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EMPOWERING PEOPLE.LEADING TECHNOLOGY.GROWING COMPANIES.

SUPERMINDS

SIMON SINEKTALENT

ALAN MULALLYLEADERSHIP

ARIANNA HUFFINGTONPERFORMANCE

GARY HAMELINNOVATION

AMY WEBBFUTURE

DANIEL LAMARRECREATIVITY

MARTIN LINDSTROMMARKETING

IAN WILLIAMSONSTRATEGY

CHARLENE LIDIGITAL TRANSFORMATION

June 10 – 11, 2020Miami Beach Convention Center

BOGOTÁ LIMA LONDON MADRID MÉXICO MIAMI MILANO MÜNCHEN NEW YORK SYDNEY

World Business Forum

The world’s most importantgathering of senior executives.

It’s about business.It’s about inspiration.

Dear Colleague,

Over the past 16 years, the World Business Forum has taken place in some of the world's most important business hubs including New York City, Milan, London, Mexico City and Sydney. We are delighted that in 2020 we are able to bring this new edition to the vibrant city of Miami.

For this special occasion, we have selected an amazing speaker lineup that includes:

❍ Daniel Lamarre❍ Martin Lindstrom❍ Ian Williamson❍ Charlene Li

❍ Simon Sinek❍ Alan Mulally❍ Arianna Huffington❍ Gary Hamel❍ Amy Webb

We are sure that this incredible content will help to refresh and update your already extensive knowledge background. From our past experiences, delegates say that the invaluable insights that they receive during these two days can be promptly implemented in their organizations.

I very much hope to have the chance to meet you personally next June.

Yours faithfully,Christopher Stanley

General Manager, WOBI USA

NYCMEXICO

LIMA

BOGOTA

Michael Porter2004

Renée Mauborgne2009

A.G. Lafley2010

MIAMI

Colin Powell2006

Tom Peters2005

Jack Welch2007

Malcolm Gladwell2008

MADRID

MILAN

SYDNEY

LONDON

MUNICH

Over 16 years of experience guiding inspiration to action

Angela Ahrendts2011

Daniel Goleman2012

Steve Wozniak2013

Randi Zuckerberg 2018

Richard Branson2015

Adam Grant2016

Michael Phelps2017

Rachel Botsman2014

Don’t miss the opportunity to be part of this unique gathering in 2020

The World Business Forum Attendee Profile

Over 1,500 Senior Executives

Representing more

than 500 companies

From more than

40 countries

With more than 90% of delegates having their expectations met or exceeded

Don’t miss the opportunity to be part of this unique gathering in 2020

WHY NOT TAKE THIS OPPORTUNITY TO INVITE

YOUR COLLEAGUES TO JOIN YOU IN LIVING THIS

UNIQUE EXPERIENCE?

The World Business Forum Experience

CHALLENGE YOUR CURRENT BUSINESS AND

LEADERSHIP PRACTICES

DEVELOP PRACTICAL IDEAS TO GROW YOUR

ORGANIZATION

LEARN FROM AN UNPARALLELED ROSTER OF WORLD

CLASS BUSINESS THOUGHT LEADERS

NETWORK WITH OTHER SENIOR EXECUTIVES FROM

ACROSS ALL INDUSTRIES

People and technology working together

• To create relevant and differentiated competitive advantages

• To focus our marketing strategies on a more profound understanding of people’s habits and behaviors

• To implement more efficient and profitable operational processes

• To drive an innovation culture that allows us to respond more effectively to ever-changing markets

We are faced with a series of dynamic new business challenges.

The time is now. It is the moment to act.

A unique moment to make transformation happen.

Welcome to the era where people and technology converge.

Welcome to the era of

SUPERMINDS

Simon SinekTALENT

Described as “a visionary thinker with a rare intellect”, Sinek teaches leaders and

organizations how to inspire people. His bold goal is to help build a world in which the vast

majority of people wake up every single day feeling

inspired, feeling safe at work, and feeling fulfilled at the end of the day. He is the author of

multiple bestselling books including Start With Why and

Leaders Eat Last. His latest book, The Infinite Game, was published in October 2019.

A trained ethnographer, Simon is fascinated by the people that

make the greatest, lasting impact in their organizations and in the world. Over the

years, he has discovered some remarkable patterns about how

they think, act and communicate and the

environments in which people operate at their natural best.

From American Airlines to Disney and MARS, from big

business to entrepreneurs to police forces, Simon has been invited to meet with an array of

leaders and organizations in nearly every industry. He has also had the honor of sharing

his ideas at the United Nations, the United States Congress and with the senior-most leaders of

the United States Air Force, Marine Corps, Navy, Army and

Coast Guard.

Unravelling the link between biology, anthropology and great leadership

Why great leadership transcends authority: Understanding the behaviors, values and characteristics of true leaders

The Infinite Game: Players come and go, rules are changeable, and there is no defined endpoint

Understanding the mindset to stay ahead and outlast any competitor

Leading Authority on Organizational Performance

Leading with an Infinite Mindset

@simonsinek

One of the most respected business leaders of our age,

Alan Mulally served as President and Chief Executive

Officer of Ford Motor Company and as a member of Ford's

board of directors from 2006 to 2014. Mulally led Ford's

transformation into one of the world's leading automobile

companies and the #1 automobile brand in the United

States. Prior to joining Ford, Mulally served as President and

CEO of Boeing Commercial Airplanes and President of

Boeing Information, Space, and Defense Systems.

Throughout his career, Mulally has been recognized for his

contributions, industry leadership, and service,

including being named #3 on Fortune's "World's Greatest Leaders", and one of "The

World's Most Influential People" by Time magazine. In

2016, Mulally was inducted into The Automotive Hall of Fame.

Mulally previously served on President Obama's United

States Export Council and as Co-Chairman of the

Washington Competitiveness Council. He is a member of the

United States National Academy of Engineering and a

fellow of England's Royal Academy of Engineering and currently serves on the board

of directors of Google, Carbon 3D, and the Mayo Clinic.

Alan MulallyLEADERSHIP

Developing and communicating an inspiring vision that will unite and focus your people

Presenting the Working Together management system: Principles and practices for ensuring accountability and collaboration

Rethinking external relationships with suppliers and customers: From win/lose to win/win

Paving the path for outstanding execution: Relentless implementation based on facts and data

President and Chief Executive Officer, The Ford Motor Company (2006-2014)

Cultural Transformation

Arianna HuffingtonPERFORMANCE

Arianna Huffington is celebrated for her work as the co-founder and editor-in-chief of The Huffington Post. She is

the author of fifteen books, including, most recently, Thrive and The Sleep Revolution and

has been named to Time magazine's list of the world’s 100 most influential people

and the Forbes Most Powerful Women list.

Huffington launched The Huffington Post in 2005, a news

and blog site that quickly became one of the most

widely-read, linked to, and frequently-cited media brands

on the Internet, and in 2012 won a Pulitzer Prize for national

reporting. In 2016, she launched Thrive Global, a corporate and consumer

well-being and productivity platform with the mission of

changing the way we work and live by ending the collective delusion that burnout is the

price we must pay for success.

She serves on numerous boards, including Uber and

The Center for Public Integrity. Her last two books, Thrive and

The Sleep Revolution, both became instant international

bestsellers.

Beyond money and power: Introducing a third metric in measuring success

Reducing stress and boosting productivity in today’s fast-paced, connected world

The challenges of time management: Keys to juggling multiple priorities simultaneously

How ‘leaning back’ makes for wiser leaders

Creating an organizational culture fit to thrive in an exponential age

Founder of The Huffington Post, Founder and CEO of Thrive Global

Redefining Success in a Fast-Moving World

@ariannahuff

Gary Hamel is one of the world’s most influential and

iconoclastic business thinkers who has led transformational efforts in some of the world’s

most notable companies helping to create billions of dollars in shareholder value.

Hamel has been on the faculty of the London Business School for more than 30 years and is

the Director of the Management Innovation

eXchange.

An author of landmark books such as Competing for the Future and The Future of Management, Hamel’s

groundbreaking concepts such as “strategic intent,” “core

competence,” “industry revolution,” and “management innovation,” have changed the

language and practice of management in organizations

around the globe.

The Wall Street Journal has ranked Hamel as the world’s

most influential business thinker, and Fortune magazine

has called him “the world’s leading expert on business strategy.” His latest book,

Humanocracy, is expected to be released January 2020.

Gary HamelINNOVATION

Moving beyond competitive advantage to evolutionary advantage: How to change as fast as change itself

Becoming a truly adaptable company capable of capturing more than your share of tomorrow’s opportunities

Revealing steps to retool your organization’s innovation strategy

Presenting a blueprint for creating organizations that are fully human and free from the shackles of bureaucracy

One of the Most Influential Figures in Modern Management

Humanocracy: Rethinking the Principles of Management

@profhamel

Amy Webb is a professor of strategic foresight at the NYU Stern School of Business and

the Founder of the Future Today Institute, a leading

foresight and strategy firm that helps leaders and their

organizations prepare for complex futures. Founded in

2006, the Institute advises Fortune 500 and Global 1000

companies, government agencies, large nonprofits,

universities and startups around the world.

Amy Webb writes extensively about artificial intelligence,

emerging technology, digital media, and the

impacts/opportunities they present in her bestselling book The Signals Are Talking and in her most recent publication, The Big Nine: How The Tech

Titans and Their Thinking Machines Could Warp

Humanity. Webb is also a tech columnist and a contributing

editor at Inc. Magazine.

In Webb’s role at the Institute, she has analyzed trends in culture and technology for clients including Microsoft,

American Express, the White House, the Federal Reserve,

and CEOs of some of the world’s largest companies on

the future of AI.

Amy WebbFUTURE

What’s next in a world of constant disruption? Discover a forecasting methodology and how any organization can identify risk and opportunity before disruption hits

Top tech trends you need to know about from within and adjacent to your industry and how they fit into a more holistic vision of the future

How leaders can harness a futurist’s strategic tools for the benefit of their organizations

What AI really is, why it matters, and how it's already a part of our everyday lives

Professor of strategic foresight at the NYU Stern School of Business

Developing a Strategic Vision of the Future

@amywebb

Daniel Lamarre’s talent for international business

development spans a long career in creative industries, culminating with his current

position as President and CEO of the Cirque du Soleil where he is responsible for nurturing the delicate balance between the company’s global strategy

(across five continents), its financial growth and stability, and the integrity of its culture

and values.

Now in its fourth decade, Cirque du Soleil has expanded

in a wide range of creative endeavors ranging from

movies to apparel and from boutiques to nightclubs. But

the essence of what the company does has stayed

constant: invoking the imagination, provoking the

senses and evoking the emotions of people around the

world.

As leader of the organization, Daniel’s greatest achievements

include the execution of complex negotiations resulting in signed agreements with The Beatles and Michael Jackson’s estate. Both accomplishments required outstanding business skills to be brought to the fore.

@Daniellamarreflash

Daniel Lamarre CREATIVITY

Keys to sustaining a culture of innovation and creativity over the long term

How to search for, attract and develop the best creative talent on the planet

What it takes to marry the needs of disparate groups and interests, and find positive outcomes for all

Strategies for growing and succeeding globally while staying faithful to your core values

Why the best leaders are storytellers: How it pays to make it personal

President and CEO of the Cirque du Soleil

Creative Leadership

Martin Lindstrom is one of the world's premier brand building experts, advising Fortune 100 companies on how to build future-proof brands. He has

carved out a niche as a global expert and pioneer in the fields of consumer psychology, brand marketing, and neuro-scientific

research. He is a bestselling author of numerous

publications including Small Data – The Tiny Clues That Uncover Huge Trends and

Buyology: Truth and Lies About Why We Buy.

Over the course of his career, Martin has developed an

unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them

into breakthrough products, brands or retail experiences.

His groundbreaking work on the “science of why we buy”

has been hailed as world-changing by Time

magazine, who voted him as one of the 100 most influential

people in the world and his book BRANDsense was

acclaimed by the Wall Street Journal as “one of the five best

marketing books ever published.”

Martin LindstromMARKETING

Reasons why the next great advancement will be the Small Data revolution, when we are currently living in a world obsessed with Big Data

Decipher the code of human desires: Utilizing the human observation to reveal the needs and impulses of consumers

Causality versus Correlation: The importance of understanding the difference between both concepts when attempting to understand why consumers behave the way they do

Why we need to get closer: A humanistic approach to marketing

Brand futurist and pioneer in the field of consumer psychology

Revealing the True Desires of Consumers

@MartinLindstrom

Ian WilliamsonSTRATEGY

Professor Ian Williamson is the Pro-Vice Chancellor and Dean

of the Business School at Victoria University, Wellington (New Zealand) and Research

Fellow of the Melbourne Business School (Australia).

Williamson’s research focuses on how the development of

effective “talent pipelines” can enhance organizational and

community outcomes.

Williamson has worked with executives in over 20 countries across six continents helping

organizations understand how human and social capital

influences firm operational and financial outcomes, talent

management in the context of new ventures and

growth-oriented firms, the role of human resource practices in driving firm innovation and the impact of social issues on firm

outcomes.

Williamson has also provided consulting services for a wide range of organizations such as

ANZ, Etihad Airlines, McCormick & Company, Melbourne Water, PWC,

Lockheed Martin and NAB among many others.

The dramatic shift in the competitive landscape of the last ten years - and the management challenges they present

Why the greatest threats to firm performance are not commercial issues but social issues

The key leadership behaviors individuals should adopt in order to harness the opportunities created by major social challenges

How leaders can help their organizations and communities adapt, survive and thrive

Professor of Leadership at the Victoria Business School

Leading Your Organization Through the Complexities of Change

@IanOWilliamson

Charlene is a Principal Analyst at Altimeter, a Prophet

Company, and the author of the New York Times bestseller, Open Leadership. She is also the co-author of the critically acclaimed, bestselling book

Groundswell, which was named one of the best business books in 2008. Her newest book, The

Disruption Mindset, was released in 2019. Her deep knowledge of leadership,

strategy, interactive media and marketing gives her unique

insight into the changing business landscape.

Before starting Altimeter Group, Li was a Vice President

and Principal Analyst at Forrester Research, worked in online newspaper publishing,

and was a consultant with Monitor Group. She was named

one of the Top 50 Leadership Innovators by Inc, and one of

the 100 most creative people in business by Fast Company.

She is frequently quoted by leading media channels such as

The Wall Street Journal, The New York Times, USA Today and

Reuters. She has shared her insights on 60 Minutes, ABC

News, CNN, and CNBC.

Charlene LiDIGITAL TRANSFORMATION

Formulate and execute a coherent disruption strategy that will align your organization and result in breakthrough growth

Understanding the next generation customer and their changing behaviors on a continuous basis

Leadership in the Digital Era: Create a movement with groundswell leadership, to energize and sustain your efforts

Digital transformation involves more than technology: Why the strategic focus for selling organizations must be organizational and cultural

Leading expert on business and disruptive technology

The Disruption Mindset: Why Some Organizations Transform While Others Fail

@charleneli

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