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Product Life Cycle

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Page 1: Product lifecycle

Product

Life

Cycle

Page 2: Product lifecycle

Agenda

Page 3: Product lifecycle

Introduction to the Product lifecycle

Page 4: Product lifecycle

Understanding the model

Introduction Growth Maturity Decline

Product

Extension

Sales

TIME

Page 5: Product lifecycle

1. Introduction phase

Page 6: Product lifecycle

2. Growth phase

Page 7: Product lifecycle

3. Maturity phase

Page 8: Product lifecycle

4. Decline phase

Page 9: Product lifecycle

Controlling

the length of maturity phase

Page 10: Product lifecycle

Limitations of the model

Page 11: Product lifecycle

Thank

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