communication opportunities for non-profits. by kuba nagórski. #rockitwaw
TRANSCRIPT
SM communication opportunities for non-profits
KUBA NAGÓRSKI
co-founder spindigital group
About me:
There is a lot to do and only our creativity is the limit
How we can do it for free - old school but still one of the best!
THE MATE FROM THE PASTUpriseing of Warsaw 1944
VIDEO
Money earns money –
do not be afraid to use it if you can
Nowadays it is difficult to do it without it
But there is some ways…
go viral!
go viral!IBC
USER GENERATED CONTENT
go viral!
What about the emotions?
RTMSad bus and sad tram
RTMFiat Seicento
DO NOT THINK IN STANDARD WAY
–Look for something
innovative and test new tools and media
There is a lot of tools you can use for free or much more cheaper beeing NGO and thinking about partnership
CASE STUDY – MARCELINA’s ANGELS
REACH: over 755k per dayUU on WWW: over 65kCONVERSION: 63% to DotPay or PayPalMONEY: 2 000 000 after 21 days
Be careful about:
SLAKTYVISM
CHEATERS
Look for some inspirations on kampaniespoleczne.pl
