process book 3
DESCRIPTION
Experimental Type Brochure for Typography Studio ITRANSCRIPT
EDUCATION MFA Candidate (2010 - present)SavannahCollegeofArtandDesignGraphicDesign,3.5GPA
BFA (2009) UniversityofSouthAlabama Primary-GraphicDesign,Secondary-Painting.3.98GPA,SummaCumLaude
WORK EXPERIENCE Graphic Designer (June 2009 - present) Crown Products Responsibilitiesincludethedesignofallelectronicmediaincludingwebbannersand
graphics,e-mailmarketingandsocialmediamanagement.Additionally,Icreatespecialtyitemsincludingcustomdirectmarketingpiecesandhigh-endcatalogs.Otherdutiesincludeproductphotographyandproductdevelopmentdesign.
Art Director (June 2007 - present)Negative Capability Press Responsibilitiesincludeinteriorandexteriordesignandtypesettingofbooks.Additionally,
Iamresponsibleformostofthecompany’smarketingduties.
Student Assistant (June 2006 - May 2009)University of South Alabama Responsibilitiesincludedassistingstudentsandtroubleshootinggraphicdesignsoft-wareandMachardware.IalsooperatedseverallargeformatEpsonprinters.
ACHIEVEMENTS Silver Addy® Award(2010) PrintCollateral CrownProducts,AAFMobileBay
Silver Addy® Award (2010) InteractiveWebDesign(w/B.Davis) CrownProducts,AAFMobileBay
Progress Through Ideas Award(2010) EbscoIndustries Employee of the Quarter(2010) CrownProducts
SCAD Honors Scholarship Recipient
AFFILIATIONSAIGAAAFMobileBayGoldenKeyHonourSocietyPhiKappaPhiHonorSociety
TECHNICAL SKILLSAdobePhotoshopCS5AdobeIllustratorCS5AdobeInDesignCS5AdobeDreamweaverCS5AdobeFlashCS5AdobeAcrobatCS5XHTML/CSS
ADDITIONAL SKILLSCatalog&bookproductionWebsiteproductionE-blastcreationDigitalillustrationProductphotography&designCompetitiveanalysisCopywritingSocialmediamanagementQRcodedesign&optimizationResearch
Referencesavailableuponrequest.//M
EG
ANCARYg
raph
ic d
esig
ner
6711 Overlook Road // Mobile, Alabama // 36618 // 251 454 7510 // [email protected]
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
PROCESS BOOK 03
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
PROCESS BOOK
3
Assignment 4
Topic 5
Visual Research 6
Brainstorming 8
Thumbnail Sketches 9
Rough Sketches 12
Type & Color Studies 14
Digital Comps 15
Revised Comps 17
Analysis 19
Final Design Solution 20
CONTENTS
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
4
ASSIGNMENT
Overview: This project will provide you with the opportunity to apply the knowl-edge you have gained in this course so far. You will create a booklet or brochure that illustrates and enacts the ideas of a chosen article, story, or other piece of literature while staying true to the content and com-municating the message to a preselected audience.
Process:• The challenge of this project is to combine word and image to strike a balance between typographic legibility and the need for self expression, without copying a style.
• You will select an article, story, or other form of literature to use for the content of this booklet. The text you choose must clearly state a point of view. You MUST request written permission from the au- thor to use his or her work for this project. The only way around this is to write your own literature.
Read and analyze the text, making sure that you really understand it. Outline it and think about its hierarchy of ideas. Before sketching the thumbnails, research experimental design. Look for inspiration and for ideas. Do not look for styles to copy.
You can choose the size and format, but consider several formats be-fore you decide. This piece should have at least four panels. Imagery can be used as long as it is original work. Do not base your design on the imagery. The message is the most important element.
• You will post thumbnails of at least three concepts for this project. Include grid developments and a list of the key elements you have chosen to emphasize (hierarchy). You will provide comments and feedback for three other postings. Thumbnails need to be to scale.
• Based on feedback provided in the previous discussion, select one concept and proceed to rough stages. Post the roughs for all the pages. Your postings should include a clear description of the proposed design. Discuss the final format, materials, special papers, and/or type of binding techniques. Explain your choices. Provide comments and feedback for three other postings.
• Finalize your design. Post the final piece to the unit discussion. Comment on three other designs.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
5
TOPIC
I have always been fascinated by the processes of the human brain. Recently I had the pleasure of watching a TED talk by Dr. Jill Bolte Taylor, a brain scientist, as she recounted her experience having a stroke. Basically, Dr. Taylor watched as her brain functions shut down one by one. Amazingly, she survived and spent eight years recovering. The interesting part, was that while the stroke damaged the left side of her brain, it unleashed “a torrent of creative energy” from the right side of her brain.
On a more personal note, I feel its important to mention that I have a strong connection to this subject matter. My grandmother suffered a major stroke when I was a teenager. Throughout my teenage years and early 20s I was her primary caregiver. I experienced the effects of a stroke firsthand – the good and the bad.
After watching the TED video, I read her book My Stroke of Insight: A Brain Scientist’s Personal Journey. There were several passages that I found to be both insightful and poignant that reminded me of my own experiences. I emailed Dr. Taylor requesting permission to use either excerpts from her TED speech or her book and she graciously gave permission for me to use parts of her book. I have provided documentation of that permission on the right.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
6
VISUAL RESEARCH
After selecting my topic, I began to research various experimental typography pieces. In my research I was particularly drawn to constructivist designs from the 1920s and 1930s. The brain is based on symmetry and constructivist designs have a wonderful symmetry, ge-ometry and simplicity that draw the viewer in. I looked at many examples (like the ones on the right) during my search for visual inspiration.
During this time I also began to look at color schemes and textures that appealed to me and began research-ing different folding techniques. I ultimately decided on one that opens to become almost poster-like when completely flat. I wanted the folding to be simple and not overpower the ultimate message. The technique I chose also emphasized the symmetry, contrast and the strong type message I wanted to convey.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
7
VISUAL RESEARCH
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
8
BRAINSTORMING
brainstorming word list
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
9
THUMBNAIL SKETCHES
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
10
THUMBNAIL SKETCHES
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
11
THUMBNAIL SKETCHES
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
12
ROUGH SKETCHES
Examples of rough sketchesthat explore various folding techinques
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
13
ROUGH SKETCHES
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
Examples of rough sketchesthat explore various folding techinques
14
Type & Color Studies
Type studies and color palette tests done. Ultimately Futura and Palatino were chosen.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
15
DIGITAL COMPS
Front Panel6” x 6”
(folds up)
Back Panel6” x 6”
Panels 2&312” x 6”Folds out left andright to reveal interior
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
16
DIGITAL COMPS
Interior Poster Panel12 “ x 12” Flat
Imagine if you will, what it w
ould feel
like to have each of your natural fac-
ulties systematically peeled away from
your consciousness. First,
imagine you
lose your ability to make sense of sound
coming in through your ears. You are
not deaf, you simply hear all sound as
chaos and noise. Second, remove your
ability to see the defined forms of any
objects in your space. You are not blind,
you simply cannot see three-dimen-
sionally, or identify color. You have no
ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
I understand that no matter what infor-
mation is being processed (or not being
processed) in my two hemispheres, I still
experience the collective of myself as a
single entity with a single mind. I do be-
lieve that the consciousness we exhibit
is the collective consciousness of what-
ever cells are functioning, and that both
of our hemispheres complement one an-
other as they create a single seamless
perception of the world. If the cells and
the circuitry that recognize faces are
functioning correctly, then I am capable
of recognizing you by your face. If not,
then I use other information to identify
you, like your voice, mannerisms, or the
gait of your walk. If the cellular circ
uitry
that understands language is intact, then
I can understand you when you speak.
IF the cells and circuitry that continually
remind me of who I am and where I live
are destroyed, then my concept of my-
self will be permanently altered. That
is, unless other cells in my brain learn
to take over those particular functions.
Much like a computer, if I don’t have
a program for word processing, then I
can’t perform that function.
When we evaluate the unique charac-
teristics of the two cerebral hemispheres
and how they process information dif-
ferently, it seems obvious that they
would manifest unique value systems
that would consequently result in very
different personalities. Some of us have
nurtured both of our characters and are
really good at utilizing the skills and
personalities of both sides of our brain,
allowing them to support, influence, and
temper one another as we live our lives.
Others of us, however, are quite unilat-
eral in our thinking – either exhibiting
extremely rigid thinking patters that are
analytically critical (extreme left brain),
or we seldom connect to a common re-
ality and spend most of our time “with
our head in the clouds” (extreme right
brain). Creating a healthy balance be-
tween our two characters enables us
the ability to remain cognitively flex-
ible enough to welcome change (right
hemisphere), and yet remain concrete
enough to stay a path (left hemisphere).
Learning to value and utilize all of our
cognitive gifts opens our live
s up to the
masterpiece of life we truly are. Imag-
ine the compassionate world we could
create if we set our minds to it.
Sadly, the expression of compassion is
often a rarity in our society. Many of
us spend an inordinate amount of time
and energy degrading, insulting, and
criticizing ourselves (and others) for
having made a “wrong” or “bad” deci-
sion. When you berate yourself, have
you ever questioned: who inside of you
is doing the yelling, and at whom are
you yelling? Have you ever noticed
how these negative internal thought
patterns have the tendency to generate
increased levels of inner hostility and/
or raised levels of anxiety? And to com-
plicate matters even more, have you
noticed how negative internal dialogue
can negatively influence how you treat
others and, thus, what you attract?
As biological creatures, we are pro-
foundly powerful people. Because our
neural networks are made up of neu-
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
“As biological creatures, we are profoundly powerful people.”
“Imagine the compassionate world we could create if we set our minds to it.”
Exterior Poster Panel12 “ x 12” Flat
Blue lines indicate the folds
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
17
REVISED COMPS
Based on discussion feedback I broke upthe type into sections to add legibility.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
is a Harvard-trained and published neuroanatomist who experienced a severe hemorrhage in the left hemisphere of her brain in 1996. On the afternoon of this rare form of stroke (AVM), she could not walk, talk, read, write, or recall any of her life. It took eight years for Dr. Jill to completely recover all of her functions and thinking ability. She is the author of the New York Times bestselling memoir My Stroke of Insight: A Brain Scientist’s Personal Journey (published in 2008 by Viking Penguin) and was chosen as one of TIME Magazine’s 100 Most Influential People in the World for 2008.
fRIGH
TBRA
IN
fRIGH
TBRA
IN
fLEFTBRAIN fLEFTBRAIN
fRIGHTBRAIN fRIGHTBRAIN
fLEFT
BRAI
N fLE
FTBR
AIN
fRIGH
TBRA
IN
fRIGH
TBRA
IN
fLEFTBRAIN fLEFTBRAIN
fRIGHTBRAIN fRIGHTBRAIN
fLEFT
BRAI
N fLE
FTBR
AIN
IMAGINE if you will.
. .
everything, including the life force you are, radiates
pure energy. With childlike curiosity, your heart
soars in peace and your m
ind explores new ways
of swimming in a sea of euphoria.
Then ask yourself, how motiva
ted would you be
to come back to
a highly structu
red routine?
RIGH
TBRA
IN
RIGH
TBRA
IN
LEFTBRAIN LEFTBRAIN
RIGHTBRAIN RIGHTBRAIN
LEFT
BRAI
N LE
FTBR
AIN
DR. JILL BOLTE TAYLOR. . .
is a Harvard-trained and published neuroanatomist who expe-
rienced a severe hemorrhage in the left hemisphere of her brain
in 1996. On the afternoon of this rare form of stroke (AVM), she
could not walk, talk, read, write, or recall any of her life. It took
eight years for Dr. Jill to completely recover all of her functions
and thinking ability. She is the author of the New York Times
bestselling memoir My Stroke of Insight: A Brain Scientist’s Per-
sonal Journey (published in 2008 by Viking Penguin) and was
chosen as one of TIME Magazine’s 100 Most Influential People
in the World for 2008.
“As biological creatures, we are profoundly powerful people.”
“As biological creatures, we are profoundly powerful people.”
“Imagine the compassionate world we could create if we set our minds to it.”
“Imagine the compassionate world we could create if we set our minds to it.”
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
I understand that no matter what infor-
mation is being processed (or not being
processed) in my two hemispheres, I still
experience the collective of myself as a
single entity with a single mind. I do be-
lieve that the consciousness we exhibit
is the collective consciousness of what-
ever cells are functioning, and that both
of our hemispheres complement one an-
other as they create a single seamless
perception of the world. If the cells and
the circuitry that recognize faces are
functioning correctly, then I am capable
of recognizing you by your face. If not,
then I use other information to identify
you, like your voice, mannerisms, or
the gait of your walk. If the cellular
circuitry that understands language is
intact, then I ca
n understand you when
you speak. If the cells and circu
itry that
continually remind me of who I am and
where I live are destroyed, then my
concept of myself will be permanently
altered. That is, unless other cells in my
brain learn to take over those particu-
lar functions. Much like a computer, if I
don’t have a program for word process-
ing, then I can’t perform that function.
When we evaluate the unique charac-
teristics of the two cerebral hemispheres
and how they process information dif-
ferently, it seems obvious that they
would manifest unique value systems
that would consequently result in very
different personalities. Some of us have
nurtured both of our characters and are
really good at utilizing the skills and per-
sonalities of both sides of our brain, al-
lowing them to support, influence, and
temper one another as we live our lives.
Others of us, however, are quite unilat-
eral in our thinking – either exhibiting
extremely rigid thinking patters that are
analytically critical (extreme left brain),
or we seldom connect to a common re-
ality and spend most of our time “with
our head in the clouds” (extreme right
brain). Creating a healthy balance be-
tween our two characters enables us
the ability to remain cognitively flex-
ible enough to welcome change (right
hemisphere), and yet remain concrete
enough to stay a path (left hemisphere).
Learning to value and utilize all of our
cognitive gifts opens our live
s up to the
masterpiece of life we truly are. Imag-
ine the compassionate world we could
create if we set our minds to it.
SADLY, THE EXPRESSION OF COMPASSION,
is often a rarity in our society. Many of
us spend an inordinate amount of time
and energy degrading, insulting, and
criticizing ourselves (and others) for
having made a “wrong” or “bad” deci-
sion. When you berate yourself, have
you ever questioned: who inside of you
is doing the yelling, and at whom are
you yelling? Have you ever noticed
how these negative internal thought
patterns have the tendency to generate
increased levels of inner hostility and/
or raised levels of anxiety? And to com-
plicate matters even more, have you
noticed how negative internal dialogue
can negatively influence how you treat
others and, thus, what you attract?
As biological creatures, we are pro-
foundly powerful people. Because our
neural networks are made up of neu-
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
18
REVISED COMPS
Examples of the printed revised comp.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
After presenting this comp to the class, I received additional feedback. Changes made as a result of this feedback include:
• kerning for all type over 18pts
• additional type overlays were added to the front and back panels to enhance the contrast
• the interior panel was altered greatly - additional type overlays were added to large block of body text and to the pull quotes.
• Gradient feather effects were added to all of the type, breaking it up and fading it to the right said to represent the confusion and loss of function from the stroke.
19
ANALYSIS
What is the purpose of this design? The purpose of this design is to create an experimental typogra-phy booklet that illustrates and enacts the ideas of a chosen article, story, or other piece of literature while staying true to the content and communicating a message.
What did the research process consist of?I began the research process by deciding what type of article I want-ed to use in my design. I looked through various magazines and in-ternet articles I have collected over the years. I settled on an excerpt from a book written by Dr. Jill Bolte Taylor, about her experience of having a stroke. I then began to research experimental typography pieces, particularly constructivist designs from the 1920s and 1930s, because of their symmetrical style that relates to the idea of the brain. I also spent a good deal of time researching folds online.
What are the goals and objectives of the design?My goal for this design solution was to create the idea of brain sym-metry (right and left brain) and the idea that part of the brain is being lost or in a haze of confusion. My goal was to push the symmetry and type with both geometric and bold color contrast to clearly com-municate that message.
What are the elements of your layout and development?My final booklet consists of 5 panels. The design converts from an initial 6” x 6” folded size to a 12” x 12” size. I chose Futura and Pala-tino typefaces, I felt that they gave the bold contrast and interest that the passage needed. My color palette consists of black, lime, and white, with shades of grey. The design was built primarily in Adobe InDesign because of the heavy emphasis on typography. While this booklet may seem simple, for me it was an exercise in limiting my-self completely to typography. I did not use any imagery and relied on color, shape and the type to convey the author’s message. I was highly influenced by constructivism and symmetry, and wanted the booklet to be interesting from multiple angles.
What type of production does this design require?This design would be printed on 100# smooth, brilliant white cover-stock from Neenah Paper with a high gloss varnish applied to geo-metric colors blocks of the design for contrast.
Did you achieve the project and design goals?I think I have created a structured, balanced design that stays true to the content of the author’s message and communicates it to those that would read her book. I believe I have used typography in an interesting, dymanic way that is experimental in its simplicity and stands alone without imagery.
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
20
FINAL DESIGN SOLUTION
Exterior Panel (flat)
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
is a Harvard-trained and published neuroanatomist who experienced a severe hemorrhage in the left hemisphere of her brain in 1996. On the afternoon of this rare form of stroke (AVM), she could not walk, talk, read, write, or recall any of her life. It took eight years for Dr. Jill to completely recover all of her functions and thinking ability. She is the author of the New York Times bestselling memoir My Stroke of Insight: A Brain Scientist’s Personal Journey (published in 2008 by Viking Penguin) and was chosen as one of TIME Magazine’s 100 Most Influential People in the World for 2008.
fRIGH
TBRA
IN
fRIGH
TBRA
IN
fLEFTBRAIN fLEFTBRAIN
fRIGHTBRAIN fRIGHTBRAIN
fLEFT
BRAI
N fLE
FTBR
AIN
fRIGH
TBRA
IN
fRIGH
TBRA
IN
fLEFTBRAIN fLEFTBRAIN
fRIGHTBRAIN fRIGHTBRAIN
fLEFT
BRAI
N fLE
FTBR
AIN
RIGH
TBRA
IN
RIGH
TBRA
IN
LEFTBRAIN LEFTBRAIN
RIGHTBRAIN RIGHTBRAIN
LEFT
BRAI
N LE
FTBR
AIN
BRAI
N BR
AIN
BRAIN BRAIN
BRAI
N BR
AIN
BRAIN BRAIN
IMAGINE if y
ou will. . .
everything, including the life force you are, radiates
pure energy. With childlike curiosity, your heart
soars in peace and your m
ind explores new ways
of swimming in a sea of euphoria.
Then ask yourself, how motiva
ted would you be
to come back to
a highly structu
red routine?
BRAI
N BR
AIN
BRAIN BRAIN
BRAI
N BR
AIN
BRAIN BRAIN
DR. JILL BOLTE TAYLOR. . .
is a Harvard-trained and published neuroanatomist who expe-
rienced a severe hemorrhage in the left hemisphere of her brain
in 1996. On the afternoon of this rare form of stroke (AVM), she
could not walk, talk, read, write, or recall any of her life. It took
eight years for Dr. Jill to completely recover all of her functions
and thinking ability. She is the author of the New York Times
bestselling memoir My Stroke of Insight: A Brain Scientist’s Per-
sonal Journey (published in 2008 by Viking Penguin) and was
chosen as one of TIME Magazine’s 100 Most Influential People in
the World for 2008.
21
FINAL DESIGN SOLUTION
Interior Panel (flat)
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
“As biological creatures, we are profoundly powerful people.”
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
RIGH
TBRA
INLE
FTB
“Imagine the compassionate world we could create if we set our minds to it.”
“Imagine the compassionate world we could create if we set our minds to it.”
RIGHTBRAINLEFTB
“As biological creatures, we are profoundly powerful people.”
“As biological creatures, we are profoundly powerful people.”
“Imagine the compassionate world we could create if we set our minds to it.”
“Imagine the compassionate world we could create if we set our minds to it.”
“As biological creatures, we are profoundly powerful people.”
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
I understand that no matter what infor-
mation is being processed (or not being
processed) in my two hemispheres, I still
experience the collective of myself as a
single entity with a single mind. I do be-
lieve that the consciousness we exhibit
is the collective consciousness of what-
ever cells are functioning, and that both
of our hemispheres complement one an-
other as they create a single seamless
perception of the world. If the cells and
the circuitry that recognize faces are
functioning correctly, then I am capable
of recognizing you by your face. If not,
then I use other information to identify
you, like your voice, mannerisms, or
the gait of your walk. If the cellular
circuitry that understands language is
intact, then I ca
n understand you when
you speak. If the cells and circu
itry that
continually remind me of who I am and
where I live are destroyed, then my
concept of myself will be permanently
altered. That is, unless other cells in my
brain learn to take over those particu-
lar functions. Much like a computer, if I
don’t have a program for word process-
ing, then I can’t perform that function.
When we evaluate the unique charac-
teristics of the two cerebral hemispheres
and how they process information dif-
ferently, it seems obvious that they
would manifest unique value systems
that would consequently result in very
different personalities. Some of us have
nurtured both of our characters and are
really good at utilizing the skills and per-
sonalities of both sides of our brain, al-
lowing them to support, influence, and
temper one another as we live our lives.
Others of us, however, are quite unilat-
eral in our thinking – either exhibiting
extremely rigid thinking patterns that
are analytically critical (extreme left
brain), or we seldom connect to a com-
mon reality and spend most of our time
“with our head in the clouds” (extreme
right brain). Creating a healthy balance
between our two characters enables us
the ability to remain cognitively flex-
ible enough to welcome change (right
hemisphere), and yet remain concrete
enough to stay a path (left hemisphere).
Learning to value and utilize all of our
cognitive gifts opens our live
s up to the
masterpiece of life we truly are. Imag-
ine the compassionate world we could
create if we set our minds to it.
SADLY, THE EXPRESSION OF COMPASSION,
is often a rarity in our society. Many of
us spend an inordinate amount of time
and energy degrading, insulting, and
criticizing ourselves (and others) for
having made a “wrong” or “bad” deci-
sion. When you berate yourself, have
you ever questioned: who inside of you
is doing the yelling, and at whom are
you yelling? Have you ever noticed
how these negative internal thought
patterns have the tendency to generate
increased levels of inner hostility and/
or raised levels of anxiety? And to com-
plicate matters even more, have you
noticed how negative internal dialogue
can negatively influence how you treat
others and, thus, what you attract?
As biological creatures, we are pro-
foundly powerful people. Because our
neural networks are made up of neu-
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
IMAGINE, IF YOU WILL, W
HAT IT WOULD
feel like to have each of your natural
faculties systematically peeled away
from your consciousness. First, imagine
you lose your ability to make sense of
sound coming in through your ears. You
are not deaf, you simply hear all sound
as chaos and noise. Second, remove
your ability to see the defined forms of
any objects in your space. You are not
blind, you simply cannot see three-di-
mensionally, or identify color. You have
no ability to track an object in motion or
distinguish clear boundaries between
objects. In addition, common smells be-
come so amplified that they overwhelm
you, making it difficult for you to catch
your breath.
No longer capable of perceiving tem-
perature, vibration, pain, or proprio-
ception (position of your limbs), your
awareness of your physical boundar-
ies shift. The essence of your energy
expands as it blends with the energy
around you, and you sense that you
are as big as the universe. Those little
voices inside your head, reminding you
of who you are and where you live,
become silent. You lose memory con-
nection to your old emotional self and
the richness of this moment, right here,
right now, captivates your perception.
Everything, including the life force you
are, radiates pure energy. With child-
like curiosity, your heart soars in peace
and your mind explores new ways of
swimming in a sea of euphoria. Then
ask yourself, how motivated would you
be to come back to a highly structured
routine?
I understand that no matter what infor-
mation is being processed (or not being
processed) in my two hemispheres, I still
experience the collective of myself as a
single entity with a single mind. I do be-
lieve that the consciousness we exhibit
is the collective consciousness of what-
ever cells are functioning, and that both
of our hemispheres complement one an-
other as they create a single seamless
perception of the world. If the cells and
the circuitry that recognize faces are
functioning correctly, then I am capable
of recognizing you by your face. If not,
then I use other information to identify
you, like your voice, mannerisms, or
the gait of your walk. If the cellular
circuitry that understands language is
intact, then I ca
n understand you when
you speak. If the cells and circu
itry that
continually remind me of who I am and
where I live are destroyed, then my
concept of myself will be permanently
altered. That is, unless other cells in my
brain learn to take over those particu-
lar functions. Much like a computer, if I
don’t have a program for word process-
ing, then I can’t perform that function.
When we evaluate the unique charac-
teristics of the two cerebral hemispheres
and how they process information dif-
ferently, it seems obvious that they
would manifest unique value systems
that would consequently result in very
different personalities. Some of us have
nurtured both of our characters and are
really good at utilizing the skills and per-
sonalities of both sides of our brain, al-
lowing them to support, influence, and
temper one another as we live our lives.
Others of us, however, are quite unilat-
eral in our thinking – either exhibiting
extremely rigid thinking pattenrs that
are analytically critical (extreme left
brain), or we seldom connect to a com-
mon reality and spend most of our time
“with our head in the clouds” (extreme
right brain). Creating a healthy balance
between our two characters enables us
the ability to remain cognitively flex-
ible enough to welcome change (right
hemisphere), and yet remain concrete
enough to stay a path (left hemisphere).
Learning to value and utilize all of our
cognitive gifts opens our live
s up to the
masterpiece of life we truly are. Imag-
ine the compassionate world we could
create if we set our minds to it.
SADLY, THE EXPRESSION OF COMPASSION,
is often a rarity in our society. Many of
us spend an inordinate amount of time
and energy degrading, insulting, and
criticizing ourselves (and others) for
having made a “wrong” or “bad” deci-
sion. When you berate yourself, have
you ever questioned: who inside of you
is doing the yelling, and at whom are
you yelling? Have you ever noticed
how these negative internal thought
patterns have the tendency to generate
increased levels of inner hostility and/
or raised levels of anxiety? And to com-
plicate matters even more, have you
noticed how negative internal dialogue
can negatively influence how you treat
others and, thus, what you attract?
As biological creatures, we are pro-
foundly powerful people. Because our
neural networks are made up of neu-
rons communicating with other neurons
in circuits, th
eir behavior becomes quite
predictable. The more conscious atten-
tion we pay to any particular circuit, or
the more time we spend thinking spe-
cific thoughts, the more impetus those
circuits or thought patterns have to run
again with minimal external stimulation.
In addition, our minds are highly sophis-
ticated “seek and ye shall find” instru-
ments. We are designed to focus in on
whatever we are looking for. If I seek
red in the world then I will find it every-
where. Perhaps just a little in the begin-
ning, but the longer I stay focused on
looking for red, then before you know it,
I will see red everywhere.
My two hemispheric personalities not
only think about things differently, but
they process emotions and carry my
body in easily distinguishable ways. At
this point, even my friends are capable
of recognizing who’s walking into the
room by how I’m holding my shoulders
and what’s going on with that furrow
in my brow. My right hemisphere is all
about right here, right now. It bounces
around with unbridled enthusiasm and
does not have a care in the world. It
smiles a lot and is extremely friendly. In
contrast, my left hemisphere is preoccu-
pied with details and runs my life on a
tight schedule. It is my more serious side.
It clenches my jaw and makes decisions
based upon what it learned in the past.
It defines boundaries and judges every-
thing as right/wrong or good/bad. And
oh yes, it does that thing with my brow.
22
FINAL DESIGN SOLUTION
Front and Back (Folded)
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
23
FINAL DESIGN SOLUTION
Interior Gatefold
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
24
FINAL DESIGN SOLUTION
Interior Poster Panel (flat)
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design
25
FINAL DESIGN SOLUTION
Exterior Poster Panel (flat)
Megan Cary | GRDS 709-OL | Project C | Process BookProject C: Experimental Booklet Design