printable visual identity guide - worcester polytechnic institute

Worcester Polytechnic Institute Guidelines for Use:

Institutional Logos, Word Marks, and Standard Typography

Table of Contents

Our Symbol of �eory and Practice 3

�e Power of Consistency 4

O�cial Colors 5

Licensing the WPI Brand 6

1. Institutional Logos 7 1.1 Institutional logo—primary 81.2 Institutional logo—secondary 91.3 Institutional logo—tertiary 101.4 Institutional word marks—serif 111.5 Institutional word marks—sans serif 121.6 Institutional logos—area of isolation 131.7 Institutional logos—minimum size 141.8 Institutional logos—common misuse 151.9 O�cial fonts—institutional 16 1.10 O�cial fonts—headlines and body copy 17

2. Applying the Institutional Logo 18

2.1 Designed for �exibility, managed for building equity 19-212.2 Stationery—with department or division 222.3 Stationery—without customization 232.4 Business cards 242.5 Sta� shirts 252.6 Standard name tags 252.7 Event banners and table covers 262.8 Frequently used templates 27

2.

3. Limited or Restricted Use 28

3.1 University sub-brands 293.2 University seal—stand alone 303.2a University seal—area of isolation 313.2b University seal—used as a watermark 323.2c University seal—common misuse 333.3 Stand alone WPI 34

4. Helpful Information 35

4.1 Acquiring brand assets 364.2 Contact information 37

Our symbol of theory and practice

The WPI logo is our unifying symbol of theory and practice. This guide provides speci�c guidelines and standards. Indeed the WPI community in�uenced this evolution of the university mark, which was adapted to increase the level of �exibility in its use and placement while maintaining a sense of prestige and heritage.

Designed in 1887 by Alonzo S. Kimball, the popular head of physics and engineering, the WPI seal includes elements that re�ect the university's founding principles and the ongoing promise of a WPI education: two open books, representing theory; the arm and a hammer from the Washburn Shops weathervane, representing practice; the WPI motto, Lehr and Kunst, German for learning and skilled arts, on the banner; and the heart, repre-senting Worcester's location in the heart of the Commonwealth. A simpli�ed version of the seal has been integrated with the WPI initials to create the university logo.

3.

Jonathan Harrington O�ce of Admissions

�e power of consistency

Enhancing and protecting the WPI brand elements—logos, word marks, the visual identity (the quality, look, and feel of branded materials and products), verbal and visual messaging, and the quality of the WPI experience—requires high standards, consistently applied over time.

This guide focuses on the logos and word marks, colors, and some templates for basic communications—presentations, �yers, e-newsletters—as well as business cards, letterhead systems, and approved ways to apply the logo on such items as banners, name tags, and an electronic signature.

As such, this guide lays the foundation on which we will work together to build a strong and recognized university brand. The power of consistency to build the WPI brand is all of ours.

4.

Worcester Polytechnic Institute100 Institute Road, Worcester MA 01609

wpi.edu

Your NameYour TitleDivision, Department, or O�ce

100 Institute Road, Worcester, MA 01609 USA508-831-0000 (O) 508-635-0000 (M)[email protected]

Our challenge is to unify our university symbols and consistently apply them to support increased recognition.

________________________________________

Your Name

Your Title

Department Name

Worcester Polytechnic Institute100 Institute Road, Worcester, MA 01609 USA

508-831-0000 (O) 508-635-0000 (M)

[email protected]

wpi.edu

��

O�cial colors

WPI’s o�cial colors are Crimson (PMS 187c) and Gray (PMS 429c). Black is considered an accent color.

Color speci�cations should never be altered.

NOTE: Due to the inconsistent nature of computer monitors and o�ce printers, the colors depicted within this guide may not match the actual PANTONE® colors when viewed on screen or printed on your o�ce printer.

For accurate color reproduction for:

Printed materials, use the PANTONE® or CMYK 4-color process numbers. NOTE: For two-color printing Pantone 429c (gray) may be reproduced as a 30% tint of black. (To avoid a color shift, this is recommended only for items that are printed on pure white stock.)

Full color (4-color process) and 2-color (spot color) versions of all logo and word mark �les are available.

Web, use sRGB and HTML numbers.

Embroidery thread, use MADEIRA® numbers.

PANTONE® is a registered trademark of PANTONE Inc.

MADEIRA® is a registered trademark of MADEIRA USA LTD.

PANTONE 187c

HTML: AC2B37 HTML: A9B0B7 HTML: 000000

MADEIRA: 1181 MADEIRA: 1011 MADEIRA: 1000

PANTONE 429c BLACK

CMYK:

C: 7

M: 100

Y: 82

K: 26

CMYK:

C: 21

M: 11

Y: 9

K: 23

CMYK:

C: 0

M: 0

Y: 0

K: 100

sRGB:

R: 172

G: 43

B: 55

sRGB:

R: 169

G: 176

B: 183

sRGB:

R: 0

G: 0

B: 0

5.

For two-color applicationsuse 30% tint of black

Licensing the WPI brand

In June 2012, WPI began licensing vendors wishing to produce materials bearing the WPI logo, word mark, and seal. We began with the bookstore, and as of the start of A-term 2012, all new merchandise coming into the store carries the o�cial treatment of the WPI logo as de�ned in this guide. All vendors producing merchandise for sale through the bookstore have signed a licensing agreement with the agency that represents WPI. As we move forward with our logo rollout and our commitment to preserve, protect, and promote our brand, WPI will begin licensing additional non-bookstore vendors during the fall and winter of 2012 with all vendors signing a licensing agreement by January 1, 2013. This impacts any vendor that reproduces the WPI logo, name, or seal for any reason. Licensing workshops will be held during B-Term for WPI employees to clarify and explain the process.

A list of WPI licensees is available by visiting http://lrgusa.com/licensing/vendor-list/. Type “Worcester Polytechnic Institute” in the search bar at the top of the page.

6.

1. Institutional Logos

1.1 Institutional logo—primary

Proper use of the WPI primary institutional logo:

Full color reproduction is preferred. See ① and ②. When full color logos are used on dark or patterned backgrounds, the WPI type reverses to white, as seen in illustration ②.

For two-color printing, use the �les with "2Clr" in the �le name.

One color logos may only appear in Pantone 187c (crimson), as in ③a, Pantone 429c (gray), as in ③b, 100% black, as in ③c, or a 30% tint of black (to be used only on pure white stock), as in ③d. When one color logos are used on dark or patterned backgrounds, the logo reverses to white as in ④.

For detailed color informa-tion see page 5 .

Preferred positioning: Use this logo when left- or right-handed position is required.

See page 9 for recom-mended use for centered positioning.

Full color on dark or patterned backgrounds

One color on white or light backgrounds

One color on dark or patterned backgrounds

Full color on white or light backgrounds

8.

④

③

②

①

a b

c d

Worcester Polytechnic Institute100 Institute RoadWorcester MA 01609wpi.edu




1.2 Institutional logo—secondary

Proper use of the WPI secondary institutional logo:

Full color reproduction is preferred. See ① and ②. When full color logos are used on dark or patterned backgrounds, the WPI type reverses to white, as seen in illustration ②.


One color logos may only appear in Pantone 187c (crimson), as in ③a, Pantone 429c (gray), as in ③b, 100% black, as in ③c, or a 30% tint of black (to be used only on pure white stock), as in ③d. When one color logos are used on dark or patterned backgrounds, the logo reverses to white, as in ④.

For detailed color information see page 5.

Preferred positioning: Use this logo for applications where a centered positioning is required, or where its square proportions are appropriate.

Full color on dark or patterned backgroundsFull color on white or light backgrounds

One color on dark or patterned backgroundsOne color on white or light backgrounds9.


wpi.edu

④③

②①


wpi.edu

Back cover Slip sheet

a b

c d

1.3 Institutional logo—tertiary

Proper use of the WPI tertiary institutional logo:

Full color reproduction is preferred. See ① and ②. When full color logos are used on dark or patterned backgrounds, the “Worcester Polytechnic Institute” type reverses to white, as in illustration ②.


One color logos may only appear in Pantone 187c (crimson), as in ③a, Pantone 429c (gray), as in ③b, 100% black, as in ③c, or a 30% tint of black (to be used only on pure white stock), as in ③d. When one color logos are used on dark or patterned backgrounds, the logo reverses to white, as in ④.


Use this logo only for applications where wide proportions are appropriate, e.g. signage, across the width of a poster, or where it can be used at a size large enough for the height of the seal to meet the minimum size requirement of 1/2”.

Full color on dark or patterned backgrounds

One color on dark or patterned backgrounds

Full color on white or light backgrounds

10.

④

③

②

①

a

b

c

dSeal would be too small to

read on a pen or pencil

②

③

①

On white or light backgrounds

On dark or patterned backgrounds


On pure white backgrounds only

1.4 Institutional word marks—serif

WPI work marks, like the logo itself, are carefully designed to function as artwork. Use art �les made available. Do not recreate or alter.

Proper use of the WPI institutional word mark-serif:

When used on white or light backgrounds, word marks may appear only in Pantone 187c (crimson) or 100% black, as seen in illustration ①. Marks in Pantone 429c (gray) or a 30% tint of black (WPI_WM_Minion_30BLK), as in ② are restricted to use on pure white backgrounds only.

When a word mark is used on dark or patterned backgrounds, the mark reverses to white, as in ③.


Suggested use: Use this version of the word mark in applications requiring a formal, authoritative, or traditional approach, for example, presentations to peers or partners, university collateral, and alumni communications. NOTE: A small caps serif word mark is used only on university and presiden-tial stationery, business cards, and select materials managed by the Division of Marketing and Communications.

11.

①

③

1.5 Institutional word marks—sans serif

WPI work marks, like the logo itself, are carefully designed to function as artwork. Use art �les made available. Do not recreate or alter.

Proper use of the WPI word marks-sans serif:

When used on white or light backgrounds, word marks may appear only in Pantone 187c (crimson) or 100% black, as seen in illustration ①.

Marks in Pantone 429c (gray) or a 30% tint of black, as seen in ②, are restricted to use on pure white backgrounds only.

When a word mark is used on dark or patterned backgrounds, the mark reverses to white, as in ③.


Suggested use: Both sans serif versions depict a more informal, friendly, and open look and feel. In particular, the all uppercase sans serif word mark functions well where an innovative, cutting-edge look is appropriate.

12.



On pure white background only

③

③

②

①

On white or light backgrounds

1.6 Institutional logos—area of isolation

The free space surrounding the logo (area of isolation) prevents it from visually competing with type or images that surround it. This area (indicated by the broken gray line) should always be void of type or other design elements.

X is always equal to the height of the “W” in WPI regardless of the size of the logo.

13.

Correct use

�is is a Headline

Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading


�is is a Headline

Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

�is is a Headline


Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

�is is a Headline





�is is a Headline


�is is a Headline


Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading Letter body copy type is nine point Myriad Pro Regular over 13 point leading

Incorrect use

14.

1/2”

1/2”

1/2”

1.7 Institutional logos—minimum size

The height of the seal component of all institutional logos should never be smallerthan 1/2”.

To encourage consistent use, sizing the logoso that the seal component measures 3/4” in height is preferred sizing for front or backcovers of most university publications.

WPI

1.8 Institutional logos—common misuse

To maintain the strength and integrity of the WPI logos they must never be altered in any way. While these “never do” examples are all shown using the primary logo, the rules apply to all logo versions.

Never distort the logo Never alter proportions of the components

Never alter the color

Never alter color placement

Never alter placement of the components Never alter the typography

Never add typography or word mark

WPI

Chemistry

Never rotate the logo

Never box the logo

15.

Never use the logo as part of a sentence Never outline any part of the logo Never add a drop shadow or other special e�ects

Welcomes New StudentsWelcomes New StudentsWelcomes New Students

1.9 O�cial fonts—institutional

Two fonts have been chosen as o�cial WPI typography. Each OpenType font is a highly readable, clean, cross-platform, and Microsoft compatible. Minion Pro is reminis-cent of the Renaissance period of “elegant, beautiful and highly readable type designs.” Likewise, Myriad Pro o�ers clean open shapes and precise letter �t for legibility without compromising creativity.

Primary Font: Minion Pro Semibold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Secondary Font: Minion Pro Italic:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary Font: Myriad Pro Semibold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

16.

form

al, a

utho

ritat

ive,

trad

ition

alin

form

al, y

outh

ful,

frie

ndly

Minion Pro RegularMinion Pro ItalicMinion Pro MediumMinion Pro Medium ItalicMinion Pro SemiboldMinion Pro Semibold ItalicMinion Pro BoldMinion Pro Bold Italic

Myriad Pro Regular*Myriad Pro ItalicMyriad Pro SemiboldMyriad Pro Semibold ItalicMyriad Pro BoldMyriad Pro Bold Italic

* for Microsoft Word templates, may be substituted with Verdana Regular

1.10 O�cial fonts—headlines and body copy

The primary font choice for headlines is Minion Pro Semibold (always in upper and lowercase). The primary font for body copy is Myriad Pro Regular*. In applications where sub-headlines are required the preferred font is Minion Pro Italic. In applications where an informal headline font is preferred, Myriad Pro Semibold may be used in title case or all caps.

For information regarding font families associated with the WPI brand identity, see page 16.

Myriad Pro Semibold Minion Pro Italic Sub-Headline

Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro RegularMyriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular

Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular

17.

Minion Pro Semibold Minion Pro Italic Sub-Headline

Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro RegularMyriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular

Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular

* for Microsoft Word templates, may be substituted with Verdana Regular

MYRIAD PRO SEMIBOLDMinion Pro Italic Sub-Headline

Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro RegularMyriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copy

body copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular Myriad Pro Regular body copy Myriad body copy Myriad body copybody copy Myriad body copy Myriad body copy Myriad Pro Regular

NOTE: Myriad Pro Semibold in all uppercase is only recommended for short headlines

2. Applying the Institutional Logo

INFORMATION

TECHNOLOGY

STEMCommitted to preparing educators in Science Technology Engineering Mathematics

EDUCATION CENTER

W O R C E S T E R P O L Y T E C H N I C I N S T I T U T E

Licensure and Degree Programs

Professional Development

Research on Teaching and Learning

STEM2.1 Designed for �exibility, managed for building equity

Three versions of the university logo and associated word marks are designed to provide maxi-mum �exibility in applying and reinforcing our university identity. Our goal is to consistently use the WPI visual identity system, supporting university goals to increase name recognition. While the logo marks themselves must never be altered or adapted, the system provides for many ways to highlight a speci�c department, division, or o�ce.

A student association or a strategic university initiative may call for visuals and/or an identity system, as the example shown here, that e�ectively distinguish the program while using standard WPI brand elements. The Division of Marketing and Communications can advise and will support as appropriate.

Other examples of opportunities to highlight your WPI unit are presented in this section.

19.

4:00 p.m. NETWORKING AND LEARNING OPPORTUNITIES IN: • Professional Development • Research in STEM • Masters for Teachers

4:45 p.m. WELCOMING REMARKS

Dennis Berkey President and CEO, WPI

Dennis Berkey, himself an award-winning college mathematics teacher and author of innovative calculus texts, is actively engaged in advancing the importance of STEM education to the nation’s future, most recently as a member of the Massachusetts Governor’s STEM Advisory Council.

Karen Kashmanian Oates Dean of Arts & Sciences, WPI

Karen Oates is a nationally recognized biochemist, dedicated to strengthening both K–12 science and mathematics education and undergraduate education to help revitalize American entrepreneurship and competitiveness.

GUEST SPEAKERS

Barbara M. Olds Acting Deputy Assistant Director, Education and Human Resources, NSF

Barbara Olds supports the National Science Foundation’s mission to achieve excellence in U.S. STEM education. Over the years, she has published widely on engineering education topics and has made numerous presentations throughout the U.S. and around the world, en-couraging the development of a diverse and well-prepared workforce of scientists, technicians, engineers, mathematicians, and educators.

Daniel Seltzer Clark Lane Middle School Math Teacher, Waterford, Conn., Graduate of WPI’s Master of Mathematics for Educators Program ‘02

Daniel Seltzer graduated from Holy Cross College in 1992 and received his master’s degree in urban education from Clark University in 1996, before joining the MME program at WPI. He taught 7th/8th grade math at Sullivan Middle School in Worcester from 1992 to 2003.

5:30 p.m. ACTIVE DIALOGUEA chance to share your thoughts, questions, and comments about The STEM Education Center.

Martha Cyr Executive Director, The STEM Education Center at WPI

Martha Cyr is an award-winning authority on K–12 educational outreach, whose work has established WPI as having one of the nation’s largest and most comprehensive university-based K–12 STEM outreach programs.

5:45 p.m. CLOSING REMARKS AND RAFFLE

STEMEDUCATION CENTER


An afternoon to celebrate science, technology, engineering, and math educators

March 6, 2012 Campus Center—Odeum



Banner

Event program

Brochures and other collateral—word mark on front, logo on back

Promotionalitems


W O R C E S T E R P O LY T E C H N I C I NS T I T U T E

ABOUT WPIWPI, one of the nation’s earliest

technological universities, has been

breaking new ground since its found-

ing in 1865. At WPI, education

has always been distinguished by

combining rigorous theory with prac-

tical experience, preparing students

to be innovative thinkers who can

solve problems. WPI has more than

50 undergraduate and graduate

degree programs in science, engi-

neering, technology, business, the

social sciences, and the humanities

and arts. The STEM Education Center

at WPI builds upon the university’s

strong K–12 foundations and aims

to improve preparedness of primary

and secondary school educators so

they can inspire and engage young

people in science, technology, engi-

neering, and math.

wpi.edu/+stem

100 Institute Road, Worcester, MA 01609

508-831-5512

STEM2.1 Designed for �exibility, managed for building equity

The example shown here illustrates consistent use of graphic elements throughout a campaign or identity system. Brand equity is built when a successful visual campaign e�ectively distin-guishes a program while employing the strength of standard WPI brand elements. The Division of Marketing and Communications can advise and will support as appropriate.

20.

Website headers and srtwork

Ads

Exhibit hand-outs

Eventpromotions

AT WORCESTER POLYTECHNIC INSTITUTE

LIFE SCIENCES & BIOENGINEERING CENTER

Regenerative Medicine• Biomechanics (Billiar, Gaudette, Pins, Rolle, Wen)• Stem cell biology and engineering (Dominko, Gaudette, Page)• Tissue engineering (Billiar, Dominko, Gaudette, Pins, Rolle, Wen)• Biomaterials (Billiar, Camesano, Gaudette, Pins, Rolle)• Mechanobiology (Billiar, Wen)

Medical Diagnostics • Biomedical instrumentation (Chon, Mendelson)• Telediagnostics (Chon, Mendelson)• Biosensors (Camesano, Iannacchione, Lambert, Mendelson, Zhou)• Signal processing (Chon, Mendelson)• Neutron tomography (Medich)

Healthcare Delivery • Health information technologies (HIT), care delivery modeling and design, healthcare analytics (Strong, Johnson, Bar-On, Tulu)• Mobile health (Chon, Mendelson)

BioInformatics and Computational Biology• Biostatistics, statistical genetics and genomics (Wu)• Biological and biomedical data mining (Ruiz)• Visual analytics of biological data (Ward)• Biological simulation (Ryder, Ward)• Pharmacokinetic and pharmacodynamic modeling (Kaminski)

Bioreactors, Bioprocessing, Bioseparations• Tissue bioreactors (Lambert, Rolle, Gaudette)• Pichia, S. cerevisiae, E. coli expression systems (BioProcess Center, Prusty-Rao)• Fermentation development and optimization (BioProcess Center, Prusty-Rao)• Biofuels/bioenergy

Therapeutics Screening and Development• Delivery, nanomedicine, screening Gericke, Jain, Kaminski, Prusty-Rao, Stroe, Weathers, Zhou)

Neuroscience• Degenerative disease/regenerative processes Jain, Lambert, Stroe, Pins)• Neuronal cell biology (Albrecht, Srinivasan)• Developmental neuronal biology (Ryder)• Biomaterials for neuron applications (Zhou)• Behavioral biology

Biomedical Imaging and Spectroscopy• Fluorescence spectroscopy and lifetime methods (Lambert, Connors, Gericke)• Spectroscopic imaging (Lambert)• Time-resolved imaging (Lambert)• IR chemical imaging (Gericke)• Deconvolution imaging • Atomic force microscopy (Camesano, Wen)• Total internal molecule microscopy (Gericke)• Confocal (Vidali, Tuzel)

Membrane and Matrix Biology• Extracellular matrix/cell wall biology Gericke, Politz, Prusty-Rao, Rolle, Wen)• Lipid biochemistry, self-assembly MacDonald)• Membrane proteins Gericke, Iannacchione, Jain, Kaminski, Page, Ryder, Stroe, Tuzel)• Protein structure/function and polymerization (Arguello, Dempski, Gericke, Kaminski, Iannacchione, Stroe)

Medicinal and Bioorganic Chemistry• Novel synthetic strategies for drug development (Burdette, Dittami, Emmert)• Synthesis of molecules (Burdette)• Novel biomaterial synthesis (MacDonald, Burdette)

Across the life sciences at WPI, faculty and graduate students are working to advance the un-derstanding of living organisms and to translate discoveries into new therapies, devices, and products that will help prevent and cure disease, address environmental challenges, improve

state-of-the-art Life Sciences and Bioengineering Center, which includes representatives from

Research Among the major research focus areas in the life sciences at WPI today are

HOT TOPIC BREAKOUT SESSION

A panel discussion on the future of commercialization for cell therapy products—and engineered tissues

Scaling Up by Scaling Out: Biomanufacturing for Cell and Engineered Tissue Therapy

Featuring Christopher Lambert, associate research professor and research director for the Bioengineering Institute at WPI

Wednesday, June 2010:00–11:30amRoom 203wpi.edu/+lambert

Moderator: Susan Jones, vice president and senior consultant, BioProcess Technology Consultants

Other panelists: Claudio Bordignon, chairman and CEO, Molmed; Parrish Galliher, founder and CTO, Xcellerex, Inc.; and Angela Scott, director of cell therapy programs, Angel Biotechnology Holdings

WORCESTER POLYTECHNIC INSTITUTE

2012 BIO International Convention • June 18-20, 2012 • Boston

AT WORCESTER POLYTECHNIC INSTITUTE

BIOMANUFACTURING EDUCATION & TRAINING CENTER

WPI’s Biomanufacturing Education and Training Center at Gateway Park, a life sciences campus in the heart of New Eng-land’s technological corridor, will provide innovative workforce development solu-tions customized to the speci�c needs of your company.

Serving life sciences companies from across the region and the globe, the center represents an innovative partnership of academia and industry. Industry lead-ers Abbot Bioresearch Center, Bristol-Myers Squibb,

committed to develop curriculum and lead class and lab work.

Hands-on and classroom training is provided for pro-fessionals in a wide-range of roles and disciplines—re-sulting in a workforce that is productive from day one.

and the choice of equipment to ensure that this cen-

the real-world needs of your industry.

A pilot-scale biomanufacturing facility with training across all industry-standard process areas

• Equipment preparation and cleaning• • Fermentation and cell culture• Protein capture• • Laboratory analytics

Contact:

Biomanufacturing Education & Training Center Worcester Polytechnic Institute100 Institute RoadWorcester, MA 01609 Amanda Keighley

[email protected]

A state-of-the art facility dedicated to supporting the education and training needs of the life sciences industry.

Route 290 in Worcester, Mass. Just a short drive from Boston, Cambridge, Hartford, and Providence.

Worcester

ME

VT

NY

PA NJ

NH

MA

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Put your workforce on the fast track for success.

Eduucation.

TrTrT aiining.

Innoovation.

Exccellence.

BIOMANUFACTURING EDUCATION & TRAINING CENTER AT WORCESTER POLYTECHNIC INSTITUTE

First-of-its-kind facility in the NortheastOpening in September 2012

Join us for a sneak peek.

BIO International Booth 0370June 18–21, 2012—Boston Convention and Exhibition Center

wpi.edu/+betc

Exhibit design

President Dennis Berkey and the National Campaign Cabinetof Worcester Polytechnic Institute invite you to celebrate the launch of

Thursday, May 31, 2012

6:00 to 9:00pm

Join us as we also celebrate the opening

of the new Sports and Recreation Center.

Here, we will celebrate our past, present,

and future with an array of performances,

exhibits, and demonstrations featuring

WPI students, faculty, and alumni.

Business casual dress is recommended.

Plan to stay for Alumni & Reunion Weekend,

through June 3.

is about the potential of this remarkable university—about what WPI and our students and faculty can achieve if we, as a community, imagine a brighter future and commit to making it happen.

So that we may be well

prepared for your visit,

please register and indicate

special dietary needs

at XXXXXX by May 7.

For other assistance, please

contact Leigh Persico

(508-831-5348 or

[email protected])

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Origami paper_FinalPROOF.pdf 3 2/29/12 4:04 PM

2.1 Designed for �exibility, managed for building equity

A strategic university initiative may call for visuals and/or an identity system, as the example shown here, that e�ectively distinguish the program while using standard WPI brand elements. The Division of Marketing and Communications can advise and will support as appropriate.

21.

Invitation collateral

Save-the-date postcardand Web ad

Event invitation

Campaign Toolkit

Worcester P oly tec hnic In stitute

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WORCESTER POLYTECHNIC INST ITUTE

Public Launch Celebration May 31, 2012

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Public Launch Celebration May 31, 2012

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Mark your calendar to help realize a bright future for WPI.

Thursday, May 31, 2012

Join the festivities as we launch if… the campaign to advance WPI and celebrate the opening of our newest center of excellence—the Sports and Recreation Center.

Enjoy a tour, exhibits, and performances that showcase the passions and talents of our community.

Stay for Alumni & Reunion Weekend, throughJune 3.

is everything. It is the preview of life’s coming attractions. A. Einstein

IMAGINATION

IMAGINE what we can achieve.

Join us on May 31, 2012.

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Potential

Imagination

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Event program


Volunteer Toolkit

we imagine a bright future, together we can make it happen

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Jane Doe Date Goes HereTitle Goes Here123 Main StreetAnytown, USA 12345

Dear Mrs. Doe,



Sincerely,

John DoeTitle Goes HereWorcester Polytechnic Institute



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100 Institute Road, Worcester MA 01609 USA

Further Customization Permitted Here

Worcester Polytechnic Institute

Your Office or Department Name Here

2.2 Stationery—with department or division

Letterhead and envelopes are available customized for departments and administrative divisions and may be ordered through the WPI Print Shop. Contact Chad Farrell at [email protected].

Proper letter and address placement for letterhead and envelopes are detailed here. The preferred font for letters and envelopes is 9pt Myriad Pro Regular* with 13pt leading.

To assist you with proper letter formatting and placement, a Microsoft Word template is available on the Marketing and Communications website.

*In Microsoft Word templates, may be substituted with Verdana Regular


Sincerely,


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Jane Doe Title Goes Here123 Main StreetAnytown, USA 12345

22.

2.5”

4.75”

1.75”

Worcester Polytechnic InstituteYour Office or Department Name Here100 Institute Road, Worcester MA 01609 USA

1.25”margin

1.25”margin

23.

2.3 Stationery—without customization

WPI stationery is also available to all departments and can be ordered through the WPI print shop. Contact Chad Farrell at [email protected].

Proper letter and address placement for letterhead and envelopes are detailed here. The preferred font for letters and envelopes is 9pt Myriad Pro Regular* with 13pt leading.

To assist you with proper letter formatting and placement, a Microsoft Word template is available on the Marketing and Communications website.

*In Microsoft Word templates, may be substituted with Verdana Regular

1.25”margin

2”margin



Jane Doe Title Goes Here123 Main StreetAnytown, USA 12345

4.75”margin

1.75”margin



1.25”margin

Jane Doe Date Goes HereTitle Goes Here123 Main StreetAnytown, USA 12345

Dear Mrs. Doe,



Sincerely,


2.4 Business cards

All WPI business cards follow the format below. Business cards will be available through the WPI Print Shop. To place an order, contact Chad Farrell at [email protected].

24.

Your NameYour TitleDivision, Department or O�ce

100 Institute Road, Worcester, MA 01609 USA508-831-0000 (O) 508-635-0000 (M)[email protected]

25.

2.5 Sta� Collared or T-Shirts

WPI is aiming to centralize shirt orders to ensure quality, consistency, and reduction in cost. Contact your Marketing Program Manager for assistance.

2.6 Standard Name Tags

WPI is aiming to centralize name tag orders to ensure quality, consistency, and reduction in cost. Contact your Marketing Program Manager for assistance.

INFORMATION

TECHNOLOGY

FACILITIES

Jonathan Harrington ‘90Director of OperationsLife Sciences and Bioengineering Center

Jonathan Harrington O�ce of Admissions

26.

SCHOOL OF B U S I N E S S

2.7 Event banners and table covers

WPI standard event banners (144” x 72” and 72“ x 36”) and table covers (36” x 48” and 54” x 48”) are available for use through the Division of Marketing and Communications.

Reserve them a minimum 1 week prior to your event by contacting Dianne Vanacore at [email protected].

Orders for customized table covers (available only as shown below) must be paid for by the department by which they are ordered.

Place your order a minimum of 3 weeks prior to your event by contacting Dianne Vanacore at [email protected].

2.8 Frequently used templates

Check back for updates to this section.

These templates are availble on the WPI Marketing and Com-munications website

PowerPointSlip Sheet (can be adapted as poster template)Vertical Response E-newsletter E-newsletter and blog headersStandard E-mail signatures

These items may be ordered through the WPI Print Shop

Note pads

27.


wpi.edu

Slip sheet or poster

E-newsletter or blog header

Note pads

Worcester Polytechnic Institute · 100 Institute Road, Worcester, MA 01609

O

PowerPoint template

Standard E-mail signatures

________________________________________

Your Name

Your Title

Department Name

Worcester Polytechnic Institute100 Institute Road, Worcester, MA 01609 USA

508-831-0000 (O) 508-635-0000 (M)

[email protected]

wpi.edu

VR E-newsletter

Power Point Header Additional Information

Department Name 508-831-XXXX

[email protected]

wpi.edu/departmentlink

3. Limited or Restricted Use

3.1 University sub-brands

When a case is made that a sub-brand or extension of the WPI logo serves a strategic purpose and is aligned with university goals, the Division of Marketing and Communications will create the required logo artwork, prepare the �les, and make them available.

Individual units should not—and do not need to—create their own logo artwork. For contact information see page 37.

29.

ALUMNI ASSOCIATION

SCHOOL OF B U S I N E S S

Limited or Restricted Use

Full color on dark or patterned backgroundsFull color on white or light backgrounds

One color on dark or patterned backgroundsOne color on white or light backgrounds

3.2 University Seal—Stand alone

Use of the stand-alone university seal is restricted to use approved by the Division of Marketing and Communications. All other use is strictly prohibited.

Proper use of the WPI stand alone seal:

Full color reproduction is preferred. See illustrations ① and ②.


One color seals may only appear in Pantone 187c (crimson) or 100% black, as in ③. Use of Pantone 429c (gray) or a 30% tint of black are restricted to use only on pure white paper and backgrounds.

When one color seals are used on dark or patterned backgrounds, the seal reverses to white ④.


30.

④③

②①


3.2a University seal—area of isolation

The free space surrounding the seal (area of isolation) prevents it from visually competing with type or images that surround it. This area (indicated by the broken gray line) should always be void of type or other design elements.

X is always equal to the height of the shield regardless of the size of the seal.

31.


3.2b University seal—used as a watermark

Use of the stand-alone university seal as a simulated watermark is restricted to use by the Division of Marketing and Communications. All other usage is strictly prohibited. Use of the seal as a watermark is restricted to commercially printed applications where color shifting can be carefully controlled. It must not be used for items that are printed on o�ce printers.

A university seal watermark is used in WPI PowerPoint templates. These templates must be used as provided and never altered.

To prevent the white seal from appearing pink when placed the over a background of Pantone 187c, a maximum 10% opacity of the white is recommended but should be carefully monitored and adjusted. When placed over other dark or patterned backgrounds the opacity of the white watermark seal or underlying images must be carefully adjusted for optimal clarity of the seal.

Proper Cropping and Positioning: The “W” in “Worcester” and the �nal “C” in “Polytechnic” must always be visible.

32.

The gray watermark must never be placed over any colored or patterned backgrounds. Use of the seal as a gray watermark is restricted to use only on pure white paper and backgrounds.


3.2c University seal—common misuse

Never distort the seal Never alter color placement Never alter the color

Never crop the full-color seal Never rotate the seal Never add or remove graphic components

33.

Never change the shield Never use individual components of the sealas stand alone design elements

Never change the words within the seal

STU

DEN

T ADVISORY BOA

RD


3.3 Stand alone WPI

Use of the stand-alone WPI is restricted to use on apparel or other uses as approved by the Division of Marketing and Communications. No other type or imagery may be used in combination with the stand alone WPI.

34.


4. Helpful Information

4.1 Acquiring brand assets

All WPI brand assets shown or noted in this guide are available through the Division of Marketing and Communications.

Assets will include

Downloadable and e-mailable .pdf of this guideFull color, two-color, and one color logos in .png formatsStandard HTML e-mail signature templates and instructionsUniversity standard PowerPoint templateE-newsletter and blog header templatesMicrosoft Word letter format templatesWord format letterhead (for printing on o�ce computers and e-mailing)

NOTE:

Access to use may be limited in some cases. Some assets may require special permissions.

36.

4.2 Contact information

For additional information regarding the WPI brand identity or its use

Division of Marketing and CommunicationsWorcester Polytechnic Institute100 Institute Road, Worcester, MA [email protected]

To order stationery, business cards, or note pads

WPI Print ShopChad [email protected]

To reserve the use of event banners or table covers, and to order customized table covers

Division of Marketing and CommunicationsDianne [email protected]

37.

printable visual identity guide - worcester polytechnic institute

Documents