www.dscoop.org/printunited

LEARNSHAREWIN

DSCOOP EMEA CONFERENCE • 7-9 NOVEMBER 2012

CONFERENCE SCHEDULE AT-A-GLANCEPlan to arrive Wednesday morning and depart Saturday morning.

WEDNESDAY, 7 NOVEMBER12:00 – 19:00: Registration Open13:00 – 19:00: Site Tours and

HP Hosts Dscoop Day

Choose Your ScheduleSchedule 1: Site Tours, HP EMEA Graphic

Arts Customer Center VIP Tour and Welcome Reception

12:00 – 13:00: Light Lunch 13:00 – 17:30: Tour Dscoop member facilities

(choose your track: Commercial, Label and Packaging, or Grand Format)

17:45 – 19:30: HP EMEA Graphic Arts Customer Center VIP Tour

19:30 – 21:30: Welcome Reception21:30: Depart for Hotel Arts

-OR-

Schedule 2: HP EMEA Graphic Arts Customer Center VIP Tour and Welcome Reception

17:00: Depart Hotel Arts17:45 – 19:30: HP EMEA Graphic Arts

Customer Center VIP Tour19:30 – 21:30: Welcome Reception21:30: Depart for Hotel Arts

THURSDAY, 8 NOVEMBER 7:00 – 8:00: Breakfast8:00 – 10:00: Opening General Session

with keynote speaker10:00 – 15:25: Solutions Showcase Open10:30 – 12:00: Deep-Dive Seminars12:00 – 18:30: Breakout Sessions 13:00 – 15:00: Lunch in Solutions Showcase20:00 – 24:00: Print United Celebration,

hosted by HP (includes dinner)

FRIDAY, 9 NOVEMBER 8:30 – 10:00: Breakfast in Solutions Showcase9:00 – 14:30: Solutions Showcase Open10:00 – 11:45: Deep-Dive Seminars12:00 – 16:15: Breakout Sessions12:45 – 14:30: Lunch in Solutions Showcase 16:30 – 17:30: Closing General Session,

featuring a special guest you don’t want to miss!

Please note this schedule is tentative and subject to change.

Jon TolleyDscoop EMEA Conference Chair Managing Director, Prime Group

Sincerely,

Don’t miss out on this unique opportunity in vibrant Barcelona with the Digital Solutions

Cooperative (Dscoop)! Print United is the place to take advantage of three jam-packed days of educational sessions and networking opportunities shaped around building your business with your peers, HP, Dscoop Partners and more. The conference will be translated into French, German, Italian and Spanish for your convenience.

Print United brings together Dscoop members from Europe, the Middle East and Africa to discuss how they are increasing their revenues and growing their business by partnering with each other. The international presence will be second to none and empower you by showing that you aren’t facing your challenges alone. Learn, share, win!

We hope to see you in beautiful Barcelona!

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WHAT WILL YOU

LEARN AT PRINT UNITED?

In today’s ever changing print industry, you need more than just customers to grow your business; you need fans. Educational sessions at Print United will be translated in French, German, Italian and Spanish and will teach you how to make those customers love your colours and look to you as a partner in their growth and development.

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KEYNOTE SPEAKERS

Magnus LindkvistTrendspotter Extraordinaire

The Future for Your Business

Magnus Lindkvist is a trendspotter and futurologist who weaves together the most important and exciting current trends to forecast what life, society and business might look like in the future for your company. He fuses the measurability and tangibility of the business world with the imaginative storytelling of Hollywood. With a background as a management consultant and brand strategist, he founded his company Pattern Recognition in 2005 to help companies make sense (and money) out of the future.

Alon Bar-ShanyVice President and General Manager, Indigo Digital Press Division, Graphic Solutions Business, HP

Winning the Championship with HP Indigo

Based in Israel, Alon Bar-Shany joined Indigo in 1995 and held the position of CFO at the time Indigo was acquired by HP. Between 2003-2004 Bar-Shany managed the Indigo EMEA business and since 2004 he has held the position of HP Indigo General Manager. During this period, HP Indigo has grown more than three times to become the market leader based on an innovative and customer-centric culture. Bar-Shany brings economic information and analysis on worldwide trends for the print industry.

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DEEP DIVE: High-Margin Selling to the Most Profitable Customer in your MarketNick Devine, The Print Coach

Discover the best strategy for finding new customers who are looking for more than just your cheap price. Learn how to improve your sales conversion rates without discounting and how to sell more to your existing accounts and win repeat business.

DEEP DIVE: Building Brand Loyalty and Growing Pages with Social MediaPeter van Teeseling and Dscoop EMEA Members

You’ve read all about it: social media is here to stay. Social media can benefit printers in multiple ways: for marketing purposes, to

build trust in your brand and as content you can use for actually printing pages. Get the latest updates on social media for printers, including Facebook, Twitter, LinkedIn, Google+ and the newest sensation Pinterest. It’s going to be hands on: bring your laptop, tablet or smartphone to the session and get to work.

Tapping into International Markets Through Dscoop PartnershipsDscoop EMEA Members

Business opportunities in emerging markets such as Eastern Europe, Russia and Africa, as well as established markets such as Asia and North America are within reach when you partner with other Dscoop members. Hear success stories and ideas from print service providers in a few of these countries and how they would like to collaborate.

Forget VDP – The Power and Profits of Pure One-to-One MarketingRafi Albo, SEGMARKETING

In order to sell VDP, you must understand database marketing and the way brand mangers think. SEGMARKETING has worked with clients such as Nike, Keds and Visa to create loyalty marketing campaigns. Hear dozens of case studies that offer insights and practical to-do lists so you can offer pure one-to-one marketing to your clients.

6 Principles of Business: How to Maximise Digital OpportunitiesJohn Charnock, Print Research International and Dscoop EMEA Members

Learn an approach to developing several aspects of your business by structuring your organisation with six disciplines that can help maximise the opportunities presented by today’s digital market. Hear general trends and success stories.

Keeping Print Relevant in a Mobile Connected WorldPeter Lancaster, documobi

Gain an understanding and appreciation of the potential disruption of print itself (threat and opportunity in equal measure) by the wider communications industry. The pace of change in digital marketing is quickening and marketers have no choice but to keep up. This technology-neutral session helps printers change the conversation they have with those who specify whether, or how, a job gets printed and how making print interactive makes money. Experience QR, Tags, AR, iPR and more.

On-Demand Production for Publishing and Photo Merchandise in Multi-Press EnvironmentsBruce Watermann, Blurb, Dscoop EMEA Members

Learn from a group of high-volume print service providers who are bringing new ideas to efficiency and quality for HP Indigo operations with an emphasis on front-end automation, print-on-demand books and photo merchandise. Topics include: software, lean manufacturing and automation to improve quality, service time and cost of goods sold to optimise production on HP Indigo presses.

Driving Operational ExcellenceUdi Vaks, HP and Dscoop EMEA Members

Your business depends on your ability to leverage your operations to achieve business growth and using your resources to the fullest. HP experts work with you to analyse production, operations and your processes to identify gaps and waste. Hear how you can increase efficiencies in a production environment, streamline processes and increase your productivity and profitability.

Building Customer Loyalty: Being ExtraordinaryBarb Pellow, InfoTrends

Understanding how to create loyal customers is one of the most beneficial things that you can do for your business. Graphic

communication service providers must step up their offerings by delivering higher-than-expected levels of value and service to every customer. Learn what services and techniques to use to take customer loyalty beyond the ordinary to build a customer base that keeps coming back for more.

EDUCATIONAL SESSIONSBUSINESS, SALES AND MARKETING

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DEEP DIVE: Web-Enabled Commerce: A Training CampJennifer Matt, Web2Print

Every offense needs a good defense. Lock in your customers by getting them online and integrated into their systems, keep your

existing business. Learn how to define and select your target market, product selection and integration methods.

DEEP DIVE: Connecting with Your Customers on a New LevelJoe Manos, MindFireInc

A recent study stated that 50 percent of print customers don’t look at the printer as a resource for key, innovative solutions

that customers are looking for. Gain critical insight to this challenge and arm yourself with the tools and strategies to change that. By addressing this area with a proactive approach, you can create new revenue opportunities while helping your customers meet their most pressing business needs. This is an opportunity to transform your company into a customer-focused, solutions provider organisation that consistently grows revenues.

Grow Your Business with CRM SeedsClaire Knox, Explosive Marketing

How to address customer communications in a more holistic manner across integrated media is a reality of today’s market, and an area that traditional print service providers must embrace. This session demonstrates how integrated techniques using multiple touch points and multiple channels to win new clients, nurture and

retain existing clients, and entice former clients has been applied within the Explosive Marketing business to generate a recurring annuity revenue stream and a dramatically improved profit picture.

Web-to-Print Business AutomationDscoop EMEA Members

As the print communication industry continues to evolve, the role of a Web-to-print capability grows more important for maintaining and growing your business. Hear background information, scoping, implementation recommendations and customer case studies from three companies to assist you as you develop or refine your Web-to-print capability. All attendees will benefit regardless of size or maturity of your Web-to-print system or application.

How to Manage Efficient Production in the Seasonal BusinessDscoop EMEA Members

Dealing with thousands of jobs per day during your busy season is a good problem to have, but still one that needs resolution. Hear actionable, real-life tips on how to manage efficient production in your facility.

Getting the Colours RightDscoop EMEA Members

Colour and colour consistency are one of the most important things in high quality digital print. Learn how to be able to make sure colours are right and measurable throughout the production of your jobs.

Dare to be DifferentMontse Peidro-Insa, HP Dscoop EMEA Members

Hear how successful print service providers have been able to overcome the challenges of the commoditised marketplace using the new, unique features of their HP Indigo presses. It’s true: even in today’s environment you can differentiate yourself, win new accounts, increase your margins, and offer innovative solutions to customers. Hear what your peers are already doing with features such as raised print and textured effects, premium black-and-white applications, printing on synthetics and much more. Take these ideas back home; you too can dare to be different in 2013.

COMMERCIAL PRINTEDUCATIONAL SESSIONS CONTINUED

Jon BaileyProCo

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Digital and Mainstream Production – Truth or FictionStjin Simoens, HP

Today, top label converters are attaining mainstream production capabilities using new features such as in-line priming (ILP) and Enhanced Productivity Mode (EPM). Hear how they have built highly successful and growing businesses by enjoying both worlds—mainstream production and HP Indigo digital advantages. Learn how you can use these features to transform your production.

DEEP DIVE: Creating Irresistible Value for BrandsMike Ferrari, Ferrari Innovation Solutions

and Panelists including Peter Overbeek, Eshius Ed Wiegand, The Matlet Group and Roger Gehrke, Rako

Discover what brands are looking for, who to talk to and what message to provide regarding the merits of digital package printing. The creation of high-value profit margin and growth opportunities to achieve a win-win with clients is brought to life through a panel describing case study examples.

Sustainability is Driving Packaging Strategy Jüergen Dornheim,

Sustainability is influencing the future strategies of the consumer goods industry. Not only are consumers going to change their purchasing habits, but also manufacturers with their suppliers and the trade will have to find new and agile ways to respond to consumer expectations and develop technologies to meet their needs. Case studies from

companies such as Procter & Gamble will illustrate the need for agility in package design and development to keep up with consumer demands.

iLabel – Labeling Yesterday, Today and TomorrowTill Shüette,

How does today’s reality in terms of flexibility, individualization, speed and shopper behavior impact the value chain of creating a label? How does the initial marketing idea travel from its first creative concept into a final design on a label today and what kind of further changes can we expect in the next 10 years? Learn how important it is for brands like Coca-Cola to work together with, agencies, customers and print suppliers to meet consumer and shopper needs.

How to Sell Digital Labels and Understanding the Value of DigitalDscoop EMEA Members

Digital printing is more common now, but it’s important to transform the conversation with print influencers and buyers to a value-added proposition. Get advice on how to maintain a healthy margin while hitting the highest standards.

Future Opportunities in Package PrintingDscoop EMEA Members

Explore digital possibilities and trends in packaging. Real-life success stories outline how the capabilities of the latest HP technology can be used to produce mainstream product packaging.

Coating Technologies and Packaging MaterialsDscoop EMEA Members and HP

Receive the latest news of HP-certified substrates and capitalise your knowledge of coating skills and finishing requirements. Learn more in-depth technical details involving priming, varnishing and over-laminating pre-requisites and take the opportunity to communicate directly with HP Indigo media experts.

How To’s for the Label MarketsHarry Skidmore, Innovation in Print

HP Indigo has developed a new generation of combination digital printers that can take advantage of growth markets, offering a wider range of advanced materials for specialist applications and markets. Learn about digital optimisation in commercial print markets; advanced polymer and synthetic substrates; retail and brand promotion, protection, and security; advanced coatings and adhesives for and environmental influences on packaging and label markets; and 3D and high definition print applications.

LABEL AND PACKAGING

DSCOOP EMEA CONFERENCE

PARTNER PROMOTIONS

More than 40 Partners will be on hand at Print United with special promotions and exclusive product demonstrations for attendees. Register now to ensure your opportunity to take advantage of these deals.

Dscoop thanks our Partners:

Bronze Partners

Gold Partners

Executive Sponsor

Platinum Partners

Wednesday, 7 November Dscoop Member Site Tours13:00 – 17:30 Join us for an educational opportunity to visit your peers in the Barcelona area. Choose from commercial, label and packaging or grand format tracks, with each track visiting a few facilities. Visits include a business overview and a guided tour of the facility and concludes with a brief Q&A session.

VIP Tour of the HP EMEA Graphic Arts Customer Center17:45 – 19:30Join HP at the EMEA Graphic Arts Customer Center for a VIP tour, connect with HP experts and other Dscoop partners to get inspired by the latest technologies. Continue networking and fun at the Welcome Reception from 19:30 – 21:30.

Thursday, 8 November Print United Celebration20:00 – 24:00 This party is a can’t-miss event of the conference. Festivities include dancing, live music, dinner and much more at the beautiful Museo Nacional d’Art de Catalunya in Barcelona.

NETWORKING OPPORTUNITIESSponsored by

Museo Nacional d’Art de Catalunya6

Partners as of 15 August 2012

Dscoop—what kind of a name is that? Dscoop is short for Digital Solutions Cooperative. It is a user community for HP Indigo users. Dscoop started seven years ago in the U.S. and is now a worldwide organization with 7,000 members in North America, Asia-Pacific and EMEA.

Dscoop is an independent organization run by community members that are active on the board of directors and in committees. And volunteers. A lot of volunteers—more than 120, to be exact.

Dscoop is a growing and passionate community that connects, educates and advances its members, allowing you and your business to:

• Maximize efficiencies • Increase productivity • Accelerate return on investment • Gain market share

Dscoop offers a strong, collective voice to HP Graphic Arts that influences future products and go-to-market strategies. Other member benefits include:

• Access to Dscoop events around the world • Real-time and on-demand Webinars on timely business and technical

topics each month • Dscoop Update, a printed publication that features educational articles

and innovative ideas • Complete access to the Dscoop website, dscoop.org.

Key content areas include:

» 24/7 online discussion forums to help operators increase efficiency » Educational content from past annual conferences » Scoops case study repository » Technical manuals » Listing in the Dscoop Online Print Directory

No hard selling but intensive learning and open discussions. And talking about solutions with the people who really know them, or to your peers who already own them makes sense, right?

That’s why Dscoop makes sense.

To join, visit www.dscoop.org/EMEA

“Each time I attend a Dscoop event, I’m amazed by the energy, motivation, innovation and creativity. Members and Partners share this in common. Being an active member of Dscoop constantly inspires me to innovate and evolve and connects my business to the latest trends in the digital printing industry.”

–Assaf Bar-Lev, Printiv (Israel)

VALUE OF DSCOOP

Hotel Arts BarcelonaForty-four stories of blue glass and exposed steel overlook the Mediterranean at the Hotel Arts Barcelona. Located in the city’s Barceloneta district, this area is a hive of pubs, cafes and local seafood restaurants with lots of character. The hotel is a short stroll away from the city’s historical centre, and just 20 minutes by car from Barcelona airport.

Book your hotel room online* by 5 October 2012 at www.Dscoop.org/PrintUnited and receive the special negotiated Dscoop daily room rate of é 199 exclusive of 8% VAT. Hotel breakfast is not included; Dscoop will provide breakfast 8 and 9 November 2012. Reserve your room today to stay in the middle of the action of Print United because this hotel will sell out.

Barcelona Activities for CompanionsEnjoy the vibrant city of Barcelona before or after Print United. Your companions can experience all that Barcelona offers in:

Architecture: Barcelona is synonymous with the visionary architect Antoni Gaudi. You can discover his most important works, including Casa Batlló and Casa Milà in L’Eixample, or his ‘melting’ cathedral Sagrada Familia.

Galleries and Museums: Two highlights include the Museu Picasso and the Fundació Joan Miró.

Exploring: Take a stroll on La Rambla and immerse yourself in the sights and sounds of one of the world’s most vibrant boulevards. Discover Gothic churches and Roman remains in the winding alleyways of the Barri Gòtic.

Bring a companion to Print United for ½ 50 for access to the Print United Celebration.

*Rooms are subject to availability

ACCOMMODATIONS

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You must be a Dscoop member to attend the conference. Dscoop members are companies that own and operate HP Indigo equipment. If you have questions about membership qualifications, please contact Dscoop Headquarters at emeainfo@dscoop.org. Dscoop is offering a package membership + conference deal for ½ 895*:• Unlimited company-wide access to the Dscoop online community,

Dscoop tools and educational content • One entry ticket to Print United, the first Dscoop EMEA conference

There’s so much education we encourage you to bring someone else from your team. Additional conference tickets are available for ½�295* per person. This is the group rate for the second employee (and each additional employee) from the same company. Please register all employees from your company at one time.

Register online: www.dscoop.org/printunited

*18% Spanish VAT will added on the conference fees for all deligates. The only exceptions are delegates from Spanish companies who can present a valid Spanish VAT number.

REGISTRATION

Dscoop EMEA Conference7 – 9 November 2012

Date:

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Barcelona, Spain

Location:

EMEA

Dscoop EMEA Conference7 – 9 November 2012

Date:

Turnstyle15-17Block

288

Entrance15-17Block

288 Block

Barcelona, Spain

Location:

EMEA

“The power of the Dscoop community is in the unique concentration of knowledge, experience and sharing by members. With Dscoop we’ve discovered great ideas from peers in the U.S., China and Brazil as well as Dscoop partners from the U.K. and Holland. I would recommend to all HP Indigo owners to join in. ”

–Arsen Manoukian, Vovremja (Russia)

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DSCOOP EMEA CONFERENCE

KICK OFF YOUR BUSINESSGROWTH

EMEA

The grass is greener on our side of the fence. Join members from around Europe, the Middle East and Africa to share the value of Dscoop and grow your business.

Register today before the conference sells out! DSCOOP EMEA CONFERENCE • 7-9 NOVEMBER 2012