Profile of Table Magazine Readers

Affluent ReadersTABLE MAGAZINE READERS ARE 315% MORE LIKELY THAN THE AVERAGE PITTSBURGH ADULT TO HAVE

$100,000+ INCOME

Dining & Wine

24% OF TABLE MAGAZINE READERS ARE FREQUENT DINERS, COMPARED TO 11.9% OF THE

MARKET….INDEXING AT 201.

Dining & Wine

Health & Fitness

TABLE MAGAZINE IS MOST TARGETED & EFFICIENT IN REACHING FITNESS BUFFS.

Foreign VehiclesTABLE MAGAZINE READERS ARE 263% MORE LIKELY

THAN THE AVERAGE PITTSBURGH ADULT TO PLAN TO BUY A FOREIGN VEHICLE DURING THE NEXT 12 MONTHS.

Luxury VehiclesTABLE MAGAZINE READERS ARE 92% MORE LIKELY THAN

THE AVERAGE PITTSBURGH ADULT TO OWN A LUXURY DOMESTIC VEHICLE.

Supermarket Spending61.1% OF TABLE MAGAZINE READERS SPEND $150+

WEEKLY AT SUPERMARKETS

Women’s Clothing74% OF TABLE MAGAZINE READERS ARE

FREQUENT PURCHASERS OF WOMEN’S CLOTHING

JewelryTABLE MAGAZINE READERS ARE 61% MORE

LIKELY THAN THE AVERAGE PITTSBURGH ADULT TO BE FREQUENT JEWELRY STORE SHOPPERS

High End TravelTABLE MAGAZINE READERS ARE 174% MORE LIKELY

THAN THE AVERAGE PITTSBURGH ADULT TO BE FREQUENT UPPER INCOME FOREIGN AIR TRAVELERS

Travel

OVER 57% OF TABLE MAGAZINE READERS ARE FREQUENT HOTEL GUESTS

Home Improvement

South Hills Village

Over 40% of Table Magazine Readers Shop Often at South Hills Village

Ross Park Mall

Nearly 37% of Table Magazine Readers Shop Often at Ross Park Mall

Washington Crown Center

TABLE MAGAZINE READERS ARE 191% MORE LIKELY THAN THE AVERAGE PITTSBURGH ADULT TO SHOP FREQUENTLY AT

WASHINGTON CROWN CENTER

Electronics

OVER 50% OF TABLE MAGAZINE READERS PLAN TO BUY A NEW TELEVISION THIS YEAR

Culture

76.6% OF TABLE MAGAZINE READERS ATTEND CULTURAL EVENTS

“Green” Consumers

TABLE MAGAZINE READERS ARE 92% MORE LIKELY THAN THE AVERAGE PITTSBURGH

ADULT TO BUY “GREEN”

Spa Customers

NEARLY 27% OF TABLE MAGAZINE’S FEMALE READERS ARE SPA PRIME PROSPECTS

Spa Customers

TABLE MAGAZINE IS HIGHLY TARGETED & EFFICIENT IN DELIVERING PRIME SPA PROSPECTS