product kickstart - the game of business plan
TRANSCRIPT
Product Kickstart
The
Challenge
How can we understand
the business strategy as easy as a quiz game?
Problems
• Bureaucracy
• Fear
• Shame
• Disbelief
• Hardness
Aims
Collaboration | Look beyond | Overcoming | Purpose
How
Rebuilding The business plan
The 4 pillars
1. Why this product was developed?
2. How did it developed?
3. How do we keep it?
4. Where does it go?
Why this product was developed?
motivation
target
needs and aspirations customer perception
differential
How did it developed?
history
competition
communication
technology
How do we keep it?
minimum resources
income
costs
key partners
Where does it go?
economic situation
opportunities
threats
growth ways
The game
1 2 3 4
The game
References
Icons - www.thenounproject.com
Content - www.hellerdepaula.com