PRODUCTION GUIDELINES

The following document contains some production tips, outlining some of the main issues encountered when providing imagery for THE ICONIC, and some examples of how to avoid them.

Please use the following production tips on these categories to assist inhaving the best quality imagery you can to represent your brand on THE ICONIC.

Model Selection

Movement and Posing in Apparel

Correct First (Default) Image

Correct Grey Background

Correct Guidelines for Accessories

Model Shots for Accessories

MODEL SELECTIONPlease see provided names, agencies and imagery for THE ICONIC core models. Please use these to book models for apparel shoots for THE ICONIC imagery, and for visual reference when booking models outside of THE ICONIC core models.

Any models booked outside of approved core models must be approved by THE ICONIC production before shooting.

WOMENS APPAREL

AMELIA ZADRO - CHICEdgy/Fashion/Surf/Skate

ANNALISE MCLACHLAN - CHICSurf/Skate

BRIDGET HOLLITT - CHICFashion/Surf

EMILY JEAN - CHICEdgy

GEORGIA BERG - SCOOPMainstream/Swim/Sport

GEORGIA GIBB - SCOOPMainstream/Swim

HALCYON POWE - VIVIENSContemporary/Fashion

HANNAH JUDD - CHICSurf/Skate/Swim/Edgy/Fashion

JESS THOMAS - IMGFashion

KATE MARTIN - CHICSport/Edgy

KIMBERLY - CHICMainstream/Fashion

KRISTINA - VIVIENSFashion/Swim/Sports

LYDIA COLLINS - CHICComtemporary/Edgy

MONIKA - SCOOPMainstream/Fashion

NAT ROSER - SCOOPSport/Mainstream/Swim

PHOEBE O’HANLON - CHADWICKSFashion

ROBERTA - CHICContemporary/Fashion

SHANNIKAH - CHICFashion/Swim

STEFFANIE - CHICContemporary/Mainstream

TESS SHANHAN - PRECISIONMainstream/Fashion

YIFAN - PRISCILLASComtemporary/Edgy

CURVY APPAREL

JESS - BELLA MODELSCurvy

LAURA WELLS - VIVIENSCurvy

SAM KING - BELLA MODELSCurvy

DAN YOUNG - CHICSport/Mainstream

ETHAN - KULTSurf/Skate/Mainstream

JEAN PAUL - VIVIENSFashion

KIERAN PRICE - CHICMainstream/Fashion

MATTIA - CHICEdgy/Surf/Skate

NELSON - THE AGENCYSurf/Skate/Fashion

TOM NUNN - BELLA MODELSSurf

ZACH GRENENGER - KULTFashion

ZEKE - CHADWICKSEdgy/Mainstream

MENS APPAREL

MOVEMENT AND POSINGAs a part of the Iconic guidelines, we allow a lot of free and natural movement when it comes to model posing.

Please where possible allow the models to move naturally and relaxed, using the website and the below inspiration to instruct and direct models when shooting.

Contemporary and Premium womens brands can have less movement, but still relaxed and not too stiff.

CORRECT DEFAULT IMAGE

It is of the upmost importance that your first image (default image) is exactly what is stated in THE ICONIC image guidelines.

The catalog page is the first thing the customer sees, and at THE ICONIC we strive to have the highest level of consistency that we can. Images without their correct default image will not be accepted.

Images being uploaded in the incorrect order, or that are missing the correct default image can disrupt the flow and aesthetic of the catalog page. Below are some examples of what is correct and what is not for shoes and apparel.

SHOES - Default image (side shot) must be first on the catalog page

APPAREL - Cropped shots of tops and bottoms must be first on the catalog page

CORRECT GREY BACKGROUND

Images must be on the correct grey background, as stated in THE ICONIC image guidelines.

As with the default image being correct, the incorrect grey background on your images can disrupt the aesthetic of the catalog page, making your products look off brand and not a part of THE ICONIC website.

Product is an RGB value of 240.240.240

Apparel is an RGB value of 240.240.244

This reading can be taken from any plain grey area of the background in Photoshop.

Below are some examples of shoes, accessories and apparel with correct and incorrect RGB values.

SHOES

240.240.240 238.240.243

ACCESSORIES

240.240.240 222.222.222

APPAREL

240.240.244 235.235.235

CORRECT GUIDELINES - PRODUCT

Product on THE ICONIC website follow some very specific guidelines to ensure consistency on the website.

Please ensure to read through THE ICONIC image guidelines and strictly stick to the measurements when editing product.

Below are a couple of examples of following and not following the product guidelines.

22.5cm

1.5cm

17.5cm2.5cm

22.5cm

1.5cm

18.5cm3.5cm

SHOES

BAGS

MODEL SHOTS - ACCESSORIES

Model shots on THE ICONIC website are used to show how accessories look on the model, as well as giving a relative size guide. Model shots are preferred for accessories specified in the guidelines, and must follow THE ICONIC image guidelines.

Model shots must be on a grey background . No other backgrounds will be accepted. Below are a couple of examples of following and not following the model shot guidelines.

SHOES

UNDERWEAR