Private Sector Sustainable Fisheries

Blane Olson, DirectorAnova

ANOVA Food Group• Market Based in The Netherlands and the USA• Specialize in the processing, technology,

marketing, distribution of marine capture species (60%) and Aquaculture Species (40%)

• Purchase based with staff and production throughout Asia, Africa, and South America.

• Asia Operations are based is in Bali.

ANOVA Food Group• Commitment to Sustainability• 4 years ago we adopted Sustainable Fisheries as a

Core Value to the company.• We made the commitment that by 2011, 70% of

our products both wild catch and farmed would be certified sustainable or on their way.

Sustainability Successes

Lake Victoria Perch (Wild Catch) Bukoba, TanzaniaCertified Sustainable by Naturland May 2009

Pangasius (Farmed)Mekong, VietnamGLOBAL G.A.P. certified 2010

Pompano (Farmed) Pulas Seribu, Jakarta

AquaGap Certified Nov 2010

Today - Sustainable Products

90%

ANOVA Definition of Sustainable - Certified MSC, ASC, Naturland, AquaGap

OR

- In a Fisheries Improvement Program (FIP)- Have a legitimate NGO Partner such as WWF

- Have conducted a Pre-assessment by an Independent 3rd party. (Not the NGO partner.)

- Have an Established Time Line and are following it.

- Interacting with the Managing Government or Body for that Fishery.

• Core business in Indonesia since 1997.

• Largest buyer of fresh frozen YF tuna.

• Export to USA and EU.

• Work with 12 plants.

• Over 40,000 small scalefishermen and plantstaff influenced.

Coral Triangle = Indonesia = Tuna

Anova Processing Bases

Chef Ready Products• We specialize in the production of chef

ready products as close to the source of the raw material as possible.

• Exported with the highest possible value left in the source country.

• Value is passed to the community fisherman

Sustainability = Fishing and Living Program©

MSC Certification of Sustainable YF Tuna

• Use of free catch or anchored managed FADS to catch large mature Yellowfin Tuna by Community Based Hand Line fishermen.

• Goal MSCSustainableHL Tuna!

ANOVA Core Policy

Fishing and Living Program™

When implementing sustainability on a fishing community, we must always improve the economic, social, and ecological welfare and sustainability of the community.

- Increase the value of his catch – teach him to make SUSHI!In instituting sustainability, you tell the fisherman he can only catch one or two large fish a day (to be sustainable), empower him to produce a high value sashimi quality fish rather than a low quality fish.

Example:Local sale (juvenile, low quality) $0.40/kgCannery grade $1.00/kgSashimi or steak quality $2.00+/kg

PT Bali Seafood Inspection Laboratory• All Seafood exported from Indonesia should be food safe

and free from chemical, biological, or pathogenic hazards.

• Offer free training and, at cost testing to all seafood company in house labs in Indonesia.

• Direct relationship with the US FDA. Goal – 1st approved.

• ISO 17025, 9002

Combined factors make it affordable.

• Combine three key factors• 1) Increase value of product through

sashimi training.• 2) Increase the revenue left in the country through

value adding.• 3) Increase the value of the fish by

marketing it as sustainable.

Progress to Date• 1st Hand Line Tuna Pre Assessment 2009

• 2nd All Tuna Fisheries Pre Assessment 2010

• Tuna Fisheries Improvement Program FIP

• Tuna Management Plan Blue Print – Handed over to MMAF July 22

Tuna Certification Challenges

• P1 Issues a) Stock is fully exploited WCPFC b) Data collection is insufficient

• P2 Issues a) Fairly strong – fishing method b) FAD density??

• P3 issues a) Management measures insuff b) Existing Decrees not enforced

Data Collection Phase

• Partnered w USAID IMACS

• Collecting Data at our production sites in cooperation with MMAF.

• Cooperating with a number of NGO groups.

Timeline

• Long way to go. WWF estimate is 5 years

• MSC’s framework is extremely difficult in a data or management insufficient environment, so there is still a lot of work.

Lessons

• Partnerships, partnerships, partnerships.

• There is a need to bring all of the groups working in Indonesia on data collection (and CTI) together. Working on this.

Bad News

• Tuna landings are down 40% this year.

• We saw a strong decline at the end of 2010 and the trend has continued right through 2011.

• I have personally purchased tuna from Indonesia since 1994 and have never seen anything like this.

• Yes - Water temperature definitely an issue. No question the La Nina effect has disrupted migration routes.

Major Issue

The wholesale destruction of the juvenile yellowfin tuna population by explosive growth and non regulation of the purse seine industry in Indonesia.

Foreign Vessels - Ambon

Foreign Carrier Vessel 600 ton purse seine

• The largest vessel allowed to purse in archipelagic water is 60 tons – unload Ambon you cannot tell me he came from the EEZ to transload in Ambon

• Decree - All fish caught in Indonesian waters must be landed in Indonesia

• Decree - All fish caught in Indo waters must be processing in Indonesia

• Fish caught by this PS could support 1000 fishermen for a year – catches are down substantially and community fishermen are suffering.

• Canneries in Bitung are going bankrupt

• These tuna belong to Indonesian fishermen and should be used to ensure their livelihoods and Food Security.

2nd Issue - Domestic Purse Seine

• 2005/6 the large Indo Longline vessels became ‘Commercially Extinct’ (CPU below economically sustainable level) due to fuel prices and overfishing.

• Vessels converted to squid or to purse seine.• Purse seines discovered FADs and became

extremely efficient at catching both SKJ and juvenile YF (30-40%.)

Domestic Purse Seine• There are now so many of these purse seine vessels that

the long line vessels are at war because there are so many FADs they cannot set their gear.

• Hear rumor now with longline (large) tuna catches so low, at least 400 existing long line boats will switch to purse seine.

• There is no active regulation enforcement of the catch of these vessels.

• This is a catastrophe in the making!

History Scares Me• Ecuador Mahi 2003• Plants produced 150 containers per month of hand

line caught mahi mahi.• Combination of water temps and purse seining in

Peru interrupting migration and spawning. • Since 2003 the fishery has never regained the size

it was. 20 FCL / 4 month is now the norm in the Ecuador mahi industry.

Can Purse Seine Vessels be Sustainably Managed

• A BIG – YES - PNA• Man sitting next to me. PNA

• Brought 16 governments together.

• Brink of MSC Certification

• Indonesia MUST manage the purse seine fishery today.

• CTI membership must take up this issue.

Conclusion

• Sustainability involves all fisheries, and if you ignore one then it is all for nothing.

• CTI should encourage government, industry and NGO’s to work to regulate all tuna catch in Indonesia.

• Government of Indonesia needs to effectively manage the tuna fishery.

Thank Youwww.anovafoodusa.com

www.anovaseafood.com