promoting real world events through digital, presented by dean russell, fleishman-hillard
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P r o m o ti n g R e a l W o r l d E v e n t s T h r o u g h D i g i t a l
Dean Russell | @[email protected] Webinar
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Past – what has changed
Present – what’s happening now?
Future – where is this all heading?
Agenda
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...Past – what has changed?
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People have always been social
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Social gatherings
Sporting events
Market places
Music concerts
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Conferences
Congresses
Product launches
Roundtables
#tweetups
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Research indicates that like-minded people and groups tend to get on
Kurt Lewin (1890 - 1947)Father of social psychology
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Best practice New skills – ‘How To’ insights
New trends and future predictionsListen to industry experts
InspirationNetwork & meet new peopleRe-connect with old contacts
Share experiencesMeet similar people in their field
Feel part of a bigger groupShare and discuss common problems
Share opinionsMeet new suppliers
Free stuff!
Why attend professional
events?
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Why attend professional
events?
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PRESENT – how is digital changing events
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The digital
world is impacting
social behaviour
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#1. Getting people there
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Getting people there...
Tools like Eventbrite make it easy to organise ad-hoc events
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DL – STELLA BLOGGERS
Strong relationships with bloggers increases attendance and event visibility
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#2. Creating a splash
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#Twitterwalls can bring the outside in
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JOSH - CHEVY
At SXSW, our Dallas colleagues used QR codes to create buzz on & offline
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Get the world involved with social media
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#3. Using social media
to extend the life of the
event
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DL – MAROON 5
Some events are only possible online
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FUTURE – where is all this heading?
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Near field technology
Mobile ticketing and barcode scanning is becoming the norm
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Microsoft Kinect will transform our living spaces
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Near field technologies
will transform how we pay,
play and travel
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We are connected more than ever before in history
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>Networking and meeting people is part of our human nature
>Digital is helping connect beyond geography
>Events that take advantage of digital have a deeper and wider reach
>Mobile is integral to successful events>The future will bring digital and the
real world even closer together...
Rounding up
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Thanks for listeningDean Russell
@dean_r