate - “Customs Assistance Center” FROM NOW SAN MARCO PRODUCTS DELIVERED TO CUSTOMERS OUTSIDE THE EEC WILL BE CUSTOMS CLEARED DIRECTLY IN MARCON,

ALLOWING TO REDUCE THE SHIPMENT TRANSIT TIME

From March 2013, Colorificio San Marco has been authorized by the customs of Venice to

make use of the Customs Assistance Center (CAD – Centro di Assistenza Doganale). The important certification, which required near-ly a year of fulfillment of customs controls, offers the opportunity to Colorificio San Marco to clear their products that will be delivered to countries outside the EEC directly at the headquarters of Marcon.

This means that when exporting to countri-es outside the EEC the goods will leave San Marco warehouse already cleared, having the copy of the export declaration, the goods are pro-perly sealed at the loading point and mainly not subject to subsequent inspections and recondi-tioning in other customs, where often there’s an absence of representatives of confidence of the company exporting.There is no longer the need to recover the cu-

stoms bills, which are already available. This means as well for the customer savings of time and much more streamlined procedures from the beginning and no more goods stuck in customs.Marco Simionato, Logistic Head of Colorificio San Marco, is optimistic about the project: “Beco-ming CAD affiliate is part of the project ”Culture towards the customer”. Clearing the goods directly from our office will re-

duce shipping times, providing a better service to customers outside the EEC. The only constraint is that the goods must be physically located at our headquarters in Marcon. We hope that customers outside the EEC will join this initiative. “

Pietro Geremia Marketing Department

Colorificio San Marco launches an innovative program of corporate welfare SIGNED ON 12TH MARCH 2013 AN IMPORTANT AGREEMENT WITH THE WORKERS’ REPRESENTATIVES.

On 12th March 2013, Colorificio San Marco SpA and the corporate unitary trade unions have

signed an agreement to provide the company with an own innovative model of corporate welfare inspired by the experiences already suc-cessfully implemented by multinationals and big companies in Italy. The welfare model developed by Colorificio San Marco includes the provision of goods, works, services of primary necessity and usefulness for employees and their family mem-bers. For example national health care, social

assistance, support to education for employees’ children, work-life balance devices (childcare, el-derly care, maternity support, etc), general consu-mer goods. Colorificio San Marco employees can also customize their own “Welfare Package” ac-cording to the specific needs by increasing their purchasing power for goods and services useful to the household. Then a double benefit for both the employee and for the company as these in-centives are tax-deductible. The agreement sig-ned by Colorificio San Marco gives a concrete

answer to a growing need for people to calmly deal with the difficult economic situation that is facing our country despite the difficulties in the housing market and the overall economic envi-ronment we are facing. Colorificio San Marco has focused once again on the most valuable asset which consists of the people. These initiatives are intended to support working families by ensuring their well-being, health and savings.

Mariluce Geremia HR Department

San Marco expands its presence abroad: confirmed the attendance to 16 exhibitions throughout 2013

THE PARTICIPATION AT TRADE FAIRS AS STRATEGIC FORM OF INTERNATIONALIZATION

San Marco Group closed year 2012 with a tur-nover developed abroad representing the

37% of total sales, exporting its products to over 55 countries. The ambitious internationalization stra-tegy had been started in the 90s by the President of San Marco Group Dr. Federico Geremia, and today is constantly evolving. The participation at trade fairs has almost always characterized the strategies to open into

new foreign markets and strategies of consolida-tion in existing markets. Exhibiting in foreign markets have a strategic role for trade expansion: it enables to find new retailers or distributors, collect orders, present products, increase the “Brand Awareness”, develop an effective and efficient communication strategy to a well-defined target. During 2013, Colorificio San Mar-co has started a prestigious collaboration with Ecoarch Sas, a consulting company specializing in the design of interior environments, architecture and design, in order to emphasize and enhance the brand’s image and bet-ter represent at the exhibition products and points of strength. The attendance at an international exhibi-tion aims to increase the presence in the territory and gain new market shares. Also this year Colorificio San Marco will devote resources and energy to partici-pate in the most important trade fairs of the building sector, color and interior design throughout the world. The reasons are purely strategic: to maintain firm and increase its share in established markets such as Rus-sia, Saudi Arabia and the UAE, where the direct par-ticipation in the most important exhibitions of the year represent a must since a long time; strategic focus is also to break into dynamic markets such as Southeast

Asia and Eastern Europe, which offer great business opportunities. The list of exhibitions which Colorificio San Marco has confirmed its participation, in collabora-tion with the local distributor, in 2013 are:11-13 january: Acetech Bangalore (INDIA) 03-06 february: Buildex – Dammam (ARABIA SAUDI-TA)20-23 march: Bulgarian Building Week – Sofia (BULGA-RIA)26-29 march: Kiev Inter Build – Kiev (UCRAINA)2-5 april: Mosbuild – Mosca (RUSSIA)16-20 april: Belgrade International Building Fair – Bel-grado (SERBIA)17-20 april: Belorussian Construction Week - Minsk (BIELORUSSIA)18-20 april: Conetex – Manila (FILIPPINE ) 06-09 may: Project Qatar – Doha (QATAR)19 -22 june: Interior Design & Building Expo - Kuala Lumpur – (MALAYSIA )16-18 september: Big 5 Kuwait – Kuwait City (KUWAIT)30 september – 05 october: International Technical Fair – Plovdiv (BULGARIA)28 – 30 october: International Building & Decoration Materials Fair. – HONG KONG (CINA )

31 october – 2 november: Targeting Building Material Expo Myanmar ( BIRMANIA ) 04-07 november: Saudi Build – Riyadh (SAUDI ARABIA)25-28 november: Big 5 Show – Dubai (EAU)

Elisabetta Zanatta Export Department

Mosbuild - Mosca, Russia

Project Qatar - Doha, Qatar

Bulgarian Building Week - Sofia, Bulgaria Turkey building Show - Istanbul, Turkey Big 5 Show - Dubai, EAU