growth hacking mass-media. by vitalie esanu. #rockitwaw
TRANSCRIPT
Growth hacking mass-media
Vitalie Eșanu
right thing at the right time
#pman
The first camera with broken monitor
Growth hacking is a process of rapid experimentation
across marketing channels and product development to identify the most effective,
efficient ways to grow a business.
Growth hackers often focus on low-cost alternatives to traditional
marketing, e.g. using social media, viral marketing or targeted
advertising instead of buying advertising through more
traditional media such as radio, newspaper, and television.
Bla bla bla…. What is growth hacking?
Acquiring a customer costs 5 to 10 times more
than retaining one
Parliament sessions streaming
Government sessions streaming
Hack the government broadcast system
Hack the Open Graph
Hack: upload video on your social profile
How to upload via API on Facebook
Hack: stream video on your social profile
How to livestream via API on Facebook
9 mln people in Romaniaare on Facebook
0.8 mln people in Moldova are on Facebook
Traffic on Facebook
Reward with links
Traffic on widgets
"With great power traffic comes great responsibility.”
Spider-man
Cameraman kit
autonomy 12 hours
of livestream
360 live streaming
Thumbnails bandwidth, 95% economy
P2P livestream
Net Promoter Score (NPS)
Product Market Fit
7 years of live streaming• 28000 events
• 23000 recorded hours
• 100TB of video archive
• 3.5 million users served over platform
• 9 million users served over social networks
• 8 cameramen
• 1 social manager
• 1 CEO
• 1 developer
Thanks, @evisoft