profile sản phẩm boxapp_admicro

people read WHAT INTERESTS THEM.

www.adnetwork.admicro.vn/box-app www.boxapp.admicro.vn

APPLIED SINCE 01/06/2014

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SOMETIMES IT’S AN AD.Howard Luck Gossage

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AD EFFECTIVENESSAOL PROJECT DEVIL VERSUS(*). TRADITIONAL ADVERTISING

www.admicro.vn

(*) AOL project devil is a "king size" ad format with many modules on a same box.

Source: Unicast Industry Benchmark Report, Q1-Q4'10;

Devil benchmarks from Devil 1H11 Performance Benchmark Report, AOL Internal Data.

AOL PROJECT DEVIL TRADITIONAL ADS

TRADITIONAL ADS

TRADITIONAL ADS

6.91% 4.4X Industry benmark1.58%

AOL PROJECT DEVIL

6.71% 4.7X Industry benmark1.43%

AOL PROJECT DEVIL

47 seconds 3.35X Industry benmark14 seconds

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POSITIVE IMPACT ON THE PURCHASE FUNNELAOL PROJECT DEVIL generates higher ad effectiveness at every level of the purchase funnel

7%

46%

35%

43%

63%

73%

51%

2%

35%

24%

29%

55%

62%

41%

IAB Portrait AdCompetitive Ads

+263%

+46%

+49%

+31%

+16%

+19%

+25%Online awareness

Ad believability

Brand appeal

Brand interaction

Purchaseintent

Recommend tofamily/friends

Visit site/Become FB fan

Aol.Premium Formats

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www.admicro.vn

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BOX APP03Is a native, friendly advertising that delivers many messages at the same time through creatively formatting. Vietnamese version of AOL Project Devil is exclusively distributed by Admicro.

www.admicro.vn

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WHY CHOOSE BOX APP?04

www.admicro.vn

Targeting Frequency

Active view

Content-focused Easily edit advertising content

Advertising space is 2 -3 times largerBlend right in with website interface

Average CTR is 10 - 20 times higher

Free consultation & support Free-of-charge ad design

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BOX APP: AD FORMAT 05

www.admicro.vn

Standard size: 300x250 px and 300x385 pxMulti-tab design - microsite look alikePosition: Hot: Premium zone Article: High CTRActive ad management

Large size: 300x600 pxSticky zone, High time on ad Ad displays separately from other ads

Large size: 300x600 pxBrand affirmation Consistent display

BOX APP CPM

BOX APP CPD

BOX APP SELF SERVING

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COLECTION BOX APP 201406

www.admicro.vn

LOCAL NEWS

NEWS VIDEO MUSIC STAR FASHION CINEMA

TOP TEN LISTThere are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.

MARKET NEWS

MARKET NEWS

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.

Quảng cáo của

peo

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AD

GRAPHIC DESIGN

GRAPHIC DESIGN

www.admicro.vn

LOCAL NEWS



MARKET NEWS

MARKET NEWS





Quảng cáo của

peo

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ES IT’S AN

AD

GRAPHIC DESIGN

GRAPHIC DESIGN



www.admicro.vn

LOCAL NEWS



MARKET NEWS

MARKET NEWS





Quảng cáo của

peo

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ES IT’S AN

AD

GRAPHIC DESIGN


www.admicro.vn

LOCAL NEWS



MARKET NEWS

MARKET NEWS





peo

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AD

Quảng cáo của

GRAPHIC DESIGN

GRAPHIC DESIGN

www.admicro.vn

LOCAL NEWS



MARKET NEWS

MARKET NEWS





Quảng cáo của

peo

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d WH

AT INTERESTS TH

EM. SO

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ES IT’S AN

AD

GRAPHIC DESIGN

GRAPHIC DESIGN


www.admicro.vn

LOCAL NEWS



MARKET NEWSThere are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary


There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et

peo

ple

rea

d WH

AT INTERESTS TH

EM. SO

METIM

ES IT’S AN

AD

GRAPHIC DESIGN

GRAPHIC DESIGN


Quảng cáo của

www.admicro.vn

LOCAL NEWS






peo

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rea

d WH

AT INTERESTS TH

EM. SO

METIM

ES IT’S AN

AD

GRAPHIC DESIGN

GRAPHIC DESIGN


Quảng cáo của

www.admicro.vn

LOCAL NEWS






Quảng cáo của

peo

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rea

d WH

AT INTERESTS TH

EM. SO

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ES IT’S AN

AD

GRAPHIC DESIGN

GRAPHIC DESIGN



www.admicro.vn

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Sample of projected Box App


www.admicro.vn

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AD Sample of projected Box App

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www.admicro.vn

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QUY HOẠCH CHANNEL BOX APP CPM

A-CLASS Business, Finance, Real estate, Cars, Motorbike

FAMILY - WELFARE Health, marriage, lifestyle, family, home

GAME Game - related topics

DIGITAL LIFE Mobile phone, computer, electronic devices, digital,...

EDUCATION - EMPLOYMENT School, study abroad, examination, career...

Cars, motorbike, bicycle, sports,...

YOUTH - ENTERTAINMENT Entertainment, youth, celebrity news

Male and female fashion trends, jewelery, cosmetics andbeauty services

Political, social and legislation news

Lifestyle, shopping, consumption, dining - play place - entertainmentCONSUMPTION - SHOPPING

NEWS

SPORT - VEHICLE ++

BEAUTY++

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www.admicro.vn

AD REPORT Provide ad account to follow ad Data updates on real time Allow third-party trackingDetailed report to every item, region and section.

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www.admicro.vn

CASE STUDY

BIGBB

DOVE

Campaign info: From 05/11/2013 to 15/11/2013 Ad format: Box App CPMAd size: 300x600 px Box type: 2 in 1 Tag: Family - WelfarePosition: Sticky zone CPM booked: 1,600 CPMRESULT: Average CTR: 0.961% Total clicks: 30,280Average clicks/day: 2,753Campaign reaches 407,183 viewers, on average each viewer saw the ad 8 times throughout the whole campaign

Campaign info: From 05/10/2013 to 11/10/2013 Ad format: Box App CPDAd size: 300x600 px Box type: Embed code Website: Afamily.vn - HomepagePosition: Zone 2RESULT: Average CTR: 0.234% Total clicks: 1,017Average clicks/day: 145 Campaign reaches 83,154 viewers, on average each viewer saw the ad 5 times throughout the whole campaign

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www.admicro.vn

CASE STUDY

DIANA

ALCATEL

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Campaign info: From 15/08/2012 to 21/08/2012 Ad format: Box App CPDAd size: 300x600 px Box type: PR links + embed code Website: Kenh14.vn - HomepagePosition: Zone 2RESULT: Average CTR: 0.59% Total clicks: 25,231Average clicks/day: 3,604 Campaign reaches 809,107 viewers, on average each viewer saw the ad 5 times throughout the whole campaign

Campaign info: From 09/11/2013 to 24/11/2013 Ad format: Box App Self Serving Ad size: 300x385 px Box type: Product showcase + Product 2 items + Hotspot Tag: Digital life, general news Budget/campaign: 14,025,000 VNDRESULT: Average CTR: 0.64% Total clicks: 9,001Average clicks/day: 474Campaign reaches 160,031 viewers, on average each viewer saw the ad 9 times throughout the whole campaign

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www.admicro.vn

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NHÃN HÀNG TIÊU BIỂU

BOX APPp

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BOX OUR APPS

MARK YOUR STYLE

Address: Level 5, CDC Building, 25-27 Le Dai Hanh St., Hai Ba Trung Dist., Ha Noi Hotline: 0126 8269 779Tel: (04) 3974 9300 - Ext: 6789 - Fax: (04) 3974 0481Email: [email protected]: www.adnetwork.admicro.vn/box-app/www.boxapp.admicro.vn