Principles of Business and Marketing (PBM)

Marketing Functions Product/Service Planning Purchasing Financing Distribution Pricing Risk Management Marketing Information Management Promotion

Carry-EzeWorking with product designers,

developed a small leather case with pockets designed to hold the devices and accessories that executives regularly carry. They show models to prospective customers and, based on feedback, make changes and improvements.

Product/Service Planning

Carry-Eze

While the product is being produced, marketers decide on a name, packaging, and how it will be distributed.

PromotionDistribution

Carry-Eze

They identify and purchase the supplies, materials and services needed to complete marketing activities.

Purchasing

Carry-Eze

They work with their financial people to develop budgets and line up cash to pay for marketing activities until products are sold.

Financing

Carry-Eze

The next marketing decision is how to get the products to the people most likely to buy them.

Distribution

Carry-Eze

Product security is always a concern, so security procedures are developed and insurance policies are reviewed to minimize their risk.

Risk Management

Carry-EzeThey rely on a great deal of

information to make marketing decisions and manage marketing activities. That information is gathered, updated regularly, and maintained in its computer system, so it is available when needed.

Marketing Information Management

Carry-Eze

Since marketers know that consumers will need information about the product, they work with an advertising agency to develop ads, brochures, and product displays.

Promotion

Group Activity Work in groups of three Come up with an idea for a new candy bar In your Marketing Functions Word document, type a

paragraph describing your candy bar Include a name for your candy bar, and at least three different

ingredients Type in the name of the other people in your group

Below the description of your candy bar, type in the eight Marketing Functions

Next to each function, type in ways your candy bar company would perform each Marketing Function

Use the CarryEze examples to get ideas, but do not copy them

Class WorkTotal of 10 points4 points for the CarryEze Marketing

Function examples2 points for the candy bar

description4 points for the candy bar Marketing

Function examplesEach person must complete a Word

document and e-mail it to me

Principles of Business and Marketing (PBM)