promoting library collections and services; a decade of data and learnings
TRANSCRIPT
![Page 1: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/1.jpg)
Promoting Library Collections and Services;
a decade of data and learnings
April 19th 2016TCD Library
@michellebreenUL
![Page 2: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/2.jpg)
Communications mix at the Glucksman Library
https://www.linkedin.com/pulse/integrated-customer-engagement-jim-iyoob
![Page 3: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/3.jpg)
What we’ve learned about blogging • Use Google Analytics to track KPIs and other metrics
– Number of posts published ( 5 per month)
– Number of pageviews (2,000 a month)
– Bounce rate (21% in 2015)
(the average is 40% – 55%)
https://www.techwyse.com/blog/website-analytics/improving-website-bounce-rates/
http://ullb.blogspot.ie
![Page 4: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/4.jpg)
What we’ve learned about blogging (2)• Brand your blog with established recognisable logo
• Like all writing, it needs to be well structured, with a strong introduction, useful content and a good conclusion
• Use a call to action at the end of every post to increase engagement
• Embed videos and use images
• Write catchy headlines – If you post a gallery or a list or anything with a number and
the word “rules" in the title, you will get traffic– Learn from headline writers http://ullb.blogspot.ie
![Page 5: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/5.jpg)
Writing better blog post titles
Guess who!
![Page 6: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/6.jpg)
Writing better blog post titles
Guess who!
![Page 7: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/7.jpg)
What we’ve learned about Facebook• If you need to settle on only one social network, it should
be this one
• Set guidelines for team members to post, vary your content
• Post images and videos
• Save time by scheduling your posts
• Post directly to other department’s FB pages
• Cross-promote your Facebook page on Twitter
• Use Facebook Insights to track and improve your postswww.facebook.com/ullibrary
![Page 8: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/8.jpg)
What we’ve learned about Twitter• Schedule content in advance, try Buffer
• Develop a reputation on Twitter, be the known expert on something
• Put engaging people, with guidelines, on your SM acs.
• Remind people on Twitter that you are on FB, and vice versa
• Don’t respond to every tweet
• Use Please RT or Pls RT in your tweets (gets you 72% more RT)
• Use Twitter analytics to gauge success of individual postswww.twitter.com/ullibrary
![Page 9: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/9.jpg)
http://ipsosmrbi.com/social-networking-tracker-january-2016/
![Page 10: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/10.jpg)
We need to explore . . .
![Page 11: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/11.jpg)
http://www.eclipsemarketingservices.com/the-circle-of-communication/
What is next for UL Library’s Digital Comms?
![Page 12: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/12.jpg)
”Strategy is actually very straightforward. You pick a general direction and implement like hell.“
Jack Welch, Chairman and CEO, General Electric (GE)
![Page 13: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/13.jpg)
http://www.merricktowle.com/blog/how-to-use-social-media-to-extend-your-brands-launch/
![Page 14: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/14.jpg)
If all else fails
http://mightybigimpact.com/blog/plan-opportunistic-marketing-oreo-moment/
Opportunistic marketing
![Page 15: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/15.jpg)
4,500 reached, average is low
hundreds
![Page 16: Promoting Library Collections and Services; a decade of data and learnings](https://reader035.vdocument.in/reader035/viewer/2022062503/589aa3d01a28abfc1a8b5db1/html5/thumbnails/16.jpg)
Thank you for your time.
I’m happy to take questions now or later. . .
[email protected] @michellebreenul