project management, social media, and productivity
DESCRIPTION
PMI Madison - leveraging social media tools such as Xeesm - a Social CRM tool, to build strong business relationships and improve productivity.TRANSCRIPT
Project Management in a Web 3.0 World
Leveraging new social media relationship tools in project management
Project Management Institute Madison Chapter | May 21, 2010
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Who is Wendy Soucie?
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48,000 results to choose from
With the Internet comes a new reality
"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“
Bob Pearson, Dell's man in charge of social media strategy
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It took radio 38 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.
Social Media Defined
“Web-based technologies that shift focus from content to conversation, from publishing to interacting, and
…Technologies and practices embedded in a web of relationships”
• Patti Anklam
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Moving towards Social Business
Web 2.0
Intro of web applications on the Internet
Enterprise 2.0
Use of emerging software between companies Social
BusinessBusiness designed around sociality and social tools in reaction to the social web
Stowe Boyd
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Patti Anklam http://www.byeday.net/weblog/networkblog.html
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Our entire buying process has changed
We need to realign our business process
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More ways to connect to each other
Source: HubSpot
“If you want to collaborate well with others you have to understand what kind of state others are in.”
Christian Keysers, Brain Researcher
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The Challenge• Friend Response: The “silo
mentality”―people naturally form safe tribes with close colleagues and work well within these
• Foe Response: Automatic foe response increases with people when the scenario looks like :– From different cultures
– People unlikely to meet at all
– Short timelines
– Variety of decision processes
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Why is face to face so important?
• It provide a direct experience of another’s intent
So communicating and understanding in-person
…is better than video,
…which is better than the telephone,
…which is better than email, etc.
Reduce “foe” response
• Dedicate social time through– Informal meetings– Collaborative workspace– Video introductions– Share personal aspects of themselves via stories, – Share photos– Connect on social networking sites
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Companies that encourage “water-cooler conversations” exhibit greater productivity
Gallup Organization Study
Project management issues
• Many different types of teams with different agendas
• No face to face meetings
• Growing scope
• Lack of understanding team member political/personal issues
• Different ways of decision making
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Project management – more than timelines and tasks?
• The social side of a project is the most challenging job.
• You don’t put products together, you are not an administrator
• The more you know about all your players in a project the better you can play your own role.
• The more socially engaged you are the more influence you have, the better your understanding
• Social relationships are more important then technical competency for two simple reasons:– Always somebody else to balance your lack of knowledge– People feel better when they know someone cares
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Wikipedia-commons
Product SupportBase software product support
Application SupportSupport application that has been implemented by the project team
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Teams Involved• Sales Team
– Finds a customer that needs the a solution, sell the project, sets expectations
• Project Team– Implements project to provide results – ideally with same results promised by sales
• Customer’s Teams– Operations, Continuous Improvement, Quality, Maintenance, Corporate
• Steering Team– Executive sponsorship from the customer and vendor
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Development TeamSupports project team to ensure product meets the requirements
Marketing TeamValidate market research and develop success story
Industry Application Project WorkFlow
Marketing Team Delivery TeamDevelopment
TeamSupport TeamSales Team
Sales Opportunity
Identified
MAP-URS defined
(S/PS)
Gap Analysis
completed against
Application
Standard
Functional Spec
Developed
URS
Gap
Anal
FRS/
GAP
Touch
Point
Software Design
Spec Developed
SDS
Application
Development and
Implementation
As Build
Docs
Customer
Acceptance
Testing
Next Release of
Product
Customer
Application
Support
Ind Appl Components
Success
Story
Hand Off
Customer Team (Touch Points throughout the Project)
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Industry Applications Project Work Flow
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Social Media in Project Management
• What is true for sales, marketing, customer service is even more important in project management– Listening and learning– Building great and relevant connections– Understanding others and being understood– Know when you demand too much or too little
because you know players on some social level
• Get a holistic understanding of the people in your project – ability to manage them in all situations.
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How would you use Xeesmto gain insights and productivity
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Xeesm Social Business Applications
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Product Overview
• Xeesm/Engage!– Turns a static website into a social destination– Lead generation system
• Xeesm/Flights!– Social Relationship Manager– For sales, marketing, product management,
service…
• Xeesm/Edge!– Social CRM– People focused customer engagement system
• MyXeesm (free)– A free tool to manage your social presence– Social address book
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Xeesm
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• Team members add their own information
• They favorite others on the team
• It is easy to find the places your team is social
• Access to all apps but limited in free version
Xeesm/Flights!™
• Custom processes
• Fast connections
• More efficient visits
• Universal
• Silo Buster
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Xeesm/Flights!™
• Social Relationship Mgmt
• Tracking engagements
• Setting milestones
• Following a process
• Showing progress
• Seeing results
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Survey
• Who’s on social media sites
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25
Social Media Starters
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Social media business strategy
Goal16,000 ft
Strategy
Tools
5 Rules for social media
• Listen
• Network
• Contribute
• Participate
• Be a trust agent
It takes time to do all this.
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Consulting LLC - All Rights Reserved
This is you on Social Media
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Manuel Lime | Social Visualization project
What you can do later today
• Take your current project and find your team on the social web
• Allocate 20 minutes in the morning to just visit their profiles
• You will know more, and faster, about your project team than ever before
• Use the management tools that work for you
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Q + A
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Consulting LLC - All Rights Reserved
Strategic Alliances• Wendy Soucie Consulting
– www.wendysoucie.com• Founder/Principal
• Integrated Alliances• Regional Executive Director – WI
• End Result Marketing– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy • Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin
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We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching
Network . Contribute . Participate© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Social web links: http://xeesm.com/wendysoucie
About Xeequa
Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping business teams to create a better customer experience for their market.
Xeequa solutions are delivered as Internet based software service (SaaS), focusing on small medium enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.comor +1 (650) 384-0057.
The privately held company is based in Palo Alto, California.
© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.
All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company.
Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeesm.com
Please comment on our Facebook page, LinkedIn Group or Blog or tweet about your thoughts (650) 384-0057http://xeesm.com
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