prodcraft talk 5.11.13
DESCRIPTION
This is a talk I did for a group of product managers, outlining my lessons learned from developing a new content ingestion system for 7digital, an online music business.TRANSCRIPT
My lessons learnt from developing “JESTER”
My lessons learned from product managing “Jester”, a new content ingestion platform for
7digital
Marc Abraham - former Lead Product Manager at 7digital
Friday, 8 November 13
Outline
Some challenges
Some great moments
Some not so great moments
... and my actions / learnings
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Setting the stage
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My biggest challenge (1)
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My biggest challenge (2)
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Forget about features! (for a moment anyway)
Vision: a fully-automated and transparent content ingestion platform
Key KPI: average end-to-end ingestion time, reduce from 5 days to 1
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Learnings & actions
What is your (biggest) problem!?
I’m NOT Father Christmas
Move away from “START-STOP-DO SOMETHING ELSE-START-STOP ...”
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The team
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Learnings & actions
Stress the scope, priorities (+ rationale), timings and behaviour
The CEO isn’t always right (and nor am I)
Feisty debates are good!
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The greatest clash
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Learnings & actions
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Biggest sweaty armpit moment
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Learnings & actions
Keep working in streams
Try to combine things
Provide options
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Proudest moment
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OutcomesCurrent end-to-end ingestion time: 2 days
Accurate metadata (“DDEX”)
More transparency and automation
Clarity on next steps
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What would I change?
Get the UX person involved earlier
Focus on “value” more
Collaborate more with other dev teams
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Related linkshttp://www.svpg.com/the-end-of-requirements/
http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-and-problem-statement
http://practicetrumpstheory.com/2012/02/why-lean-canvas/
http://www.agileproductdesign.com/blog/the_new_backlog.html
http://marcabraham.wordpress.com/2013/05/03/book-review-lean-analytics/
http://www.jeffgothelf.com/blog/building-in-house-innovation-teams-small-collocated-dedicated-self-sufficient/
http://marcabraham.wordpress.com/2013/04/05/book-review-lean-ux/
http://www.youtube.com/watch?v=I9hqu3-HmkMFriday, 8 November 13
