program prioritization administrative task force report
TRANSCRIPT
-
8/17/2019 Program Prioritization Administrative Task Force Report
1/88
Program Prioritization2015-2016Administrative Task Force Report
Submitted by the Administrative
Task Force
April 30, 2016
-
8/17/2019 Program Prioritization Administrative Task Force Report
2/88
i
[Page intentionally left blank]
-
8/17/2019 Program Prioritization Administrative Task Force Report
3/88
ii
NIU Program Prioritization 2015-2016
Final report of the Administrative Task Force
EXECUTIVE SUMMARY
The Administrative Task force was charged with placing 236 administrative programs into fivecategories with roughly 20 percent of the programs placed in each category. The distribution is as
follows:
Candidate for enhanced resources (12%, 28 programs)
Continue with no change in resources (28%, 66 programs) Continue with reduced resources (20%, 47 programs)
Requires transformation (23%, 55 programs) Subject to additional review; candidate for phase-out (17%, 40 programs)
The task force believes it is extremely important, especially given the university’s limited resources, to
only enhance the highest priority programs that best advance the mission of the university. As a
result, only 28 programs are placed in the candidate for enhanced resources category. The number of
programs in the subject to additional review category is slightly below the 20 percent target, but the
number of programs in the requires transformation category is slightly above. Several of the programs
in the requires transformation category are placed there because inefficiencies exist in the way that the
university provides certain services. Phasing out the program may not be possible or necessary, but
rethinking the current business practice could save money and improve quality. The task force had
the opportunity to conduct a comprehensive review of all administrative programs on campus and
believes that identifying possible inefficiencies is one of the most important aspects of the report that
will help the university going forward.
After its review, it became apparent that certain business operations of the university need to be
modified. In particular, the task force feels that the university should work towards a financial model
that reduces or eliminates the reliance on internal charges (i.e., chargeback system) that now forms an
essential element of the business model of several units. Additionally, the task force identified several
duplicated services that must be eliminated and encourages an examination of distributed services
provided. Finally, the task force argues for the university’s data collection and assessment to become
more transparent allowing for greater accountability of programs. Regular, robust assessment of
services (using both qualitative and quantitative approaches) from all units is necessary for leadership
to make appropriate strategic decisions on performance, resource allocation, or potential future
transformations.
In reviewing and categorizing individual programs, the task force identified a number of functional
areas that have many interrelationships between multiple programs. Those functional areas fall under
one of three broad categories: students, university operations, and community connections. The task
force made several larger-scale suggestions on subjects including advising; financial aid; recruiting;
retention; tutoring and academic support; data and reporting; marketing, communication, and media
production; facilities management; information technology; off-campus and online course delivery
and fee structure; athletics; communiversity relationship; external programming and conferences; and
school partnerships. These suggestions include increasing collaborations, developing synergies,
mergers, and changing funding models. It is these suggestions that the task force feels will most
-
8/17/2019 Program Prioritization Administrative Task Force Report
4/88
iii
improve the quality and consistency of services that the university provides to its students, faculty,
staff, alumni, and community.
Although NIU has some inefficiencies and areas that can be improved, the task force repeatedly saw
evidence of devoted, exemplary, hard-working individuals and well-intentioned programs. It is clear
that NIU has a tradition of doing more with less. The task force is hopeful that the Program
Prioritization process will result in better alignment and efficiencies, which will allow the university to
excel. NIU will survive the economic hardships and societal shifts expected to continue in the near
future and will thrive.
-
8/17/2019 Program Prioritization Administrative Task Force Report
5/88
iv
TA BLE OF CO NT ENT S
Executive Summary.............................................................................................................................................................. ii
I. Introduction ............................................................................................................................................................................ 1
1. Background and Context............................................................................................................................................... 1
2. Goal, Guiding Principles and Key Elements ............................................................................................................ 2
3. Phases, Timeline, and Evaluation................................................................................................................................ 4
4. Task Force Selection, Orientation and Support ..................................................................................................... 5
II. TASK FORCE OPERATIONS................................................................................................................................................. 8
1. Task Force Charge ........................................................................................................................................................... 8
2. Administrative Task Force Ground Rules ................................................................................................................ 9
3. Administrative Task Force Working Rules ........................................................................................................... 10
III. TASK FORCE METHODOLOGY ...................................................................................................................................... 10
1. Initial Scoring ................................................................................................................................................................. 112. Program Grouping into Functional Areas ........................................................................................................... 11
3. Final Categorization .................................................................................................................................................... 13
IV. DISTRIBUTION OF PROGRAM OUTCOMES ............................................................................................................... 14
V. THEMES ACROSS FUNCTIONAL AREAS ..................................................................................................................... 15
1. Chargeback System ..................................................................................................................................................... 15
2. Distributed Services vs. Duplicated Services ...................................................................................................... 15
3. Accountability and Transparency ........................................................................................................................... 16
VI. PROGRAM RELATIONSHIPS .......................................................................................................................................... 18
1. Students ........................................................................................................................................................................... 18
2. University Operations ................................................................................................................................................. 23
3. Community Connections .......................................................................................................................................... 28
VII. CATEGORIZATION........................................................................................................................................................... 30
1. Candidate for Enhanced Resources (Enhance) .................................................................................................. 30
2. Continue with No Change in Resources (Sustain) ............................................................................................ 36
3. Continue with Reduced Resources (Reduce) ..................................................................................................... 46
4. Requires Transformation (Transform) ................................................................................................................... 53
5. Subject to Additional Review; Candidate for Phase-out (Review) .............................................................. 66VIII. CONCLUDING REMARKS ............................................................................................................................................. 73
Appendix A: Nominations for Membership on the NIU Program Prioritization Task Forces ..................... 74
Appendix B: Northern Illinois University’s Program Prioritization Charge and Charter for Academic andAdministrative Task Forces ................................................................................................................................................. 76
Appendix C: Northern Illinois University Administrative Program Prioritization Criteria Questions ...... 78
-
8/17/2019 Program Prioritization Administrative Task Force Report
6/88
v
Appendix D: Administrative Scoring Rubric ................................................................................................................. 80
Appendix E: Program Relationship Network Analysis ............................................................................................... 82
Appendix F: Programs by Category .......................................................................Error! Bookmark not defined.
Appendix G: Programs in Alphabetical Order .....................................................Error! Bookmark not defined.
Appendix H: Programs by College or Division ....................................................Error! Bookmark not defined.
-
8/17/2019 Program Prioritization Administrative Task Force Report
7/88
1
I. INTRODUCTION
1. BACKGROUND AND CONTEXT
This report is a product of the Northern Illinois University (NIU) Program Prioritization Administrative
Task Force. To preserve the autonomy of this group, only this first introductory chapter has beenwritten by administrative staff at NIU. The purpose of this opening chapter is to provide background
information related to the Program Prioritization effort undertaken at NIU and to offer context for this
report. The remainder of the report is solely authored by the Administrative Task Force.
NIU began work in the fall of 2014 on a comprehensive program prioritization process. The impetus
for the process was multifactorial: (1) strong enthusiasm and support for program prioritization arose
following key changes in senior leadership including the arrival of a new President in 2013 and the
appointment of a new Executive Vice President and Provost (EVPP) in 2014, both of whom were
dedicated to maximizing the alignment of NIU’s resources with its mission to advance the university
and NIU’s cornerstone goal of student career success; (2) the Higher Learning Commission Site Team
that completed NIU’s 10 year comprehensive accreditation visit in 2014, cited a lack of a demonstrablelink between budget and mission and encouraged NIU to consider a process such as program
prioritization to address this deficit; (3) a commitment by NIU to maintain good stewardship of public
funds was gaining increased importance at a time when the campus was confronting the economic
reality that state funding would continue to decrease in an environment where tuition increases
would be incompatible with NIU’s mission of access and affordability; and (4) these factors resulted in
an exploration of program prioritization undertaken in the fall of 2014 by a group of 11 individuals
representing various shared governance bodies across the university. In November 2014, the
individuals in this group were named by the EVPP to the NIU Program Prioritization Coordinating
Team that has guided this process for the past 18 months. Shortly after this group initiated their work,
three additional members were added to the team, two students and one staff member-at-large. The
Coordinating Team members and their affiliations include:
Table 1: NIU’s Program Prioritization Coordinating Team
Team Member Name Home College/Unit Affiliation/Role
Ibrahim Abdel-Motaleb
College of Engineering
Chair of the Resources, Space, and
Budget Sub-Committee of the UniversityCouncil
Brett CoryellDivision of Information Technology
Representative for the Senior Cabinet
Brian CunninghamCollege of Law Representative for graduate students
Dillon Domke College of Liberal Arts Representative for undergraduatestudents
Carolinda Douglass*Academic Affairs Vice Provost for Academic Planning and
Development
Marc FalkoffCollege of Law Vice-chair of the Academic Planning
Council
Lisa FreemanAcademic Affairs Executive Vice President and Provost
-
8/17/2019 Program Prioritization Administrative Task Force Report
8/88
2
Susan MiniAcademic Affairs Vice Provost for Resource Planning
Bill PitneyCollege of Education President of Faculty Senate and Executive
Secretary of University Council
Jeff ReynoldsAcademic Analysis andReporting
Data/Reporting Support and SupportiveProfessional Staff
Diana Robinson Division of Outreach,Engagement, and Regional
Development
Member-at-large
DeniseSchoenbachler
College of Business Representative for the Council of Deans
Andy SmallCollege of Liberal Arts andSciences
Former President of Operating StaffCouncil and Chair of the State UniversityCivil Service System’s Employee Advisory
Council
Kelly Wesener
Michael
Division of Student Affairsand Enrollment Management
Member-at-large
* denotes Coordinating Team Facilitator
2. GOAL, GUIDING PRINCIPLES AND KEY ELEMENTS
From the start, Program Prioritization at NIU was undertaken as a way to better align resource
allocation with NIU’s mission and priorities. It was not designed as a cost-cutting exercise. Specifically:
The goal of Program Prioritization at NIU is to allocate our resources to maximize the impact of our
institutional program portfolio, across both academic and administrative programs. Further, the program
prioritization process is a data-informed process aligned with NIU's vision, mission and strategicframework.
While some universities undertake program prioritization as a cost-cutting exercise, this was not the
primary purpose of program prioritization at NIU. That said, the recent budget impasse in the state of
Illinois has led to an absence of state funding for all public higher education institutions for the past 10
months. Therefore, the need to better align our resource allocation with our priorities has gained
increased significance. The campus now looks to program prioritization not only as an endeavor to
align resource allocation with mission, as it was initially intended, but also as a potential means of
addressing the continued lack of state funding support through strategic allocation of limited
resources and responsible stewardship of available funds.
There are three Guiding Principles of Program Prioritization at NIU:
All academic and administrative programs will be reviewed
All contracts with all employees will be honored
All students will be guaranteed to be able to complete their current academic programs
With this goal and its associated guiding principles in mind, the program prioritization process at NIU
was built upon four key elements that are crucial to NIU’s culture and operations:
-
8/17/2019 Program Prioritization Administrative Task Force Report
9/88
3
The first of these is that program prioritization was to be inclusive of all campus stakeholders. This
element was first enacted through the composition of the Coordinating Team which included
representatives from faculty, staff, and students. It was further demonstrated in the development
of Program Prioritization Criteria by gathering input from the university community and
empowering shared governance groups to determine the final criteria and their weighting.
Finally, the selection process and ultimate composition of the task forces charged with conducting
the review of academic and administrative programs included representation from multiple
campus constituencies.
Second, program prioritization was to be standardized and data-informed with the best available
data delivered through central sources and in a centralized data platform for program authors
(those writing the narratives for their programs) in support of their data analysis efforts and the
creation of their narratives. Though data provided centrally were primarily quantitative in nature,
program authors were encouraged to include additional data, both quantitative and qualitative,
to elucidate their program narratives.
The third key element of program prioritization at NIU was that it was to be an open and
transparent process. Toward this end, communications about the process were issued through a
number of channels including open Coordinating Team meetings; presentations to multiple
audiences including formal shared governance groups as well as informal student groups, faculty
groups, and staff groups; discussions at Presidential Town Hall meetings; articles in NIU Today
(NIU’s online campus communication) and Northern Star (NIU’s student newspaper); and, most
notably, through a comprehensive and highly active program prioritization website at
http://www.niu.edu/program-prioritization/. Further, communication has been designed as a
reciprocal practice. Feedback has not only been welcomed but expected across all divisions and
from faculty, staff, and students at multiple points in time. Individuals wanting to provide
feedback on this report may do so via the program prioritization website. Feedback (anonymous
or otherwise) will be accepted through May 23, 2016 and distributed to the appropriate
individuals charged with developing action plans during the implementation phase.
The fourth key element of NIU’s program prioritization process was that it should be conducted
with rigor and integrity. At every stage in the process, evaluation has been executed for the dual
purpose of generating formative data for creating process improvements in the current round of
program prioritization and providing summative data for the overall assessment of the process.
Understanding what was accomplished, how it was achieved, and what was positive and negative
about each phase of the process is critical to the rigor and integrity of the process and essential to
NIU’s institutional culture.
-
8/17/2019 Program Prioritization Administrative Task Force Report
10/88
4
3. PHASES, TIMELINE, AND EVALUATION
To date, the program prioritization process at NIU has included five phases with distinct purposes
although, at times, temporarily overlapping time periods:
Phase 1. Planning and Launch: including the development of the Coordinating Team and its
subgroups; establishment of planning documents to guide the process; and development of a
communications plan for increasing awareness of program prioritization on campus. As part of this
planning and launching phase, the program prioritization process was designed with NIU’s unique
culture in mind and with attention to all of the key elements. One example of this is the inclusion of all
campus stakeholders as demonstrated by the ways in which NIU has brought in student voices at
multiple points in the process.
Phase 2. Process Development : including the creation of support teams; the establishment of Program
Prioritization Criteria through a campus-wide process that had at its core the key element of inclusion
of all campus stakeholders; the selection of task force members; and the execution of an ongoingevaluation process, all of which were developed through methods conducted with rigor and integrity.
Phase 3. Data Platform Development and Population: including the construction of program definitions
and inventories; the selection and specialized customization of a data platform, Prioritization Plus TM;
the identification and population of data within that platform; and the training of campus
constituents in the use of the platform.
Phase 4. Program Narrative Writing: including providing training, assistance, and communications in
support of completing 223 Academic Program narratives and 236 Administrative Program narratives.
Phase 5. Task Forces’ Scoring and Report Development : including supporting the Task Forces with
resources, meeting space, technical support, and communications assistance during the scoring of
program narratives and report development.
Although the Coordinating Team has overseen each of these phases, multiple individuals and groups
have been drawn into the process at various points based upon their occupational expertise and
campus perspectives. Thus far, nearly 500 distinct individuals have played an important role in
program prioritization at NIU. This number is expected to increase in the upcoming Phase 6,
Implementation.
-
8/17/2019 Program Prioritization Administrative Task Force Report
11/88
5
A full description of each phase of program prioritization is beyond the scope of this report. In
alignment with the key elements of an open and transparent process, creating standardized and data-
informed practices, and having program prioritization conducted with rigor and integrity, a ProgramPrioritization Evaluation Report will be issued by the Evaluation Team, a subgroup of the Coordinating
Team, to the university community in fall 2016. That report will include descriptions of all
components within each phase of the process, associated evaluations of each of those components,
and recommendations for the future. At this juncture, a description is needed of the manner in which
the Administrative Task Force was selected, how the members were oriented to their task, the charge
they were given, and the support that was provided to them during their work on program
prioritization (aspects of Phases 2, 3, and 4).
4. TASK FORCE SELECTION, ORIENTATION AND SUPPORT
The task force selection process began in March 2015. The Coordinating Team developed a
nomination form (see Appendix A) that was distributed widely and communicated in an open and
transparent process via the program prioritization website, NIU Today (the online communication for
the NIU campus), and through shared governance groups. As can be seen on the nomination form,
the Coordinating Team believed that individuals chosen to serve on the Administrative Task Force
should:
Understand and embrace NIU’s mission as a student-centered research and teaching institution
with a strong commitment to engagement within our region.
Enjoy the respect of their peers and have achieved a high level of credibility.
Have participated in university-wide initiatives such as service on committees, task forces, sharedgovernance bodies, etc.
Have a reputation for getting things done and meeting commitments within a specific timeframe
Have the ability to consider the university’s long-term vision and participate as a representative of
the entire university, not just his/her own department or unit (i.e., have a “trustee mentality”).
Be committed to the principle of confidentiality in all task force work.
Be willing to take the time needed to fully participate in all task force activities.
Planning andLaunch
ProcessDevelopment
Data PlatformDevelopment
and Population
ProgramNarrative
Writing
Task ForceScoring and
ReportDevelopment
Implementation
-
8/17/2019 Program Prioritization Administrative Task Force Report
12/88
6
Further, potential nominees were informed that the work of the task force would be time-intensive,
and estimated to take at least 6-10 hours a week over a five month period. (In actuality, the task was
even more time-intensive than originally believed, taking many task force members twice as much,
and in some cases, three times as much time as initially anticipated.) Because of the heavy time
commitment predicted by the Coordinating Team and the possibility of power differentials among
task force members, the Administrative Task Force membership was limited to faculty and staff.Faculty included on the task force were required to be tenured faculty or non-tenure track instructors.
Faculty who were on the tenure track but not yet tenured and students were not invited to participate
in the task force. However, in keeping with our key element of being inclusive of all campus
stakeholders, nominations could be made by all campus constituents including faculty of all types,
staff, and students. Nominations were open for four weeks from March 16 to April 10, 2015. A total of
97 individuals were nominated for the Administrative Task Force.
The Coordinating Team supported the creation of an ad-hoc Task Force Selection Group, with
representation from shared governance groups, to select the members of the Administrative Task
Force. This was seen as a way to further underscore NIU’s commitment to being inclusive of all campus
stakeholders. (See Table 2).
Table 2: NIU’s Task Force Selection Group
Member Title Group Represented
Lisa Freeman Executive Vice President and Provost Senior Cabinet
Melissa Lenczewski Associate Professor, College of Liberal Arts and
Sciences
Faculty Senate
David Long Operations Manager, Holmes Student Center Operating Staff
Council
Greg Long Distinguished Teaching Professor, College ofHealth and Human Sciences
Faculty Senate
Nathan Lupstein President, Student Association Student Association
Jeanne Meyer Director, Office of Student Conduct SupportiveProfessional Staff
Bill Pitney Executive Secretary, University Council andPresident, Faculty Senate
University Counciland Faculty Senate
Richard Siegesmund Associate Professor, College of Visual and
Performing Arts
Faculty Senate
The Task Force Selection Group was asked to select 20 members for the Administrative Task Forcebased on the nomination criteria and to ensure that there was at least one member on the task force
from each of NIU’s nine divisions; the group ended up selecting 21. Keeping in mind that all Task Force
members were expected to participate as representatives of the entire university, not just their own
units or divisions, the Coordinating Team felt it was also important that the perspective of each
division be included in the composition of the task force. The Task Force Selection Group identified
members, alternates, and a chair for the Administrative Task Force. After the group was formally
-
8/17/2019 Program Prioritization Administrative Task Force Report
13/88
7
convened, they decided to elect a second individual to share the leadership role, resulting in two co-
chairs.
Table 3. Administrative Task Force Members
Member Group Represented
Patrica Arndt Academic Affairs
Brian Becker Outreach, Engagement, and RegionalDevelopment
Karinne Bredberg Research and Innovation Partnerships
Josephine (Jo) Burke Academic Affairs
Joy Coates Academic Affairs
Amy Franklin Student Affairs and Enrollment Management
Chad Glover Human Resource Services
David Haas University Advancement
John Hulseberg Administration and Finance
Sarah Lindell International Affairs
Chris McCord Academic Affairs
Jennice O’Brien Marketing and Communications
Michelle Pickett (co-chair) Academic Affairs
Nick Pohlman Academic Affairs
Joe Przybyla Administration and Finance
Stephanie Richter Academic Affairs
Alan Rosenbaum Academic Affairs
Mike Stang Student Affairs and Enrollment Management
Matt Streb (co-chair) Academic Affairs/Intercollegiate Athletics
Lynne Thomas Academic Affairs
Mary Wyzard Information Technology
-
8/17/2019 Program Prioritization Administrative Task Force Report
14/88
8
The Administrative Task Force was first convened as a group on September 3 and 4, 2015 and
completed an initial training those days with Larry Goldstein from Campus Strategies, LLC. The task
force members were informed that they were to sign a charge and charter agreement form to help
ensure that this stage of program prioritization would be conducted with rigor and integrity (see
Appendix B), and they were to utilize the Program Prioritization Administrative Criteria developed
through a campus-wide survey and shared governance group process in early 2015 (see Appendix C). The Administrative Criteria were linked to specific program questions and centralized data sources,
where available, for individuals who authored program narratives. In subsequent meetings, the task
force was trained to use the data platform, Prioritization Plus TM, and was given assistance in
customizing the platform for scoring purposes by members of the Data Support Team.
During the months that ensued, and particularly during the months in which the task force was
reviewing program narratives and categorizing programs, the Task Force Support Team supported the
efforts of the Administrative Task Force. This included meeting with task force co-chairs biweekly to
assess current progress and needs of the task force; providing training and customization to the
scoring system as needed; providing meeting rooms and materials for weekly task force meetings; and
working with task force co-chairs to provide relevant communications to the university community.However, throughout this time period, members of the Task Force Support Team were not privy to the
content of the task force deliberations nor to the evaluative work they performed in order to generate
this final report. Now that we have reached the conclusion of the task force work, we thank the task
force members for their commitment, diligence, and trustee-mentality and we look forward to
reviewing the results in this report.
II. TASK FORCE OPERATIONS
This section of the report discusses the task force charge; ground rules and working rules; and the
scoring, grouping, and categorizing processes.
1. TASK FORCE CHARGE
The Administrative Task force was charged with placing 236 administrative programs into five
categories with roughly 20 percent of the programs placed in each category. The categories and their
descriptions are listed in Table 4.
Table 4. Description of Categories
Category Description
Candidate for enhanced
resources (Enhance)
These programs are essential or important to the functioning of the
university, high quality or high performing, and are either under-
resourced or have the potential to expand because of unmet demand.
Continue with no change
in resources (Sustain)
These programs are essential or important to the functioning of the
university, are performing well, and have adequate resources.
-
8/17/2019 Program Prioritization Administrative Task Force Report
15/88
9
Continue with reduced
resources (Reduce)
Programs are placed in this category generally for one of two reasons.
First, these programs may be performing well, but are not essential to
the functioning of the university or are viewed as being less of a
priority than other programs. Second, some programs in this category
may be performing well and are important to the mission of the
university, but are over-resourced. These programs can maintain
appropriate quality even with a reduction in resources.
Requires transformation
(Transform)
Programs are placed in this category generally for one of two reasons.
First, these programs may be essential or important to the university,
but are not performing at high levels. As a result, the program may
need to rethink how it conducts business or needs more resources to
improve. Second, programs may fall in this category as part of a larger
reassessment of how the university addresses a functional area. This
might involve restructuring or combining multiple programs that
contribute to that area.
Subject to additional
review; candidate for
phase-out (Review)
Programs are placed in this category generally for one of two reasons.
First, the program is not considered to be important to the primary
mission of the university. Second, the program could be consolidated
into another program that is serving a similar function. In that case, it is
the program that might be phased-out, with the service provided by
that unit transitioning to another program.
In determining which category to assign to a program, the Administrative Task Force was charged to
evaluate the programs using the following criteria (with weights in parentheses).
Importance to mission (22%)
Quality/Effectiveness (22%)
Productivity/Efficiency (22%)
Internal and external demand (22%)
Opportunity analysis (12%)
A more detailed discussion of the criteria can be found in Appendix C. To evaluate programs against
the criteria, the task force developed a rubric (see Appendix D).
2. ADMINISTRATIVE TASK FORCE GROUND RULES
The task force committed individually and collectively to the following principles:
Maintain an institutional perspective
Preparation: complete homework and upload data prior to meeting
-
8/17/2019 Program Prioritization Administrative Task Force Report
16/88
10
Evaluate objectively based upon shared data
Designate time during meetings for off-line and on-line (Be present)
Respectful and purposeful discussion
3. ADMINISTRATIVE TASK FORCE WORKING RULES
In addition, the task force adopted the following working rules:
1. Attendance policy: Any task force member who has more than three unexcused meeting absences
(either physically or electronically) or who fails to score their assigned narratives will be considered
for removal from the task force. Decision for removal will be made by the task force co-chairs.
2. Program narratives were reviewed individually. They were not reviewed by institutional divisions.
3. Consensus: Decisions about a program required a consensus of more than 80 percent of the
voters. When all 21 members voted, 18 votes were required to categorize a program; when eleven
members voted, nine votes were required.
4. Initial review of program narratives: The task force randomly assigned eleven members to review
each program initially. This decision was made to allow sufficient time to effectively review and
evaluate program narratives.
5. Program categorization: The task force used a two-step process. The first step scored the program
using the established criteria and weights to assign values of “Importance” and “Performance.”
This scoring was used to assign a preliminary categorization when scoring consensus could be
met. Each program was reviewed a second time to determine if the preliminary categorization
should be retained or adjusted. If the task force did not reach a consensus based on the initial
scoring, then all 21 members reviewed the program during the categorization stage.
6. Conflict of interest: The task force decided that members did not need to recuse themselves from
the narrative review or voting process. The prevailing thought was that members were charged
with maintaining a trustee mentality and will do so in evaluating and categorizing programs.
However, task force members were not initially assigned to review programs that they directly
report to or oversee.
III. TASK FORCE METHODOLOGY
The task force arrived at the categorization of programs through a two-step process:
First, each program was scored individually against the published criteria.
Second, programs were grouped into functional areas, and all programs in a functional area
were discussed and considered simultaneously yet categorized individually with awareness of
how other programs in that area were treated.
The details of each of these steps are as follows:
-
8/17/2019 Program Prioritization Administrative Task Force Report
17/88
11
1. INITIAL SCORING
Programs were initially reviewed by eleven members of the task force using the specified rubric (see
Appendix D). The scores for the five criteria were combined to produce composite scores for
Importance and Performance:
Importance Score = .22 x (Importance to Mission Score) + .22 x (Internal and External DemandScore) + .06 x (Opportunity Analysis Score)
Performance Score = .22 x (Quality/Effectiveness Score) + .22 x (Productivity/Efficiency Score)
+ .06 x (Opportunity Analysis Score)
If the initial reviewers reached consensus on their scores, the average of those scores was used to
locate each program on a two-dimensional scatterplot. If the initial reviewers did not reach
consensus, then all 21 task force members reviewed the program during the categorization stage.
The distribution of the programs that had achieved rubric scoring consensus was displayed on the
scatterplot, which was then used to divide the programs into five roughly equal groupings by shifting
the axes to normalize the distributions:
Those with both the highest importance and the highest performance were provisionally
designated for Enhance.
Those with higher scores for performance and lower scores for importance were provisionally
designated for Reduce.
Those with higher scores for importance and lower scores for performance were provisionally
designated for Transform.
Those with the lowest importance and lowest performance scores were provisionally
designated for Review.
Those whose scores fell in the mid-range on both performance and importance were
provisionally designated for Sustain.
This process was valuable as a first pass at categorization, because it allowed the task force to get a
sense of the strengths and weaknesses of each program. However, the task force recognized that this
process did not ensure that programs were placed in the category to which they truly belonged. In
particular, the task force recognized that an overly-mechanistic process risked mis-categorizing
programs, if that mechanism did not allow for a holistic judgment of the program. For example, a
program might have both high importance and high performance (which would tend to place it in
Enhance based on scoring) but did not demonstrate the need for additional resources, and therefore
better belonged in Sustain.
2. PROGRAM GROUPING INTO FUNCTIONAL AREAS
While the initial scoring was done for each program in isolation, the task force recognized that the
appropriate categorization of programs required considering each in the context of all of the other
related programs. Therefore, the task force used the program narratives to identify “functional areas”
and the programs that contributed to that functional area. For example, Academic Research Data was
-
8/17/2019 Program Prioritization Administrative Task Force Report
18/88
12
identified as a functional area, with Academic Analysis and Reporting, Assessment, Institutional
Research, and Testing Services as programs that had an important role in the area. A program could
fall into more than one functional area (e.g. the Child Development Lab was included in both
Childcare and Clinical Training Programs). A functional area could have as few as two programs in it
(e.g., Policy Research) or could have a dozen or more programs (e.g., Communications). Appendix E
provides a network analysis of the relationship between programs. The functional areas identified bythe task force are listed in Table 5.
Table 5. Functional Areas Identified by the Task Force
Academic Research Data Health Services
Admissions International Relations
Advising IT Customer
Alumni IT Hardware
Athletics IT Software
Campus Recreation Marketing
Career Services/Readiness Media
Childcare Museums, Collections, Exhibits
Clinical Training ProgramsOff-Campus and Online Course
Delivery
Communications Orientation
Community Service Personnel Issues
Communiversity Policy Research
Conferencing Public Safety
Diversity and Inclusion Purchasing and Procurement
External Programming Recruiting, Domestic
Facilities Management Recruiting, International
Financial Aid Research Support
Food Services Retention
-
8/17/2019 Program Prioritization Administrative Task Force Report
19/88
13
Fundraising School Partnerships
Governance Student Records
Government Relations Tutoring and Academic Support
For each functional area, the task force deliberated whether it was appropriate to consider the
programs within that area independently, or in conjunction with each other. For example, the IT
Customer Support programs were seen as very much meriting an examination that took all of the
programs into account, while the Museums, Collections and Exhibits programs were categorized
independently of one another. A later section, Program Relationships, summarizes the task force’s
thoughts on program connections that were relevant to the categorizations. If a program did not fit in
any functional area (e.g., Bursar), it was evaluated and categorized on its own.
3. FINAL CATEGORIZATION
To categorize programs, the task force used a series of decision rules to reach consensus:
1. If scoring consensus was reached, then the eleven task force members who scored the
program voted on whether they agreed with the categorization of the program based on its
placement on the scatterplot referenced above. If consensus was reached, then the program
was placed in that category. If no consensus was reached, then all 21 task force members
reviewed the program and the task force moved to preference voting.
2. Preference Voting: If consensus could not be reached on the categorization placement after
scoring, then each task force member selected the category in which they preferred to placethe program. If consensus was reached on a category, then the program was placed in that
category.
3. Acceptability Voting: If no consensus could be reached based on the preference voting, then
members voted for all categories in which they would accept placing the program. If
consensus was reached on a category, then the program was placed in that category.
4. Sequential Voting: If no consensus could be reached on acceptability, then the task force
voted sequentially, yes or no, to place the program in Enhance, then Sustain, then Transform,
then Reduce. If the task force did not reach consensus on any of these, then, by default, the
program went to Review.
The task force almost always reached consensus after acceptability voting. Only about half a dozen
programs had to be categorized using sequential voting.
The task force took great care to make sure that a program was placed in the appropriate category.
After all programs were categorized, task force members were allowed to propose that a program’s
categorization be reconsidered. If the proposed re-categorization achieved the necessary voting
consensus of 18 task force members, then the program was moved to its final category; those
-
8/17/2019 Program Prioritization Administrative Task Force Report
20/88
14
receiving insufficient votes for change remained in the category assigned via the categorization
methods described above.
IV. DISTRIBUTION OF PROGRAM OUTCOMES
Although the task force was charged with placing approximately 20 percent of programs in each
category, it did not want to artificially place programs in categories simply to hit an arbitrary goal. The
task force believes it is most important to make sure that a program is placed in its appropriate
category. On the other hand, the task force takes its charge to prioritize programs based on
importance and performance seriously, which requires it to make difficult choices. Placing 70, 80, or
90 percent of all programs in the Enhance or Sustain categories would have been easy, but it also
would have made this process a waste of time because the status quo would be maintained; no clear
signal would be sent regarding how the university should prioritize resources in the future. Following
the initial request for distribution, a maximum of 40 percent of the programs were allowed to remain
in the Enhance and Sustain categories.
Table 6 summarizes the categorization results, including the percentage and number of programs in
each of the five categories.
Table 6. Summarization of Categorization Results
Category
Percent
of Total
Number of
Programs
Candidate for enhanced resources (Enhance) 12% 28
Continue with no change in resources (Sustain) 28% 66
Continue with reduced resources (Reduce) 20% 47
Requires transformation (Transform) 23% 55
Subject to additional review; candidate for phase-out
(Review)
17% 40
The task force believes it is extremely important, especially given the university’s limited resources, to
only enhance the highest priority programs that best advance the mission of the university. As aresult, only 28 programs are placed in the Enhance category. The percentage of programs placed in
the Sustain category exceeds 20 percent, but when combined with the programs in the Enhance
category comprises 40 percent of the programs, which is consistent with the task force’s charge of
placing approximately 20 percent of programs in each category.
The number of programs in the Review category is slightly below the 20 percent target, but the
number of programs in the Transform category is slightly above. Several of the programs in the
-
8/17/2019 Program Prioritization Administrative Task Force Report
21/88
15
Transform category are placed there because inefficiencies exist in the way that the university
provides certain services. Phasing out the program may not be possible or necessary, but rethinking
the current business practice could save money and improve quality. The task force had the
opportunity to conduct a comprehensive review of all administrative programs on campus and
believes that identifying possible inefficiencies is one of the most important aspects of the report that
will help the university going forward.
V. THEMES ACROSS FUNCTIONAL AREAS
While examining the administrative program narratives and the program network analysis (see
Appendix E), it became apparent that certain business operations of the university need to be
modified. The task force identified three issues that appear across, and directly impact, multiple
functional areas.
1. CHARGEBACK SYSTEM
The university should work towards a financial model that reduces or eliminates the reliance on
internal charges that now forms an essential element of the business model of several units (e.g.,
broadband, creative support services, facilities management or project services, use of “bond revenue”
buildings). Such a system creates inequalities between programs and leads to substantial differences
in quality between units. For example, students in academic departments who do not support
wireless access in the classroom are disadvantaged compared to students in those departments who
do. In many cases, the products or services being charged are essential to all programs on campus
and, as a result, the university should make a commitment to funding them through a central source
rather than having each division dedicate a portion of its budget towards covering chargeback costs.
Similarly, the university should eliminate the practice of moving internal money between budgets to
use an existing university resource. For example, any space, if available when scheduled, should be
free to use by a unit internal to the university. There is a basic level of campus services that should be
centrally funded, with additional services on a chargeback system.
2. DISTRIBUTED SERVICES VS. DUPLICATED SERVICES
A recurring theme across several functional areas is the presence of multiple programs or units
providing similar services. In some cases, the units are providing essentially identical services to
essentially the same audience, and so may be considered “duplicated services.” An example is
conference organizing services. In other cases, similar services are provided to differentiated, non-
overlapping audiences, and so may be considered “distributed services.” Academic advising,
personnel issues, and IT customer service are examples.
In general, where the task force identified services that appear to be duplicated, it recommends the
elimination of the duplication. For distributed services, the task force is seeking a more nuanced
approach. It recognizes that in different situations, fully centralized services, fully distributed services,
and a hybrid of centralized and distributed services can all be valid service models. In cases where the
-
8/17/2019 Program Prioritization Administrative Task Force Report
22/88
16
task force has called for an evaluation of distributed services, it is not forejudging the best model, but
hopes that any model adopted will have certain features:
Intentionality: the global structure across the university should be purposeful, not the
accumulation of disconnected local decisions;
Collaboration and effective communication across units;
Cross-training and advancement opportunities for staff across all units;
A shared sense of what the institutional goals and protocols are;
Non-duplication of services: It might be appropriate for two or more units to do the same
work, provided they interact with different audiences, and if there is enough demand to keep
all units fully engaged. For example, it is not a duplication of instructional effort to offer
multiple sections of the same course, if they are all full. So, it is more about avoiding some of
the downsides that can come with duplication:
o Excess capacity;
o
Confusion among the clients/audience about who to call on;
o Inconsistent delivery of the service;
Economy of scale vs. diseconomy of scale: different models can have different unit costs. It is
not always the case that bigger means more efficient.
Ultimately, the measures for whether a model is working or not might come down to two factors:
does it meet the needs of the institution in terms of quality or outcomes (which might be measured by
the extent to which it meets the needs of the clients); and does it do so in an efficient fashion?
3. ACCOUNTABILITY AND TRANSPARENCY
Regular, robust assessment of services (using both qualitative and quantitative approaches) from all
units is necessary for leadership to make appropriate strategic decisions on performance, resource
allocation, or potential future transformations. In many cases, the task force had a difficult time
evaluating a program when only qualitative assessments or unconnected quantitative assessments
were provided within the program reports. In several cases, no pertinent data were included. The task
force does not want new programs to be created to make up for the fact that an existing program is
not held accountable for their work.
Likewise, there are several narratives in which a program title includes multiple, apparently distinct,
functions, and then only report on some of those functions. This means that the task force has little orno information about the other functions that are ostensibly included in the narrative. The task force
feels unable to evaluate those functions, and expresses concern over the gaps. It strongly
recommends that further review should occur for the programs listed in Table 7.
Table 7. A List of Program Narratives with Gaps
Program Code Program Name Gaps in the Narrative
-
8/17/2019 Program Prioritization Administrative Task Force Report
23/88
17
D-FA00000-05 Center for Governmental Studies,
IIRC, broadband support and
administration
IIRC, broadband support, and
administration
D-BP00000-01 Gender and Sexuality Resource
Center
Gender/women's services
D-OK00000-02 Holmes Student Center All of the functions of the HSC
were covered in a single
narrative. It was difficult to
isolate out information about,
say, the hotel, conferencing
services, food services, and
recreational facilities.
D-CN00000-01 Housing and Dining Housing
D-FA00000-02 Outreach Managed Online and
Regional Academic (ORA) and
Continuing Professional
Education
Continuing Professional
Education
D-FM00000-01 P-20 initiatives: Center for Child
Welfare and Education, Center for
P-20 Engagement, Econ Illinois,
Education Systems Center, Illinois
Report Card, Northern IllinoisRegional P-20 Network
Center for Child Welfare and
Education, Econ Illinois,
Education Systems Center, Illinois
Report Card
D-SR00000-01 Presidential Commissions and
Presidential
Research/Engagement/Teaching
Professorships
Presidential
Research/Engagement/Teaching
Professorships
D-FA00000-06 Regional Centers, UCLC, Taft,
EIGERLab, Registration and
Conference Services
UCLC, Taft, EIGERLab, Registration
and Conference Services
D-CS00000-03 Student Life Services Emphasized Greek life, but not as
many non-Greek centric activities
such as Campus Activities Board,
Community Services, and Event
Production Services.
-
8/17/2019 Program Prioritization Administrative Task Force Report
24/88
18
The task force is also concerned that some programs are neither named in any narrative title nor
discussed in any narrative report. For example, the IT Help Desk does not appear in any report, while
the Office of Community Affairs is mentioned in one sentence in the narrative of the Office of the Vice
President for Outreach, Engagement and Regional Development.
To aid future prioritization efforts, the task force strongly recommends that clearer definitions of
programs be created. During this inaugural prioritization exercise, the task force noted that some
“operational units of campus” may have had tasks assigned but did not warrant specific “program”
designation; while other units may have been combined together under a management structure but
are clearly separate programmatic activities that should have been described separately. Having a
clearer definition of what constitutes a program will help future task forces better evaluate the
programs’ importance and performance.
VI. PROGRAM RELATIONSHIP S
In reviewing and categorizing individual programs, the task force has taken note of the many inter-
relationships between programs. The task force identified a number of functional areas, such as
Retention or IT Customer Support, that involve multiple programs. To be classified in a functional
area, that area must be the primary focus of that program or a significant element of the program’s
activities. As the task force discussed its recommendations for individual programs, it looked across all
of the programs that touched on a given functional area, identified overall recommendations for
addressing those functional areas, and considered the ways in which a recommendation for one
program impacted the recommendations for others. This section will summarize these larger-scale
recommendations.
For each functional area, the task force identifies both the programs that are significantly involved in
that function, and its recommendations for addressing that function. For some functional areas, clear
over-arching messages emerge; in other areas, the recommendations are more program specific. If
the task force found that all of the recommendations for a functional area were program specific (e.g.
Public Safety or Food Services), then there is no discussion of that functional area in this section.
The functional areas can be grouped into one of three broad categories: Students, University
Operations, and Community Connections. Under each broad category, functional areas are listed
alphabetically.
1. STUDENTS
Advising
Academic advising is important in fulfilling the mission of the university and an essential element of
student retention. The academic advising narratives illustrate the various advising models used across
the university. With these varying models, there is evidence that there are significant imbalances in
the resources available to provide quality academic advising to all NIU students.
Table 8. Advisor to Student Ratios in Seven Main Advising Areas
-
8/17/2019 Program Prioritization Administrative Task Force Report
25/88
19
CLAS CHHS CBUS CEET CVPA CEDU AAC
Advisor:
Student
Ratio
1:900 1:533 1:500 1:470 1:370 1:250 1:158
Mandatory
Advising
Registration
Holds
No Some Some Most Some Some Yes
The task force is concerned with the current model of advising. Table 8 outlines the advisor to student
ratio in each of the seven main advising areas. Based on a survey by the National Academic Advising
Association (NACADA) in 2011, the median case load of advisees to full-time professional advisors at a
four-year, public, doctoral granting institution is 285 to 1. Academic advising is critical to studentsuccess and needs to be enhanced. The task force recommends the following:
Prioritize funding to the advising programs that are most understaffed;
Enhance advising services campus-wide to balance advising loads across the seven main
advising areas;
Improve coordination on the varying types of software being used (e.g., GradesFirst, MAP-
Works, FileMaker Pro, Cranium Café);
Use technology more efficiently to focus on the students who need the most attention;
Consider consolidation of units not within the college structures (e.g. ESP/CHANCE, ESP/SSS,Office of Student Academic Success);
Strengthen institutional training and professional development of academic advisors
(professional staff and faculty).
Diversity and Inclusion1
Creating and maintaining an inclusive, diverse community is central to NIU's mission and identity.
However, many of the long-standing administrative programs designed to do so date from an earlier
era, when diversity initiatives were understood and implemented differently. As a result, many of the
programs devoted to improving diversity and creating a more inclusive environment are placed in the Transform category (e.g., Affirmative Action and Diversity Resources, Asian American Center, Center
for Black Studies, Gender and Sexuality Resource Center, International Affairs, Latino Resource Center)
1 The task force fully recognizes that diversity and inclusion are issues that affect more than just students.Indeed, faculty, staff, and the community as a whole benefit from a more diverse and inclusive campus.
However, most of the diversity- and inclusion-related programs that the task force reviewed dealt directly with
students, so the task force chooses to address the issues here.
-
8/17/2019 Program Prioritization Administrative Task Force Report
26/88
20
or Review category (e.g. Presidential Commissions, Black Male Initiative). While individual nuances are
noted for each program, these placements broadly reflect the task force’s sense of occasionally
duplicative services and historic funding models that limit program effectiveness. Two diversity-
related programs recommended for enhancement are the Disability Resource Center and the
International Student and Faculty Office. The recent hiring of a chief diversity officer to offer a more
coherent campus-wide vision for the campus’s diversity and inclusivity programs may improve theenvironment in this area.
Financial Aid
The efficient use of scholarship and financial aid resources is absolutely critical to the viability of the
university. The task force recommends the consolidation of Financial Aid Services and Scholarship
Services into a single office. That consolidated office should receive both the staffing and software
enhancements necessary for it to allocate resources effectively. As processes change, the task force
supports the integration of all scholarship and financial aid resources that are controlled by NIU and
the NIU Foundation, so that students receive a consolidated financial aid package that serves them fortheir entire NIU career, and so that the university can strategically deploy these resources to achieve
desired recruiting and retention goals.
Recruiting
The university has multiple overlapping student populations, each with at least one program
responsible for recruiting. Table 9 provides a list of student populations and the program(s) with
direct responsibility for recruitment.
Table 9. Student Populations and Programs with Direct Responsibility for Recruitment
Student Population Program with Direct Responsibility
Traditional Undergraduates Prospective Admission Services
Adult Learners Outreach Managed Online and Regional
Academic (ORA) and Continuing
Professional Education
Prospective Admission Services
Online Learners Outreach Managed Online and Regional
Academic (ORA) and Continuing
Professional Education
College external programs
CHANCE Students ESP/CHANCE
Graduate Students Graduate School Admissions
-
8/17/2019 Program Prioritization Administrative Task Force Report
27/88
21
Law Students College of Law, Admissions and
Financial Aid
International Students International Student and Faculty Office
In addition, there are a variety of other offices that have an active, direct role in recruiting, such as the
Division of Outreach, Engagement, and Regional Development (DOERD), College Relations (CEDU),
and Graduate Academic Affairs (CBUS), as well as Precollegiate Programs and the college offices in
CEET, CHHS, CLAS, and CVPA.
Recruiting is incredibly important, but it is not clear that the university’s activities have been
appropriately optimized. Transformative work is ongoing in this area, and the task force recommends
assessing current efforts and determining additional changes that may serve the university well. In
some cases, realignment or consolidation of resources may be appropriate. The task force thinks that,
for instance, College of Law recruiting can be consolidated with Graduate School recruiting. At the
same time, the task force feels that undergraduate recruiting and graduate recruiting are dissimilar
enough activities that they should not be combined. However, any areas of possible overlap (e.g.,
software) should be identified as well as opportunities to increase efficiencies. The task force also
notes and supports the distinction between international and domestic recruiting and support
systems. While broadly supportive of the directions of the university’s international efforts, the task
force prioritizes the programs and services that directly impact students and faculty (e.g. Study
Abroad) and considers programs and services that are mostly cost recovery or serve smaller groups to
be less important.
RetentionImproving retention rates is important for student success and the financial health of the university.
The task force recognizes that all activities across the university ultimately contribute to retention.
Some programs do so indirectly, as a byproduct of other missions, while other programs have
retention as a fundamental rationale. For the former, everyone who offers a service needs to be
mindful that how that service is provided impacts retention. However, it is the programs that fall into
the latter category that are of concern here. Offices directly aimed at impacting retention as their
central mission approach retention in numerous ways: some offices focus on retention-related
functions for all students; some provide particular student populations with a wide array of services;
some are college- or discipline-based activities. Units directly involved in retention activities include:
Academic Advising Center
Black Male Initiative
College-based advising offices
ESP/ACCESS
ESP/CHANCE
-
8/17/2019 Program Prioritization Administrative Task Force Report
28/88
22
ESP/SSS
Office of Student Academic Success
Office of Student Engagement and Experiential Learning
Student-Athlete Academic Support Services
In the past two years, the university has seen small increases in retention rates. These increases are
encouraging, but the task force is concerned that the university is not organized to impact retention
rates as efficiently as possible. Some programs appear to be duplicating services; some programs are
effective, but not coordinated; some are centrally coordinated, but not documented as effective; some
serve small, sometimes overlapping, populations. For example:
ESP/SSS duplicates services of many offices;
The Office of Student Academic Success did not provide evidence that its work is effective;
The Center for Black Studies does not appear to be coordinated with other complementary
campus programs;
Different programs use different methods of identifying students to serve and documenting
progress, from paper to computer systems, that are not integrated;
There appears to be very uneven funding for different initiatives.
What is lacking is a central strategy for how the university spends its retention money and energy. The
university needs to ensure coordination and strategic distribution of resources to the different
retention initiatives across campus. A centralized retention strategy could better develop programs
for respective student populations (e.g., ethnically diverse students, first-generation college students,
at-risk student populations).
Tutoring & Academic Support
Another important element within the university’s retention efforts is tutoring and academic support.
Programs providing such services include:
Black Male Initiative
ESP/ACCESS
ESP/CHANCE
Public Service (Libraries)
Student Academic Success
Student-Athlete Academic Support Services
University Writing Center
In addition, there are a number of locally-operated tutoring services housed in department and
college offices. Some of these services are organized around serving a distinct population; others
around a specific discipline or topic. There appear to be opportunities to better coordinate these
-
8/17/2019 Program Prioritization Administrative Task Force Report
29/88
23
services to eliminate duplication of services and possibly reduce administrative overhead. It is
important for the service model to be sensitive to both the audience served and the discipline/subject
matter being addressed.
2. UNIVERSITY OPERATIONS
Data and Reporting
For both external reporting and internal decision-making, it is essential for the university to have
timely and accurate data, and to produce actionable reports and analysis from that data. The program
prioritization process itself highlights the university’s lack of data infrastructure to support a data-
driven, decision-making culture. The current structure appears to be disconnected and inefficient, and
to inhibit rather than support effective use and sharing of data and reporting. Responsibility for data
reporting and analysis lies in at least five programs:
Academic Analysis and Reporting
Accreditation
Assessment Services
Institutional Research
Testing Services
The task force recommends that there should be consideration of consolidating these five programs
into a single Office of Institutional Effectiveness. As there may be data and reporting functions in
other programs that escaped the task force’s attention, it is possible that other units might be
included as well. The task force hopes that a stronger, more centralized unit will strengthen the NIU’s
assessment of its efforts, and position the university for a more powerful understanding of itself when
program prioritization next takes place.
Marketing, Communication, and Media Production
Marketing and Communication
While the lines between marketing and communication are not sharp, the task force finds it useful to
distinguish between the two functions, seeing marketing as primarily concerned with communicating
the value of the institution to external audiences such as prospective students, their families, and
alumni. The two functions can be somewhat distinguished by the resources involved, with the
communications function largely involving personnel, while marketing also includes resources foradvertising and branding.
The following units have some marketing functions:
Advancement office (CBUS)
Advertising (Division of Marketing and Communications (MarComm))
Alumni Relations
-
8/17/2019 Program Prioritization Administrative Task Force Report
30/88
24
Branding (MarComm)
CLAS College Office
College Relations (CEDU)
Marketing (Athletics)
Outreach managed online (DOERD)
It appears that advertising budgets are widely diffused and vary significantly across programs. All
distributed marketing efforts ought to be better coordinated with MarComm. Advertising budgets
need to be more centrally controlled and distributed to provide equity across programs, and ensure
that the university is obtaining the greatest possible value. As there may be advertising functions in
other programs that escaped the task force’s attention, it is possible that other units might be
included as well.
Communication functions, apart from marketing, include internal communications, media relations,
and public relations. As noted above, the resources involved are largely personnel. Within MarComm,
the programs include:
Branding
Campus Communications
Community Outreach and Strategic Partnerships
Compliance
Crisis Communications
Emergency Communications
Executive and Advancement Communications
Media Relations
Social Media
In addition, there are programs outside of MarComm specifically dedicated to communications, such
as Athletics Communications and the Business Advancement Office, as well as communications
functions embedded in many other areas, such as offices of vice presidents and college offices.
Most of these functions need to be sustained. In particular, the college communication functions are
an important part of the university’s new advancement strategy; therefore, they must not be
eliminated. However, a number of programs need to be reexamined to eliminate redundancy or
overstaffing (e.g., Community Outreach and Strategic Partnerships, Athletics Communications), or
reduced or transformed because they are situational rather than consistently necessary (e.g.,
Emergency Communications, Executive and Advancement Communication).
Media Production
The production of media content is now distributed between the Department of Information
Technology (DoIT) and MarComm:
Creative Support Services (MarComm)
-
8/17/2019 Program Prioritization Administrative Task Force Report
31/88
25
Document and Print Management (DoIT)
Multimedia Production and Support (DoIT)
Website Management and Support (MarComm)
There appears to be significant unevenness in the access that different units on campus have to the
services of these units. For example, Multimedia Production and Support is devoted almostexclusively to the Division of Intercollegiate Athletics. Some of the services of the other three
programs are provided to the campus community on a chargeback basis, while others are built into
the base budgets of the programs. Moreover, the funding model that determines which services
involve chargebacks and which do not appears to be very unsystematic. In particular, chargebacks for
design and branding work strongly discourage uniform branding and design standards from the very
units that could most benefit from them. Basic website design and branding templates, current NIU
letterhead, and standard brochure templates should be available to, and required of, anyone who
needs them at no cost to the units. Materials that, for functionality, need to depart from templates
should still be developed in coordination with the media production units listed above.
There must be strong coordination and appropriate campus-wide resources between these programs’services so that any materials (print or online, still or moving) produced for public consumption meet
NIU's design and branding standards. Moving design services from Document and Print Management
to Creative Support Services will help move NIU towards this goal. As there may be media production
functions in other programs that escaped the task force’s attention, it is possible that other units
might be included as well.
Facilities Management
The university needs to be proactive about taking care of its buildings—a pattern of deferred
maintenance has led to infrastructure that is out of date and difficult to repair at best. This criticalinfrastructure not only directly affects the learning and working environments for current students,
faculty, and staff, but it is also an important feature for recruiting new students. As a result, Building
Maintenance and Heating Plant are in the Enhance category.
There are opportunities for transformation, consolidation, review, and/or outsourcing as well.
Functions within Architectural and Engineering Services are not required nearly as much given the
trend towards outsourcing many functions on recent large scale projects, including donor-funded
projects and new housing and dining facilities. Certain functions from Building Services and Grounds
should be considered for outsourcing, while many functions under Environmental Health and Safety
are already being performed by outside contractors.
The Regional Centers are separately addressed in the current system, but need to be considered in theoverall framework of how the university appropriately resources and maintains its physical
infrastructure, and whether continuing to maintain them is in NIU’s best financial interest. Likewise,
the university should determine whether occupying and maintaining aging buildings located outside
of NIU’s core campus (e.g., Monat, original Monsanto) is in the university’s best financial interest going
forward.
-
8/17/2019 Program Prioritization Administrative Task Force Report
32/88
26
Information Technology
IT Customer Support
IT customer support at NIU has grown organically over the years and displays wide variability. There
are two program narratives in DoIT, and seven program narratives in other divisions, that are either
wholly devoted to IT customer support, or have IT customer support as an important component oftheir operations:
CBUS Administration
CEET Computer Operations
CLAS Distributed IT
Collaboration and Conferencing Support (DoIT)
Desktop and Media Technologies Support (DoIT)
Distributed IT (CEDU)
Distributed IT (HRS)
Housing and Dining (Residential Technology)
Technology Initiatives and Support Services (University Libraries)
The number of programs has produced inequities in service and support, as well as created challenges
for efficient use of resources. The issues of efficiency appear to be less about personnel than about
consistency and efficiency in hardware and software purchasing.
The task force calls for a systemic evaluation of all of these IT support functions, including both
personal/desktop support and classroom/computer lab support. The task force does not have
sufficient information or expertise to specify what configuration the university’s IT support should
have, but it recognizes that the support should be both centralized and local, and should ideally have
the following features:
Support for highly specialized hardware and software is more appropriate to deliver locally;
support for basic hardware, software, and connectivity is a better candidate for centralization;
Standardization of basic software and hardware will increase efficiency, but needs to be
balanced by diversity of needs. An effective mechanism for the campus community to have
oversight and input into the selection of hardware and software is essential.
IT Hardware
The task force put the following hardware programs in the Transform category:
Network Architecture and Support
Server Hosting and Administration
Voice Services
The unifying theme of these programs is the need to transform both the business model and the
campus coverage. The current chargeback model for these services produces inequities in access to
-
8/17/2019 Program Prioritization Administrative Task Force Report
33/88
27
services that are now absolutely essential infrastructure. It also encourages local solutions and
workarounds that limit the efficiency, and compromise the effectiveness and security, of the
university’s IT infrastructure. While the task force takes no position on the specific technical solutions
proposed, it believes IT hardware must be considered and centrally funded as a campus-wide utility.
Baseline infrastructure (e.g., internet connection, server space) should be universal for every member
of the NIU community, with the ability to enhance and/or adjust that infrastructure for high-impactand/or more complex projects as needed.
IT Software
The task force placed in the Transform category the three programs associated with PeopleSoft:
Financial Systems Support
Human Resource Systems Support
Student Administrative Systems Support
While the task force does not have the expertise to comment on particular software solutions, one of
the glaring issues noticed across these reports is that the university has paid for, but not yetimplemented, numerous PeopleSoft modules. Those modules have the possibility of transforming
how the university works, providing better data-driven decision-making and cross-campus
efficiencies. The university should consider whether and where implementation is feasible, and
reexamine its processes to move away from inefficient workarounds and/or custom solutions.
Off-Campus and Online Course Delivery and Fee Structure
The university has a historic distinction between on-campus and off-campus courses, and has evolved
structures in response to that model. The advent of online courses has created a complex three-fold
division of on-campus, off-campus, and online course offerings. The current structure, with multipleoffices involved in the logistics of delivering online and off-campus courses, reflects this evolution:
CBUS Graduate Academic Affairs
CEDU External and Global Programs
CEET External Programming
CLAS External Programming
CVPA External Programs
Faculty Development
Office of the Vice President for Outreach, Engagement and Regional Development (OERD)
Outreach Managed Online and Regional Academic (ORA) and Continuing Professional
Education
Regional Centers, UCLC, TAFT, EIGERLab, Registration and Conference Services
In addition, there appears to be duplication of marketing, recruiting, record-keeping, and other
administrative functions between those housed in OERD and those located in central offices such as
-
8/17/2019 Program Prioritization Administrative Task Force Report
34/88
28
Admissions, Marketing and Communications, and Registration and Records. The task force
recommends a deep examination of the model for online and off-campus course delivery, including
the organizational structure and fee model.
3. COMMUNITY CONNECTIONS
Athletics
The task force is supportive of NIU’s membership as a Division 1 Football Bowl Subdivision (FBS) NCAA
institution. Participation as a FBS institution provides the university with substantial earned media,
engages alumni, and improves the campus experience for students, faculty, and staff.
That said, as noted in the numerous athletics program narratives, the intercollegiate athletics
department must find ways to become more self-sustaining. Spending on athletics comprises about 2
percent of the university’s general funds and a portion of student fees. Therefore, the intercollegiate
athletics department needs to leverage its relationship with alumni and the community to rely less on
university resources.
Reducing costs is difficult unless the university wants to reconsider its standing as a FBS institution.
Per NCAA rules, FBS schools are required to sponsor at least 16 sports. Since NIU currently sponsors
17, there are limited opportunities for reductions. In order for NIU to remain in compliance with Title
IX, any reduction in sports programs must come from a non-revenue generating, male sport. The task
force recommends that the intercollegiate athletics department examine whether it can continue to
support 17 sports programs. If the department can become more self-sustaining, then eliminating a
sport program may not be necessary. However, if it cannot, then such a move may be required.
Communiversity The task force recognizes that NIU's residential campus makes “place” very important in providing
students with a rich learning, cultural, and social environment. It also wishes to underscore the
importance of NIU’s role in supporting thriving communities, and the role of community engagement
as part of students’ learning experience. The university’s commitment to strong, positive relations with
the local DeKalb/Sycamore community, referred to as “communiversity,” should remain a component
of the university’s mission. The program narratives reveal that NIU expends resources in the
local community in a variety of ways. The task force notes examples of functions that serve the
broader communiversity mission in the narratives from the following programs:
Center for Black Studies
Child Development Lab
Community Outreach and Strategic Partnerships
Couple and Family Clinic
Jerry L. Johns Literacy Clinic
Latino Resource Center
-
8/17/2019 Program Prioritization Administrative Task Force Report
35/88
29
Office of the Vice President for Outreach, Engagement, and Regional Development
Physical Therapy Clinic
Police
Speech-Language-Hearing Clinic
Student Engagement and Experiential Learning
Student Life Service