how can government organizations be heard? by karin kase. #rockitwaw
TRANSCRIPT
How can government organizations be heard?
Karin KaseEstonia
Rule no 1: Be where your audiences are
4 770 000 00046%
144 x8
Rule no 2: Make your 8 seconds count
Rule no 3: Tell people what to do
1561 texts1034 fake
17 hours of work
Rule no 4: “This is how we’ve always done it!”
Rule no 5: Be authentic
Source: BuzzFeed
72 organizations
600 million – 1 billion
20 m RT France
Anti-fake websites EUvsDisinfo Snopes.com thatsfake.com
Browser extensions fakenewsai.com bsdetector.tech fake news alert
Other useful tools Google CrossCheck FB flagging spyonweb
1. Be where your audiences are2. Make your 8 seconds count3. Tell people what to do4. Forget how you’ve always done it5. Be authentic6. Be quick7. Educate
