Presentation for viva

Prajakta ParkarDPGD/OC13/1397

We Lounge

Mr. Sameer Kanwar

General PartnerBasil Partners

• Learnings :

• From this video I have understood various aspects as he spoke about his career journey.

• He is a general partner at Basil Partners and has over 16 years of experience in IT industry with all his focus on sales, business development and marketing for IT products and services.

• He has lead the team at Powerdesk Technologies as a Global Director, Sales & Marketing responsible for conceptualizing and launching a patented IT product to reduce operational expenses of the Enterprise across Power, Space and IT Security.

• He also worked at Wipro Infotech, as a capital Market Specialist for promoting end to end solutions using Reuters & TIBCO products.

• He has a Masters in Management studies, Bombay University.

About Basil Partners• Basil Growth Corporation is a Mauritius based venture

capital fund focused on investing in either Indian / Asian companies.

• Which seek to expand into global markets or US / European companies which have an India / Asia centric offshore based model.

• Basil’s investment philosophy is to Partner with the Portfolio company and “ Actively Build “ world class companies.

• Basil’s partnership based investment philosophy is backed by a highly experienced and skilled management team with a wide exposure to a variety of IT / ITES industry segments.

• Venture capital model is an essential source of funding and a catalyst for the innovation,

• Entreprenuership, job creation and economic growth and ion today’s time much needed to lead the world economy into recovery.

• The year 2013 has been a very good year for the VC’s and more growth is forecasted in 2014.

• This year brought plenty of disruption, as well, which is something VC’s tend to welcome more in the investments they target than in their own industry.

• Now since the general solicitations means venture firms and portfolio companies has got approval from the Securities and Exchange commission of lifting ban they may now publicly discuss plans for raising capital.

Mr. Himanshu Chakrawati

CEOThe Mobile Store

Learnings :• From this video I understood that Mr.

Himanshu Chakrawarti who is current driving the growth in “The Mobile Store”

• Was the former COO of “Landmark”, the retail format of Trend Ltd.

• He was also with Westside, a Tata Company for a decade

• Joined Lakme as a management Trainee• He graduated from IIT Kanpur and did his

management studies from IIM Bangalore .• He is Alumni for IIM Ahmedabad.

How did “ The Mobile Store happen to him?• He has dealt with many categories in retail right from

Apparel, Grocery to Books and Music which was a large format.

• But Mobiles were a small format which he found exciting since it was a growing category.

• The Mobile Store had a large chain of stores and was established in the year 2007.

• It was in its expansion stage and was making huge losses therefore was a great challenge to accept for Mr. Himanshu.

• He had to turn it into a profit making business.• Hence, he felt it was exciting and took it up as a challenge.

• For the last 2 years the mobile store has started breaking even.

• They have added more value added services to offer to the customers to attract more business.

• They have innovated many ideas like EMIs etc.• According to Mr. Himanshu there are 3-4 ways of

measuring the best company:1. It has to be a flourishing company2. It must have the ability to manage cash flows3. It needs to be employee engagement and

customer satisfaction.4. It needs to be a preferred partner into the rental

space.

• He shared his experience about his career start days when he was management trainee in lakme.

• He made an error which cost the company a few lakhs so he went to his boss and told her the truth about his error.

• She sat him down and said don’t be so hard on yourself and you are new mistakes happen its ok.

• From this he learnt that, You should be bothered with what you do and not by what others think about you.

• And if something goes wrong by your end it is ethical to accept it in front of the organization than hiding it.

Mr. Sameer Vakil

Co-founder Digivation

Learnings :• According Mr. Vakil he has learnt 2 leadings that is :1. Man with no target hit nothing.2. A goal is dream with a deadline.• “Digivation” is his organization an it’s a dream

that he always had.• He believes there is always a growth opportunity

and he is an optimistic person.• He worked in Japan and says that Japan is a classic

case study since, it is a saturated market .• He tries to look at the market potential

• There are two very strong leadings about him that is:

1. He looks with a positive attitude towards growth.

2. He wants to create partnership opportunities which are synergetic and help build business in a cost effective way and have win-win situation for both he and his partner.

About Digivation:• The name is derived from digital innovation• Therefore its named as “Digivation”• The dream of Digivation was to see the world as a

consumer point of view.• They two sides of their business:• One is product side and other is services part• In products they give us SME which is a global

linker• In services they provide user experience strategy

and design services to large corporates and to their clients.

• They have worked with many companies such as Jet airways, Global bank, Citi bank in 44 countries and ITC hotels for their website and touch screen kiosk.

• They have also worked with a few companies in US since their ambition is global and they were rated as best global digital agency.

• Their first project was with Indian government that’s the India post, Digivation has designed the website and customer service experience for India post.

• It’s the second in world virtual post office.• The competition for them is the unchanged habits

of people they don’t regard.

We Tube

1.Social Media & Pricing

Advantage

Learnings :

• Social media has become the marketing tool of the 21st century and companies should exploit it fully if they are to survive.

• Age of “hybrid” marketing strategy • Print• Television• Outdoor• Technology

• Social media

• What comprises ‘social media’• Network of family, friends, acquaintances &

work associates• Your network & network of your connections• Facebook, Twitter – sharing messages, videos,

chats and games.• Instagram, pinterest – sharing pictures and

information• Linkedin which is a more professional

approach in social media where people share circles and talk about their professional fortes.

Key Components – why attractive for marketing?

• Ease : its very easy to use social media.• Speed : the speed in this is highest compared

to other media used in marketing. • Reach : the reach is also infinite.• Reliability : we can be reliable with regards to

this channel of media.• Cost effective : the cost effectiveness is more

than any other media since it has organic and paid both options.

2.Implementation of

Quality Management Systems

Learnings :• Systems consists of processes and sub processes

which are inter related and form a system.• “There is only one boss – The customer, He can

fire anyone in the company right from the chairman and down. By simply spending his money somewhere else” - Sam Walton ( Founder of Wal-Mart)

• There are many sources of standards for implementation of quality management systems.

• Following are a few examples:

Components of standard development

Multiple information sources• Scientific literature• JCI standards• UK healthcare standards• Thailand standards• AHA draft standards• Individual input from field experts and key stake

holders• ISO 9001-2000

• To implement a Quality Management System (QMS) we first need to apply for one.

• Before applying for a QMS we need to buy a copy of it and get familiar to it by reading it carefully.

• There are many soft wares and software tools available in market that can be purchased and used to understand, implement and become registered to a QMS.

• We should begin the entire implementation process by preparing our organization strategy with the top management.

• Responsibility of a QMS lies with the senior management therefore it is vital that the senior management is involved from the beginning process.

• Training should be conducted for a smooth implementation of the QMS.

• Awareness campaign and development of quality culture.

• Irrespective of ISO or any other certification all organizations should develop and sincerely develop Quality Management System to make their services efficient, customer friendly and cost effective.

3.Screening Employees –

Need of the hour

Learnings:• Background screening has quickly become a

standard practice in many organizations across the world.

• Organizations are continually on the lookout for new ways to mitigate their risks.

• Researching the histories and stated capabilities of employees is always a sound business practice.

• There are many articles in news now a days about employees faking their documents to get jobs .

• Many also fake their CVs specially the freshers.

Why Screening?

• Compliance : employers consider background checks as part of their ongoing safety and security program.

• In sectors like IT/ITES, employees are not assigned projects of outside companies until their screening report comes out clean.

• Better safeguarding organizational assets : background screening can minimize the possibility of theft and corporate espionage.

• Help promote safety : background screening helps minimize possibility of violence at workplace by checking the past criminal records.

What to screen?

A background check can incorporate any or all of the following:

• Educational background• Employment history• Criminal records• Address verification• PAN card/ Passport verification• Drug test• Reference• Credit history• Infinite screening

Whom to screen?Conducting a background check on below

individuals is a sound business practice.• Prospective and current employees.• Extended work force – temporary and

contract staff.• Executive level and other high profile

candidates.• Drivers and security staff.

4.Researching Exit

Interviews

Learnings :• When it comes to the process of exit interviewing and

surveying it is easy to find lots of information and opinions.

• Researching exit interviews tells us the arears in which these interviews are useful and what the typical problems tend to be.

Common usages of exit interviews• The most effective exit interviews and surveys are

utilized to accomplish goals in 3 areas:• Diagnosis and strategy• Public relations• Positive separations

Common problems with exit interviews • Under – utilization :• Too often, such tools are mere symbolic gesture• When dissatisfaction is expessed by an existing

employee there is often no feedback to the management.

• Methodological :• Questions being asked are not driven by any

particular purpose• Ambiguous questions asked leading to multiple

interpretations.

• Deception :• Exiting employees are not motivated to give

controversial, personal or inside information that could endanger future choices.

• They may want references from the employer at a later date.

• They may be trying to protect those who still remain with the company.

Best Practices • Make a real commitment to the process• Have a clear, objective approach• Use methodical, scientific approaches

• What’s the ROI?• Know what are the expectations for the

organization’s return on the investment.• Each user should be able to determine how much

the process has impacted their unit directly.• Its not over when its done• Exit interview process needs ongoing monitoring

and revision to bring about excellent results• Most critically, the data needs to be used.• Else it is essentially a waste of time and money

and should be discontinued.

5.Types of E-businesses

Learnings :• E- Business : Any business that involves internet

as a platform to inform and promote for a business.

• Any business that communicates to consumers using the internet.

• Types of E- businesses• Informative : corporate websites, educational

institute websites etc• Business : Essentially E- commerce• Social platform : facebook, twitter etc

• Business – Broad categorization• B2B – Business to business• B2C – Business to consumer• C2C – Consumer to consumer• C2B – Consumer to business

Why do we need to categorise?• We need this differentiation as Customers are different Different customers have different needs Different people have different skill sets to run

different kind of businesses Each business have their select customer base.

Another Way to look At E-Commerce1. Physical / tangible Goods - From pins to television2. Digital Goods - Movie / Music downloads, wallpapers, e-books etc3. Services - Billpay, travel ticketing, insurance premium etcCompanies in E- commerce space use either or a mix of

all or someEg: 1. Ebay.com to tradus.com 2. Hungama.com 3. Billdesk.com

Newswire

1.FOSSIL OPENS ASIAN FLAGSHIP

• This article says that Fossil group has opened its flagship store in Asia.

• The flagship is located at the Shoppes at Venetian Macao, designed and developed by StartJG.

• The store integrates interaction elements to encourage customer engagement beyond the physical retail environment by incorporating digital platforms for customers to interact with. This includes a photo kiosk where customers can take and share photos of their purchase, audio-visual walls, a social pix wall and a dedicated gifting area.

• StartJG also developed a bespoke WSI brand book for its staff to empower them to get closer to the brand.

• It is now being used to put the brand values and vision into action by allowing them to talk about the brand story and encourage customers to interact with not only the product but also the digital features in the store.

• The over-arching goal was to elevate the retail brand and experience to match and enhance the quality of the products that WSI design.

• The result is a retail concept that really encourages exploration, and inspires purchase through story telling and engagement.”

2.CANON INDIA BETS ON ‘CANON GURUS’ TO BEAT ONLINE SPACE; PLANS 150 STORES BY YEAR END

• Camera-brand Canon India pvt ltd is planning to roll out a key initiative to enhance the role of staff members under Version 2.0 plan 2014.

• The brand is betting on 'promotional training' in order to improve its sales through brick-and-mortar formats.

• Calling them as 'Canon gurus', the staff would be trained in photography and the minor details of the products thus, augmenting them as professional advisors to the customers who walk-in the stores.

• The effort is to give better reason to the customers to visit stores and choose the right product after taking expert advice rather than buying products online.

• The company is also planning to grow its retail presence in tier2 & 3 cities with an average stores size between 400 and 600 sq ft. By the end of 2014, the brand plans to have total of 150 stores, with current number at 113 stores.

• Canon India is growing at the rate of 10% y-o-y and aims to achieve business of Rs 2100cr by the end of 2014. Last year, it closed at a total of Rs 1910 cr.

3.COLA MARKETING

• This article talks about the cola marketing in New Delhi.• It says, the cola category has moved many generations

of brand-think over the last several decades in India. • From basic product to functional product to cosmetic

USPs to emotional highs and more. • It has traversed Hollywood, Bollywood and Tollywood,

cricket, golf, hockey and more. • It has moved from simple straightforward messaging to

fun and humour that is raw.

• The innovations will now occur when the category fights to establish itself as a staple beverage with deep per capita consumption.

• Today, colas are a fringe player in the beverage segment. As they aspire to deepen per capita consumption numbers in India, the biggest paradox to crack is the fact that a cola competes not with another cola alone.

• The cola competes with every unnatural drink. With every natural drink. And most importantly with the mother of them all drinks: water.

4.ONLINE EYEWEAR RETAILER LENSKART HITS ROAD WITH BIKERS TO REACH CUSTOMERS

• Online eyewear retailer Lenskart is sending out optometrists on bikes equipped with eye-tesing equipment to consumers in their homes, the latest example of ecommerce companies' growing sophistication as they try out innovative strategies to expand the market.

• The initiative was rolled out in Delhi last week and will be launched in Bangalore and other cities in this fiscal.

• "Almost 75% of those who need glasses do not know they need one," said Peyush Bansal, the 30-year-old founder of Valyoo Technologies that runs Lenskart. "We want to expand to this market and provide access to good quality eyecare."

• The company hopes to sign up over 100 optometrists in Delhi in the next few months and do 1,200 eye checkups a day in national capital.

5.CUSTOMER SERVICE IS KING

• Customers know whether or not they can trust you simply by the way you service them, and usually on the small issues.

• Let's face it, handling big problems for your customers will always make you try harder. After all, if it's a big problem you know full well that they'll be watching closely.

• There are some basic "rules", if you will, when it comes to handling mistakes or mis-steps.

• 1- Always be honest.• 2- Offer a concession of some kind right on the spot.• 3- Follow up.• Never ever take your current customer base for granted.

Do that and watch how fast the door slams in your face.• While that commercial provides a good lesson about

customer service it should also be a reminder to you to keep the lines of communication between you and your customers open.

• Mouth publicity is more than paid advertisement when your clients speak about your service to others

• And that’s how we get new customers through recommendations.

• And in the end, isn't that what it's all about?

6.HERE COME THE ROBOTS IN RETAIL

• This article gives, The big news in technology in retail in 2014 and beyond is robots replacing humans.

• Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops.

• As reported in the New York Times, the cute-as-a-button ‘Botlr’ will deliver basic items from the front desk to your room.

• Best of all, no tips necessary, but positive tweets appreciated

• In a world where humans are relatively expensive, robots in retail make sense.

• Google is spending hundreds of millions of dollars purchasing companies withexpertise and IP in robotics and artificial intelligence. The tech giant’s well-publicised experiments with self-driving cars are all about removing people from the picture.

• Of course, with every trend is a counter trend. As the robots roll in, living, breathing, smiling, human beings will be a differentiator in retail’s future.

7.ITC PLANS DIRECT SUPPLY IN 1 LAKH VILLAGES MOVE TO BYPASS WHOLESALERS, STOCKISTS

• ITC is revitalising its distribution strategy for fast moving consumer goods (FMCG) with a greater focus on supplying products directly to retailers.

• This involves an ambitious target of directly reaching out to one lakh villages which account for 80% of India's rural consumer goods consumption.

• ITC's rural push, especially of premium FMCG products, bypassing wholesalers and stockists matches the scale of market leader Hindustan Unilever (HUL), which last year launched a 'Perfect Village' initiative to increase sales of categories like hair conditioners, face wash, body lotion, fabric conditioner and liquid hand wash in villages.

• HUL covered 8,500 villages in eight states last fiscal year and plans to further scale up the programme.

• At present, ITC directly services more than 20 lakh outlets, based mostly in urban and semi-urban areas. Companies like GSK Consumer Healthcare too have adopted initiatives to expand rural sales.

• According to a report from market tracker Nielsen, aspiration of consumers in Indian villages now matches that of their urban counterparts. For instance, sales of toilet soaps grew 18% in rural India last year compared with 8% in cities

8.RELIANCE RETAIL SHIFTS FOCUS TO PROFITABILITY

• Company plans to build own brands in fashion, value format segment, bring global brands to the Indian market.

• Reliance Industries Ltd’s retail unit, which posted its first annual profit in the last fiscal year, will focus on improving profitability now that revenue growth has stabilized.

• As part of its efforts to boost margins, Reliance Retail Ltd shut “low-performing” stores across its different formats, the company told analysts post its quarterly earnings release on Saturday. Reliance Retail’s revenue grew 15% in the quarter ended 30 June.

• During the quarter ended 30 June, Reliance Retail closed 137 stores under its so-called value format.

• It, however, opened 169 stores in high-margin or scalable categories. The net addition to stores during the quarter stood at 32.

• Reliance Retail currently operates five categories of value format stores—Reliance Fresh, Reliance Super, Reliance Mart and the wholesale cash-and-carry business.

9.INFIBEAM LOOKS TO SET UP RETAIL CLIENTS IN UAE

• Online marketplace Infibeam is looking to build an online presence for large retail clients in West Asia with its technology platform Buildabazaar.

• The company has partnered with Axiom Telecom, UAE's largest telecom retailer, and will handle its e-commerce business.

• According to Manu Midha, vicepresident - planning and operations at Infibeam, the company is also close to signing up four other large-format retailers.

• Apart from the UAE, the company is also scouting for opportunities in Kuwait, Qatar, Turkey and Saudi Arabia.

• "We decided to look at the UAE because of its proximity to India, and the large Indian Diaspora there. The plan is to be their single point of contact for all their e-commerce needs“

• Buildabazaar, will also continue to build its SME clientele in the UAE. “They are targeting a clientele of about 1,000 over the next three years in the UAE" adding that the venture may look to raise private equity capital as it looks to expand its footprints.

10.GAP ENTERS INDIA

• According to this article,• American retailer Gap is partnering with Arvind

Lifestyle to open stores in India.• The pair plan to open about 40 stores, the first

two to open in Mumbai and Delhi in 2015.• “India is an emerging, vibrant market and an

important next step in our global expansion strategy,” said Steve Sunnucks, global president of Gap.

• Gap has a long-standing commitment to India having sourced products from the country for decades.

• In 2007, Gap launched the PACE (Personal Advancement & Career Enhancement) workplace education program in India with one vendor in two manufacturing units.

• The program offers female garment workers the life skills education and technical training they need to advance at work and in life.

• Currently 25 of the 64 manufacturing facilities that participate in the program are based in India.

• Gap has almost 400 franchise-operated stores and about 3200 company-owned stores around the world.

Thank you!