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    COMPETITING FOR THE COMPETITING FOR THE

    FUTUREFUTURE :BY:BY

    GARY HAMELGARY HAMEL

    Submitted by

    Abhineet Dayal(25)

    Ann Marie Thomas(20)

    Bharathi V. Sharma(55)

    Ferzeen Sanjana(02)

    Shyam Jajodia(52)

    Submitted To

    Bharti Deshpande

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    REGENERATING STRATEGYREGENERATING STRATEGY

    Quest ForCompetitiveness

    ReengineeringProcesses

    Restructuring AndDownsizing

    Reinventing Industry

    Smaller Better Different

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    COMPETITION IN FUTURE IS COMPETITION IN FUTURE ISDIFFERENTDIFFERENT

    Failure to anticipate and participate in the

    opportunities of the future impoverishes both

    firms and nationsBusiness units versus corporate competencies

    Creating future often requires that a company

    build new ore competencies, competencies that

    typically transcend a single business unit

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    STAND ALONE VERSUS INTEGRAT STAND ALONE VERSUS INTEGRATSYSTEMSSYSTEMS

    Few companies create future single handedlymost need a helping hand

    Perseverance

    Organizational commitment and perseverance

    are driven by desire to make a difference in

    peoples lives longer the difference thedeeper the commitment

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    COMPETING FOR INDUSTRY COMPETING FOR INDUSTRYFORESIGHTFORESIGHT

    Foresight and VisionCompetition-To establish company as intellectual leader

    Enlarge opportunity horizon

    Be naive as little children

    Focus on functionalities

    Be humble enough to speculate

    Beyond customerled

    Empathize with human needs

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    CRAFTING STRATEGIC CRAFTING STRATEGICARCHITECTUREARCHITECTURE

    What is strategic architecture?It consists of the following

    Information architecture Social architecture Financial architecture

    EDSs strategic architecture Globalise Informationalise Individualise

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    Strategy as stretch Strategy as stretch

    Starting resource positions- poor predictor of future

    Strategic intentAttributes

    Sense of direction

    Sense of discovery Sense of destiny

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    COMPETING TO SHAPE THE FUT COMPETING TO SHAPE THE FUT

    Getting to the future first

    Managing migration path

    Maximizing share of influenceCoalitions Becoming a nodal company

    Standards setting

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    -Coalitions Becoming a nodal-Coalitions Becoming a nodalcompanycompany

    Coalition means a temporary alliance

    No one firm possesses all the requisite

    resources

    To bring new product or services

    To avail political concerns

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    CORE COMPETENCECORE COMPETENCE

    Gateway to the futureCore competence is the bundle of skills and

    technologyA broad classification which contain 7-10skillsFor ex :

    Sony- MiniaturizationFed Ex Just In Time

    Intercorporate competition

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    Risk Of Ignoring Core Risk Of Ignoring CoreCompetenciesCompetencies

    Growth opportunity will needlessly truncated

    New idea can also hampered if firm has no

    appropriate competencies

    Better understanding of the competitors is not

    possible

    Lead to dependence on external suppliers for core products

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    CORE COMPETENCE PRESPECTIVE IN CORE COMPETENCE PRESPECTIVE INORGANISATIONORGANISATION

    1.Identifying Core Competencies

    2.Establishing Core Competence Acquisition

    Agenda3.Building Core Competencies

    4.Deploying Core Competencies

    5.Protecting and defending core competenceleadership

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    -Keys to global pre emption-Keys to global pre emption

    Should pre-exist among minds of globalcustomers

    Strong distribution presence

    Capacity to come up with a new product or service anytime

    To interpret the future demand correctly andto be ahead than the competitors......

    This used to be called as prospecting New term expeditionary marketing

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    4 P's of global preemption 4 P's of global preemption

    PROXIMITY

    PREDISPOSITIONPROPAGATION

    PRE-EMPTION

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    ThinkThink differentlydifferently ........

    If the goal is industry leadership,restructuring and reengineering are notenough.

    To build leadership, a company must becapable of reinventing its industry, torebuild leadership; a company must becapable of regenerating its corestrategies.

    To have a share in the future, a companymust learn to think differently

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