project gary hamel
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COMPETITING FOR THE COMPETITING FOR THE
FUTUREFUTURE :BY:BY
GARY HAMELGARY HAMEL
Submitted by
Abhineet Dayal(25)
Ann Marie Thomas(20)
Bharathi V. Sharma(55)
Ferzeen Sanjana(02)
Shyam Jajodia(52)
Submitted To
Bharti Deshpande
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REGENERATING STRATEGYREGENERATING STRATEGY
Quest ForCompetitiveness
ReengineeringProcesses
Restructuring AndDownsizing
Reinventing Industry
Smaller Better Different
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COMPETITION IN FUTURE IS COMPETITION IN FUTURE ISDIFFERENTDIFFERENT
Failure to anticipate and participate in the
opportunities of the future impoverishes both
firms and nationsBusiness units versus corporate competencies
Creating future often requires that a company
build new ore competencies, competencies that
typically transcend a single business unit
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STAND ALONE VERSUS INTEGRAT STAND ALONE VERSUS INTEGRATSYSTEMSSYSTEMS
Few companies create future single handedlymost need a helping hand
Perseverance
Organizational commitment and perseverance
are driven by desire to make a difference in
peoples lives longer the difference thedeeper the commitment
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COMPETING FOR INDUSTRY COMPETING FOR INDUSTRYFORESIGHTFORESIGHT
Foresight and VisionCompetition-To establish company as intellectual leader
Enlarge opportunity horizon
Be naive as little children
Focus on functionalities
Be humble enough to speculate
Beyond customerled
Empathize with human needs
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CRAFTING STRATEGIC CRAFTING STRATEGICARCHITECTUREARCHITECTURE
What is strategic architecture?It consists of the following
Information architecture Social architecture Financial architecture
EDSs strategic architecture Globalise Informationalise Individualise
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Strategy as stretch Strategy as stretch
Starting resource positions- poor predictor of future
Strategic intentAttributes
Sense of direction
Sense of discovery Sense of destiny
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COMPETING TO SHAPE THE FUT COMPETING TO SHAPE THE FUT
Getting to the future first
Managing migration path
Maximizing share of influenceCoalitions Becoming a nodal company
Standards setting
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-Coalitions Becoming a nodal-Coalitions Becoming a nodalcompanycompany
Coalition means a temporary alliance
No one firm possesses all the requisite
resources
To bring new product or services
To avail political concerns
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CORE COMPETENCECORE COMPETENCE
Gateway to the futureCore competence is the bundle of skills and
technologyA broad classification which contain 7-10skillsFor ex :
Sony- MiniaturizationFed Ex Just In Time
Intercorporate competition
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Risk Of Ignoring Core Risk Of Ignoring CoreCompetenciesCompetencies
Growth opportunity will needlessly truncated
New idea can also hampered if firm has no
appropriate competencies
Better understanding of the competitors is not
possible
Lead to dependence on external suppliers for core products
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CORE COMPETENCE PRESPECTIVE IN CORE COMPETENCE PRESPECTIVE INORGANISATIONORGANISATION
1.Identifying Core Competencies
2.Establishing Core Competence Acquisition
Agenda3.Building Core Competencies
4.Deploying Core Competencies
5.Protecting and defending core competenceleadership
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-Keys to global pre emption-Keys to global pre emption
Should pre-exist among minds of globalcustomers
Strong distribution presence
Capacity to come up with a new product or service anytime
To interpret the future demand correctly andto be ahead than the competitors......
This used to be called as prospecting New term expeditionary marketing
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4 P's of global preemption 4 P's of global preemption
PROXIMITY
PREDISPOSITIONPROPAGATION
PRE-EMPTION
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ThinkThink differentlydifferently ........
If the goal is industry leadership,restructuring and reengineering are notenough.
To build leadership, a company must becapable of reinventing its industry, torebuild leadership; a company must becapable of regenerating its corestrategies.
To have a share in the future, a companymust learn to think differently
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