process and purpose: build a media start-up that matters. by corey ford. #rockitwaw

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Page 1: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 2: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Mission

Connected EmpoweredInformed

Page 3: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

A 20 Week Program Interwoven Between SF & NYC

SF

NYC

19Demo Day10

Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

7.20

8.17

9.14

9.21

10.20

10.17

Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Page 4: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Process

Human-Centered Prototype-DrivenScalable Media Ventures

Page 5: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Design Thinking Entrepreneurship

Media

Page 6: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Traditional media institutions are in trouble

Page 7: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

My Journey from Journalist to MBA to Design Thinker to VC

Page 8: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Now is the time for lots and lots of experiments

“If the old model is broken, what will work in its place?

The answer is: Nothing will work, but everything might.

Now is the time for experiments, lots and lots of experiments.”

- Clay Shirky

Page 9: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

EntrepreneursMission-Aligned Media Partners

Page 10: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Entrepreneurs

Investors

Mission-Aligned Media Partners

Mentors

Page 11: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Culture of Experimentation

Page 12: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Community of Mentors

Page 13: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 14: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Launched in San Francisco, Expanded to New York City

SFNYC

Launched June 2016Launched Dec 2012

The Entrepreneurship Capital of the World

The Media Capital of the World

Page 15: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

109 Entrepreneurs

Page 16: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

49 Companies

Matter One Matter Two Matter Three Matter Four Matter Five

Matter Seed

Six SF Six NYC

Page 17: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

12 Partners

Page 18: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

EntrepreneursMission-Aligned Media Partners

Page 19: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Entrepreneur + Partner Programs Run in Parallel

SF

NYC

19 Demo Day

10Design Review

202

Design Review

003 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

Top Down + Bottom Up ProductBaseline

Bootcamp

7.20

8.17

9.14

9.14

10.20

10.17

9.22

SF

NYC

19 Demo Day

10Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

35.15-5.19 6.13

7.14

7.21

8.18

9.15

10.18

Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Matter SevenProgram

Partner Program

Page 20: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

EntrepreneursMission-Aligned Media Partners

Page 21: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

The Entrepreneur Program

SF

NYC

19Demo Day10

Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

7.20

8.17

9.14

9.21

10.20

10.17

Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Page 22: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Bootcamp

Page 23: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Speaker Series

Page 24: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Share Outs

Page 25: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Workshops

Page 26: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Office Hours

Page 27: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Design Reviews

Page 28: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 29: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 30: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Demo Day NYC

Page 31: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Demo Day SF

Page 32: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

EntrepreneursMission-Aligned Media Partners

Page 33: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

EntrepreneursMission-Aligned Media Partners

Page 34: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

12 Partners

Page 35: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

The Partner Program

SF

NYC

19Demo Day10

Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

35.15-5.19 6.13

7.14

7.21

8.18

9.15

9.22

10.18

Top Down + Bottom Up ProductBaselineBusiness Model + Growth Hypothesis + Sustainable Competitive Advantage

Page 36: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Partner Bootcamp

Page 37: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Partner Design Reviews

Page 38: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Partner Demo Day

Page 39: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Entrepreneurs

Investors

Mission-Aligned Media Partners

Mentors

Page 40: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Anatomy of A Design Review

Page 41: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

A 20 Week Program Built Around Monthly Design Reviews

SF

NYC

19Demo Day10

Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

7.20

8.17

9.14

9.21

10.20

10.17

Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Page 42: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Elements of Venture Design

MVP

Top-Down Trends

Bottom-Up POV

Biz Model Growth

Story

SCA

$

Page 43: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Each Design Review Has A Focus

SF

NYC

19Demo Day10

Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

7.20

8.17

9.14

9.21

10.20

10.17

Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Page 44: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 45: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 46: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 47: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 48: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 49: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 50: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 51: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 52: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 53: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 54: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 55: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 56: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 57: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

FACTS

Page 58: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

JOURNALISTS

Page 59: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

INSTITUTIONS

Page 60: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

WOMEN

Page 61: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

BLACK LIVES

Page 62: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

IMMIGRANTS

Page 63: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

ENTREPRENUERS

Page 64: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Matter was made for this moment.

Page 65: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Media entrepreneurs were made for this moment.

Page 66: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 67: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Entrepreneurs

Investors

Mission-Aligned Media Partners

Mentors

Page 68: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 69: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 70: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 71: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 72: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

4 Years

Page 73: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

300 Entrepreneurs

Page 74: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

100 Ventures

Page 75: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Building a more informed, empathetic & inclusive society

Empathetic InclusiveInformed

Page 76: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

2020

Page 77: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Applications are Open! Go to matter.vc/apply

Applications Open

2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8

Finalist Week

SF

Finalist WeekNYC

Term Sheets Signed

Rolling Pitch & Project Interviews

Applications Close

Due Diligence

2.132.6

Submit ApplicationFeb-April

PitchRolling

ProjectRolling

FinalistApril-May

Interested candidates submit a short

application with a pitch deck and some info about their team.

A 10-minute pitch & demo, followed by 10 minutes of Q&A from

the Matter Team.

Our infamous mini-project is designed to push entrepreneurs’

thinking on the desirability, viability, and feasibility of their

venture. Candidates will present their results in an hour-long

interview.

After going through a due diligence process, successful candidates will

move on to the finalist round with key members of our community

including alumni, media partners, and mentors in a two-hour final

interview.

Page 78: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

2017 Launch Dates: Partner May 15 + Entrepreneur June 5

SF

NYC

19 Demo Day

10Design Review

202

Design Review

003 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

36.5-6.11 6.12

7.13

Top Down + Bottom Up ProductBaseline

Bootcamp

7.20

8.17

9.14

9.14

10.20

10.17

9.22

SF

NYC

19 Demo Day

10Design Review

202

Design Review

001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18

Design Review

1

15

Design Review

1

Design Review

3

Design Review

35.15-5.19 6.13

7.14

7.21

8.18

9.15

10.18

Business Model + Growth Hypothesis + Sustainable Competitive Advantage

Matter SevenProgram

Partner Program

Page 79: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

A Steady State of Two Cohorts Per Year in SF & NYC

2017 2018

Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1

2020

Matter 07 SF

Matter 07 NYC

SF

NYC

Matter 08 SF

Matter 08 NYC

Matter 09 SF

Matter 09 NYC

2019

Matter 10 SF

Matter 10 NYC

Matter 11 SF

Matter 11 NYC

Matter 12 SF

Matter 12 NYC

Matter 13 SF

Matter 13 NYC

Seed + Follow-On Investments

Fund III

Page 80: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 81: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 82: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 83: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 84: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 85: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 86: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 87: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 88: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Page 89: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Applications are Open! Go to matter.vc/apply

Applications Open

2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8

Finalist Week

SF

Finalist WeekNYC

Term Sheets Signed

Rolling Pitch & Project Interviews

Applications Close

Due Diligence

2.132.6

Submit ApplicationFeb-April

PitchRolling

ProjectRolling

FinalistApril-May

Interested candidates submit a short

application with a pitch deck and some info about their team.

A 10-minute pitch & demo, followed by 10 minutes of Q&A from

the Matter Team.

Our infamous mini-project is designed to push entrepreneurs’

thinking on the desirability, viability, and feasibility of their

venture. Candidates will present their results in an hour-long

interview.

After going through a due diligence process, successful candidates will

move on to the finalist round with key members of our community

including alumni, media partners, and mentors in a two-hour final

interview.

Page 90: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW

Change media for good.

Page 91: Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW